[Boutique] Marketing Internship Report

This article directory 1 marketing internship report 2 marketing internship report 3 marketing internship report first: marketing internship report

First, the internship time:

February 15, 2019 to May 15, 2019

Second, the internship location:

Wuhan Huasoft Xinlian Co., Ltd.

Third, internship units, departments and positions:

Intern unit: Wuhan Huasoft Xinlian Co., Ltd.

Intern department: Ministry of Commerce

Position: Business representative

Fourth, the purpose of the internship:

College students study at school most of the time. The school is learning theoretical knowledge, and rarely practice it. We can't do it. There is a serious problem with college students who have just come out to work—that is, there is no work experience. The company's fundamental purpose is to benefit people. It is not a charity, so it is generally not going to let you go to it to learn what to experience. The talent it wants is the talent that can create value for it. Effective talents no longer have to spend more on training talents. For a college student who has just entered the company and knows nothing about it, if he can't create value for it within the time limit set by it, then he will only leave.

For the above reasons, our internships for college students have become an inevitable course. Through internships, students can better understand the differences between the company and the school, recognize how much they are inferior to the company's requirements, and recognize the needs of the society. What is the type of talent, so that it is more targeted to make up for its own shortcomings. Through internships, the knowledge gained is used in the company to create value for the company. How to use e-commerce knowledge to solve problems in the company and how to use e-commerce to improve the efficiency of the company has become our top priority.

V. Internship content:

1. Familiar with the environment:

Every place has different living habits. You can only adapt to the environment yourself and have no environment to adapt to you. In the same situation, why can other people live here and we can't do it? Who can guarantee what will happen in the future? It may be a hundred times worse than this. I don't complain, I complain that it doesn't help. . The purpose of the internship is to improve the overall ability of the individual. To adapt to the environment is also part of the internship. In this environment, only by adjusting and changing, can you grow faster!

2. Training:

On the first day of work, the manager Liu in the company came to give us training, which is necessary before the work. Whether it is engaged in sales or doing other things in the company, every employee in the company must clearly understand what the company's products are. What is the role? How to use it? What is the company? A series of problem. As an employee of the company, he doesn't even know what his company is doing. He must be irresponsible and will not bring much value to the company.

Manager Liu gave us a brief introduction to the company's products and gave some examples of how to successfully market. I think it's enough to know the company's products for five minutes, but it's not easy to really understand it. You need to know what its selling point is, why should customers buy your products? These are not training. You can understand all in one or two days. When you understand, how can you use the things you know to tell the customer clearly? The seemingly simple things are not at all simple, so even though we know the company's products, they are deeper. I don’t know the level of understanding. There are a lot of things that I don’t understand, but I can’t say it in my heart and I don’t understand it!

3. Find information:

Since we are doing internships in telemarketing, finding information is to use various means to obtain the phone number and company address of the person in charge of the company or the general manager. In the whole process of work, finding information is a prerequisite. If you don't have more and higher quality materials in the days when you are looking for information, then you are passive in the invitation, but the invitation is not good. It is related to your customers, and the number of customers present determines the opportunity to sign your meeting, which affects your personal salary this month and the performance of the entire company. Therefore, finding information is a prerequisite for the entire meeting. Without this precondition, nothing has to be said.

Finding information seems to be the easiest thing to do, and it's not easy at all. The first time I found the information was the day when Manager Liu gave us training to find information. Manager Liu simply told us how to collect customer information, such as through local chambers of commerce, less well-known B2B websites, yellow pages, exchange information with others, around the front desk, and from others to obtain information. The first task is the phone number of 100 CEOs per person. My method is to go to the Internet cafe to find the person in charge of many companies on the online yellow pages. It is not difficult to get 100 pieces of information.

