Social Practice Report of the 2019 Summer Normal College Student Bookstore

The summer internship of normal school students is a very embarrassing thing. The school is in a state of suspension, and the company lacks the necessary business knowledge. In the end, I can only choose to practice in a bookstore, and I am responsible for the reference books of foreign languages. It is also a matter of relationship with the profession. The internship lasted for one month. The internship time was from 12 noon to 5 pm every day. In the morning, I worked as an assistant in the book department. From 5 pm to 6 pm, I continued to complete the day's auxiliary tasks and summed up the day. During this month, I have a certain understanding and understanding of the work and process of the bookstore.

First, the bookstore internship content

I have been looking forward to this internship before I went to the bookstore. Before going to the bookstore, I was in the identity of the customer. This time, the role should be completely changed. At 1 pm on July 15, I started an internship at the bookstore. According to the plan, the manager Xu Yanjun will train me for 20 working days. During these 20 days, there will be a special training content every day. Teacher Xu briefed me on some of the tasks of the bookstore during the internship, and emphasized the memory of the books and the mastery of the relevant selling points. Looking at the rows of books, a shelf of books, thinking about to remember one by one is really a bit of fear, but in the course of the shopping guide in the days after, I realized the necessity and deep meaning of such a request.

In the book display rack of the bookstore, New Oriental's books account for a large proportion, and the books on the special shelves such as toefl, gre, ielts, gmat, etc. are in great demand every day. The new concept series is used as the basic English course material, and is also sold by bookstores. One of the best varieties, in this way, the shopping guide for these books is the most important, in the process of learning, the mastery of these series of books has become the focus of my study. The following is the approximate process and main work of the store:

1. Receiving and warehousing of books

Although affected by the Olympics, there are still many students in the summer class, and the arrival of the school students is naturally the busy period of the bookstore work, and my internship period is also in this “busy period”, so I have Opportunity to experience the hard work of the bookstore. In-store books have a large amount of daily traffic during this period, so almost every day, a lot of books are shipped, and the receipt and storage of books becomes the most instructive part, and the labor intensity is great. The series of links from demand to warehousing is like this: demand > application > approval > billing > order > receiving > inventory > shelf + warehousing. Among them, I can get in touch and often participate in the "receipt > inventory > shelf / storage". First of all, receiving the goods is to remove the books from the car, of course, just to remove is not enough, you must put the same book together, and probably remember what book is in the position, in order to better carry out the next step - -inventory. Inventories, that is, on the order, one by one, the goods sent by the inventory are not the goods they want, there are no less or more, the version price is not on the list, the general requirement is that the book number should be right, but because often come All of them are this edition of the book, familiar with the goods, the right is also fast, the book number will not have to look so carefully. As a clerk, you must know what books are missing from the bookstore shelf, and you must make up for it in time. Therefore, when the goods are counted, the books needed for the bookstore shelves should be found out, placed on a special cart, and pulled into the store on the 3rd floor. Other books are to be put into storage. The basement of the bookstore is on the basement level, and the space is not large, but various books are stored neatly and in different categories. During this period of time, in addition to the large flow of books in the bookstore store, the take-out also increased the flow of books, so the bookstore temporarily applied for a sub-library.

2. Magnetizing

Books from the basement to the 3rd floor store are subject to "magnetic" before being put on the shelves. The so-called magnetism is to put a special magnetic strip on the crevice of the back page of the book. This is also a security measure to prevent the theft of books. If the book is taken out of the bookstore without degaussing, the scanner at the door will automatically give a harsh "beep" sound. Books with magnetic strips attached can be added to the bookshelf.

3. The shelves and placement of books

There are certain restrictions on the placement of books on the shelves. Some books should be specially recommended. At this time, the shelves will be displayed separately, the cover will be directed outwards, or the posters, the book flowers, and the large number of stacking methods will be used to attract the attention of customers. . Some books that customers are destined to purchase, such as the toefl series, are generally placed in a way that the spine is outward. Sometimes some placement methods are combined to achieve better results.

Sometimes, the number of books that are pulled up is much more. There is really no place to put it on the shelf, but after reasonable combination and skill arrangement, you will suddenly find a lot of space. It’s often amazing to see “old” clerk doing this.

