[Boutique] e-commerce professional internship report

Part 1: E-Commerce Professional Internship Report

Internship Objective: Link the theoretical knowledge learned to practice, cultivate practical work ability and analyze the ability to solve problems, and prepare for future work.

internship period:

Internship Location: XX Technology Co., Ltd.

Internship content: business, initial contact with business work, product quotation and scheduling products

I have been away from school for a few months. I slowly began to experience the hard work of my parents. In those days when I started to look for work, we all went around and bumped around. When I failed, my confidence was less, and many companies demanded a little less. Looking at the New Year, so many people can't go home to eat rice, so they will be greeted in a hotel, and they will get two months' salary to go home for the New Year. The work is more leisurely, that is, to entertain. Guests, and bring them to the box they want to go, as long as you are generous and generous.

Later, at a job fair, I was hired by the company to do business. The conditions are still good. With the ambiguity and doubts about my future work, I came to this company. The reason why I say it is because I have a lot of expectations for my first job. I look forward to my work environment. I look forward to my high salary and I hope that my development space will be great. Perhaps this is also the cutest and most unrealistic idea for new graduates. To say doubts is that there is too much uncertainty about the career of choosing business, and I am confused about my future life. In short, this feeling is very complicated.

XX Technology Co., Ltd. is a main monitoring product, monitoring engineering and network products. The company's aim is "quality first, service wins". I have never touched the company's products before. I can't say anything about this line. Fortunately, people in the company are willing to teach me, and I am familiar with the company. The products, equipment models, parts, technical parameters and sales market, channels, etc., and a business opportunity manager like business training will let me go, I have learned a lot of things that can't be learned in textbooks. Business is the implementation of the core business process of the enterprise through the computer network, in order to improve customer service, reduce circulation time, reduce circulation costs, and get more profits from limited resources.

E-commerce is the implementation of the core business processes of the enterprise through computer networks, in order to improve customer service, reduce circulation time, reduce circulation costs, and obtain more profits from limited resources.

Just came in and didn't understand anything. Just watching them busy in the office, I really want to help them. However, in addition to cleaning in the morning, I don't know what to do. Sometimes I don't dare to pick up the phone. I don't know what to say to the guests! There are also fax machines commonly used in the office, and the copiers will not be used! But I didn’t dare to ask, I was afraid that others would laugh at me. Xiaoli’s sister seemed to realize it, so she took a short time and gave me a simple lesson. After some guidance from Xiaoli’s sister, I slowly changed and started to help. Copy and fax some materials. I can always see my colleagues busy, but also on the computer and answer the customer by phone. It seems that I am an outsider. I am also very depressed. I am depressed after going back to a friend. He told me In fact, when I started my internship, it was like this. Every day it seems to be doing some chores. However, when doing these small things, you should learn to observe carefully. For example, how do you answer the phone every time, how can you help the customer to answer the question? You said that the colleague is busy with this, then how is the colleague busy every time? Do you have carefully observed everything? Usually pay more attention to observation, pay more attention to the accumulation of experience, listen more and ask more, don't wear out your own spirit and enthusiasm because only doing some chores now. In the post-work, I slowly took the initiative to chat with my colleagues. Gradually, they occasionally gave me some tasks, let me do it alone.

In the company, I get along well with my colleagues. They are very good to me. In the company, there is Du, we all call him "Adu". Accounting and another business are surnamed cows. We all call them "cattle people". We are like friends. In this position, there are not many technical labors, most of which are trivial and repetitive tasks. Occasionally, they are not good at communicating with their superiors, and they are bored with trivial and repetitive work. But the more together is the laughter...

Part 2: E-Commerce Professional Internship Report

Foreword

read more, walk more. I have been educated at the university for two years, including theoretical study and practical operation. Then, in this summer vacation, we will come to the society, look for the internship unit, let the students learn what they have learned in life, and the colleagues will grow their knowledge. It is the combination of theory and practice.

I chose to disperse the internship, find Foshan Nanhai Synchronous Footwear Co., Ltd. through other people's introductions, and conduct a simple interview on the Internet, and then go to the company's e-commerce department for an interview. After the interview, I entered this private company and started my internship.