It was indeed easier to ask for information at first, but I couldn't get through the two days. That's because I haven't realized the seriousness of the problem. I don't have any effective way to find quality information. Everyone knows that it is through various local chambers of commerce, less well-known B2B websites, yellow pages, exchanging information with others, going around the front desk, getting from others, etc. to obtain information, but the information on the Internet is the worst, not just you alone. Looking for it on the Internet, a lot of people are looking for it online, so the information on the Internet has been smashed by others, and it is difficult for you to find the customers who signed the order. Exchange information with others, where people are unfamiliar, and who to change information, no. It’s hard to get from the hands of others. It’s hard to work for the people we just did! It’s okay to go around the front desk, but it’s hard to start because it’s not going to talk! We have two days to go out and copy Road signs, but because the efficiency is too low, and the quality of the copied data is not good, we are in trouble! I found out that the method gives you also depends on you to constantly try, continue to practice, in order to form one of their own Set the method, not the method to you, you will find the information immediately is very powerful, for example, give you a prescription, you will give people a doctor? The answer is no, the work is not as simple as imagined.

4. Invitation:

The company adopts a combination of telephone marketing and conference marketing, so the invitation is particularly important. The invitation is to call the host, and the collected information is used to call the bosses and responsible persons to invite them to the venue designated at the appointed time. Participate in the product sales meeting organized by the company to stimulate the customer's passion and make the customer sign the bill! Finding the information is the precondition of the whole meeting, and the invitation is the key point. The data collection for a few days is for the two- to three-day invitation. The invitation is directly affecting the number of customers present, summed up, how much performance does it have in a meeting? It is directly related to the number of people present, and there are a large number of attendees. If the qualifications of the customers are high, the performance of the signing will be high. If it is less, it will directly affect the mood of the customers present.

Because I have problems in finding information, the quality of the information I found is not high and the quantity is small, which directly affects my invitation, because the information is smashed, when the customer hears it is to ask him to open or sell When you are there, you will hang your machine right away, and some people will not give you the opportunity to speak. They always think of some reasons to reject you. These are better. The worst person is whether you are a liar or a warning that you should stop calling and worry about him. The attitude is extremely bad. It is also very strange that everyone will be prepared for strange calls. If he doesn't know you, he will not easily believe you. Some bosses are busy, they are not bothered by these, so they are not willing to listen to what you say.

Because the other party is the general manager and responsible person of some enterprises, they are all hard-working and hard-working figures in the business sea. They are more vocal in their speech, and they are doing poorly in the qi, and they are weak. It’s all because it’s always my own inner timidity, and I’m afraid that I’m not good at it, and I’m afraid of being beaten by him, so it’s not natural to always invite. Later, the manager told me that don't be afraid when you invite the party. No matter who the other party is, we are talking about the phone on an equal footing. We are only responsible for informing them to open a meeting. Some words are simple, but we still have to go there. Adapt, go to the practice.

5, with reminder:

As a follow-up to the invitation, the customers you invited before will not necessarily come, and you may not remember that there is such a thing, and some have not yet decided whether to come to the meeting, so the reminder is the follow-up work of the invitation. It’s harder to ask for a contract than to invite. A series of reactions, the information work did not do well, affecting the invitation work, invited to invite customers, the reminder did not have their own share, finally invited a customer, but in the reminder Can't say it.

6. Meeting:

Finding information is the premise, the invitation is the key point, then the meeting is the most important thing. Can you sign the order and sign the number of orders to see the next meeting? This is the fundamental purpose of the company, and the profit of the company, because we are internships. Employees, so I don't involve the task of talking. I mainly do the squatting at the meeting. After the customer comes, I will take them to the designated location and sit down. This is closely related to the etiquette class in our class. We are all To wear formal attire, tie, how to take a seat, how to smile is very particular. Every employee represents the overall image of the company.

Six, internship summary

1. Self-ability: After this internship, I found out that there are many deficiencies in my own existence. These shortcomings are not discovered by you without an internship. Their overall ability is insufficient, such as communication skills, some sales skills, Skills to get along with colleagues and leaders, because the company is a company, not a school. In school, classmates and classmates are very easy to get along with each other, but outside is not necessarily, you must know some Get along with the tips.

