Market Marketing Internship Report Fan Wen

The first one: Octagon Global Market Marketing Internship Report

Bafang Global is a global marketing leader in the sports and entertainment market; it is part of the Epson Group and is a professional agency for the sports and entertainment market in the group. The Eptech Group is one of the world's largest marketing and communications companies. Bafang Global is a pioneer in the 1960s, and now has 1,000 professionals in 24 countries on 6 continents.
Mainly active in the following three areas:
• Sponsorship marketing consulting, music entertainment, urban branding and event management
• Athlete/Celebrity Brokerage and Commercial Development
• TV and new media production, distribution, archiving and brand communication Octagon Global has high-level professionals in all key areas of sponsorship and event marketing in each business unit, providing customers with a comprehensive marketing solution.
During these 11 days, through the introduction, I conducted an internship at Octagon Global. Internship is an important learning process for a university student and a tentative step towards our society after graduation. My main internship purpose is to familiarize myself with the work of contemporary enterprises and institutions, accumulate work experience, improve the comprehensive quality, and conduct some explorations for German majors to engage in less professional work after graduation.
My internship in two weeks includes: doing some basic work for a company's product promotion program; collecting information for a telecom company to "show economy"; internship basic modern office technology.
My first specific job is to contact some entertainment venues by phone, discuss whether I can cooperate with them, and rent their venues to carry out product promotion activities. Telephone office is one of the high-tech services of modern industry and commerce, which is of great help to improve work efficiency. My colleague and I first identified a very specific working method before I contacted by phone. However, the telephone is only a means, and its essence is still the communication between humans and human beings. This is my weakness. Therefore, in the initial stage, due to the lack of work experience and skills, the work success rate is low and the rework rate is high. The most difficult problem is the language barrier. Very few local people's Mandarin is not very good, and my Shanghai dialect's ability to express is very limited, so sometimes the two sides do not understand each other. Thanks to the timely rescue of the colleagues in the unit, they successfully reached an agreement with the other party. The entire telephone contact work lasted for about a week. During this period, I learned some effective methods for the work: first, formulate accurate work plans, quantify the purpose and means of work, and accurately calculate The organ counts it; secondly, when there is a problem at work, more people communicate with each other, problems arise, and the field is saved in time. The generation that grew up in the late 1990s and early 2000s has a tendency in the "Cool" era, that is, to be accustomed to single-person actions, to do one thing well when others know nothing, or to focus on human-machine dialogue rather than people. Communication with people. Character is fate. If you can't change your personality, you should at least improve your working methods.
On February 7, I worked for the first time in the field. The content of the work is to take photos of some entertainment venues in Shanghai to provide the information needed for the event. After confirming the outbound route and notifying the photo unit, I set off with the camera. Because of the relative understanding of the Shanghai city, and the units that are photographed are located in the more prosperous areas of Shanghai, there is no problem in the whole work. However, I still had a little trouble. 1 I made a mistake in the address of a Pub. When I went to the neighborhood, I asked others to take time and effort. 2 I underestimated the traffic in the city, and the traffic control and peak hours were not well prepared, resulting in extended field hours. 3 is in the face of the lack of solutions to emergencies, a movie theater to accept photographs, but when it comes to the cinema, the plan has changed, resulting in the inability to take pictures. But in general, the field work was successful and achieved the intended purpose. The enlightenment of short-term field work is: 1. Be familiar with the situation of the office, prepare in advance, and use maps, GoogleEarth and other tools when necessary. 2, in the case of urban traffic is relatively crowded, it is necessary to play ahead of time and save time. 3. In the face of unexpected incidents in the field, it is still necessary to communicate with colleagues and strive to solve major problems efficiently and complete the main tasks.
An important task throughout the internship is to consult the industry on the “show economy” through the Internet to provide effective information to customers. The specific way is to find relevant information, materials, articles and simple analysis through Internet search engines such as Google and Baidu. The biggest challenge of the whole job is to search for information. The Internet has a lot of information and is complicated, but the materials related to the topic are very few and difficult to find. In this regard, the first work method I started was to download all the information with keywords to the local, and print them out without finishing. This is not desirable. Later, by learning from my colleagues, I learned to search for the required information through keywords, sort out the effective information according to the content, add focus to the information, and find some valuable information. After that, under the guidance of my colleagues, I quickly learned the processes of photocopying, printing, faxing, and binding.
In addition to the above several major processes, I also actively participated in some public welfare labor.
Through a short internship, I first became familiar with the clear and efficient office of the contemporary division of labor, participated in some specific work, learned some specific working methods, and was familiar with the operation of various office automation tools. Basically achieved the purpose of holiday social practice. At the end of the internship report, I am grateful to the internship opportunities provided by Bafang Global. The outstanding knowledge and character of the colleagues of Bafang Global are worthy of my study. In the future study life, I will seriously study professional subjects, and at the same time enhance my ability to work, so that moral and intellectual development.