Company Profile:

Foshan Nanhai Synchronous Footwear Co., Ltd. is a large-scale modern enterprise that has grown up in the tide of China's reform and opening up. The company is mainly engaged in R&D, manufacturing and sales of high-tech enterprises. The company's domestic and international markets are equally important. The outlets cover all provinces, cities and counties across the country, and the products are sold to more than 70 countries and regions in the world.

After long-term development and accumulation, Tongle Shoes has embarked on a road of hard work, honesty, pragmatism and self-improvement. With the attention to detail, considerate and perfect, Tonglebu Shoes has fine workmanship, fashionable style and high quality. The company has won the honorable title of “Advanced Unit”, “Advanced Trade Union Committee”, “Civilized Business Household” and “Double Love Double Evaluation” advanced units in Pingzhou, Nanhai, and passed ISO9001-2000 international standard quality certification in 2004. At present, Tongle Shoes has various famous brands such as “Ben Lilong”, “Beauty Manager”, “Lu Baishun” and “Di Shunwang”. In 2019, the company successfully signed the Italian brand “PRATOI production and sales rights in China”.

Synchronous footwear industry adheres to people-oriented and harmonious development. The vigorous development of enterprises has also created a broad development platform for employees, and truly achieves “using talents to achieve careers and careers to achieve talents”. At the same time, the company's development does not forget to give back to the society, long-term commitment to social welfare undertakings, and fulfill corporate social responsibility.

"Innovative service for people's livelihood" is the business philosophy of Tongle Footwear, and will lead the glory of the same Leto footwear industry.

I. Internship purpose

Through professional internships, let us master the practical skills and operational procedures of e-commerce based on an in-depth understanding of e-commerce. In the process of professional internship, we can improve our accumulation of practical experience, comprehensively apply the basic theories, basic methods, basic skills of the majors, connect theory with practice, cultivate our ability to apply, analyze problems independently, and solve problems. Ability and innovation.

1. Improve your overall understanding of enterprise e-commerce

Investigate and understand the actual situation of the internship unit, including the history of the company's development, the current business process of the enterprise, the product situation, the enterprise's efficiency, the production system of the enterprise, the sales system, etc., especially the e-commerce situation of the enterprise, thereby improving the management of the enterprise, especially A comprehensive understanding of enterprise e-commerce.

2. Develop technical skills and business skills in their own e-commerce profession

Combine the basic theories, basic knowledge and basic skills we have learned into professional practice and cultivate the ability to work independently in business.

3. Cultivate innovative ability, independent learning ability and professional ability

Through professional internships, cultivate professional ethics of dedication and professionalism, and enhance the adaptability to the profession, so that we can further deepen our understanding of book knowledge, strengthen the cultivation of practical ability and innovative ability, and at the same time, realize our own shortcomings during the internship process. To further clarify the next step of efforts to improve the direction and enhance the awareness and motivation of conscious learning. Learn and exercise professional ability from work, and lay a good foundation for future graduation internships and employment.

Second, the internship time

The internship time is from June 28, 2019 to August 15, 2019.

Third, the internship location

Synchronous footwear industry in Zhenxing Industrial Zone, Pingzhou, Nanhai District, Foshan City, Guangdong Province

Fourth, internship units and posts

Internship unit: Foshan Nanhai Synchronous Footwear Co., Ltd.

Position: E-commerce Department - Art

V. Job description

When I was hired here, my position was the art of the e-commerce department, mainly responsible for the decoration of the online store, looking for some materials on the Internet, making a few sets of templates to upload to the online store, and then making the homepage advertising map, baby Advertising maps, promotional advertising maps, etc., the same is to use Photoshop to process baby pictures, and then upload to the baby details description. Because the department's ideals let me learn more things, I later arranged for me to upload new treasures and synchronize them to the distribution platform. Then I will do promotion, use Baidu Post Bar, blog, Weibo, etc. to do online shop. Promotion.

