Planning activities related to the celebration activities

table of Contents

First, the effect of the celebration activities ......................................................3

Second, the theme, time and place of the celebration activities..........................................3

Third, the celebration of publicity activities......................................................3

1. Early media publicity......................................................3

2. Post-site promotion......................................................3

Fourth, the specific matters of the celebration activities......................................................3

1. Participating departments and personnel......................................................3

2. Construction and decoration of the event site..........................................3

First, the effect of the celebration activities

1. Propaganda and publicity, joint opening of Christmas, and grandeur, let consumers have a strong sense of memory, cause good word-of-mouth publicity, and enhance the company's popularity and reputation.

2, the store inside and outside the shape of humanity, courteous service, can enhance the target consumers' loyalty to the company.

3, through service competitions, dishes and chef competitions, cost savings, can greatly enhance the company's sense of belonging and centripetal force, and improve work enthusiasm.

4. Enhance the company's turnover through promotion.

5. The scale of the event is relatively large, and the cost is relatively low, which can achieve twice the result with half the effort.

A large sensational effect is formed.

Second, the theme, time and place of the event

1. The theme of the celebration activities: customer satisfaction and cultural innovation.

2. Time of the celebration event: December xx to xx, 2019

3. Location of the event: a hot pot restaurant

Third, the celebration of publicity activities

1. Early media promotion

In the early stage of the celebration, through the cooperation media of Xi'an Shunlong Etiquette Culture Communication Co., Ltd. - "Golden Page Navigation", it will be a one-month free publicity, with detailed description of the location and dining environment of a hot pot restaurant. And the supporting facilities, etc., thus achieving a wide-ranging publicity role in the restaurant industry in Xi'an.

2. Late stage promotion

Through the invitations sent to media friends, customers and business friends before the celebration, during the celebration, the arrival of these people has played a very good effect on the wider promotion of the store. At this time, the on-site performing activities have attracted the audience. A large number of people, during this period, distributed coupons or discount cards to attract traffic, which also played a role in promotion.

Fourth, the specific matters of the celebration activities

1. Participating departments and personnel

Security Department: Responsible for on-site parking, maintenance of orders, and handling of emergencies.

Performance Department: Performing performances in the order of pre-customized program schedules, responsible for the smooth and orderly performance.

Etiquette Department: Responsible for the guidance of the guests and the service of cutting the ribbon.

The Department of Dance and Beauty: Responsible for the commissioning of audio equipment and other equipment to ensure the smooth performance of the show.

Logistics Department: The on-site staff is responsible for supervising the work and coordination of personnel in various departments.

2. Construction and decoration of the event site

Off-site: The air balloon flutters in the air with a banner; the mascot is eager to waver at you; the large-scale banner of the “Shengda Store Celebration” and the preferential items, as well as the banners of suppliers and congratulations, are displayed outside the building; Set a high-precision inkjet celebration sign; Miss etiquette issued the company's anniversary souvenirs; the overall presented a happy atmosphere. Create a simple and tasteful holiday atmosphere, consumers will be attracted to this atmosphere when they pass by.

Inside the venue: the waiters are neatly dressed, smiling, and enthusiastic; the reception desk is meticulous; the ground light can be seen; the desks and chairs are spotless; the company's various promotional materials are readily available; music is like a mountain stream; green bonsai is pleasing to the eye; From now on, you can enjoy first-class service and all-round sensory enjoyment of sight, hearing, touch and smell. After the meal is finished, you can also participate in the lucky draw and present a souvenir. Let customers enjoy a hot pot restaurant from start to finish

First-class service, leaving a good memory.

Celebration event agenda

Opening ceremony schedule:

All staff were present at 9:30.

The 9:40 live gongs and drums played the welcome song. The reception team receives the guests and is responsible for distributing the boutonniere and playing the cheerful music.

9:55 female singer

10:00 host opening words

10:03 Leader speech.

10:06 leader speech.

10:09 leader speech.

10:12 leading speech.

10:15 The host invited the leader to cut the ribbon.

10:18 The host invited the leader to take the stage to announce the official opening of the opening ceremony, leading the ribbon-cutting

10:20 male singer singing

10:25 Indian dance performance

10:30 two people turn to perform

10:45 host interacts with the audience

10:55 female singer singing

11:00 national dance

11:05 male singer and dance performance

11:10 Host interacts with the audience

11:20 modern dance performance

11:25 two people turn to perform

11:40 male singer singing

11:45 The host announced the successful completion of the ceremony