Planning plan for corporate quality month activities

"Quality Month" event planning plan:

guiding ideology

In order to further implement the quality policy of “excellence, sincere service, leading the trend of technology, and pursuing perfect quality”, the event will focus on quality control activities in various forms of education, training and product realization. Improve employee ethics, strengthen quality awareness, and regard quality as life; further strengthen quality management control to ensure the effective operation of the company's quality management system and provide customers with better products.

Goals and requirements

1. The entire quality month activity is always carried out in an orderly manner under the leadership of the company's management representative. The quality inspection department is fully responsible for implementation and the office assists.

2. Give full play to the role of technology and quality management, require full participation, and improve everyone. In particular, relevant personnel in key positions should actively participate in the “Quality Month” activities and truly implement quality awareness into actual work;

3. All departments of the company should self-examine and correct themselves in the quality month activities according to the standards and requirements. For the non-conformities found, we must actively implement corrective and corrective measures to minimize the error rate;

4. All employees should take the “Quality Month” activity as an opportunity to comprehensively improve the quality awareness and technical level, enhance and enhance the awareness of quality service, and make the quality management and technical standards of the center to a higher level through the quality month activities.

I. Introduction

Second, the property overview

Third, the target purchase group

Fourth, marketing obstacles and countermeasures

Fifth, image positioning

Sixth, advertising

Seven, the cost of the budget

Eight, professionalism and professional standards will bring you different results

Foreword

I. Analysis of Taiyuan Property Market

Personalized and visualized competition is becoming increasingly fierce and will become the trend of real estate development in Taiyuan. In order to achieve excellent sales performance, property projects must seize the opportunity to make full use of their individual capital and powerful forces to create a property with a strong personality and reputation and a good public image.

Second, the project property overview

Third, the advantages and disadvantages of the project property

Advantage:

Excellent location and convenient transportation

Excellent location: in the heart of the mature community of Beicheng District; within minutes of walking to the hotel, restaurants, theaters, shopping malls, supermarkets and other community facilities.

Convenient transportation: public transportation is convenient, there are three bus routes to the case

The district's recreation, entertainment and leisure facilities are readily available.

Outdoor facilities: activity square, community kindergarten, hospital, shopping plaza, basketball court

In-room facilities: sauna, fitness room, billiard room, billiard room, Kara Lounge

Small apartment

The size of the room, the living room, the small size between the square meters, and the provision of menu-style decoration are very attractive to the target purchase group with a successful career, simple family structure, fashion and enjoyment.

insufficient:

Environmental construction lacks attractive landscape

The lack of attractive landscapes in environmental construction is not conducive to triggering interest in target purchases; it is not conducive to enhancing the visibility, reputation and memory of the garden in the public; it is also not conducive to satisfying the sense of honor of the residents in the area.

Property management lacks special services

In terms of property management, it failed to carry out special services according to the professional characteristics and actual needs of the target purchase group, which made the garden lack the proper personality and attractiveness in service.

Fourth, the target purchase group

Age-aged--economically wealthy with investment awareness or middle-aged people who are used to living in the North City

Family composition: - mouth, middle-aged couple or bring a child, single middle-aged

The age is between - the age of the business is booming, the income of the last month is more than the yuan, the manager who enjoys working in the North City or the small private owner

Family composition: - mouth, young and middle-aged couple or bring a child, single young and middle-aged

V. Project property marketing obstacles and countermeasures

Obstruction:

It is difficult to sell units with poor orientation, no scenery and no shade in the garden.

The operating conditions of the shops in the district were sluggish and the sales performance was not good.

Countermeasures:

The unit with poor orientation, shady, and no scenery in the area will be renamed as a special unit, and will be sold as a special unit in a timely manner. Promote sales through advertising hype, the gap between the overall image and price, and value-added gifts.

There are two reasons for the poor business operation and poor sales performance.

First, the popularity of the area is not strong, and the second is that the garden is too close to the shopping mall.

Therefore, there are two countermeasures:

1. Detonate residential sales, bring popularity in the Wang area, and promote the operation and sales of shops;

Second, according to the occupational characteristics, age structure, psychological characteristics, pursuit of preferences and actual needs of the residents in the area to carry out characteristic management. For example: high-quality lounges, cafes, etc.

Six, image positioning

According to the characteristics of the property project and the special status of the housing group, the social status and the stage of life, we have positioned the property project as a very residential building that highlights the highest realm of life and the perfect life.

Subject slogan:

Brilliant life, extraordinary enjoyment

——The garden provides more than just a satisfactory home...

Brilliant life

Most of the target housing groups in the garden are young and middle-aged bosses and management who have successful careers, or middle-aged and old people with fixed assets investment. Therefore, their lives are different and brilliant.