[Boutique] advertising internship report

Part 1: Advertising Internship Report

Abstract: On January 1st, 2019, due to my study, I entered the xx advertising company to conduct an internship for a two-week xx system design. In xx, xx advertising companies belong to typical local small companies. The company mainly consists of several parts of the business, such as environment and festival decoration, advertising design.

Author:

Internship purpose:

Through social practice, we can apply the theoretical knowledge we have learned in school to the objective reality and make all our use. In order to be able to expand their knowledge, expand the contact with society, increase the experience of the theoretical knowledge of the individual in the social competition, exercise and improve their ability.

internship period:

January x20, January 20th - January xth

Internship location:

Xx advertising company

Internship Content:

On January x20, 2019, due to my study, I entered the xx advertising company to conduct an internship for a two-week xx system design. In xx, xx advertising companies belong to typical local small companies. The company mainly consists of several parts of the business, such as environment and festival decoration, advertising design.

Xxxx Advertising Design Co., Ltd. introduces a new concept of foreign advertising companies based on the principle of creative leadership, and combines the advantages of local advertising companies to explore a unique and effective advertising company operation mode. It is a collection of management, talents and technology. An integrated professional advertising company. At the same time, with the goal of “providing customers with first-class design and assisting customers to shape a good corporate image”, the principle of “honesty, service first” is based on the spirit of practicality, diligence and courage to explore and provide customers with multi-level and all-round. Satisfactory and effective service.

When I walked into the company on the first day, after a simple interview with the manager, I did not leave too many tasks for me. Let me familiarize myself with the environment and understand the company's situation, including its size, department, and personnel division. Wait. Then let me participate in the design of the Coca-Cola advertising poster, which is just a test of my ability.

Fortunately, just in the design project that the company can participate in, just exercise yourself. However, due to lack of experience, I did not make a good design at the beginning. Later, through the guidance of the design director and the help of colleagues, coupled with the professional knowledge learned by the school, a better plan was made. After two days of running-in, what shortcomings and shortcomings are there, I know that it is clear that when I am in school, the chances of actual exercise are relatively small, and the software operation is still not mature enough. And the customer's request does not respond immediately.

Through the first two days of work practice, the basic understanding of the company's design process. First of all, the customer asks, and then the design director combines the design characteristics of each designer according to the degree of customer needs, rationally assigns tasks, tries to give full play to the advantages of each designer, and makes the design try to make customers satisfied and more attractive. The eye of the consumer.

After a few days of trivial design tasks, I learned a lot of things that could not be covered in the textbook. Because the job is to have direct contact with the customer, the purpose of our work is to satisfy the customer. Of course, we must not only lack creativity, but also take into account its timeliness in the market. It is not to say that creative design must adapt to market competition, which involves the importance of marketing and management of design. How to make the design achieve the expected market effect, firstly, to analyze the market involved, to find the most appropriate target consumer group, to position the market, and then to determine the core of the project, all design behaviors are centered around the core concept. In order to make the planning project not deviate from the market.

Internship summary:

In a few days, I watched a lot of advertising and film advertisements, and I had some trivial thinking about advertising creativity. Advertising is not an easy industry. In fact, advertisers are lonely and forgotten. Advertising is a reflection of life, and many impossible phenomena, in the future, are very clever ideas. Coca-Cola Case: 1. Coca-Cola did the advertising in 1960, and then began to promote the way: how to make every place, when you want to drink Coke, there is cola to drink. 2. Coca-Cola adjusts the delivery method according to different channels. When there are channels, how do you do relevant advertising campaigns or programs that are meaningful to consumers. For example, at Christmas, Coca-Cola changed the clothes of Santa Claus from the original yellow to the familiar red. This is the meaning of brand creativity in life. A good idea to inspire people's enthusiasm and humour for the environment, the advertising brought by a product definitely exceeds your imagination. The most basic way to make an advertisement is to know what its purpose is, not to make your company famous. This is the final step. More important is to sell the goods, to be a professional advertiser, what you should look for is this thing.

