Internship report of college students' winter vacation private enterprises

I am going to work soon, but I still have no work experience. I had to go to the internship and finally found a nice place for me. I started to go to the internship. Internships have many benefits, such as increasing your work experience, improving your knowledge and understanding, and gaining a deep understanding of the nature and charm of your work before you step into the job. But it is also a bit bad, that is, white does not give money, huh, huh, no way, people willing to stay in your internship is already good, and then the labor is a bit too much. I still feel that the internship is good. Here are the details of my internship:

Internship time: 14 days from January 10, 2019 to January 24, 2019

Internship nature: professional understanding of internship

Class: Management College Marketing Marketing Class 08

Name: xxx

Investigating companies: mainly wood machinery manufacturers in and around Fuzhou

Abstract: Fuzhou is the famous Rongcheng in the country. The number of eucalyptus trees ranks first in the country, and the wood processing industry is quite developed.

Keywords: corporate governance, competitiveness, marketing management, technology innovation, strategic management, brand management, economic globalization

Entrepreneurial process:

1. The entrepreneurial process

The companies surveyed are small private enterprises, of which Fuzhou Jixiang Machinery Co., Ltd. is currently introducing foreign capital and becoming a Sino-foreign joint venture. They all started from the family workshop, step by step and develop on the ground, and now develop into a company integrating production and sales.

Mr. Wang Wu, the general manager of Fuzhou Jixiang Co., Ltd. was born, and his family was poor. He accumulated his initial funds by doing woodwork. In the 1980s, he started a wood product factory, which produced furniture and then turned to woodworking machinery. With the development of Fuzhou timber products industry, the demand for wood machinery has increased. At present, it has developed into a professional manufacturer of wood machinery development, research and manufacturing. For a long time, it has focused on absorbing advanced technology of wood machinery at home and abroad, and constantly innovating. To make the product more rational, sophisticated and practical.

The company has always pursued the "three high and one low" strategic policy of high product quality, high technology content, high service quality and low product price. The products are sold in more than ten provinces and cities in the country and exported to Southeast Asia, South Africa, Africa and other places. Affordable by users.

2. Some college students’ entrepreneurship for college students’ entrepreneurship, Xiang Lin said “neither support nor opposition”. The reason why he did not support, he explained, is that domestic graduates are still weak in their ability to connect their knowledge with reality, and they have limited access to society. They lack the social experience necessary for entrepreneurship. If they graduate, they will succeed. It is unlikely. However, he turned to say that it is a good thing for college students to solve their own employment problems and create employment opportunities. In order to do a good job, college graduates with entrepreneurial ideas may wish to exercise for a period of time in a company or institution, and consider entrepreneurship when conditions are ripe.

In view of the difficulties faced by contemporary college students, most entrepreneurs believe that the key to success lies in “going the right path” – choosing the right strategy and taking advantage of its own advantages to seize opportunities; insufficient funds are not an absolute obstacle to entrepreneurship, you can Start with a small business that doesn't require a lot of money, or narrow down your business plan, or you can split it into several chunks. In short, you can always find a way to do business first. When the initial business succeeded in making money, it managed to expand the scope of business. As long as you master the principles of doing business and enough luck, you can still develop.

3. Essential qualities of successful entrepreneurs

If you are wide-minded, you can accommodate it. If you can accommodate it, you will be able to gather together. If you gather, then you will be strong. This is the basic way for enterprises to win, and it is also the basic principle for healthy growth of enterprises.

If you have a broad mind, you will have a wide range of ideas. If you have a wide range of ideas, you will have more ways to go. If you have a strong way out, you will have a strong competitive edge. If you have a strong competitive position, your company will be prosperous. If you are a prosperous country, you will be prosperous.

The entrepreneur's heart determines the size of the company. This is a widely recognized view and a point that entrepreneurs should keep in mind. The success or failure of an enterprise has a lot to do with the cultivation and temperament of entrepreneurs. Because many important temperament and cultivation of entrepreneurs are the reflection of entrepreneurs' minds. In enterprise management, it is possible to have ideas in mind, and to have wisdom in thinking. With wisdom, we have ideas, and we have ideas to have a way out. The ideas in the enterprise determine the way out, the goals determine the outcome, the attitude determines the height, and it is the inevitable development of the enterprise. Therefore, in order to truly grasp the things, we must grasp the roots of things. Start with a good mind.

Corporate governance and organizational structure

The purpose of establishing a corporate governance structure is to increase the efficiency of the entire company. According to the "black cat white cat theory", as long as the efficiency of the corporate governance structure is reasonable.

The characteristics of the governance model of private enterprises in China are reflected in the fact that most enterprises adopt the family governance model.

1. The general characteristics of the companies under investigation in the governance structure:

Characteristics of property rights structure: From the perspective of property rights structure, the property rights characteristics of private enterprises in China still show obvious family accumulation, capital is highly concentrated in the owner of the enterprise, and the income and risks of investment are also highly concentrated on the business owner himself.

