[Boutique] advertising design internship report

Part 1: Advertising Design Internship Report

After four years of theoretical study, we have a basic grasp of graphic design, and we have a systematic study and mastery of graphic design. We are about to leave the university campus as a graduate of graphic design. I want to know more about how to be a graphic designer and how to better complete each design task.

During the internship process, I deeply felt that as designers often lack sufficient market and management experience, the design works are often out of touch with the market economy; as managers often lack design basis and aesthetic ability, often In order to pursue market benefits,

Excessively restraining the designer's thinking and innovation, ignoring the importance of design elements, resulting in the vulgarization of design.

Therefore, it is not enough to simply learn the theoretical knowledge in school. This requires us to practice, enter the design company, and combine the theory and practice. This is the purpose of our internship course.

Internship purpose:

Through social practice, skilled professional skills, understand the art design agency, its department, daily business activities, and overall status. And recognize the relationship between art design activities and manpower, capital, and society.

internship period:

January 25, 2019 - February 13

Internship location:

Xxxx advertising design company

Internship Content:

On January 25, 2019, I applied to the Xinyi Advertising Design Company in Huaibei City for a one-month internship to study. As a graphic design intern, the company mainly consists of several parts such as store design, inkjet advertising design, wall advertising, and cis planning import.

From the time I entered the company to the departure, the company's employees were stable at around 10 people, and there were no more than 10 advertisers, including 5.6 stable long-term customers, including some unknown customers. Of course, as far as I know, the company is in good shape and is in a period of steady rise. The company's internal setting is similar to other similar companies: the boss is the general manager of the company, responsible for the overall company's overall planning and management; the business department, production department, design Department, installation department, etc. Because the company is small, internal employees can operate flexibly. I have also been involved in the development and communication of several clients' copywriting, creativity, customer service, etc., and gained many rare opportunities for learning and training. Below is the work status of my internship diary and the design projects of the major clients involved.

Product Design Professional Internship Report

When I walked into the company on the first day, after a simple interview with the manager, I did not leave too many tasks for me. Let me familiarize myself with the environment and understand the company's situation, including its size, department, and personnel division. Wait. Then let me test my ability in the design and design process of Xinfei Zhixin Human Resources Company brochure.

Fortunately, just in the design project that the company can participate in, just exercise yourself. So, I learned to use it, and soon made three plans in one day. After the design director is satisfied, I can safely hand over other design tasks to me. Due to lack of experience, I was mainly responsible for some trivial design tasks at the beginning. Have not really participated in the more complete event planning. After two days of running-in, what shortcomings and shortcomings are there, I know that it is clear that when I am in school, the chances of actual exercise are relatively small, and the software operation is still not mature enough. And the customer's request does not respond immediately.

Through the first two days of work practice, the basic understanding of the company's design process. The first is the customer's request, and then the design director according to the degree of customer needs, combined with the design characteristics of each designer, reasonable assignment tasks, try to give full play to the advantages of each designer, so that the design is to make customers as satisfied as possible. Some customers will stare at the designer to complete the design task. Often this method is basically made according to the customer's wishes. The most disliked by the designers are such customers, which can easily lead to the lack of creativity and innovation in the design. Because most of the customers still don't understand the design, they are more eager to design timeliness. Bright and bright colors are the customer's first choice, because they think it will attract more consumers' attention. If this tone is not well grasped, it will lead to the vulgarization of the design.

After a few days of trivial design tasks, I learned a lot of things that could not be covered in the textbook. Because the job is to have direct contact with the customer, the purpose of our work is to satisfy the customer. Of course, we must not only lack creativity, but also take into account its timeliness in the market. It is not to say that creative design must adapt to market competition, which involves the importance of marketing and management of design. How to make the design achieve the expected market effect, firstly, to analyze the market involved, to find the most appropriate target consumer group, to position the market, and then to determine the core of the project, all design behaviors are centered around the core concept. In order to make the planning project not deviate from the market.