2, professional technology: the school's professional knowledge is relatively basic in the school, to make this knowledge for the company is not enough, can not meet the company's requirements, so you have to upgrade yourself and continue to learn. There are also things that are not necessarily available outside the school. This requires us to graduate to pay attention to the needs of the society, because there is a time difference between the things that the school learns and the things that are needed in society. The things that are learned in the school will not be offered for a certain company, so each company has its own actual situation, and it is necessary to improve itself according to the requirements of its own company.

3, psychological adjustment: the current students are no longer the former Tianzhijiao, and there are sometimes diplomas that are not comparable to an experienced person, so adjust your mindset, don't be high or not.

Part 2: Marketing Internship Report

I. Introduction

As the saying goes: The end of the paper is shallow, and you need to know how to do it. Although we have been studying basic theoretical knowledge about marketing professionals for more than two years, we still don't know much about how a company conducts marketing and how to produce. Through the school, we organized three trips to Maoming Railway Transportation Company, Maoming Petrochemical Material Supply Center, Zhonghe Plastics Group Co., Ltd. to conduct on-the-spot investigations, visits, listen to the lectures of business staff, and discuss and discuss. I not only opened up my horizons, but also I also got to know the role of marketing expertise in practical work.

Second, internship time and process

The time of this internship is: January 4, 2019 to January 6, 2019.

The process of this internship is like this: On January 4, 2019, the school organized us to visit and study at Maoming Railway Transportation Company. On January 5, 2019, the school organized us to go to the Maoming Petrochemical Material Supply Center for a site visit and listen to the company's director Li. On January 6, 2019, the school organized our visit to Zhonghe Plastics Group Co., Ltd. for a visit and discussion.

Third, the internship content

Through this internship, I learned about the transportation system and operation and daily work and management of the railway transportation company; learned how the raw materials of Maoming Petrochemical are supplied, how to purchase, how to store and manage it, and how to produce the raw materials of the company. The chemical plant, the production of raw materials and the finished product - the production line of plastic woven bags. Through this field trainee, I also learned how various marketing methods are applied to the production and operation of enterprises and the marketing management characteristics of each enterprise.

Fourth, the internship experience

Although this internship was only a short three days, I have already gained a lot. The following points are my experience of this internship.

Deep understanding of Mao Petrochemical

Although it has been more than three years since I came to Maoming, it is really rare to know about Mao Petrochemical. Usually, I just listened to others saying that Mao Petrochemical is very powerful. With Mao Petrochemical, Maoming was born, and he did not take the initiative to understand Mao Petrochemical. However, after listening to the detailed explanation of Director Li of Maoming Petrochemical Material Supply Center, I finally had a comprehensive and profound understanding of Maoming and Mao Petrochemical. After listening to Director Li’s class, I not only had the history of Mao Petrochemical’s origin. Deep understanding, and have a certain understanding of the products, products and products used by Mao Petrochemical. After listening to Director Li’s class, I have a deep understanding of the importance of oil in a country. This trainee gave me an opportunity to deeply understand Mao Petrochemical. I also fully utilized this opportunity to study the history and production process of Mao Petrochemical.