This internship has enriched my knowledge in this area and made me move to a deeper level. It has a certain role in promoting my future in the society, but I also realize that I want to do this work alone. These days' internships are not acceptable. I also need to accumulate little by little in my usual study and work, and continue to enrich my experience. The road ahead of me is still very long, and I need constant efforts and struggle to really go well.

The short internship life has passed, and the mood is very complicated. It can be said that it is joy and nostalgia. The joy is that I will soon return to school to meet the lovely classmates, who are reluctant to be colleagues and friends of xx company.

Looking back at the internship life, the feeling is very deep, and the harvest is fruitful. I am very pleased to review my internship report. It enabled me to understand the society in practice, learned a lot of knowledge that I couldn’t learn at all in the classroom, opened my horizons, increased my knowledge, laid a solid foundation for me to go to the society, and even arranged for the school to arrange for us. Purpose of the internship

The above is some of my insights during the internship process. This has also opened up a new journey for my life. When I return to school, I have to accumulate little by little in my usual study and work, and constantly enrich my experience and even more. Work hard to learn professional knowledge. While enriching my social experience, I have taken another big step towards my own life destination!

Part 2: Advertising Internship Report

Internship time: XX XX, 2019

Internship location:

Internship harvest: There are three main aspects: First, through direct participation in the operation process of the enterprise, we have learned the internship knowledge, and further deepen the understanding of theoretical knowledge, so that the theory and internship knowledge have been improved, and the undergraduate teaching has been successfully completed. Internship tasks; second, improved practical work ability, gained valuable internship experience for employment and future work; third, accumulated materials and materials for graduation thesis. Internship experience:

The following is a summary of my internship life during my summer vacation, which is recorded here, in order to see my progress. Although the internship is short-lived, but the harvest is many, the so-called "summary" is just a matter of choosing deeper feelings from the complicated thoughts. I would like to talk about some of my own views that are not very mature. I am arrogant and arrogant. If there is anything wrong with it, I hope that the leaders and teachers will criticize and correct.

Standing in front of it is the long-awaited society, so that I have just gotten off the train in Fuzhou, and I am very tired of being excited by the impending internship, because I can finally show myself on this huge stage. . In order to get on the stage of society more smoothly, to lay the foundation for adapting to future social work, and to complete the last important part of university education, it is also due to the consideration of employment after graduation. I use my summer vacation time reasonably. I went to an advertising company in my hometown for an internship. Because I am usually interested in advertising, and considering that I may be engaged in this industry after graduation, I know that I can cherish this opportunity after I have an internship in an advertising company, and I intend to deepen my understanding of various graphic designs in a limited time. And their own rational understanding of advertising. The harvest of this internship has a lot for me. I feel that I have made great progress in knowledge, skills, communication and communication with others. Overall, this time is the cultivation, training and improvement of my comprehensive quality.

Hantang is the beginning of my early social development. I will move from here to a bright future. I have always believed in my ability. Even if the road of life is very tortuous, my goal is very clear. That is to move forward and never give up. I will never back down! During my internship, I have a better understanding of the daily management of advertising, and analyzed the characteristics, methods, and operational rules of the company's business development. At the same time, we have a preliminary understanding of the company's entrepreneurial spirit: quality first, reputation is the purpose of life, and strictly a commitment to each customer. As a medium-sized advertising company, Hantang adheres to the philosophy of “people-oriented, honesty, service lean, customer first”. In the corporate image packaging, graphic design, advertising, large-scale event promotion, and marketing, all are devoted to the Chinese The ultimate responsibility of Tang. I am very fortunate to have the opportunity to work as an intern at such a company, so that I can really broaden my horizons. In the process of internship, there are both joys of harvest and some regrets. That is, the understanding of some work in business management only stays on the surface, just watching people do, listening to people how to do it, not being able to personally feel and deal with some work, so they did not understand the essence. However, through internships, I have deepened my understanding of advertising and enriched my advertising knowledge, which has given me a deep emotional and rational understanding of advertising.