Six, internship experience

The first time I came to the company, I felt that the company's environment was not bad. The company's production plant is together with the business office building, and the e-commerce department has only developed. On the right wall of the gate, there are the company's cultural column, system column, learning field, department's situation column, bulletin board, etc., and the details are detailed. The first impression I gave was that the company paid great attention to the company's culture and system. What impressed me the most was a sign hanging on the wall, which read: "Going to work during the day, privately saying that the company's bad words are selling his body and soul." My understanding of this sentence is: every job You must do it with your heart. You can do better if you are fully committed to it. If you are not satisfied with the job, you always think about how bad he is, and the effectiveness of that is very limited.

On the first day of the professional internship, the manager of our department first familiarized me with the environment of the company and the department, then briefly introduced me to my work and made me want to familiarize myself with the basic process. There are not many people in the e-commerce department. Plus, I only have three people. So the manager told me that there may be more work in the future and the scope is wider. I myself think that it is not bad to touch more things, so I can learn. To more things. The company has done Taobao Mall, also has C shop and distribution, and also registered in Alibaba, I feel that there are really many things to do in the future. Photographing the baby, processing the picture, uploading the baby, pre-sales and after-sales customer service, delivery, shop promotion, etc., all of which are handled by three people in our department. It is really not easy to do everything.

The first thing is to take pictures of the baby. If you don't do it, you don't know. There is also a lot of knowledge in it. For example, how to adjust the light to present the baby in a more detailed place, how to put the baby in order to let the baby's different angles appear in front of the buyer, and the background selection is also very important, the background of the baby details picture is white, real people try When you wear it, choose the location, or take a picture and change the background. Also, good shooting equipment is better able to shoot better works, this is also a place for us to have a headache. We are doing medium and high-grade leather shoes. The effect we need to make is to make these shoes look noble, delicate and flawless, but due to limited equipment, it is difficult to achieve this level. It can only be processed by post-images.

The processing of pictures is basically the responsibility of another person, and I am responsible for uploading the baby, because there is no data package, so they are uploaded one by one, every information must be carefully filled out, to understand the characteristics of the shoes, what color and Code number, inventory, etc., baby title is also very important, to seize the keyword, try to reflect the products you sell, there are no promotions to attract buyers' attention.

I have also done customer service. Whenever they are on a business trip, I will help to do customer service. To sum up, I am not very suitable for customer service, because I have not mastered some of the skills of customer service, and I have responded to customers. The tone is a bit tough. I found that a simple sentence has to be a long sentence. For example, the customer asks if you have this shoe. If you don't have one, you can't just say "no". You have to say kindly, "Pro, sorry, our shoes." Now I have no goods, I have to look at other ones." Some customers have specified this shoes, but we have no goods, first admit mistakes to explain to him, and then recommend other styles, so be sure to know the baby situation Correct the information in time to avoid misleading buyers. Customers who are in trouble will have to patiently answer them. This requires practicing our endurance.

I am responsible for blog promotion in promotion. I didn't know how to do it when I started doing it. I didn't know what to do. Later I asked the manager and a classmate who was more popular. I slowly learned a little skill.

One is to use Baidu Post Bar. First apply for a few QQ, write some soft articles promoted in the online store in the qq space, plus some pictures to add shop watermarks to attract readers, then post it to post, post to pay attention to not be able to advertise, this will be sealed, to write some comparison Attractive posts or find some pictures, the address of the qq space above the picture, this watermark to be transparent, so it is not so easy to be sealed, in the bar to bring the pageview to qq space, in the lead to you Taobao shop.

One is blog marketing. Before you successfully implement blog marketing, you must first have a certain degree of attention. This requires you to dig into the winter powder attention. You can first pay attention to other people's blogs, or comment on other people's blog posts to attract attention. In addition, you need to master the following Tips:

1, transfer value 2, microblogging personalized 3, continuous release 4, strengthen interaction 5, systematic layout 6, accurate positioning 7, improve the professional level of corporate blog 8, effective control 9, focus on methods and skills 10, mode Innovation.

In addition, we can also use Weibo to promote, Weibo promotion should also pay attention to the following six key points:

1, don't just not comment, forward also write a comment

2, comments should have characteristics, causing resonance

3, Weibo should also pay attention to credibility

4. Publish the best story about Weibo on the enterprise

5, keep updating, insist on releasing new content

6, do a good job, participate in some topics, such as: #今日精品推荐#

Promotion must be adhered to, constantly update the content, send posts to be wonderful, poor and boring posts are no one to watch, but also have innovation, even if plagiarism has to change the expression, in order to get inspiration we can pay more attention to current affairs news, around People around, look at some soft papers that have been successfully promoted, and learn good methods.