Market Marketing Internship Report Sample 2: Advertising and Marketing Strategy

First, the main content of the internship

Investigate the operation of the advertising industry, learn about the relationship between advertising and marketing, and observe the characteristics and ills of advertising in the market.

Second, the experience and gains gained from the internship

The famous American marketing scientist Kotler believes that the marketing strategy is the broad principle that a business or other business unit intends to achieve its various marketing objectives in the target market. The content of the marketing strategy consists of three parts, namely the target market strategy, the marketing mix strategy, and the marketing expense budget, including 10PS, namely: market research, market segmentation, target market selection, market positioning), product, product pricing, Sales channels, promotions, political power, public relations, etc.

The promotion also includes tactical means such as advertising, business promotion, and personnel sales.

As an important part of the marketing strategy, advertising should form an organic whole with the various elements of the marketing strategy, coordinate with each other, coordinate with each other, promote each other, and develop interactively.

Mainly do the following two things:

1. Advertising should obey the overall marketing strategy of the company

2. Advertising should reflect the overall marketing strategy of the company

The first part: the "three outlines" of advertising and marketing strategy - advertising should obey the overall marketing strategy of the company

Targeted, doing more with less: advertising is targeted at the target market strategy

The target market strategy refers to selecting one or a few market segments as the target market based on the strategic market segmentation of the enterprise, and concentrating the main resources of the enterprise to carry out specialized production and sales, so that the enterprises occupy a larger position in these markets. Share, forming product advantages and low-cost competitive advantages that are not available in similar products.

In fact, whether a consumer can become a consumer of a product is affected by many factors such as age, family life cycle, income, lifestyle, pursuit of interests, education level, and geography. Only by properly screening can you get twice the result with half the effort and get the most benefit with the least investment.

If you do not distinguish consumers, eyebrows and beards, the result must be: everything wants to catch, and ultimately can not catch anything.

Corresponding to the target market strategy, the fundamental of advertising success lies in its targeting. Advertising must conform to the target market strategy. The style, language, picture, music and atmosphere of the advertisement must conform to the cultural and aesthetic needs of the target group as well as the ability to accept and understand. The media and time of advertising should also meet the ratings of the target group. reading habit. You must not advertise for advertising, build a car behind closed doors, and enjoy yourself.

Many people are attacking the white gold advertising savvy, but its sales are surprising. In fact, according to the target market strategy of melatonin, the advertisement of melatonin is not taken by people who are self-proclaimed and elegant. As long as you can impress the ads of the target market consumers, it is good advertising.

In one go, one by one: advertising is based on marketing strategy

The marketing mix strategy is not a simple combination of marketing elements, but should be organically integrated. The concept of “marketing is communication, communication is marketing” has been widely recognized by the marketing community. "Integrated communication" is a theory that studies how to efficiently transmit information to others, thereby changing people's understanding and behavior, and finally achieving sales targets.

Integrated communication focuses on “integration”, which is the choice and combination of the objects of communication, the content of the dissemination, and the means of communication. The key to integrated communication is deciding who to spread, what to spread, and how to spread. To whom to spread the scope of the target market strategy, and what to spread and how to spread is the integration of products, prices, channels, promotions, public rights, public relations elements.