Deeply understand the role and management of mechanization in production

I usually live in the ivory tower of the school. I rarely have the opportunity to go out to train. Even if I go out to work part-time during the summer vacation, I also do some manual work in a labor-intensive factory. Before I went to the trainee, I really had no idea what the term mechanization of production was. Although through the study of teaching materials, we know that the current society is already very developed, and many productions have entered mechanized production, and the coolies have gradually withdrawn from the production chain. However, without personal attention, personal experience, I can not deeply understand the role of mechanization in production. When I came to the Maoming Railway Transportation Company, I saw that the trains coming and going were transporting a variety of products. However, I did not see many workers on the scene. As soon as I walked into their information building and saw several staff members carrying out various operations in front of a large electronic screen, I realized that their operations were operated by system command and had entered semi-automation. So, there is no need for many workers to conduct on-site command. The staff at the scene did not go to direct the work, but through the system to understand that the following machinery has failed, and maintenance. Then came to Zhonghe Plastics Group Co., Ltd., a factory that makes woven bags, with an annual output of 30 million tons. I thought that there would be many workers working in the workshop. However, as soon as I came to the workshop, I knew that my original idea was wrong. If the big workshop, the rows of machinery are discharged in an orderly manner, working at high speed, only one or two workers are working. Looking at these high-speed machines, I finally realized how the capacity of 30 million tons came. The current production is already mechanized production, and it is no longer the traditional labor. Mechanized production has liberated labor productivity, greatly improved output, reduced production costs, ensured the quality of products, and provided a good guarantee for the competition of enterprises.

Familiar with your products and competitors

In the process of the trainee, after listening to the directors of the three companies, after the director's class, I found that they all have one thing in common: they are very familiar with the products of their own company, especially the characteristics, uses, superiority and deficiencies of the products. Not only that, they also know their competitors very well, such as the product characteristics of competitors, the output of competitors, and the marketing strategies adopted by competitors. The experience of the directors and directors is a good example of what the teacher has taught. When learning to sell basic theoretical knowledge, the teacher taught us that when we sell our products, we must be very familiar with the characteristics of the products in order to sell the products well; when selling products, we should promote the superiority of the products to attract Customer's eyeball; when formulating marketing strategies, we must also pay attention to the marketing strategy of competitors... I think theory and practice are like this. This is what we often say: know ourselves and know each other.

Quality assurance is implemented in actual production

When learning theoretical knowledge, we all know that we often emphasize that products must be guaranteed to be sold in order to improve consumer satisfaction. However, we do not understand how to ensure quality in the production process. During this internship, I learned that Zhonghe Chemical Plastics Group Co., Ltd. did this. First of all, the introduction of advanced production equipment to ensure quality. The production equipment of Zhonghe Plastics Group Co., Ltd. is very advanced, which guarantees the quality of their products. Secondly, establish quality policy and put a brand on the wall of the workshop. The content of the brand is like this: the company's quality policy: quality-oriented, market-oriented, continuous improvement, customer satisfaction; company quality policy: target product qualification rate > =98%, customer satisfaction rate>=95%, employee training rate 100%, customer complaints and complaint handling rate 100%. In doing so, every employee will always remember the company's requirements for product quality and deepen the product quality requirements into the employees' words and deeds. Finally, a special person is assigned to test the quality of the product. When visiting the workshop, we found that they would send one or two employees to test the quality of the products, and regularly check the quality of the products to ensure the quality and pass rate of the products.

Develop a scientific marketing strategy based on actual conditions

In the nearly three years of study, we have learned a lot of theoretical knowledge about marketing professionals. There are also many marketing strategies in the book, such as product marketing strategy, price marketing strategy, and product pricing in actual marketing work.

When we studied corporate pricing, the teacher told us that the pricing of enterprise products was affected by the 3c factor. However, in the process of actual product pricing, the factors affecting product pricing are more than 3c. Through this trainee, I learned that the pricing of a product is affected by many aspects. Such as product cost, high cost, high pricing, this is undoubted; product supply and demand relationship, oversupply, low pricing, short supply, high pricing, we also know this; sales strategy, if it is a new product, enter new markets In order to attract customers, low prices are generally used instead of the rouge pricing method we have learned. The size of sales is usually used to encourage dealers to purchase more goods. Enterprises usually use a pricing strategy with a large price. The settlement method will also affect the pricing of the product. Usually, the company adopts the cash settlement to be relatively favorable. If it is the credit sales, it must set a relatively high price strategy; the transportation mode of the product will also affect the pricing of the product, if the dealer is self-transported If the company is to help with transportation, not only will the price of the product be higher, but the company will also charge a certain transportation fee... The pricing procedure in the actual marketing process is also far away. It's more complicated than the pricing program we've learned.