All of the above are my post-work tasks and lessons learned. Before that, I have been doing online shop decoration and advertising photo production. It is not easy to make a shop decoration. We can buy the template directly like the decoration of Taobao Mall, and the C shop can also use the template bought, but it is not necessarily suitable for the style of the store. Then we need to make some A decoration template that better reflects the store and attracts customers. After doing this for a long time, I also came up with some small conclusions:

1, decoration online shop, according to different periods, different promotional activities, you can create several templates to decorate the online store, the store decoration is beautiful and bright, allowing buyers to visually and psychologically feel the owner to the store Attentively, and can maximize the image of the store, which is conducive to the formation of online store brands and improve the number of views.

2, whether it is decoration shop or advertising pictures, you need to use the material, which requires us to develop a good habit, that is, usually see some useful material sites to be collected, good-looking useful picture materials should also be saved So that you can use it when you need it, you should also look at the successful production of others, absorb the essence to provide inspiration for your own creation, and also make your own innovation.

3, there are not many softwares to be used by artists, such as photoshop, dreamweaver, firework, etc. These softwares may be used, especially photoshop, which is often used, to master the skills, skilled use, If these things last for a long time, you will soon forget how to use them when you don't have to use them. So, I don't think that when I have nothing to do at school, don't always go online, watch movies, play games, or see more. Photoshop's use of the tutorial, you have to actually operate, it is always good to master a technology, so that we will not be overwhelmed when we need to use it later.

During the one-and-a-half-month professional internship, the time is short, but it also reflects many problems, both good and bad. The good thing is: I can complete the tasks assigned by each manager on time. I also have some ideas on my work. I work hard and basically, every day, I am the first to come to the office, facing a huge workload and daily. I have to work overtime at night, I still insist on more than a month, and I am more diligent and flexible in my work. However, the manager gave me a bad review. There is less "problem" in the work. This problem is not that I have not made a mistake in my work, but that I have been working for so long, and I have rarely asked him any problems that cannot be solved. He said As an intern, it is impossible to have anything. It should be a bit of a problem, but it is rare to ask me questions. And I myself think that every time I give me a new task, the manager will tell me what to do or some skills, so I follow his instructions. Sometimes I will go online and find it myself. Solution or ask a classmate for advice, and the manager is busy, so I dare not bother him.

experiences and lessons:

1. Be good at learning. In the face of a large number of things that have never been touched in school, it is necessary to improve the learning ability by quickly mastering the methods. Also, not only must learn technology, but also learn from the advantages of others, absorb the experience of others, and take less detours. Only by improving your ability to learn can you learn faster and learn better than others in a highly competitive society, so that you can adapt to any job faster.

2. Improve interpersonal skills. Working in one place, everyone has their own thoughts and personalities. It takes a lot of skill to deal with them well. They have good interpersonal relationships to facilitate your future work, and you have to learn to treat people and people. Getting along is a big study. When we step into the society, how do we treat people? We do things. We can only learn while doing.

3. Mastering professional knowledge is very important. To receive theoretical education in schools, we must practice in the society, we must not take it lightly and think that what we have learned is enough to meet the needs of enterprises. It is not easy to imagine in the enterprise. We must strictly demand that we master the professional knowledge and skills, and The actual combination. Lack of professional knowledge and skills will soon be eliminated by the society. Therefore, we must cherish the time spent in school and make good use of the resources given to us by the school.

4, be good at self-summary. Confucius said: "A person is not a sage, can you have nothing? If you change it, you will be good." This shows the importance of self-summary and rectification. The summary is a mirror. Without summarization, there is no progress. Through summarization, we can fully analyze our own problems, find out the experience, and improve ourselves.

I think that our professional practice is very important. We can carry out more practice. Because theory and practice always have different places, the things we learn are not the same as the feelings of doing it. In the future, we need to have strong professional knowledge and skills. There is also practical ability so that we can be qualified for a job.