As a means of integrated communication, how can advertising maximize the effective communication with consumers? The main thing is to do two things:

1, can not contradict each other. Advertising must complement product strategy, price strategy, channel strategy and other integrated communication strategies, and echo each other. Never wear a tie to wear straw shoes. For example, if you sell a three-four thousand yuan economical car, you should not demand "atmosphere, honor" in advertising, and "Benshi" will never need "practical".

2, can not be out of touch each other. All means of communication should be carried out in one operation in the market operation, integrated, unified action, and overall expression. Be good at playing combination punches and be good at playing three-dimensional wars. If all the links are out of touch, they will lose sight of one another, weaken the intensity of advertising, and fail to achieve the purpose of promoting sales.

Matching resources, adapting to the situation: advertising is based on marketing expenses

In order to win in the market competition, the company must formulate the correct marketing strategy, but at the same time make the resources of the enterprise match the market demand. Make bricks without straw. When making an advertising plan, enterprises should fully consider the human, material and financial resources of the enterprise. If you carry the rash thinking of "how bold people are, how productive the land is," it is bound to be counterproductive and cast a big mistake.

Many of the operating resources that are not needed to develop a comprehensive market have been steadily and steadily, and have succeeded in relying on the market strategy of “smashing the war”. In the early 1950s, most markets in South Korea were monopolized by US and European products. Since the mid-1950s, companies such as Samsung, Hyundai, Venus, and Daewoo have provided specific products and services to target specific groups in regional markets where European and American products have no advantages, using centralized advertising strategies and making unremitting efforts. It gradually became weaker and stronger, and grew from small to large, causing "Han Feng" in the world.

The second part: the "five permanents" of advertising and marketing strategy - advertising should reflect the overall marketing strategy of the company

The marketing strategy is like a red line, which organically integrates products, prices, channels, promotions, public relations, and public rights to form a dazzling pearl.

As a tactical means of marketing strategy, advertising must be able to reflect marketing strategies at specific levels such as concept, behavior, vision, personality and sustainability.

One often: the concept level

The marketing strategy of an enterprise cannot be contrary to the business philosophy of the company. Similarly, advertising as an external communication method of the core concept of marketing strategy, its theme, creativity, performance must revolve around this core concept.

『 5 』『 6 』

At the time when Shanghai General Motors began its national marketing campaign, it launched the core concept of “Contemporary Spiritual Contemporary Car” in order to reflect its commitment to “making a world-class car in China”. In order to interpret this concept at a specific level, Shanghai General Motors produced a highly expressive TV commercial with the theme of “Pushing the Ball” of Sisyph mythology: the vast wilderness, the powerful men in the column, and the momentum of the city. Pushing a huge metal ball up the mountain, the metal ball is engraved with the Buick logo. At this time, powerful music and narration sounded: "It is not just a car, it is a kind of spirit! It is a contemporary spirit to make Buick, from Shanghai General car."

This advertisement deepens the concept of “contemporary spirit contemporary car” and conveys the value of “world-class brand, world-class experience”.

Er Chang: Behavioral level:

Just as a person's words and deeds reflect his literacy, the company's every move in R&D, production, quality control, and service reflects the inner spirit of the company. Therefore, in the marketing strategy of enterprises, these behaviors should be vividly and orderly displayed in front of consumers, so that consumers can have a sense of trust in enterprises and products. Advertising is an important way to inform these behaviors.

Sanchang: How can the visual level express the core idea of ​​the marketing strategy very emotionally? The best way is to visually find a carrier in the advertising strategy.
Kim Jong-Il’s 99-year “Apple Cooked” advertising campaign left a deep impression on consumers. In the battle of DVD, Kim correctly established a marketing strategy to promote the concept of “mature”. The so-called maturity is the maturity of technology, the maturity of products, and the maturity of services. In order to spread this concept, Kim is using Apple as a carrier to express the rational content with perceptual means, and soon the "mature" apples are full of the north and south.
TV ads are like this:
Picture: Three young girls, holding golden apples, singing and dancing.