Internship summary:

Through this internship, I feel that I have gained something in design. This internship is mainly for the purpose of promoting our future work and business improvement, enhancing our future competitiveness and adding a cornerstone to our future foothold. The colleagues in the internship unit also gave me many opportunities to participate in their design tasks. I have learned a lot of problems that were difficult to solve before, and the problems that I will face in design work in the future, such as: pre-planning and post-production, how to communicate with customers, and so on. This internship has enriched my knowledge in this area and made me move to a deeper level. It has a certain role in promoting my future in the society, but I also realize that I want to do this work alone. These days' internships are not acceptable. I also need to accumulate little by little in my usual study and work, and continue to enrich my experience. The road ahead of me is still very long, and I need constant efforts and struggle to really go well.

From the study, I also have a deeper understanding of the personality and potential of the design industry. As one of the designers of the future, we must not only master the design theory, but also fully understand the market and understand the market. As a designer, we must constantly develop ideas to bridge the gap between designers and managers, and make design and market more integrated, making design more market-oriented and market-oriented.

Part 2: Advertising Design Internship Report

WorldCom Warner Mobile TV Media Group is China's leading mobile TV media group. The Group has three core departments: Mobile TV Technology Co., Ltd., Mobile TV Program Production Company and Mobile TV Advertising Company. It is through city bus, high-grade office building, commercial and residential. Digital TV broadcast terminals are installed in buildings and other places to build a new type of audio-visual media in China's cities - digital mobile TV.

As China's largest mobile TV operator, WorldCom Warner focuses on providing customers with another way to absorb information, while building a full-fledged information dissemination platform for advertisers. WorldCom Warner's mobile TV advertising platform provides a large amount of consumer information and entertainment programs for bus passengers. It also helps advertisers reach the most extensive consumer groups in the city and obtain more efficient advertising arrival rates, thereby increasing the market. Occupation rate and brand awareness.

Internship content:

Understand the background of the company, do surveys and questionnaires on the mobile TV mobile TV operating rate, and run with colleagues in the post

Internship experience:

The following is my summary of this internship. Although the internship is short-lived, I have benefited a lot. The harvest of this internship has a lot for me. I feel that I have made great progress in knowledge, skills, communication and communication with others. Overall, this time is the cultivation, improvement and improvement of my comprehensive quality. I know that there are still many places to be improved, and I have more hopes and expectations for the future...

Standing in front of the long-awaited society, although the internship unit is far away from the school, the exhaustion of the road is quickly disappeared by the excitement of the upcoming internship, because it can finally be displayed on this huge stage. self. In order to get on the stage of society more smoothly, to lay the foundation for adapting to future social work, and to complete the last important part of university education, it is also out of consideration for the employment after graduation. I am as passionate as everyone else. Walked into this advertising company. Because I have never been exposed to advertising before, so I can cherish this opportunity for this internship here, and I plan to adapt to it as soon as possible within a limited time.

WorldCom Warner is the beginning of my first social encounter. I will move from here to a bright future. I have always believed in my ability. Even if the road to life is very tortuous, my goal is very clear. It is progress, never say. Discard, never back down!

Since we don't know much about the company's background, the company has conducted internal training for our 20 interns, let us have a basic understanding of the company, understand the company's profile, development history, entrepreneurial spirit, media advantages and so on. “In China, 85% of the citizens rely entirely on public buses for travel, study, work and life, and provide and deliver real, happy and time-sensitive information on boring journeys. This is the glorious mission of every World Warner. "The general words let us know that public transport mobile TV as an emerging mainstream mass media, the future is limitless. At the same time, I have a preliminary understanding of the company's core values: honesty, responsibility, service, and performance are the commitments made by WorldCom Warner to every advertiser. With its unique advantages of “covering a wide range, complementing innovation, good effect, long-term, mandatory communication and high cost performance”, the company has a brand personality of “goodwill, public and vitality”, and it is connected with buyers and sellers. Every place of consumption in the city. Selling media, with its unique media model, has changed the loss of information in the process of traditional media in the process of communication, irreplaceably becoming a unique and non-interfering enhanced media platform in closed space.