At the end of the internship, returning to the school, we must sum up the problems encountered in the internship process, continue to learn, and constantly improve, not only to learn professional knowledge, but also to comprehensively study, improve their overall quality, and work for their future social work. Lay the foundation.

Part 3: E-Commerce Professional Internship Report

1. Market analysis

1.1, the status quo and problems of Yan'an red dates

Yan'an Red Date is one of the famous traditional and special products of Shaanxi which is well-known both at home and abroad. Its characteristics are small fruit core, thin skin, thick and crisp, long and sweet, sweet and fragrant, sweet and mellow, high in sugar content, bright red, low in water, long storage period and good quality. It is true that the taste is sweet and sweet, and the red and white sakura is the color. It is a red date with color, fragrance, taste and shape.

But the status quo is as follows:

The date is green and red, and it is rotten and collected. The jujube is pleased, worried, and hopes are lost... year after year. Every year at the end of September and the beginning of October, the "face" of God always makes Yan'an Zao Nong feel like that. Yan'an Red Date, involving a large industry along the nearly one million people in Huangqi County, has been affected this year? How is the harvest? What are the problems that the jujube industry still faces urgently to solve?

(1) Information cannot be communicated very smoothly

The farmers do not know how much the demand in the outside market is, whether they can expand the planting area and gain more profits.

(2) Traffic is not developed enough

You can't sell such a good product.

(3) The dates of the year cannot be sold well.

Although there is a great demand for jujube outside, Yan'an has jujube in his hand, but he can't sell it well. A lot of jujubes will have many problems after they have not been sold out in the same year.

(4) At present, the marketing model of red dates is limited to the traditional marketing model, and the market prospect is narrow.

The sales channels are not extensive, which has led to the sales of jujubes have not been very satisfactory, so Yan'an jujube should develop a new marketing model.

1.2. Analyze the problem and solve the problem

(1) Using Taobao shop sales will make Yan'an red dates have a better prospect

No matter how good a good thing can't get a good sale, it will be backlogged in the hands of the peasants, and it will lose its value. If the Yan'an area is welcoming rainy weather, the provincial meteorological observatory should promptly remind that the maturity of the jujube will be affected. In addition, monitoring and prevention of geological disasters must be strengthened.

At present, the marketing model of jujube is limited to the traditional marketing model. The market prospect is narrow and the sales channels are not extensive. As a result, the sales of jujube have not been very satisfactory, so Yan'an jujube should develop a new marketing model.

We registered the online store on Taobao, just to let more consumers buy the Yan'an red dates they want. Let Yan'an Red Dates out of Shaanxi, go out of China, and go to the world!

2. Reasons for choosing Yan'an Red Date

Red dates are famous for a long time. In particular, the red dates of Yanchuan County in Yan'an are more famous. The Yellow River in Dongpu, Yanchuan County, Yan'an, is a temperate semi-arid area with dry and dry weather, large temperature difference between day and night, long sunshine hours. Yan'an red jujube is mainly produced along the Yellow River. It is large, small, thin, fleshy and tasteful. Alcohol, rich in vitamin C, d, p, sugar, pectin substances, iron calcium, phosphorus, potassium and other ingredients is a veritable "Queen of Fruits". Affected by the special geographical factors of the Yellow River, it is the ideal suitable area for jujube.

The effect of red dates

1. Reduce age spots

The vitamin C contained in jujube is a highly active reducing antioxidant substance, which participates in the physiological oxygen reduction process in the body and prevents the chronic precipitation of melanin in the body, which can effectively reduce the generation of pigment senile plaques.

2. Liver protection and liver protection

The sugar, fat and protein contained in the red dates are nutrients for protecting the liver. It can promote liver synthesis of protein, increase serum albumin and albumin content, adjust white eggs to promote liver synthesis of protein, increase serum albumin and albumin content, adjust albumin to globulin ratio, prevent blood transfusion reaction, reduce serum gluten The role of transaminase levels and the like.

3. Prevent falling hair

Jujube has the function of strengthening the spleen and nourishing the stomach. "The spleen is good, the skin is firm", the skin is radiant, and the hair has a place to rest. Therefore, eating nutritious red dates can prevent the hair from falling off, and can grow black hair.