Song: Cooked, cooked, harvested seasonally, you have to grasp it well; cooked, apple cooked, the season is over
Slogan: Apple is cooked, Kim Jung DVD
The print ads are characterized by "mature is more tolerant", "mature is more perfect", "mature is more reliable", and comprehensively interpret the "full compatibility, clearer, stronger error correction" features. Because Jinzheng advertising makes good use of the performance of the visual level, it has aroused the attention of consumers, changed the attitude of consumers, and made consumers accept the products from the heart.

Four regulars: personality level:
In the advertising needs, the differences and individuality pursued in the marketing strategy must be full and detailed.
During the XX Olympic Games, the Beijing Evening News firmly grasped the positioning of “not late newspaper” and used the advertising slogan “evening newspaper, not late newspaper” to publicize its own characteristics, express its own personality, and skillfully shaped the image. The Beijing Evening News Olympic series advertisements under the unified theme of “Evening News, Not Evening News!”, proclaimed “winning gold, not late!”, “world, not late!”, “persistence, not late!”, “confidence, not late!” The slogan, the keyword on the screen is in the form of a slogan "After the Evening News!", and the pattern is the Olympic five-ring logo, gymnastics rings, and sports shoes. The text and the picture complement each other. It not only expresses the theme of the Beijing Evening News' comprehensive and timely coverage of the Olympic Games, but also demonstrates the Beijing Evening News's ambition and determination. However, Maotai has abandoned the noble and mysterious personality of “National Wine” and promoted “Moutai, healthy wine”. It’s true that the game is in danger and you will be gambling tomorrow.