When I came to the company on the first day, I didn't know what to do, I couldn't get anything, just sitting there waiting for training, and then the company's Tian Zong assigned us the task - the operating rate of 45 bus mobile TV Conduct surveys and make random surveys to passers-by. This task made me very excited! But the work is not as easy as I thought. It is impossible to avoid exhausting and sunbathing on the road, and it is rejected by others because of the questionnaire...

I used to look forward to attending work in the society as early as possible, because I always felt that work was extremely easy, but when I left school and really entered a social internship, I realized that the work was not what I imagined. It was not An easy task. Get up early every morning, go to work, and go home until 4 pm. There can be no sloppy work at work, and every day you have to work hard. When I first started working, I was excited, excited, expecting, and happy. I believe that only when I study hard, take good care of it, do everything well, and the internship will definitely have results. But then many things looked simple, but it is not easy to do it well.

Of course, in addition to work, the internship life is more colorful. For example, having lunch with a colleague, always having a good time chatting, or strolling on the way to work, is always so pleasant. Of course, the most memorable thing is that I went to see the customer with the master, let me know more deeply, do Marketing is good, doing other work is good, there are some things are connected, through the conversation with the master, I also no longer blindly, calmly thinking about their own future, understand their own path, their own pursuit.

Getting progress at work is only part of it. More importantly, having an independent work and life experience when you are not on campus is a rare and precious social experience. Thanks to the leaders, teachers and WorldCom Warner Advertising for providing me with such a learning and networking opportunity. I have to admit that my internship is closer to an independent study than a real job. 3 weeks, although short, but I think, for me, is a very important turning point 3COME document channel.

After a month of internship, I have the following experience:

First of all, before you enter the company, you must carefully understand the company's overall situation and work system, prepare for future work, and be able to do things with ease; secondly, learn to get along with others and communicate with others. Only in this way can we have good interpersonal relationships and work smoothly in a happy atmosphere. Be polite, modest, tolerant, caring, helping each other and understanding each other with your colleagues; once again, learn to work seriously. I used to be at school, only knowing to play with my classmates after class, laughing and joking. This can not be done after work. Because the company is the place to work, it is absolutely not allowed to happen. Work, you can't be sloppy, or you will make mistakes, and work mistakes will bring losses to the company. So, I realized that I can never learn to work as seriously, conscientiously and hard as my colleagues here. In the end, I must learn to be open-minded. Because only by humbly asking for advice, you can really learn something, and you can only make yourself progress faster if you are open-minded. Learn from experienced seniors and learn their work attitudes and principles of doing things. This way, you will take a lot of detours.

"There is a glimpse of the end of the paper, and I know that this matter must be carried out." During the short internship, I deeply felt the superficiality of the knowledge I had and the lack of professional knowledge in practical use. In the beginning of the period, I felt very helpless when I felt that I couldn’t help but feel overwhelmed. I always thought that I learned well in school, and once I came into contact with reality, I realized that I knew how little I knew. At this time, I really realized the meaning of "endless learning." This may be my personal opinion, but the education and practice we accept do have a long way to go. During the internship, I also worked very hard to turn the theoretical knowledge of schooling into practical practice and try to combine it with practice.

My biggest feeling after the internship is that the things I learned in the school are basically not practical. In the place of internship, everything starts from a new beginning. I have been intern for more than a month, and it is hard to say what I have learned, but one thing is certain. The contacts in the company are very practical things, not abstracted like the theory of textbooks. Moreover, the ability to deal with people independently is very important in the work. Although some people brought it at the beginning, the difficulties will be there every day, and many, because it is a very practical problem, and many times have to face it. Now, I feel that I have been able to deal with some problems independently and know how to solve some difficulties. "Be sure to not be afraid when you see the customer, you must smile confidently." This is what my master told me. "A person with a spirit of swords has always had the courage to dare to do things for others, and to see difficulties as a mustard; a staff member with a spirit of swords can always obey orders, and even if he loses his life, he will not back down; An organization with a spirit of bright swords can always be united and united, with high morale and invincibility." This was handed over to me by WorldCom Warner. Don't escape after encountering difficulties, but find ways to solve it. I think this ability is very important.

