Graduate school basketball game planning book

First, the purpose of the event:

Enrich the classmates' extracurricular entertainment life, improve our comprehensive quality, cultivate a positive and enterprising spirit, and strive to create a festival that truly belongs to the physics department who loves basketball and loves basketball fans, and is committed to creating a mutual exchange and mutual Learning platform. At the same time for the 02th Division, the sisters farewell.

Second, the host department: Student Union of Technical Physics

Third, the venue and time of the competition: school basketball court; March 27 - March 31 at 12:30

Fourth, the rules of the game:

Each class is reported as a unit, and each team reports 1 team.

Each team is limited to 10 players and 1 team leader.

The first half of the game, each 20 minutes, the intermission 10 minutes.

Each team can only call 3 times in each half, and the total time for 3 times is 5 minutes.

The player fouled 5 times.

Each team member is fixed and no foreign aid is allowed to participate.

If the team or team members are late for more than 15 minutes, they will abstain from voting.

There are two referees in each grade, and the law enforcement is not the competition of the team of their own grade.

V. Competition methods:

The group rounds will be played first, the first two teams will qualify, and the knockout stage will be played.

The final champion team competed with the 02nd team.

XX physics class basketball game schedule

Group a: a1, a2, a3;

Group b: b1, b2, b3.

March 27

A1—a2

B1—b2

March 28

A2—a3

B2—b3

March 29

A1—a3

B1—b3

March 30

Group a ii-b group ii

Group a i-b group i

March 31

Championship - 02

Health products and planning have been destined to be inextricable from the beginning.

Health care products are different from mass consumer goods. It is a kind of functional food. It is only suitable for specific people. It is not a necessity for people. This determines the market characteristics of health care products: it must create demand and stimulate demand by educating consumers. Open up the market; it must be promoted through long-term practical and effective services to provide consumers with lasting tangible services to market and ultimately occupy the market. How to make consumers aware of potential needs, generate buying interest, form purchases, buy licenses, persuade other potential customers to buy? How to communicate effectively with consumers to make the above purchase process smoothly? This requires a little wisdom, a little strategy, A little trick, it is planning. The production of planning directly led to the transformation of the market from sales to marketing. China's health care products industry as the earliest application of planning industry, deserved to be the leader of Chinese market marketing. Those brands that have been brilliant in the field of health care products, such as the sun god, three strains, Chinese sturgeon, dragon, and red peach, all advocated planning first, and later the melatonin, Zhenao nucleic acid, etc., will be designed to the extreme. Made one after another sales myth. However, what kind of fate does the plan bring to health care products? From the mid-1980s to the present, health care products have gone through nearly 20 years of hard work. On the market stage, the planning hand performed a scene. The tragic story of the up-and-coming health care products and the heroic end of the road fell from the sales of 500 million yuan to the sales of 200 million yuan. The health care products fell into the credibility crisis brought about by excessive speculation, and it was called the industry. On the other hand, in the past 20 years, the development of the planning industry has been very vigorous. From the "Golden Field" magazine in Guangxi in 1997, the top ten planners were selected, and the top ten planning experts in XX and XX years were judged. From the point of the idea to the case era, the planning industry gradually grew up, and a number of classic planning cases emerged. Among these planning experts or planning cases, in addition to the XX year, Zhu Yutong was awarded the title of Top Ten Planning Experts for the planning of Jin Shuangqi. There are few planners of health care products. None of the above-mentioned corporate planners who have created myths are selected. In the face of such reality, as a curator of health care products, they should reflect on why they can only plan the glory of the past. Can't make eternal classics? Three myths, melatonin myths, they always attract countless critics to call it a classic of marketing, but can they really be a classic? "Diamonds are long-lasting, classic "The eternal rumor", the so-called classic things should be able to be passed on forever, and can withstand the tempering of time, Coca-Cola has been circulated for centuries for its authentic American culture, and the three strains, melatonin do not say Years, another twenty years who will remember? Be curated wrong with you? No, it was planned biased attitude, the so-called sword easy road, hurt the brand foundation of health care products industry, but also hurt the plan's credibility. Faced with the ever-expanding demand for health care products, in the face of the emergence of mature third-generation health products, health care planners must start from a correct attitude and come back. They are actually planning and regaining half of the rivers and mountains! Leader brand, but the market never needs a myth!

What is real planning?

First, we must focus on the needs of consumers and the starting point. From the perspective of the consumer. Product positioning direction, demand points, pricing, usp must meet the needs and interests of consumers. We should go to the consumer to ask for answers to these questions, rather than thinking about self-sufficiency. How to understand what consumers want and what they need, the best way is to face-to-face with consumers, in other words, to do in-depth and meticulous market research, to do it yourself, rather than relying on market research companies. . Ye Maozhong said that he plans to use 80% of his feet, 20% of his brain, and planning to walk out with his feet. This pragmatic style is an example for each of our planners. Understand the needs of consumers, we will select a point of interest from our products that can satisfy consumers and competitors, and convey this information to consumers in a proper way, and let consumers feel the effect. The reality. We don't need to carry out carpet-style advertising bombing in land, land and air to force consumers to accept our ideas, and we don't need to confuse the concept. We only need to realistically promote the efficacy of products and tell consumers the mechanism of the products with easy-to-understand words. It is okay to tell consumers clearly what benefits our products can bring to them. There is such a rumor that the advertising master Ogilvy will read to the old lady every time he writes a copy, and how the old lady can understand it. This is exactly the same as the story of the ancient Chinese poet Bai Juyi. Once again, it proves that classic things are always circulated forever. Only such a thing can win the recognition and trust of consumers.