4. Shopping guide

Shopping guides are an important part of the clerk's work. Previously, the learning effects of book varieties and so on have been concentrated in the process of shopping guide. At the same time, in this process, the clerk will directly face the customer, the clerk's words and deeds will represent the image of the bookstore, so I also learned how to face the customer with the image of the clerk. In the process of shopping guide, some customers will have many problems. They hope to learn from the clerk about what kind of books are better and more suitable for them. When I first started shopping, I was not confident. The greater the customer's expectations, the greater the responsibility and the greater the pressure. With the increase in the number of shopping guides and the further understanding of book products, etc., it gradually became natural and invested in it, and learned from the customer's point of view, simply give two examples in the shopping guide process: an old man wants For his second year of study, the grandson who plans to study in TOEFL in the third year of high school, buy a book about TOEFL, and want to listen to my suggestion. I suggest that he first have to lay the foundation for the vocabulary, and also the question of the TOEFL test. I have a whole understanding of the type, and finally I also recommended "gre Hongbao" and its auxiliary "17 days to get gre vocabulary", because children must have a considerable vocabulary in the future to study in the United States. The amount can be completely unobstructed in the classroom and in the usual life. The other thing is that the customer wants to buy the new concept 2 textbook for the child. When I recommend the supplementary material “new all-inclusive + small problem”, I carefully analyze the actual situation of the child, and the child starts the third grade. There are more classes and less time, so with the "new all-in-one" can help reduce the time for sorting out classroom study notes, etc., and "small questions" do not have to buy without time. Of course, not every time the shopping guide can be successful, many times the customer's problems can't be answered, but also to seek the help of the "old people."

Second, harvest and sentiment

Harvest, summarize

In the bookstore, I have more contacts with various brands of books. I found that the New Oriental Book Study Abroad Training Series has been selling very well, mainly because the New Oriental teacher authors have studied this field very deeply. Generally, New Oriental students will come to buy their own. The teacher’s book should come from a kind of trust. The materials needed for the New Oriental School curriculum are also well-sold books in the store, such as the new concept series, the pets series, and the Longman grammar series. The Da Yu Book Inspirational Series is also selling well, which may also be the reason why students want to know more about their favorite teachers. For English reading materials, there are not many students to buy, and more temporary reading, but parents buy more for their children, but also limited to books that can cause students to read interest, such as: "Harry Potter Series", etc. . In terms of audiovisual products, some classic movies that can practice speaking and listening are very popular, such as: "Gone with the Wind", "Blue Bridge", "Forrest Gump", "Friends", "Prison Break", etc. The word "New Oriental Back" is also very good.

Relatively speaking, New Oriental's fourth and sixth grade books need to be improved. Xinghuo is very popular in the vocabulary book category. The overall design, layout arrangement, and terminology of Xinghuo vocabulary books are worth learning. Although the books of the New Oriental 4th and 6th grades have been promoted and placed in a special frame, there are still few people who buy them when I observe them. Similarly, the New Oriental Postgraduate series is not very popular. I think these are related to the special vocabulary of Spark and the special test of Wang Changxi. At the same time, there are relatively few people who have introduced the books on the books on the original edition. Some original books are very old in appearance, and the price is one reason. I think that most of the people who come to buy books are still going abroad. Temporary interests such as exams, and many of the original English books that can be read with confidence. In addition, I also found that there are many customers who come to the bookstore to directly purchase small language books. Although there are books such as Japanese, French, Korean, and German in the bookstore, there are not many books, which often cannot satisfy the purchase of some customers. .

In the in-store journals, I found that there were very few English-language journals in the store. The bookstore had been promoted with the membership of the Book Club membership. Although there was some progress, it was for the book card and could be read. To be doubted. I have thought about it. First of all, from the orientation of the journal, the middle school edition should naturally include the middle school and high school, but some readers reflect that the overall difficulty level of our middle school edition is biased towards high school, which is difficult for middle school students to read. As far as I know, the number of extracurricular English reading students in high school students is far less than that in the middle school. The number of potential readers in this part of the country is very large. Is it possible to further segment the journal's positioning? I don't know if colleagues in the journal department have considered it. This, of course, is just my personal opinion.

2. Feeling

Walking into the bookstore, you will find that there is such a sentence behind the cashier at the bookstore, "pursuing excellence and challenging the limits." I think this sentence is not only applicable here, every industry, every position should have such a pursuit. There is always a common understanding between work.

One month's time is not long, and short is not short. It is the bookstore that deepens my understanding and closeness to Da Yu. The bookstore is the front position, the other departments are the rear, from the different departments in the rear to the battlefield, everyone fights together... This is full of sweat, but more is the happiness that everyone gets when they work together.