The short internship life has passed, and the mood is very complicated. It can be said that it is joy and nostalgia. The joy is that I will soon return to school to meet the lovely classmates, who are colleagues and friends of WorldCom Warner.

In general, during the internship, it was very hard and was greatly inspired. I understand that there will be many new things in the future, and these things will often bring me new experiences and experiences. Therefore, I firmly believe that as long as you use your heart to explore and bravely try, you will have more gains and inspirations. Only in this way can you accumulate more knowledge and valuable experience for your future work and life.

Finally, I would like to thank the staff of WorldCom Warner for letting me come here. This is a very good experience. I am very grateful to the masters of the company. I think this experience will definitely be the wealth of my life. I am very grateful to them for taking care of me, giving me help, thank you!

Looking back at the internship life, the feeling is very deep, and the harvest is fruitful. I am very pleased to review my internship report. It enabled me to understand the society in practice, learned a lot of knowledge that I couldn’t learn at all in the classroom, opened my horizons, increased my knowledge, laid a solid foundation for me to go to the society, and even arranged for the school to arrange for us. The purpose of the internship.

The above is some of my insights during the internship process. This has also opened up a new journey for my life. After returning to school, I will definitely work harder to learn professional knowledge, combining theory with practice and enriching my social experience. It has taken another big step towards my own life destination!

Part 3: Advertising Design Internship Report

When I first stepped into society, I was excited, nervous, and sad. Excited is that I can finally grow up and start my real life. I am nervous that I don’t know if I can adapt to this society and overcome this new environment. It’s sad that I will end this pure student life. . Contradictory in my heart, my mind is overwhelming.

In today's society, we can't do without human communication and mechanized operation. When I turn from college life to society, I realize the importance of computer and communication. So I chose an internship at a Huizhou advertising company. In the company, I am mainly responsible for contacting the US finger, customers, communicating customer information, following up with the customer's business, and making it satisfactory. Because the professional nature of this industry is relatively high, and I am just a college student, I don’t know anything about the terminology and materials in the advertising industry. I often get a small eye from colleagues and suppliers, so I am determined to do this first job. In the days to come, I often go to the front line of the company to discuss with my predecessors to strengthen my professional knowledge, read advertising books and share my experience with others to review some uncomfortable language and behavior in my work!

Advertising is not an easy industry. In fact, advertisers are lonely and forgotten. In the online survey, 75% of the ads we actually made were ignored, so how to use techniques to awaken people's attention to advertising is something advertisers must pay attention to. Advertising has the basic element 1 required. It is made up of fine arts and has a certain level. 2. The text is catchy and simple. 3. Must be able to express it and at the right time. Of course, our service is also crucial, and the advertising industry is actually selling your services.

The work in May was really tired. I went home with a weary body every day, but I gradually got used to it later. There is always a new knowledge to learn, and there is a feeling of fullness in my heart. In addition to letting me learn the sales strategy, the manager asked me to learn the advertising design with the company's designers to fill the lack of advertising creativity. I really learned a lot during these two months and also consolidated a lot of knowledge in the past. There are almost big or small problems every day of work, so I am very happy, and I am confident that I can do my job now! Because I have my belief: I am not afraid of the problem, because the problem is always available. solved!

During this internship, I experienced a lot of things that I didn’t have before. For example, the first time I received a salary was only a little bit of money, but it was a turning point in my life. The most important thing for a person in his student days was learning. Things, growth insights, exercise skills, especially when studying at a university, participation in social practice activities is a good exercise opportunity. Making money is not the main thing. As a student, how much money you can earn, when you graduate, there are opportunities to make money. Back, but I grew up so much for the first time with my hands and wisdom, I was really excited to cry, that feeling is really unspeakable.

Internship is an important stage for laying the foundation for the future. Cherish every opportunity of your work. No matter who, what kind of education, what kind of work, good performance, show your ability, don't miss good opportunities. Nothing is easy, but everything is growing up, going through a process, joy or hardship. Although the way of going through is different, the result is the same, we all will Growing up after the incident.