2019 Advertising Department Business Work Plan

2019 is the beginning of the business of our magazine's advertising department. Doing a good job in revenue creation in 2019 is of vital importance to the creation of market and media operation management. It is also very good for me to create income in 2019. Important special significance. Therefore, I have to adjust my work ideas, enhance my sense of responsibility, and fully understand and do a good job in advertising revenue generation this year.

Through the summary of the work carried out in the first half of 2019, I fully realized the shortcomings of my own existence and summarized the practical problems existing in the current and future advertising revenue-generating work. I now show the 10-year work plan as follows:

1. Develop monthly and quarterly work plans. Make full use of existing resources and make the best efforts to maximize the advertising market. In view of the fact that our current limited number of terminals is striving for launch, we will also pave the way for future markets, and strive for more large-volume, long-term customers to participate. According to the growth of the number of terminals, the work strategy is adjusted and new areas are developed.

1. In the first quarter, we will use the market to pave the way and promote the market, and expand the visibility and speed of the company. Because of the special period of the two festivals, many units’ publicity plans are completed and will be in the post-holiday period. During the low tide of an advertisement, I will make full use of this time to supplement relevant knowledge and step up contact with customers to form a strong customer base. Appropriately looking for smaller delivery customers to put ads in, but I expect the other party to have a very low discount or to pay for advertising.

2. In the second quarter, because of the "May Day Labor Day" relationship, the advertising market will usher in a small peak period, and as the weather turns hot, summer drinks, toiletries, anti-mosquito Advertising such as supplies will be developed as a focus.

3. In the third quarter of the “Eleventh” and “Mid-Autumn Festival”, the advertising market will bring a good start to the second half of the year. Some products such as liquor, health products and gifts will be added to the advertising ranks. Moreover, with the increase in the number of terminals installed in our company, some long-term customers with large volume can gradually infiltrate and make full preparations for the advertising campaign at the end of the year.

4, the advertising work at the end of the year is the peak period of the year, coupled with our one-year terminal laying, customer promotion, I believe that our advertising department is the hottest time. As the number of married people increases in the winter, some wedding services and wedding supplies will also join the ranks of advertising, and the advertising atmosphere of the two festivals will follow in this environment.

I will do a good job in customer development based on actual conditions and time characteristics, and adjust my work ideas in time according to market changes. Try to maximize your advertising quota!

Second, develop a study plan. To do market development is to constantly adjust the business ideas according to the changing situation of the market. Learning is very important for business people, because it is directly related to the pace of business people's progress and the vitality of business. I will adjust my learning direction to supplement new energy as needed. Product knowledge, marketing knowledge, delivery strategies, data, media operations management and other related advertising knowledge are all things I have to master, knowing ourselves and knowing each other.

Third, strengthen their own ideological construction, enhance overall awareness, enhance sense of responsibility, and enhance team awareness. Proactively put the work to the point and implement it. I will do my best to ease the pressure of leadership.

The above is some of my ideas for 2019, and may still be immature. I hope that the leaders will correct me. The train is running fast by the headband. I hope to get the correct guidance and help from the company leaders and department leaders. In the second half of 2019, I will put myself into the work with a new spirit, do a good job in the second half of the year, study hard, and improve my work and business skills.

First, the company's current situation analysis

Jin Liji entered the adhesive industry in 1996. After more than 10 years of development, it has achieved good results in the sub-press packaging industry. However, the development of the business is limited to the Pearl River Delta, especially in Guangdong. According to incomplete statistics, there are no fewer than 500 manufacturers producing similar products in Guangdong Province, and the glue industry is a relatively low technology threshold, which has led to a fierce competition in the industry. The direct consequence is that the market is shrinking and The decline in gross profit margin. If the company wants to achieve further expansion and economies of scale, it can no longer be confined to the Pearl River Delta market. In addition, the national regional economic revitalization plan will allow the industries in the Yangtze River Delta and the Midwest to show rapid growth, including of course the post-press packaging industry. The decision of the company's management to get out of Guangdong and open up the national market in this environment is very wise. I am fortunate to be able to participate in this battle to seize the national market and shape the brand of Jin Liji. I am very proud of it, but I also feel that the task is heavy. The following is the regional market development plan that I made according to the sales plan made by the company's decision-making layer. Painting, for reference only, I hope to be helpful to the company, please help me!