All beginnings are hard. When I came to the company on the first day, I didn't know what to do, I couldn't get anything, just look around here, and finally the colleagues in the company pointed out the way to me, reminding me to learn to use the PHOTOSHOP software simulation tutorial. Some simple pictures. Finally found the thing to do, I will seriously do the picture processing. To be honest, I used to do picture processing in school before, but usually I gave up after encountering difficulties or not knowing it. Now when I have doubts, there are colleagues around me who can advise, which has benefited me a lot.

I used to look forward to attending work in the society as early as possible, because I always felt that work was extremely easy, but when I left school and really entered a social internship, I realized that the work was not what I imagined. It was not An easy task. Get up every morning, go to work, and go home at 6 pm. There can be no sloppy work at work, and every day you have to work hard. When I first started working, I was excited, excited, expecting, and happy. I believe that only when I study hard, take good care of it, do everything well, and the internship will definitely have results. But then many things looked simple, but it is not easy to do it well.

Of course, after work, the internship life is more

It is colorful. For example, helping a colleague to have a birthday, having lunch with a colleague, always having a good time, or strolling in a sports park, always so comfortable, of course, the most memorable thing is that everyone’s camping in Mt. During that camp, I had time to calm down, sort out my internship experience in the company, think about my own future, understand my own path, and pursue my own, no longer blind.

Getting progress at work is only part of it. More importantly, having an independent work and life experience when you are not on campus is a rare and precious social experience. I am grateful to Hantang Advertising Company for providing me with such a learning and communication opportunity. I have to admit that my internship is closer to an independent study than a real job. One month, although short, I think, for me, it is a very important turning point.

After a month of internship, I have the following experience:

First of all, before you enter the company, you must carefully understand the company's overall situation and work system, prepare for future work, and be able to do things with ease; secondly, learn to get along with others and communicate with others. Only in this way can we have good interpersonal relationships and work smoothly in a happy atmosphere. Be polite, modest, tolerant, caring, helping each other and understanding each other with your colleagues; once again, learn to work seriously. I used to be at school, only knowing to play with my classmates after class, laughing and joking. This can not be done after work. Because the company is the place to work, it is absolutely not allowed to happen. Work, you can't be sloppy, or you will make mistakes, and work mistakes will bring losses to the company. So, I realized that I can never learn to work as seriously, conscientiously and hard as my colleagues here. In the end, I must learn to be open-minded. Because only by humbly asking for advice, you can really learn something, and you can only make yourself progress faster if you are open-minded. Learn from experienced seniors and learn their work attitudes and principles of doing things. This way, you will take a lot of detours.

"There is a glimpse of the end of the paper, and I know that this matter must be carried out." During the short internship, I deeply felt the superficiality of the knowledge I had and the lack of professional knowledge in practical use. In the beginning of the period, I felt very helpless when I felt that I couldn’t help but feel overwhelmed. I always thought that I learned well in school, and once I came into contact with reality, I realized that I knew how little I knew. At this time, I really realized the meaning of "endless learning." This may be my personal opinion, but the education and internships we receive do have a long way to go. During the internship, I also worked very hard to shift the theoretical knowledge of schooling to internship and try my best to integrate with the internship.

My biggest feeling after the internship is that the things I learned in the school are basically not practical. In the place of internship, everything starts from a new beginning. I have been intern for more than a month, and it is hard to say what I have learned, but one thing is certain. The contacts in the company are very practical things, not abstracted like the theory of textbooks. Moreover, the ability to deal with people independently is very important in the work. Although some people brought it at the beginning, the difficulties will be there every day, and many, because it is a very practical problem, and many times have to face it. Now, I feel that I have been able to deal with some problems independently and know how to solve some difficulties. This is the ability to solve problems after encountering difficulties. I think this ability is very important.

Part 3: Advertising Internship Report

The great man once said that "practice is the only criterion for testing truth." As an advertising major, after a four-year theoretical study, you must accept a period of practice to become a qualified advertiser. The advertising industry has the same requirements for practical skills as any other industry. Therefore, the traditional paper-based soldiers can no longer meet the strict requirements of the society and the industry for advertising graduates. Therefore, the school arranged a two-month graduation for our Chinese department level 03 advertising class. Internship, this internship has made me very productive in never having to formally contact the society. I will briefly summarize the experiences, contents, achievements, experience and gains, perceptual knowledge and rational thinking in this internship.

