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Fenjiajiao limited liability company business plan book


Elementary education college

First, market analysis

What is "family education"? As the name suggests, tutoring is a parent education. Further thinking, in most cases, parental education refers to the growth education of the older generation in the family, including study and education, thinking education, method education, moral education, behavior education and so on. It can be seen that tutoring is a systematic and systematic educational content. The system refers to parent-child education. In particular, it refers to the inseparable connection between learning counseling and education and other aspects of family education. At the same time, this kind of education is not a one-step process, and it is not a matter of quick success. Da.

At the same time, parental education relies solely on individuals in the family, and education sometimes seems so powerless. To do a good job in parenting requires a lot of cooperation, especially the mutual trust and harmonious cooperation between family and parent education institutions. Concentration reflects not only the fact that parental education must have a clear purpose and pertinence, but also reflects the concentrated efforts of parent-child education and family and parent education institutions.

From the perspective of the education market, education is an eternal market, a cake that never disappears. However, looking at Chongqing, the tutor market has not been formed for many years, there is no standard operation, no quality service, no brand education. Even though some individuals/entities pre-branded, their hearts could not be achieved. The reason is that we are not difficult to estimate the huge market demand in Chongqing, so is the model problem? Is it a promotion issue? Or what other important factors? ——Why are there so many tutors in Chongqing? What is the root cause of "small, scattered, chaotic"? The model of innovation is a problem. The standardization and standard of service is a problem. However, it is an essential problem to fail to fully and accurately grasp the needs and connotations of parent education. The problem of education is the problem of service. It is the problem of discovering and meeting the needs of parent education. Any high-skills will not be reached.



Second, the market environment overview

1. In terms of consumption needs, the city's education needs are large, and the demand also shows the characteristics of scattered and inconsistent.

2. In terms of market supply entities, almost all intermediaries and operating agencies have a "scatter, small, chaotic" characteristics. There are many institutions involved in tutoring services in the current tutor market, but the number of tutors that are legally operated by the Ministry of Industry and Commerce and registered with the business administration and the business licenses approved by the education department are very few. Most of the tutor service organizations have not been approved by the education administrative department, nor have they been registered by the administrative department of industry and commerce.

3. From a conceptual point of view, tutoring is a family-style education. In fact, a large number of tutoring classes and training classes in the society have “robbed” the market of tutoring to a certain extent, diverting a lot of customer resources.

4. At present, based on the current situation of market competition and the disorderly characteristics of scattered, small and chaotic competition, the tutor market has presented an obvious crisis of trust.

5. From the trend point of view, everyone is now aware of the limitations of traditional “intermediary” tutors and the trend of market segmentation, and they are also striving to develop their businesses horizontally. In addition, there has also been a “contractual tutor”, that is, parents who have an effect on family education pay. For example, the contractual agreement between the two parties, usually XX provides tutoring services at no charge; after the children's final exam results come out, than the last semester final exam scores in the class to improve a ranking, parents pay XX100 yuan. For example, according to the agreement with the parents, in a certain period of time, the child can read the English words through the phonetic standard, and the reward is 300 yuan, otherwise there will be no compensation. In addition, the child can be paid XX 3000 yuan through the next year's senior high school entrance examination.



Third, market consumption analysis

1. Market demand overview

1) The group base is huge: Chongqing is a municipality directly under the central government, and most families have a strong awareness and concept in their children's education. Moreover, due to the large population base, and the parental education is actually indispensable for every family, the number of target demand groups and potential development groups is huge. Obviously, this is a huge consumer group of parent education.

2) Expectation to determine the demand: At present, parents' expectations for giving children to education are getting higher and higher. In terms of investment, “for the sake of children, I can do whatever I want, how much suffering is worthwhile”, “The future of the child is our family’s The future of this kind of embarrassing desire to make the education industry different from other industries. In particular, in recent years, with the improvement of people's living standards and social education standards, the psychology of parental education has also increased. .

3) Because education is different from real products, the identification of educational standards is mostly based on people's perceptual cognition. People are cautious in the process of investment education. Especially in recent years, the influence of some black intermediaries on the market has negatively affected the understanding and demand of parents to a certain extent. The establishment of trust has become an important issue in the education industry.

2. Analysis of demand characteristics

1) Positive characteristics 1: integrity, reasonable price demand

Some of the deceptives of the propaganda of the intermediary, the three-two-two-two intermediaries or set up stalls or wearing a belt, distributed a variety of leaflets to attract customers. Some claims to work under the direct leadership of the "School League Committee", and some of the teachers promised to be "selected and recommended by the school students"; and the names of such companies are closely related to "Shan Shi" and "Shan Da" , making a fuss, the location also painstakingly related to some normal colleges. “A parent who had asked for a tutor said that in fact, we are not at ease with the martial arts of tutoring. It is difficult to find a truly caring tutor. The tutoring that deals with things is not only a waste of time and money for us, mainly It is a mistaken child."