Second, the work objectives

According to the company's overall planning, from June to December this year, the six provinces and two cities in East China have a total sales target of 10.92 million, including 3 directly operated stores, 13 large and medium-sized professional customers, and 4 development dealers. Make full use of the influence and leverage effect of large customers in the industry to drive sales of small and medium-sized customers. In addition, through the establishment of direct stores and advertising, the local market has a preliminary understanding of Jin Liji's products and services. Through the efforts of dealers and business personnel, the rapid growth of business and the initial establishment of brand image are realized.

Third, the specific implementation

The East China market is a blank market that Jin Liji has never been involved in. There is no experience to draw on, and there is not much time left for us this year. The arduous degree of the task can be imagined. In order to ensure that the sales task can be completed smoothly, a complete and meticulous plan must be used as a guide.

Of particular importance is the one-and-a-half-month period from May 15 to the end of June. Not only do we have to do a good job in the construction of regional office locations and direct-operated stores, but also to ensure the completion of sales targets. The specific arrangements for this one-and-a-half-month are as follows.

The first stage

1) Further segmentation of regional markets

Regional managers and marketing personnel should subdivide the following areas. The following principles should be grasped: First, in order to facilitate the management of regional managers, the regional office should be personally responsible by the regional manager. Second, the principle of fairness is proportional to the area of ​​responsibility of each marketing personnel and the commitment indicators. The indicators can be adjusted according to the actual situation of the market in the future. Third, the principle of voluntariness, marketing personnel can choose their own familiar or have their own situation. The area of ​​advantage, provided that other people agree. If the two marketing personnel choose the same area, they will take the “catch” method. Once the area is delineated, it will not be changed in the short term. The marketing personnel must strictly abide by the company's regulations, and must not sell or quotation across regions. In special cases, it must be reported to the regional manager for approval.

2) Salesman spin skill training

1. First, use the situational issues to understand the customer's current situation to establish a background database, and practitioners can further import the correct needs analysis through data collection. In addition, in order to avoid the customer's boredom and resentment, the situational problem must be questioned.

2. Then, the marketing staff will explore the hidden needs of the customer with difficult problems, so that the customer reveals the problems, difficulties and dissatisfaction, and the technical contact brings the interest of the prospective policyholders, thus creating the leading power to the customer. Discover clear needs.

3. Secondly, marketing personnel will ask metaphor questions to make customers feel the importance and urgency of hidden needs. The practitioners list various clues to maintain the interest of prospective customers and stimulate their desire to buy.

4. Finally, once the customer agrees with the severity and urgency of the demand and must act immediately, the successful practitioner will ask for the demand-cost issue to allow the customer to generate a clear need to encourage the customer to focus on the solution. On, and understand the benefits of solving problems and buying benefits.

Before the marketing personnel conduct customer visits, they should understand each person's psychological state through one-on-one interviews and make some targeted training. The purpose of this is to eliminate the nervousness of the marketing staff and boost morale. The second is to solve some of the new salesmen's lack of practical skills in marketing, to ensure that they can better complete the first strange visit.

3) Preparations for the office

The regional manager should leave for Shanghai on May 11 to carry out the preparatory work for the office. It takes no more than three days to find a suitable two-bedroom, one-bedroom or two-bedroom and two-bedroom as the regional base camp. The principle of renting the site: , environmental safety, convenient transportation; Second, affordable; Third, the mobile phone signal is good, four, the room is best to have a small amount of furniture. Make sure that cost control is within the company's budget. The regional manager reports to the company in time after renting a good house, and helps to purchase office and residential supplies.

4) Collection of customer data and telephone reservations

District managers and marketing personnel use the Internet and other means to find out the target customers in their own region. It is necessary to find the addresses, contacts, contact numbers and other relevant information of 200 prospective customers in three days and organize them into electronic documents. Formal archives to facilitate follow-up of future contacts. Then, through two days, you can make a phone call to the target customers you are looking for, and get more information, and try to make an appointment in advance. Next, sort the information collected by the first telephone contact to find out the customer who has the intention to purchase for the second telephone conversation. The goal of this telephone exchange is to make an appointment to 30 customers to accept our visit to the factory.