Wuchang: continuous level
From the perspective of the marketing management process, marketing strategy management can be divided into three stages, namely, marketing strategy planning, marketing strategy execution and marketing strategy control. The sustainability of advertising is an important indicator of the success of marketing strategy planning, execution and control. Why can melatonin be sold in the market for several years? One important reason is that its advertising has consistently implemented its marketing strategy as a gift. No matter how the creativity and production of the advertisement changed, I never changed this theme. First of all, the demand "to send a gift to the brain platinum this year", and then become "to send a melatonin", and now become "more to send melatonin."
Advertising promotion is a very important step in the marketing plan. The effectiveness of advertising promotion even affects the success of the entire marketing plan. It is the truth to repeat a lie a thousand times. Advertising is also true. If you really want to impress consumers, you must insist on speaking with the same voice.
Third, the shortcomings and suggestions
During the summer, I experienced a month of experience in advertising companies, and I came to the conclusion that advertisers are the most painful people in the world.
Why? Because every day must be racking their brains to think about the problem, it is said that the American advertising tribe is located in Madison Avenue, New York, there is the "stomach ulcer street" glorious title. Moreover, you must also bear the usual useless work. Compared with pure artistic creation, the planning and creation of advertising must be subject to multiple constraints of advertisers, funds and other realities.
Artistic creation can be a burst of inspiration in your own heart, regardless of the life and death of others, regardless of the flood. When advertising, it seems to be behind closed doors, and even the things that dance for it are often shot by a cold gun. The scary thing is: advertisers often tell the plan is not good, but can not point out the direction, just say: you think about it. We are forced to rush and jump in the sea of ​​my imaginative thinking, but I don’t know where it is the other side of happiness and success.
Advertising must be able to sell goods, and after writing the words, it must be spread a lot - if there is no performance, 100% will be blinded or even maliciously attacked.
Advertising scheme: It can be illogical, but it must be experienced; it can be non-artistic, but it must be sales-oriented; it can be not profound, but it must be popular or easy to see; It is childish and split, but it must be understood; advertising must be powerful and must have great power;
Advertising will go through such four stages of hell:
The first entry must be like the pain of falling to hell - I have thought of a lot of advertising ideas, wrote many planning schemes, and thought they were different. I think that the original advertisements of advertisers are a mess, and they are not systematic in advertising operation and marketing promotion, and there is no rules and money. But no one pays for these ideas and suggestions. In such a hell, we may become an advertiser and become the owner of a small advertising company. At this time, it still feels extremely hard. According to Dante, it is into purgatory.
Purgatory:
In purgatory, we may not be able or too lazy to judge the quality of advertising. We only hope that customers can quickly pay for their actions, and we have enough emotional intelligence and IQ to do this. Some people say that "the tongue is like a spring, the heart is black as a wolf" is also somewhat accurate. In purgatory, we are resourceful. In purgatory, it is much better than in hell. Can it be said that it is no more than 100 times better to make a adopted plan than someone who has made 100 plans but have not been adopted? We stay here, and most of our customers don't want to give us the next order.
We will dream of heaven in hell or purgatory. Fortunately, heaven does exist. It is said that successful American advertisers are in paradise, one of the most prestigious races in the United States, and even President Roosevelt has the sigh of "inappropriate president, just an advertiser."
I think heaven is also divided into two levels.
Advertisers in the lower heavens - people with strong influence, but no one has the power to return. At this time, we have strong imagination and expressive ability, and have rich knowledge and experience. We have sufficient resources in the advertising industry, have strong judgment, and have strong communication skills and organizational skills. At this time, we can operate the brand, operate large advertising campaigns, and be able to make flashy, timeless advertising works with successful performances and works.
The advertiser in the upper heavens - the male figure, who is the capital of me! At this time, we can turn our hands into the clouds and cover the rain. At this time, we have enough material strength and sufficient brain power, and we have already got rid of the situation where only others are doing a big show.
In the American business world, 83% of first-class entrepreneurs are born in the advertising industry. For example, Dobbs and other CEOs of the Coca-Cola Company have changed from the advertising manager or the advertising company planning director. This type of entrepreneur is the representative of the advertisers in the upper heavens.
I think that friends who are generally philosophical and logical and have strong imagination have high IQ, and with the experience of advertisers, they are likely to become the heroes of the market economy.
Having said that, the process of Nirvana is impossible to step into the sky. No matter what level of advertisers, it is just a person. Like sales people, the purpose of our work is to sell. However, we are doing this, our thinking pressure and thinking intensity and expression and creativity are better.
We must observe all the advertisements, understand the entire market, understand the various products we handle in various industries, and generate countless ideas. Have the ability to create expressions that are both peculiar and acceptable to millions of people. To face the mentality of thousands of people, we must consider the mentality of thousands of people.
After such a round, we may have a calm and wit mentality. Believe in the hell of advertising, in the paradise of advertising, can be from the tolerance.

Facing P&G Spring Blossoms - Forty-seven days of internship at P&G Marketing

San Mao said that she was most afraid of going shopping. She was asked to recite all the names of the stores when she was working in Germany as a department store promotion lady. So when she went to the department store, she always habitually wrote down the name of the product. Tired of work. At that time, I saw that this description was unbelievable. I even suspected that San Mao had an exaggeration. Professional habits should not be so. However, when I just finished the internship of the Crest brand marketing department of P&G, I used to habitually hang around the toothbrush and toothpaste shelf when I was in the supermarket. I was very interested in checking the distribution, shelf, promotion, price and packaging of each brand of toothbrush and toothpaste. At that time, I realized that San Mao’s words were not empty. When the profession forms an interest, interest becomes a habit, and professional habits become natural. However, San Mao is not a businessman, so he will have a headache because of this professional habit; but I have always used marketing as my career direction, so I will not feel tired, but I will not be tired. One and a half months of internship in the P&G marketing department, leaving behind is not just this professional habit. All the gains in this period have benefited from thinking mode to business knowledge. P&G culture and P&G people have won my heart. They are good teachers and friends for the choice and development of career paths. Strategic thinking, focusing on results from students to assistant brand managers in the P&G marketing department, has changed my way of thinking. For those who are studying, the accumulation of knowledge is the primary task, analyzing the problems, giving the trade-offs between the pros and cons of the parties, and then drawing conclusions. This conclusion may be open and plays a role in the specific stage of academic research. As an intern in the marketing department, I was given the job of ABM on the first day. I was directly involved in real business operations on the first day. The success of business requires strategic thinking and specific action plans. Pure knowledge accumulation and analytical ideas are not feasible in P&G. My first task at Crest was to do a store check. After carefully examining four supermarkets, five grocery stores and one wholesaler, I wrote my first report. Comparing the first draft and the final draft after two revisions, the word change between the lines is the change of thinking. The same is true of the reports on market projects and consumer focus interviews that I have written since then. From the beginning of pure information collection and open-ended conclusions, to the final draft constructive conclusions and action plans, it is a thoughtful experience. The process is also the essence of P&G's rapid growth.