Part 3: Marketing Internship Report

Before we came into contact with the marketing professional courses, we specialized in the internship of this professional understanding. The internship lasted for three weeks from August 22 to September 9, 2005. Mainly through the way the students look at the information on their own to find the internship unit in the society. The effect is very good. This professional understanding of the internship is to let us have a preliminary emotional understanding and understanding of the marketing profession, but also have a clear understanding of themselves, so that we can learn from each other in the future study. Through this internship, we also initially cultivated professional interests, initially conceived the direction of future development, and laid a good foundation for future professional study and employment. Through these three-week internships, we basically reached the goal of discovering marketing problems and trying to analyze marketing issues, collect, organize and analyze data, and write internship reports. The internship was finally successful with the guidance of the teachers and the efforts of the students.

First, the internship process of commercial enterprises

Internship Unit Introduction Our internship unit is Zhengzhou Shenghuang Economic and Trade Co., Ltd. Our internship is mainly carried out in its marketing department. Today, people's consumption level is gradually increasing, and the quality of life requirements are getting higher and higher. Today, decoration pollution is plaguing people. This company is committed to improving the human living environment, providing consumers with an effective air management program, with excellent products, professional construction, reasonable price, to create a pollution-free home for consumers. Harnessing decoration pollution is the main job of this company, and its main product is photocatalyst.

Our group's internship arrangement from August 22 to August 24, we conducted an initial browsing of the expertise through the electronic network inside the school; on August 25th our group began to find an internship unit, we selected a company that day, but In the evening, I resigned after consideration; on August 26, we finally selected Zhengzhou Shenghuang Economic and Trade Co., Ltd.; August 27, rest one day; August 28, we officially went to work, this day to the company our main work It is to consult the company's relevant information and conduct a preliminary understanding and understanding of the company; on August 29, we will go to the marketing department of the company to understand the situation according to the arrangement of the company manager; August 30, 31, September 1, 2 On the 3rd, we were sent to the business operation point and followed the company's sales staff to learn business operations; on September 4 and 5, we rested for two days; on September 6, 7, 8, and 9, according to the teacher's arrangement, we Write an internship report on campus. The submission of the internship report on September 9 marked the end of the three-week professional understanding internship.

Our internship content The internship content of our group is mainly to participate in the business operation of Zhengzhou Shenghuang Economic and Trade Co., Ltd. on the premise of professional understanding of the theme. When we contact customers, we mainly understand the customer's consumption needs and consumer psychology. When we get along with the salesperson, we mainly learn the language and skills of the business negotiation. At the same time, we also pay attention to everything around us to further understand our marketing environment. As a marketer, we participated in the live ammunition drills. In the process, we initially had a perceptual understanding of the marketing profession and also cultivated our professional interests.

Second, the marketing characteristics and analysis of commercial enterprises

The marketing environment marketing environment of Shenghuang Economic and Trade Co., Ltd. is an uncontrollable factor and strength that exists outside the corporate marketing department. These factors and strengths are external conditions that affect the realization of corporate marketing activities and their goals. Any business marketing activity cannot be isolated from the surrounding environment. Therefore, any business activity should be based on the environment and actively adapt to the environment. At the same time, through marketing efforts to influence the external environment, the environment is conducive to the survival and development of enterprises, and is conducive to improving the effectiveness of corporate marketing activities.

