Lighting Landscape Promenade Planning Book

First, the basic situation

1. Project sponsor

Fu Houqin: Chairman of Liaoning Fu Shi Denglou Co., Ltd., member of Dandong CPPCC

2. Project planner

week

Chunling: Dean of China Strategy Research Institute, Researcher of China National Research Association Industry Committee, Shenzhen Zhigao Point Company Planning Expert

3. Project description

The Yalu River Lighting Landscape Promenade, located in the prime area of ​​the Yalu River Development Zone along the Yangtze River, is an out-of-print block, east to the Hushan Great Wall, west to the Langtou Yalu River estuary, Shilichang Street is brightly lit, and the Shili Riverside shows the domestic and international lighting culture. It will become the world's lighting tourism landscape and is a new milestone in Dandong city management.

The Yalu River No. 1 project is divided into three phases. The first phase of the project is an international brand-name lighting city, and the second phase of the project is the Baolian Light Tower. These two projects are in the same location, the seven-storey unfinished building in the Yanjiang Development Zone. The core of the entire project. The third phase of the project is centered on the east and west wings, forming a world-famous Shilijiang shore lighting landscape belt.

Second, the function description

1. Dandong International Famous Brand Lighting City

The seven-storey unfinished building along the Yangtze River Development Zone was converted into an international brand-name lighting city. There are three main functions:

First, the light culture function. International brand-name lamps retail, wholesale, display. The main markets radiate to the northeast, Inner Mongolia, North Korea, South Korea, Japan, Russia, and Mongolia, making it the never-ending Big East International Brand Lighting Fair;

The second is the emotional culture function. Large-scale wedding photography, video, weddings, weddings, celebrations and commemorative events. Establish a video archive of major celebrations of life and units, leaving a lasting commemoration and beautiful memories for people;

The third is the function of Buddhist culture. Excavate the cultural heritage of Chinese magic lamp, lamp god, and lamp Buddha, create the concept of oriental lamp god, shape the cultural image of mainstream lamp Buddha, carry out mainstream lamp and Buddha cultural activities, and lead the new trend of mainstream lamp and Buddha culture.

2, Lotus Lantern Tower

Taking the ancient Chinese mythology story Lotus Lantern as the historical and cultural background, following the successful experience of Shanghai Oriental Pearl Tower, a treasure lotus lamp sightseeing tower was built in front of the international famous brand lighting tower, making it the iconic building of Dandong and becoming a lamp culture and Buddha culture. Landmark building.

The establishment of this tower corresponds to and complements the lamp-budd culture of the international famous brand lighting city, and achieves the purpose of the conceptual group of lights and Buddha culture, forming a mainstream of lights and Buddhist culture.

A large-scale international Lotus Lantern Festival will be held every year. On the Dandong rush to the lights, the god of lights in Dandong. Make the Lantern Festival or Festival of Lights a fixed brand and cultural tourism theme for Dandong City.

At the same time, the tower can also be used as a radio and television transmission tower to improve launch capability.

3. Yalu River Lighting Landscape Gallery

The east side area, that is, the international famous brand lighting city and the east side of the Baolian Light Sightseeing Tower, is built in the ancient Chinese lighting landscape belt. For example: dragon lights, palace lights, Buddha lights, magic lights, riddles, Danfeng sun lights, dragons and phoenix lights, and so on.

The west side area is a famous landscape of lighting fixtures in the world. For example, Aladdin's lamp, Indian lamp, European and American style street lights, German castle lights, English pastoral lights, Dutch coast lights, and so on.

Third, the investment budget

The investment estimate for the first phase of the project will transform the seven-story unfinished building in the Yanjiang Development Zone into the investment cost of the international brand-name lighting city.

Site area: 9,000 square meters

Building area: 17900 square meters

Renovation and renovation costs: RMB 500,000 per square meter, totaling RMB 8.95 million; RMB 1,000 per square meter, totaling RMB 17.9 million.

Fourth, the benefit forecast

The completion of the first phase of the project will result in the following benefits:

1. The investment recovery period is one year.

300 international standard booths, each 9 square meters, accounting for 2,700 square meters, equivalent to the floor area of ​​the building; each booth, monthly rent of 5,000 yuan, annual rent of 60,000 yuan, this alone can reach an annual income of 18 million Yuan Renminbi.

2. Promote the two phases of the project as soon as possible, and form a tourist hotspot as soon as possible.

3. Pulling the production of lamps and lanterns to find a new breakthrough for the revitalization of the Dandong old light industrial base.

V. Investment Promotion Points

1, climbing dragon attached to the phoenix. The so-called Panlong Fufeng is strategically speaking, taking advantage of the trend of the Party Central Committee to revitalize the Northeast, and the development of the North Korean Xinyi Prefecture Special Zone, making the Yalujiang No. 1 project a small focus in the grand strategy and a small package in the development. Became the face project and business card project of Dandong, so as to obtain preferential policies and support, and obtain special funds for radio, television, tourism and public utilities construction.

2, returning to the peaches. In fact, it is a word "send", and the strategy that will be taken first will be implemented. Sending out all the benefits that can be sent, so that investors do feel that there are not only immediate benefits, but also long-term benefits. For example, if you invest more than 100,000 yuan to send original shares, the company will pay for one-and-a-half-year rent for decoration, the first batch of companies will be exempted from 30% of the rent for one year, and the one-time payment will be 10% discount for the purchase of booths.

3, Zhulian. Joining the Yanjiang Development Zone and launching the "unfinished building" will enable you to change your appearance and make the project as soon as possible. The two are all beautiful and have their own place. Why not?

4, hand watering flowers. In the Hainan Boao Forum 26 countries jointly initiated the practice of turning a Cinderella into a white swan in an instant. Cooperate with hundreds of domestic and foreign lighting companies to jointly create the Yalu River lighting landscape event, so that the Yalu River will once again become famous in the modern city construction feat.