Enterprise decision-making methods: The identity of major investors and key management personnel presents a high degree of unity. The business owner is also the director or manager of the enterprise. Most of the major decisions of the enterprise are made by the business owner himself, and are rarely made by the business owner and the department manager.

These enterprises generally have the phenomenon of “personal cronyism”, while the Western countries adopt “successful meritocracy”. This kind of "ethics-based" employment mechanism that emphasizes informal institutional arrangements is not suitable for the modern economic operating mechanism. Today, as China accelerates its integration with the international community, if enterprises are not well integrated with the international modern enterprise system, they will inevitably be abandoned by the world economy. Enterprises should pay attention to the introduction and effective use of talents, and stimulate the general innovation enthusiasm of employees.

2, other problems exist

These companies generally lack a good corporate culture. Some enterprises have corporate culture, and an excellent corporate culture is necessary for the strategic assets of forging enterprises. Practice has proved that corporate culture plays an irreplaceable role in condensing the strength of employees and inspiring employees' creativity and pioneering spirit. In particular, it is necessary to gradually form a cultural atmosphere that values ​​talents, respects talents, and advocates science and technology in enterprises, so that enterprises can quickly transition to an innovative learning-oriented organization. Therefore, shaping a good corporate culture is a top priority for the construction of these enterprises.

3. How to improve the competitiveness and development of private enterprises

The way to improve the competitiveness and development of private enterprises lies in focusing on clear product positioning and strategic planning; focusing on product innovation and technological progress; focusing on brand building and quality improvement; focusing on absorbing, cultivating and appointing talents; establishing a professional manager team; Learning organization, improve the overall quality of the enterprise; establish a clear property rights system; establish a reasonable equity system; establish an effective incentive mechanism to condense talents; establish a strict financial system and financial supervision system.

Production operation management

1. Technological innovation

The premise of competing for business competition is to provide material products or services that are more affordable and cheaper than competitors. This requires enterprises to have excellent technology. The companies surveyed can make reasonable plans for production, release and execute production plans. Some enterprise product quality has passed ISO9001-XX international quality system certification, but most of the enterprises have weak technical innovation ability and insufficient research and development. Continuous technological innovation is an important means for enterprises to always have advanced technology. Enterprises can formulate technological innovation strategies, increase investment in technological innovation, and adjust the organizational structure of existing technological innovations, including establishing enterprise R&D centers, and strengthening coordination and exchange of technological innovation processes, including establishing new types of universities and research institutions at home and abroad. The joint mode of production, learning and research has enabled the company to maintain its technological superiority. These companies must attach great importance to the investment and management of technological innovation.

Marketing management

1. Strategic management

Most of them lack a marketing strategy management system, no one has full-time research on corporate marketing strategy, and there is no systematic and scientific medium- and long-term marketing strategy planning. Marketing personnel do not know what the marketing strategy of the enterprise is!

In marketing management, the strategy is to "choose the right thing to do", and the tactic is to "do things right", the mistakes in marketing tactics will only hurt, and the mistakes in marketing strategy are likely to make enterprises Going astray and even embarking on the road to no return.

At present, China's marketing has entered the stage of marketing strategy competition, and the application of any marketing tactics must be based on marketing strategies. Therefore, the implementation of the marketing strategy of the enterprise inherently requires strengthening the strategic awareness of marketing personnel to contribute to the overall development of the enterprise.

2, brand management

At present, many companies have a wrong concept: that branding is to make sales, and to emphasize the increase in sales, and to make product sales the biggest goal pursued by enterprises. In fact, a strong brand is established. First, it is necessary to maintain a healthy growth in sales volume and market share. Second, it is focused on brand image enhancement and brand equity accumulation.

"Being a brand is a matter of the future. It is imperative to get the sales up." Indeed, the survival of SMEs is a big problem, but it is also necessary to strengthen the creation and operation of the brand! Many small and medium-sized enterprises in China that are struggling at the bottom of the market have suddenly realized that they have to do branding when they encounter bottlenecks in brand development on the road of enterprise development:
If enterprises want to further develop and improve their competitiveness, it is imperative to establish and occupy the market by establishing brand and implementing brand strategy. Only by further strengthening the quality of products, increasing the intensity of advertising and marketing, and gradually establishing its own brand, can make its own business bigger and stronger.

Internship experience

Through this in-house internship, the company has conducted in-depth investigations and has a basic understanding and understanding of the company's production process, entrepreneurial process, and marketing process. Economic globalization has brought serious challenges and challenges to Chinese companies. At present, there are not many large multinational enterprises in China. Most enterprises are generally small in scale, weak in comprehensive strength, and there are not many core technologies, and most of them do not understand the rules of international trade, and it is easy to suffer losses in foreign trade. Domestic companies will compete with international companies for a long time. In the face of increasingly fierce market competition, our slogan is: The revolution has not yet succeeded, and comrades still need to work hard.