1. The micro-environment analysis of the enterprise The micro-environment refers to various participants who are closely connected with the enterprise and directly affect the marketing ability of the enterprise, including the enterprise itself, the marketing channel enterprises, customers, competitors and the public. The micro-environment directly affects and restricts the marketing activities of enterprises, and most of them have more or less economic relations with enterprises. The micro-environment of the company has many disadvantages to the development of the company itself. The strength of the enterprise itself is not strong, the funds are not rich, and the influence is not strong, which directly affects its marketing strategy and marketing investment. The company's customers are those who have money, so this is a favorable marketing environment for the company. The company has a lot of competitors, but this is a law of market competition that cannot be changed. The public that the enterprise faces is a group of Chinese people with backward ideas, making it difficult to establish a good image among the public. These micro-environments directly affect the marketing activities of enterprises.

2. The enterprise's giant marketing environment analysis The giant environment refers to a series of huge social forces affecting the micro-environment, including: population, economy, politics, law, science and technology, social culture and natural ecology. The Juguan environment generally uses the micro-environment as a medium to influence and restrict the marketing activities of enterprises. In certain occasions, it also directly affects the marketing activities of enterprises. The company is located in Zhengzhou City, Zhengzhou City is a provincial capital city, with concentrated population, political and legal aspects, but the bottleneck problem faced by the company is the inability to produce and introduce products and equipment that can truly eliminate pollution. It is also impossible to achieve with current technology, which is directly related to the company's marketing strategy. Imperfect products, certainly not satisfied with the customer, thus affecting the company's sales.

The marketing characteristics of the company and analysis of the company's marketing path is green marketing and experience marketing, while focusing on sales strategy.

1. Green marketing Green marketing, broad interpretation, refers to the social values, ethics and morality embodied in corporate marketing activities, fully consider social benefits, not only consciously maintain the natural ecological balance, but also consciously resist all kinds of harmful marketing. Therefore, the broad green marketing, also known as ethical marketing. Narrowly defined green marketing mainly refers to the coordination of the interests of consumers, corporate interests and environmental interests in the marketing activities of enterprises. It is necessary to fully meet the needs of consumers, achieve the goal of corporate profits, and pay full attention to the balance of natural ecology and realize the economy. Sustainable development with the market. Therefore, narrow green marketing is also called ecological marketing or environmental marketing. Green marketing has more prominent features than traditional marketing:

Green consumption is a prerequisite for green marketing;

The green concept is the guiding ideology of green marketing;

The green system is the legal guarantee for green marketing;

Green technology is the material guarantee for green marketing. Zhengzhou Shenghuang Economic and Trade Co., Ltd. is doing green marketing. In today's gradual improvement of people's quality of life, various decoration pollution has seriously affected people's health and life safety, and the company is committed to improving the human living environment and reducing decoration pollution. Harm to people. The starting point of this marketing is to meet the needs of green, and to improve people's quality of life as the responsibility, focus on the future, pursue technological progress, and promote the development of green products. Of course, this company is also an accessory to the "green return" boom.

2. Experience the experience of marketing The economic era has brought about tremendous changes in production and consumption behavior. Consumers are not only staying at the products and services themselves, but also paying more attention to their sensory experience and consumer products and services. The process of thinking identity. These changes have provided enterprises with a huge challenge in the way they are marketing. Facing the arrival of experience economy and experience consumption, experience marketing came into being. Experience marketing requires that companies must use service as a stage, use goods as props, create reminiscent activities around consumers, and enable customers to establish cooperation with enterprises to promote the company's goal of increasing product sales. The product of Zhengzhou Shenghuang Economic and Trade Co., Ltd. itself is also a service product, and it reflects an experience economy. In the face of this experience economy, the company will definitely adopt the corresponding experience marketing. The company's commitment to customers is to "go first, then charge; not up to standard, no charge." And some free governance activities are often carried out in the community. These marketing strategies are all based on the experience to attract consumers and increase the added value of their products, thus establishing a brand and gaining consumer recognition.