2) Positive characteristics 2: Honesty, seriousness, being a teacher, stable, and able to become a child's example in all aspects. In the survey, we found that more parents are holding a positive attitude and wishing to ask their children for tutoring with hope. They have high requirements for all aspects of tutoring, and they can be described as "one hundred miles." For example, some parents want to ask the relevant professional college students for different subjects of their children; some parents pay great attention to the cultivation, temperament, character, knowledge, vision and communication ability of the family practitioners; some parents want to find life poorer. Students hope to establish a diligent and exemplary role for their children. In short, they hope that the tutors they are asking for are more excellent and can be a model for children in all aspects.


Sixth, the specific implementation plan

1. Form a high-level cooperation team

Openly recruiting work-study students with good professional ability, and building a team with high efficiency and high level according to individual characteristics and company needs.

2. Keep the team's strength

Teachers with authoritative and corresponding work experience should be seated, and employees should be trained on relevant professional skills on a regular basis. Conduct exchange activities within the team to improve the cohesiveness and combat effectiveness of the entire team.

3. Do a good job of propaganda

Use a good new team to go deep into the market and do a good job in all aspects and perspectives. It is carried out through fixed-point publicity, flyer promotion, and sample survey. It is also possible to fight for the first shot in a highly competitive market through relevant promotional activities.

4. Establish a good corporate image

The company's service standards and corporate philosophy: creativity is like gold, dedication is like a cow, wisdom knows how to do it, and how to carry it.

5, the teacher evaluation system

For example, the instructor's integrity ranking, tutoring talent pool, etc., the company will follow up the faculty and adjust the integrity of the faculty according to the investigation report, so that parents can choose with confidence.

6, the teacher classification

In order to reflect the difference in teaching ability between teachers, but also to meet some parents

The needs of teachers and tuition fees, the Center has carried out a rigorous refinement of the tutors, divided into: ordinary tutors, excellent tutors, professional tutors, in-service teachers.

7, please tutoring process

Parents first register: contact information, student status, teaching location, hourly salary requirements, requirements for teachers, etc. According to the requirements of parents, our company will find suitable teachers as soon as possible, and inform the parents of the information of the teachers to seek their preliminary opinions. After initial approval, the faculty will be contacted directly. The specific issue is bilateral. If you are not satisfied, you can exchange teachers for free.



Seven, the charging standard

Tuition fee reference and explanation

Unit: yuan / hour

Chinese small
Foundation Course


Alien Education Course
Art course

Primary school 20-25
Junior high school 25-30
High school 30-50
Mind 25-50
Computer 25-45
Spoken English 25-50
Chess class 25-60
Sports 25-50
Beauty 35-75
Book 35-60
Vocal 50-80

Steel piano 50-80
Violin 50-80
Keyboard 50-80

Adult self-study
Professional foundation course
Professional Courses
Saxophone 60-90

Erhu 50-70

High 25-60
English 25-50
Computer 25-60
Advanced English 30-60
Small language 40-90
Finance 25-35
Advanced computer 30-70
Shengda PubMed 30-60
Guitar 40-60

Dance 40-80


Note: The monthly fee for hiring in-service teachers is 60%-150%. This form is for reference only. Please contact the parents directly to reach an agreement.

Counseling method: teacher-on-home counseling, learning efficiency is higher.

Quality of service: network system management, quality tracking services. If the parents are dissatisfied with the teacher provided, they can propose a replacement until they are satisfied, without any additional fees.

Service efficiency: If you call to register, the center will contact you within 24 hours.

Safety Assurance: In order to ensure quality and safety, the teachers sent by the Center hold a letter of introduction signed by the Center and their own student ID card and relevant documents.

Service charge:

Parents of the students: The center collects a teacher management fee of 50 yuan at a time, and hires an in-service teacher to charge a teacher management fee of 100 yuan. The payment method is brought back by the tutor.

Instructor and teacher: The flexibility of the teacher's agency fee is imposed. The management fee is usually 60-120 yuan for each successful management fee.



Eight, our goal:



1. Give your child a confidence and give the parents a guarantee

2. Scientific study, scientific counseling

3, course counseling, specialty training

4, to create a first-class tutor platform

5, full responsibility, preferred recommendation. We will give you the most satisfactory answer and the most dedicated service.

6, professional to provide one-on-one home tutor

7. Our direction is to become one of the best professional tutoring centers in Chongqing that have been reviewed by the education department and registered with the Municipal Administration for Industry and Commerce. It can be trusted by the parents with the obvious advantages of the teacher guidance, low fees and security. With a strong faculty, the faculty members have rich counseling experience and rigorous teaching attitude, so that the students can quickly improve their performance or grow their professional skills in a short period of time. Our targeted and quick-acting coaching results are consistently recognized and praised by the education sector and parents.

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