I. Internship overview

From November 6th to December 26th, 2006, I conducted an 8-week graduation internship in the Advertising Department of Xianyang Radio and Television Newspaper. Due to the gap between my knowledge and practice, I can only engage in some trivial daily affairs, but the newspaper The leaders and the classmates gave me a lot of help and support, which enabled me to learn a lot of knowledge in this internship, and also found out my own shortcomings. The teachers of the advertising department are serious and rigorous in their professional style, calm and persistent thinking. I am deeply impressed by the friendly and friendly people, the harmonious and friendly working atmosphere, and these benefits will benefit me for the rest of my life. "Xianyang Radio and Television News" is an industry-oriented magazine-style color newspaper sponsored by the Shaanxi Provincial Publishing House and hosted by Xianyang Radio and Television Station. Each issue has 20 editions and the circulation has exceeded 50,000 copies. The report focuses on the central work of the Xianyang Municipal Party Committee and the government, the reform and development of the radio and television system, and the heavy historical accumulation of Xianyang and the long-standing folk customs. In advertising marketing and theme planning, we have a certain level of expertise and practice to provide high-level, comprehensive services for our rooms. The newspapers are elegant in taste, distinctive in personality, and enjoyable in both taste and elegance.

Second, internship experience, content, results, experience gains and losses In the internship, Director Liu of the Advertising Department gave me many opportunities to practice, mainly engaged in the following work:

1. In the first week of the advertisement design internship, under the guidance of Director Liu, I and the same group of students jointly completed the planning and design of the “119 Fire Propaganda Special Issue”. We have been very upset when we received this task, but the task has to be completed, so we apply the design knowledge we have learned in class to practice. If you encounter difficulties or don’t understand, you will benefit people. . During the internship, we also completed the design of the corporate image brochure of Xianyang Xiangli Real Estate Co., Ltd. With the help of Director Liu, we have accomplished this work with great collective wisdom. In the course of my work, I learned some tricks of drawing. I used a few tips in the image processing process to achieve twice the result with half the effort. With the help of Director Liu, my Photoshop and CorelDraw levels have a lot. improve. In the process of image processing, knowing the overall composition of the picture and the technique of color application, I understand that the satisfactory picture effect is produced, not only relying on my own feeling of color, but also following certain composition rules and familiarizing with some processing techniques.

2. Advertising investigation During the internship, I and the same group of students conducted a market survey of the real estate industry in Xianyang City. Due to the lack of practical experience, I did not do a good job in this work, but I learned a lot about market research from other students. Knowledge has clarified one's own shortcomings and accumulated very precious experience for future work.

3, advertising planning, copywriting We learn the theory of advertising, focusing on the overall creative advertising and the writing of advertising copy, so in the internship, Director Liu gave us a lot of advertising planning copywriting work, so I learned a lot No knowledge in books. Mainly completed the copywriting of Siyuan New Village, the "Fire Propaganda Brochure" planning case, the "Internet cafe remediation brochure" planning case, Philips TV Liquan County promotion plan planning and other planning copywriting work. I used to think that copywriting has a charm and artistic beauty. Like prose poetry, the reality is that the customer group is not looking at prose poems. They want real interests, but I always think that these will appear in the copy. Like the text, there is no artistic beauty, not the copywriting I imagined. Therefore, I realized that there is still a distance between the classic advertising copy in the classroom book and the actual advertising practice. Only the aesthetic copy can not be called a good copy. Only the copy that can generate sales power is a pragmatic copy. Copywriting.

4. The news interview reported that the internship was in the 119 fire propaganda day. Therefore, Director Liu sent all the students to the fire prevention publicity activities in Xianyang City to conduct interviews and write interview reports. Since I have never been exposed to news interviews before, I only used the knowledge in the "Journalism" textbooks in practice, and conducted this interview. Afterwards, I completed an interview with other students and published an article in the Xianyang Radio and TV News. "This event made me really feel the charm of news interviews, making me more like the news industry and have a new understanding of journalism.