3. The promotion strategy promotion of the company is the abbreviation of promoting product sales. From the perspective of market marketing, promotion is a way for enterprises to communicate information between enterprises and consumers through means of personnel and non-personnel, to stimulate and stimulate consumer desires and interests, and to generate purchase activities. Promotion is based on communication information, with the purpose of triggering and stimulating consumers to purchase. The promotion method adopted by Zhengzhou Shenghuang Economic and Trade Co., Ltd. is mainly personnel promotion. It is generally carried out in a newly-built small and concentrated community, so that it can directly contact customers, but the company will also take some personnel promotions, such as distribution. Advertising, free home inspection services and other measures. The company uses the push strategy as a guiding ideology in the promotion strategy. The company mainly uses the method of personnel sales to bring the products to the market. Because the company's product has high unit value, complex performance, less circulation links and more concentrated market, it is very suitable for this push strategy. Third, marketing recommendations According to the above analysis of the marketing characteristics of Zhengzhou Shenghuang Economic and Trade Co., Ltd., we can make recommendations from several aspects:

Improvements in the marketing environment The most unfavourable marketing environment facing the company is the public's suspicion of the quality of its products. There are also several factors contributing to this reason: on the one hand, the company itself lacks strength, lacks in product technology development and introduction, and cannot develop products that can truly eliminate decoration pollution; on the other hand, the company does not pay enough attention to competitors. The company simply does not know how many competitors there are, how strong the strength is, and the information is blocked. In view of the current situation of the company, the company should make more efforts in its own products and introduction. At the same time, it should strengthen its own information system management, and grasp the market dynamics as quickly and as accurately as possible.

The quality of sales personnel needs to be upgraded. Personnel marketing is a comprehensive and complicated process. It is not only the process of information communication, but also the process of commodity exchange. The quality of sales personnel determines the quality of personnel sales, and even the success or failure of sales activities. A successful salesperson should be enthusiastic and courageous in attitude; should be very strong in knowledge storage; should be civilized and polite in personal cultivation, good at adapting and skilled. The sales knowledge of the company's first-line salesmen is low, let alone professional knowledge, and lack of enthusiasm and passion in the work attitude. The company's salesman did not take the initiative to come to contact the customer in a community, but he hung a sign and stood by the customer to find him. This kind of sales method is good, but it is not suitable for their products. Their products are products that are easily overlooked by customers. Only the salesman can come to visit customers and actively promote sales, in order to get out of the company's sales. Companies should focus on the first-line sales staff, and only improve their quality to better create revenue for the company.

The company's advertising strategy should strengthen the company's advertising is simply a simple flyer delivery, there is no other very powerful advertising measures to help. Today, there are few people who attach great importance to the flyers in the hands of the flyers. The company's products are a new product, an almost unknown product. At present, the market in this industry is very chaotic, consumers can't believe any product at all, and there are often some critical reports on similar products in newspapers. In this case, the company should adjust its advertising strategy and spend more on advertising investment. Fourth, the internship experience and the three-week professional understanding internship left a deep impression on us, because it taught us a lot of things, as the saying goes, "Read a book, it is better to travel thousands of miles!" Internship, we also have an understanding of the basic conditions of enterprise, enterprise management, marketing, etc.; we have a certain understanding and mastery of several subdivisions of marketing; better is that we begin to learn to find marketing problems and try to use theoretical analysis. Basic marketing issues; preliminary learning of the collection, collation and analysis of materials; also preliminary grasp of the writing content and methods of the internship report. In this internship, we also have a perceptual understanding of the marketing profession. We have a better understanding of ourselves and cultivated the interest of the learning profession. We believe that there will be a solid foundation for professional study and employment in the future. During this internship, the eight people in our group were able to be consistent in their actions, and they were able to respond positively to the discussion of the issues. During the internship process, they were able to do their part and do their best. Through this internship, not only did we have a preliminary understanding of the profession, but also let us initially cultivate the team spirit. After three weeks of internships, we worked together to complete the professional understanding of the internship.