Summary of the work of the magazine in 2019 and the work plan of 2019

Work conditions in the past year

In the past year, we have adhered to the concept of “reverberating the requirements of the government and industry associations, using the magazine platform as the communication carrier, and taking the activity management as the breakthrough in efficiency” to gradually carry out various tasks.
Complete the publication of the annual magazine. Since XX, the real estate market has entered an adjustment period, and market sales, development investment, and confidence index have all been affected. To this end, we have done a lot of analysis on market data, strengthen investigations on enterprises, and maintain close contact with the government and industry associations, and organize articles on how to promote sales and enhance development confidence under weak conditions.
During the year, Zhu Zhongyi, the relevant leader of the Ministry of Housing and Urban-Rural Development, and the vice president and secretary-general of the China Housing Association, regularly wrote the first volume for the magazine to analyze the market trend and provide a lot of reference for the business management decision.
Enrich the content of the magazine and improve the quality of the magazine. With the gradual development of the magazine's various work, we have made improving the quality of running journals as the center of work, and through the strengthening of internal training, especially the quantitative standards for editors, the selection of topics, the quality of articles, the adjustment and revision of drafts. All made high demands. At the same time, we also organize research, conduct corporate research, and strive to improve the professional research capabilities of the magazine.
Seeking external cooperation and innovative magazine management. Changes in the real estate market and changes in corporate management concepts have placed higher demands on our business innovation, which is both a pressure and a challenge. Magazines have their own limitations, but their integration of resource information is indeed without margins.
To this end, we actively seek cooperation from outside, organize forum activities, and break through the limitations of magazine management.
Through the organization and organization of the above activities, we have achieved certain results. Of course, while seeing the results, we have had many problems in our work over the past year. Many of the shortcomings have been exposed. We have also made serious summaries and reflections on this.
Here, I am especially grateful to the editors of the 16th City Development Company for their concern and support to the magazine. I also hope that all companies will share their valuable business management experience with us to achieve sustainable and stable development of the magazine. At the same time, I hope that the editors will be able to organize the company's people to write articles for the magazine, let the boss also write, share their success and experience.
Next work concept

First, strengthen the analysis and research of the market, and explore the model of sustainable development of real estate enterprises.
Strengthen the study of the current business management model of real estate enterprises, pay attention to the development of key enterprises and brand enterprises. At the same time pay attention to the development trend of energy saving, environmental protection, fine decoration, as well as the application and use of energy-saving technologies and materials, and organize in-depth special reports.
The second is to open up the horizon and expand the scope of cooperation.
Appropriate attention can be paid to the commercial real estate sector: how to develop residential real estate companies; organize exhibitions and exhibitions; pay attention to residential products and products, study how to apply technology products to projects, build product procurement platforms; and strengthen cooperation with local governments. , open up local columns, focus on second and third-tier cities; deepen cooperation with China International Housing Industry Expo, expand product areas and cooperation with large enterprises at home and abroad.
The third is to strengthen internal processes and system management. Improve the publishing process of the magazine, strictly follow the established procedures, and improve the corresponding indicator evaluation system; standardize the advertising publishing process and the organization process of the event, and strengthen the topic selection and article quality of the draft and interview articles.
The fourth is to beautify the layout and create visual impact. The magazine art design is adjusted to the style of fine and cultural fashion. In line with the market, fashion, art, and refined development direction, take the high-end magazine style and form its own characteristics; strengthen the use of people's photos, diversify the use of photos, change the style of previous architectural photos, and use some photo of people. To enhance the dynamics of the photo.
The fifth is content positioning. Focusing on market and enterprise development, emphasizing the specialization and pertinence of column setting; enhancing the profoundness, readability, newness and predictability of the topic column articles; the topic selection is close to the market, paying attention to the enterprise; improving the professionalism and authority of the magazine To enhance interviews and drafts of articles by well-known experts, officials, and enterprises.
Looking at the current real estate enterprises in China, the number and scale of strength are uneven. Compared with other industries, the real estate industry has the characteristics of high life relationship, wide industry chain, use of social resources, high customer participation, and large differences in market demand. This kind of industry particularity makes us more aware The culture and values ​​of real estate enterprises, the shaping of corporate soft power, the impact on the development of the real estate industry and social life is extremely extensive and far-reaching.
Therefore, we will further develop the advantages of media resources integration, give play to the cultural communication role of the media, provide more reference for the corporate culture and strategic development of the real estate industry, and better serve the real estate enterprises. To this end, we will also cooperate with relevant professional institutions to carry out academic exchanges and seminars, and deepen the professional management institutions such as management consulting and consulting training at home and abroad, and carry out training activities in business management, corporate culture, human resources, market sales, etc. The construction of cultural soft power. Focusing on the concept of strengthening and expanding the company, we regularly organize activities to promote communication and learning, communication and cooperation between enterprises. Organize various exhibitions, exhibitions and inspection activities to achieve resource sharing and complementary advantages. Promote the promotion of brand and cultural level of real estate enterprises. Collect relevant information and information, organize market research, and prepare special reports to provide reference for the industry and enterprises.