5. Advertising business During the internship, I worked in a certain advertising business, which made me really understand that a qualified salesperson is not so easy to do. I need to master a lot of knowledge in the business. I have summarized the following experiences. : 1> For salesmen, sales knowledge is undoubtedly necessary. Sales without knowledge as a foundation can only be regarded as speculation and cannot really experience the fun of sales. 2> A successful marketing is not an accidental story. It is the result of learning, planning, and the use of a salesperson's knowledge and skills. 3> Marketing is entirely the use of common sense, but only by applying these concepts confirmed by practice to the “active” can it produce results. 4> Before the amazing results, you must do a boring preparation. 5> Selling to help customers, not selling for commission. 6> Enthusiasm for work – the feeling of every promotion is: this is the best time. During the short internship, I deeply felt the limited knowledge I had and the lack of professionalism in the practice. In the beginning of the period, I often had no way to start with some things, and I was so overwhelmed that I realized the gap with reality when I came into contact with reality. "Shame and then courage", which made me determined to work hard to improve my professional knowledge in the next study, contact professional practice, and be an advertising student. Third, perceptual knowledge and rational thinking

1. Understanding and Thinking about Advertising First of all, advertising is not a chic industry. It is not as easy as Roosevelt said that “it is not a president to be an advertiser”. In China, advertising as an industry originated in the 1970s and 1980s of the last century and was an exotic product. At present, although advertising is booming in China, the facts are not consistent with what we have seen. There are some dysentery hidden behind the rapid development of Chinese advertising. In Asia, only Singapore’s advertising has the most potential, innocence and boldness. In comparison, Chinese advertising has been subject to many restrictions, and there are too many scruples, so that there are few major works. Moreover, foreign advertising companies have entered China to seize the market, and Chinese advertising has been greatly affected. Under such circumstances, as an advertising student, what I can do is to break through the shackles of ideas and use fresh ideas to inject new blood into Chinese advertisements. Secondly, I deeply understand that having a wealth of knowledge is a must-have for advertising copywriters, so that writing a copy will be handy and in one go. So, after returning to school, I still have a lot of books to read, and many things to learn. Furthermore, the advertising industry is an industry that needs constant innovation. I personally think that advertisers must not only have specialization but also savvy knowledge. Advertising should guide the market. If the thinking of the advertisers can't keep up with the market trend, then the guiding role of advertising will not be discussed. 2. Reflections on the status quo of newspaper media As a mature medium, newspapers are now in their own decline. Whether it is distribution or advertising management, it is in a relatively saturated development level, and gradually shows a downward trend. The newspaper has officially entered the era of meager profit. Whether it is its own life trajectory or the impact of emerging media, newspapers are undoubtedly in crisis. However, this crisis does not lead to the demise of newspapers as imagined. From the perspective of the newspaper itself, the newspaper as a mature medium, its profit model presents a spiral of circulation. The basic mode of operation is: cheap sales – expanding distribution – attracting advertisers – and earning considerable revenue from advertising – for newspaper reproduction. At present, the newspaper industry is fiercely competitive, and there are more homogenized newspapers. Many newspapers adopt a low-cost sales strategy to strive for high circulation, but objectively give up the issue of profits and increase the risk of relying solely on advertising profits. Newspaper business entered the era of meager profit. And some newspapers' advertising revenue mainly depends on some pillar industries, such as automobiles and real estate. Once these industries are in the air, the newspaper's advertising revenue will drop sharply. This actually exposes the shortcomings of the newspaper business model, that is, the advertising structure is single and the business risk is high.

IV. During the internship period, I received the help and support of the newspaper leaders, teachers and classmates, and they did not dare to forget each other. After the internship is over, I will go back and sort out the experiences and feelings of these days. Among them, the biggest feeling for me is: 1. Opportunity is always a prepared person. To do anything requires a strong will and a spirit of not being afraid of hardship. 2, the industry has a specialization, is the last word that never changes. As an advertiser, you must have professional theoretical knowledge and professionalism. 3, learning to do things must learn to be a man, the noble personality charm is an important cornerstone of the cause. 4, the details determine success or failure.