Forging leadership and creativity
I have had internships in many companies before, and P&G is the only company that really feels that its leadership and creativity are constantly being forged. Leadership is the basic requirement of P&G for employees, and it is also the direction of training for their career development. Especially for ABM, the company has a clear career direction: ABM-BM-AD-MD-GM, and this path toward manager development requires excellent leadership skills. Therefore, starting from the intern, the work done It started in the form of a project leader. During my internship, I was the person in charge of several projects and communicated with colleagues from various departments. I was able to truly understand the responsibility given by the company. Every project needs to be meticulously protected like a sapling to grow, and as a breeder needs Through superior leadership to attract the wisdom and efforts of all departments, resources and energy to help the growth of saplings. Leadership is also growing bit by bit as the saplings grow up. The same is true for the forging of creativity. The product characteristics of FMCG determine that the company needs to continuously develop new products, and the low-volume consumption habits also determine the need for continuous innovation of ideas and information. Therefore, fast-moving consumer goods are the best training ground for learning marketing, and the battlefield that needs creativity the most. During the internship of P&G Marketing, I worked closely with the advertising agency. Every new idea and new idea was inspired by the brainstorming. For example, the in-store activity design of Crest's “Healthy, Confident and Smiley China”, from the details of the booth to the adjustment of the slogan, requires strategic and creative thinking. Not only that, but also the P&G has been a pioneering concept in marketing, advertising and media operations. At present, P&G also encourages inheritance and development of this tradition and spirit in the world. During the internship, I participated in the off site meeting held by the marketing department every six months. In the strategic and forward-looking discussions of various supervisors, it was found that P&G is currently Practically explore creativity, especially in media creativity, to encourage effective innovation. In China, P&G currently has a large investment in TV advertising, and I believe that there will be more creative practices in the development of other media in the future. This is a part that I am very interested in and an excellent opportunity for forging creativity. It is very exciting.
P&G culture and P&G people
P&G culture has always seemed to be a mysterious place. I have read a lot about this culture, but only when I really enter the hall of this brand can I have a real experience. The Procter & Gamble culture was created and operated by a group of outstanding P&G people who have combined to create a culture. During the internship, I was responsible for the packaging upgrade of Crest Herbal Crystal and the design of the three promotional items of Crest in the next three months. All of them involved the cooperation of colleagues in law, R&D, sales, logistics, public relations, etc. What is received is a team that combines leadership, honesty, risk taking, active innovation, problem solving, solidarity and cooperation, and excellence. These spirits, I recognize, and appreciate!
The one that helped me the most was P&G's colleagues. My Line Manager Ionic, my Buddy Jerry, are the coaches and guides I entered into the ocean of P&G. I like to check with Ionic's weekly review. Every time I talk about it, I will feel full of rewards. Even a few short sentences can find clues and solutions for my projects. I like to work with Jerry. After repeated discussions, after each round of discussion, I found my own motivation and direction from the mature business thinking and skills of a senior A BM; I like the brainstorming with colleagues in other departments, every round of stirring, It is the stimulation of knowledge and ability; I like to share every exciting moment and frustrating moment of the new company with other interns and new h ire. Every time I share, it is a mark of growth. . . Procter & Gamble is a sea. Between the ebb and flow, there will always be a treasure in the beach, and those who swim in the sea can discover the endless treasures of the sea. The internship allowed me to roam in the shallow sea, and it was full of rewards. The wonderful scenery of the deep sea, the rare treasures, and the infinite temptation attracted me back to find the treasure. Facing P&G, spring blossoms, next spring, I will return to this sea and continue my exploration and migration!

