Planning book for the campus culture festival of TV University

The campus culture construction of TV University is a long-term strategic project for TVU to deepen education reform and comprehensively implement quality education. A campus-based cultural festival with distinctive characteristics is a university with no walls. The space creates a relatively independent sub-cultural environment, enabling students to understand and participate in a variety of campus activities, accepting influence and edification in the subtle influence, and demonstrating the staged cultural achievements. The aim is to highlight the purpose of training “applied talents” and to create a good cultural and artistic education for the healthy and comprehensive development of students. It is difficult to form a sub-cultural atmosphere that appeals to people on campus, and highlights the school-running characteristics of TVU education.

To commemorate the 30th anniversary of the reform and opening up and the establishment of the TV University, the three schools negotiated and decided to hold the campus culture festival of the Three Cities of the Three Cities, share the achievements of reform and development, comprehensively promote the education of the quality of the school, and enrich the campus cultural life. It gathers popularity, condenses people's hearts, establishes a harmonious campus, gives full play to students' autonomy, highlights the spiritual outlook of open education students, and cultivates students' organizational skills, cooperation awareness and practical skills, and educates them in cultural activities. This campus culture festival will involve more students, and strive to make the campus culture festival a student's festival and a stage to show students' organizational skills, artistic accomplishments and cultural tastes.

In order to ensure the smooth progress of the first campus culture festival of the three municipalities of the Lancang River, the following arrangements will be made for the relevant work of the campus culture festival.

First, the establishment of the first organizing committee of the first three-city campus culture festival

director:

office:

Second, the current campus culture festival time is from December 5, 2011 to June 20, 2011. Each school has established a cultural festival leading group, which is specifically responsible for the implementation of this cultural festival program.

Third, the theme of this campus culture festival: building a harmonious campus to share cultural achievements

Fourth, the opening ceremony of the current campus culture festival was held at Maanshan Radio and Television University on December 5, 2019. Some teachers and representatives of open education were selected by Tongling TV University and Wuhu Radio and TV University. Conduct a table tennis team friendly match.

Fifth, the current campus cultural festival activities will consist of two parts: students' various competitions and sports activities. The student’s competitions are organized and implemented by the lead school. According to the activity plan, each school will formulate the activity plans and rules led by the school, and take the lead in organizing activities.

Sixth, the closing ceremony of the current campus culture festival was held in Wuhu Radio and Television University in mid-June 2019. The closing ceremony is mainly based on cultural performances. The school celebrates the 30th anniversary of the reform and opening up and the establishment of the University of Radio and Television. It displays the fascination of the electric university through various forms of cultural programs. This activity was organized by Wuhu Radio and Television University. The literary and artistic programs selected by each school were reported to the Organizing Committee of the Wuhu TV University Campus Culture Festival in mid-March 11th, and were sent to the activity leading group for review and published in early May. Announced the results of the campus campus and the awards.

Seventh, the use of funds: the activities organized by the schools and the awards of the competition, the funds are borne by the schools themselves.

Eighth, in order to publicize and display the achievements of this campus culture festival, Tongling TV University organizes relevant personnel to establish a “Campus Cultural Festival” webpage. After the end of this campus culture festival, the excellent essays and innovations will be compiled into a collection.

In order to ensure the smooth progress of this campus culture festival, professional counselors should mobilize and mobilize all the staff to ensure that all majors and classes have activities.

All departments must proactively coordinate and serve, and inspect and supervise all work, increase publicity, and create a good atmosphere for campus culture.

First, the sales target:

Maximizing information dissemination

Maximize media coverage

Maximizing economic benefits

Second, the sales strategy:

We set the target market as the Pearl River Delta region, Shenzhen is the second market in the region and Hong Kong and Macao, while tourists from other provinces mainly appear during the Spring Festival, relying on local propaganda to increase the number of visitors.

We should adopt the following strategies for sales:

1. Determine the target market and divide the main areas. According to different periods and different groups of people, the different aspects of the attraction of Terracotta Warriors and Horses will be used for marketing, such as graphic propaganda, cultural excavation, and roving display.

2. With the special attraction of the Terracotta Warriors and Horses to the Hong Kong market, one or two travel agencies will be selected to open the Hong Kong market through appropriate cooperation. Or use the appropriate publicity methods to open the Hong Kong market.

3. Segment the market, according to the characteristics of each market and the characteristics of different festivals, distinguish the different needs of marketing and publicity, and adopt different methods and corresponding publicity strategies for publicity and marketing.

4. In terms of price, although raising the price can increase the profit, it may also reduce the passenger flow. We can increase the income by increasing the number of people entering the park on the basis of stabilizing the original price. At the same time, we can promote the promotion by means of the intermediary. To maximize market coverage.

Third, market analysis:

1. Market selection:

1 Pearl River Delta

2 Guangzhou

3 Shenzhen

4 Hong Kong

2. Market evaluation:

1 Pearl River Delta: turnover of 5.46 million,

2 Guangzhou: turnover of 10.49 million,

3 Shenzhen: turnover of 6.64 million,

4 Hong Kong:?

Note: The above information comes from the total number of people entering the park in xx years is 1.06 million, and the turnover is 95.553 million yuan.

Foundation, effective segmentation requirements;

b Historical data does not have a Hong Kong market, and it is customary to put it together with the Shenzhen market. The Hong Kong market is listed here separately. It is based on the fact that the Terracotta Warriors and Horses may have a good high effect in the Hong Kong market, so they will carry out targeted market development.

3. Analysis of the status quo:

1 Guangzhou:

◆ Total customer source:

The population is 8.1 million, and the number of overseas Chinese and Australians is 1.35 million.

◆ Per capita income:

16,000 yuan. Annual per capita consumption of 114,000 yuan

◆Market characteristics:

The team group is divided into three groups: individual customers, corporate groups and local groups.

Most of the travels by individual travel agencies are organized by travel agencies. Time is a day trip or a two-day tour.

Corporate groups travel in the form of travel agencies and travel on their own. Time is also dominated by one or two days.

Connected to the team market, Guangzhou City, the mainland team, the overseas team deep-seated tour.

This year, the number of overseas Hong Kong and Macao tour teams has increased significantly.

◆ Travel agency:

a total of 126.

Guangzhou local travel agencies used to organize Shenzhen tourists every year, about 300,000-400,000 person-times.

b The group of individual members of the group implements a group tour method with zero group fee.

c Travel club fees and profits come from the spot ticket price and shopping rebate.

d Travel agencies organize corporate group trips with prior plans and arrangements, and the dominance is in the enterprise itself.

e Travel agency based on the ground connection team, the line arrangement has been fixed in advance, and whether the guide site recommendation is effective is the key to the success of the point.

◆ Society:

a There are 160 offices in the provinces in Guangzhou.

b In addition to the activities organized by the company itself, various types of agencies also organize various activities.

2 Shenzhen:

◆Travel agency:

A total of 55.

a Shenzhen travel agency received a total of 200,000 person-times, of which 50% were transit and 25% were mainly from the Guangzhu line. 25% is mainly for Shenzhen.

b mainly to the provincial team

c 50 travel agencies with Minsk. 96%. In September xx, it received 6,500 person-times. Among them, the travel agencies of Chinatown Travel Service, Newspaper International Travel Service, Airport International Travel Service and other travel agencies accounted for 70% of the total number of visitors in September.