Holiday mobile phone promotion plan book

Foreword

Tianshida Company is a large-scale high-tech enterprise mainly engaged in the production of telecommunications terminal equipment. The company was established in 1982. It is one of the earliest communication terminal equipments in Asia, and the first batch of national approvals from the State Planning Commission. One of the manufacturers selling mobile phones.

The company has a factory area of ​​more than 50,000 square meters, more than XX employees, subordinates have mobile phones, digital products, telephones, smt, plastic, mold, oil screen printing and other seven students

The factory and Tianshida Mobile, Tianshida Digital, Tianshida Plastic Electronics, Hong Kong Tianshida Group and other companies. Tianshida Company established the "Communication Product R&D Center" as early as 1995, and established the "Mobile Phone R&D Center" in 1998. It has a group of more than 200 senior engineering and technical personnel with strong software and hardware. , structural design and development capabilities; Tianshida and the world-renowned telecommunications company have always maintained a close cooperative relationship, so that the company's technical level and the world's telecommunications industry to develop simultaneously; in order to develop products suitable for different customer needs around the world, Tianshida The company has "Mobile Phone Research and Development Center" and "Product Research and Development Center".

The company's main products are mobile phones, digital video cameras, digital voice recorders, mobile hard drives, pda, walkie-talkies, cordless phones, corded phones, etc., which t18 ip color screen gsm mobile phone and colorful lights, chord tone t9 + + mobile phone, ts-2011 Digital repeat, mp3 mobile hard disk recorder and digital video camera have reached the international advanced level; Tianshida can produce 5 million mobile phones, more than 4 million telephones and 3 million digital products. The products are sold to more than 100 in the world. Countries and regions, and established more than forty sales branches in China, sales outlets radiated to every county in the country.

As early as 1997, Tianshida Company obtained the ISO9001 quality system identification certificate from German tuv. The product quality is stable and reliable. It has been rated as “Consumer Trustworthy Product”, “China Consumer Council Recommended Product” and “China Recognized Brand”. "And "Chinese famous products." Since 1998, Tianshida has been rated as “Shenzhen High-tech Enterprise” by Shenzhen Municipal People’s Government. Tianshida Mobile’s mobile phone construction project has been rated as “Shenzhen Key Construction Project” by Shenzhen Municipal People’s Government for three consecutive years. ".

Tianshida mobile phone promotion plan structure:

An advertising goal: five. One Golden Week to promote the mobile phone of Tianshida

Two target markets: sales promotion strategy

Three themes: Tianshida mobile phone

Four promotion settings and arrangements

Promotion time: May 1st - May 7th

Promotion Location: Dongyi Walking Area, Mudanjiang City

1. The choice of location first will not interfere with the relevant government departments, because no motor vehicles enter, it will not affect the traffic.

2. The location of Dongyi Walking Area is very good:

South: It is a cultural square, the city center of Mudanjiang.

West: It is Taiping Road, and there are large shopping malls such as department stores.

North: There are Dafuyuan and the railway station.

The combination of these locations makes the East One Walking Area a lot of traffic.

On-site promotion arrangement:

1. Street layout: Hanging banners at a height of 3.5 meters every 80 meters in the hiking area, a total of three banners.

2. Stage layout:

* 1 meter high, 4.5 meters long and 2.5 meters wide, covered with red carpet.

* The background is 4.5 meters long and 2 meters wide.

Write up: Tianshida mobile phone five. A true feeling to return the people of the city

Write down: Grand Prize waiting for you to take

*Three stereos on the left and right sides of the stage

* Put the TV set, electric fan rice cooker and other boxes in front of the stage, put it 2 meters high and pull it with a rope, put a prize on the box.

* Putting an inflatable model in front of the stage

3. Counter setting:

*The distance between the counter and the stage is 8 meters, and a square is surrounded by 12 glass counters.

*The wooden tripod in the counter is 2.5 meters high for posters.

*The real machine is placed in the counter

* The model is placed on the counter, and the corresponding flyer is placed under the model.

*The mobile phone at the counter should be placed at the price

*A sun umbrella is installed next to each counter

*Two salespersons per counter

Personnel selection

1. Stage staff selection

The actors on the stage should choose the band, the high attention rate, can better retain the consumer, the band should try to "sunshine", can give people a kind of vitality, most of the bands have their own panel of the host, the ability to express the review, to Humorous, and has a strong ability to deal with the scene, but also with an electrician.

2. Counter sales staff selection

First of all, these people have to have sales experience, do not look for students to do counter sales staff, because they do not have too much contact or have never been exposed to sales, lack of expressive ability, no sales experience, the appearance of selected personnel To be reviewed, there must be a general assessment of the attitude of the service. After training, they can understand the functions of each mobile phone and use the mobile phone flexibly. Each counter accounts for two people. Her sales are directly related to her salary. stand up.

Clothing choice

1. The stage staff can be free, the color of the clothing should be as bright as possible, and the style should be as obvious as possible but not repulsive.

2. The clothing of the counter staff should be uniform, as black or blue-black as possible, wearing light-colored clothes and wearing the logo of the counter salesperson.

stage performance

1. First select the songs, the selected songs should be dynamic, have a strong beat, cheerful, and are well-known songs.

2. The game can choose children to participate, you can choose participants according to the size of the stage, for example: "If the left hand touches the knee, the right hand touches the left earlobe, with the host said a few turns, see who is down first, down There is no need to compare, you can stand aside first, stop when there is a child left, put a few children in front of the stage, and then evaluate the first, second, etc. according to applause.

3. The host introduced the newly developed mobile phone of Tianshida. Most of the mobile phones introduced should be high-priced mobile phones.

4. If you buy a mobile phone and have a gift, you can also draw a prize at the same time. If you win the prize, the host should play this prize to stimulate the consumer to buy.

prize

1. What consumers are interested in, such as the phone chain.

2. Prizes should be applied by consumers in real life, and they must have certain grades, such as watches, tea sets, headphones for mobile phones, color TVs, and so on.

Five promotion evaluation

The promotion is a marketing strategy that stimulates consumers' perceptions, aims at brand recognition, enhances awareness, strengthens memory to achieve the most basic cognitive and awareness purposes, uses the band to attract consumers' attention, and introduces mobile phones and games. The way to receive awards freely triggers consumers' interest, enhances consumers' memory, good service attitude, and advertising to make consumers' attitudes.