Overseas Internship Program Book - Be a planning talent to lead the overall market in China

PS: The next book may be junk, because it is not a complete internship report, but it is still high, and I believe it can be used as a material for marketing marketing internship reports.
Personal situation analysis
Northeast Forestry University, graduate student, first-year student management science and engineering discipline, university engineering, industrial engineering, good system planning ability, strong cost consciousness, sharp insight into the internal potential of the enterprise, successful experience in building and operating the team. The experience of producing first-line internships is cheerful and sociable, hoping to conduct marketing internships in the fast-moving consumer goods industry.

The purpose of the internship can become the local planner who leads the overall market in the country within five years. The different businesses of the East and West have different international marketing visions and international marketing capabilities, capital operation knowledge.

Internship program

The preparation phase runs through the entire preparation phase: learning foreign languages
March: Senior marketing experts train the finalists. The training includes: understanding "money", public relations etiquette of marketing personnel, sales skills and sales strategies, as well as the overall situation of the market in China. Learn about supply chain knowledge.
April to June: Conducting internships in domestic companies to understand local marketing characteristics. Write a marketing internship report, analyze the marketing situation of the country, find out the aspects that conform to the laws of the market, and find out the shortcomings and weaknesses of the country, and make recommendations. Record the place where you can't find a good solution for the time being. Write an analysis report.

[1][2][3][4][5][6]

Actual stage
From July to August, I went abroad for an internship.
Throughout the foreign internship process: understand the country's culture, festivals, folk customs, through practice to find the most interesting and sensitive things of the people of the country.
l The first week of training before entering the company: the top foreign marketing training masters systematically train the players.
l Entering the company's internship for the second week, the third week: two weeks of market practice with marketing staff. First of all, through the training game, the players and the company's marketing department members can understand each other, and understand each other in language and behavior to reach a consensus. Then, under the guidance of the company's marketing department, a two-week sales practice was conducted to understand the company's marketing system, organization, and processes, and to form an insight into the company's marketing system.
Week 4: The system understands the company's overall marketing. The company's senior marketing staff and related professionals explain the player system, the company's marketing strategy, marketing system, marketing organization, marketing process, operating mechanism, product strategy, the company's ways to improve its international marketing capabilities. The method of capacity building for marketing talents, and how to establish the core competitiveness of marketing as a whole.
Week 5 to Week 8: Combine the company's HR advice and my wishes, work in the company's specific position, and be responsible for a project. In these four weeks, you should have a deep understanding and learn the following:
1. The market. How to cultivate the market, maintain the ecological relationship of the market, and how to conduct overall market planning and operation.
2. Product aspects. Experience the synergy effect of the company's product series, rhythm combination, product and brand interaction.
3. Personal marketing ability. Learn capital operations, learn to collaborate and collaborate with international marketing channels, learn the rules of international marketing, and sculpt international marketing capabilities.
4. Marketing human resources. Experience the company's marketing human resources traction mechanism, incentive mechanism, competition elimination mechanism, and constraint mechanism. The company's scientific value evaluation and value distribution system.
Week 8: Internship summary. The two-month internship was aggregated and a marketing analysis report for the company was made. The relevant leaders of the internship company commented on the performance of the players during the internship and gave suggestions for improvement.

Internship requirements: Keep a diary every day, record the internship experience on the day, record your thoughts, places you don't understand, suggestions, inspiration, etc. And we must compare the situation we see every day with the situation in China.

After the internship is over,
1. Internship diary finishing
2. Write an article on the marketing comparison between Chinese and foreign fast-moving consumer goods industries.
3. Self-summary. Summarize your own internships in overseas companies, and the transformation of Chinese people into international people brought about by cross-cultural communication. At the same time, find out where they are inadequate, make plans, and carry out the next round of self-improvement.
The above is my overseas internship program. I hope that the experts will judge, and the students and netizens will give criticism, corrections and comments. Thank you.