Participate in the exhibition summary

Participate in the exhibition summary

In the company's sales for so many years, often follow the company to participate in professional product exhibitions held in various industries in the country, the current exhibition is not a simple place to display products, promote products, purchase goods. Modern exhibitions have rapidly developed into a hub for communication and access to information. Participating in the exhibition has also become an important part of the company's overall market expansion work, and it is an excellent opportunity to promote and publicize the company's brand to show the strength and image of the company.

Participate in many product exhibitions, have a little experience, and hope to share with colleagues.

First, preparation before the show: careful planning.

When the salesperson receives the notice of the company's participation, he will begin to prepare for the preliminary work of this exhibition. The first is:

Customer invitation. After the booth is confirmed, one of the most important tasks is to spread the hero posts and invite customers to visit your booth. The invitation letter should indicate the name of the exhibition, the time, the company's booth number, the exhibitors and contact information, and the latest products can be attached by the way. The invitation time is usually about one month before the show. There are many advantages to this. First of all, you tell the customer that you are exhibiting, and it is transmitting the information that you have the strength to exhibit. Secondly, the exhibitors change from passive customers to active customers, and the effect is more obvious. Moreover, face-to-face communication It is much easier to communicate than by phone or mail. When exhibiting, the company is often equipped with professional technical engineers. Face-to-face communication can better understand the customer's product requirements and application, and can get twice the result with half the effort.

Product knowledge re-learning: For exhibitors participating in professional products, exhibitors must have a better understanding of the product knowledge of their own exhibitors, so that we can guide customers correctly during the meeting. Our company is different from other companies, and the product field is relatively extensive. Therefore, we should learn about related products according to the focus of this exhibition. For example, Photonics will learn more about ceramic ferrules and ceramic sleeves. Shanghai Electronics Show has learned more about film resistance. LED Show will learn more about our LED ceramic base and all their applications.

Second, the details of the exhibition: keep fighting spirit, bold and careful.

How will the above title appear? The detailed preparations before the exhibition are all paving the way for the exhibition. The communication with the customers during the exhibition is very important. The details determine success or failure, and you need to pay attention to some details during the exhibition process:

Keep fighting spirit: Exhibitors must pay attention to their image in the exhibition, standing and welcoming, and spirited. The good spirit not only reflects the company's vitality and vigorous atmosphere, but also shows its good quality to customers and enhances customers and us. Confidence in cooperation.

Be bold and careful: In the face of customers who visit the booth, don't be timid, take the initiative to say hello, and watch the visit. However, there will be many exhibitors participating in professional exhibitions. Therefore, in order to communicate with competitors, there must be reservations, but more need to communicate with each other, and try to understand the industry information from the other party's speech. To know ourselves and know each other, we can do everything. Therefore, the exhibition is also a crucial moment for all-round understanding and mapping of the peers.

Receiving old customers: 1. Ask the customer what advice they have for the products they used before. 2. Ask the customer what products and specific quantities they need in the future. 3. Understand the share and planning of the customer's follow-up cooperation with the Third Ring.

Receiving new customers: knowing whether the other is a manufacturer or a distributor, mainly producing products and the quantity of products required. Because there are more visitors during the exhibition, it will not communicate for a long time. Therefore, you should leave the contact details of the other party. If the visitor is not purchasing, please recommend and ask the contact information of the purchaser for follow-up contact.

Resource collection: The sales personnel information channel is very important, so in the rare opportunity to participate in the exhibition, establish a channel for follow-up industry information sources. Retain product promotional materials with the media or customers and request samples. Play the role of complementary resources sharing.

Beware of spies: At the show, we often encounter spies in the same industry. They will act as customers to set our prices and our product promotion materials and technology and even customer information, so our exhibitors must be highly vigilant. For those who request our information, we need to ask him in detail about his needs and their company's situation, according to the judgment to analyze whether further follow-up.

Third, post-show summary: organize the information and follow up in time.

At the end of the exhibition, it can only be said that the work is only halfway through. The real thing is to follow up after the exhibition. What we need to do at this time is:

Customer Classification: According to the process and results of negotiations with customers at the exhibition, the customers are divided into formal customers, potential customers, and invalid customers. The official customer here refers to the old customer. A potential customer is a customer who has a clear ordering intention for our products, and only needs to follow up further to determine the details of the order. Invalid customer means that only the business card is left at the exhibition, there is no communication, and the other party is only the customer who collects some information. The customer records during the exhibition will be sorted out and matched with the customers, and further communication will be conducted.

Contact the customer: Send an email to the customer, the content of the exhibit is reflected in the email, thank you for your attention. Focus on key customers, contact key customers first, and distinguish between primary and secondary. If there is a photo taken with the customer during the exhibition, it will be sent to the scene as a commemoration.

Reply to the customer: After the email is sent, you will receive some responses one after another. Read these responses carefully, master the customer's real thoughts, and respond to the customer's reply content in a timely manner. If the customer needs a quote for a product, then a quotation is made specifically for the customer.

Follow up again: If the customer is satisfied with our products and prices, we will induce him to purchase the products and follow the company's sales program for initial cooperation. If we send an email, the customer does not respond, and after a week, send an email or phone call with the last change. So that we can determine the possibility of this customer's subsequent cooperation.

The company participates in professional industry exhibitions, not only can show the strength of its own products in the same industry, but also close to serve customers, but also can see their own shortcomings from the same exhibitors, and constantly improve themselves. Perhaps from a certain exhibition, we can't see the results immediately and receive a lot of orders. However, I believe that through the company's vigorous promotion and promotion, coupled with the follow-up of the follow-up development work, we will integrate and exchange information with all aspects of the industry, so that the professional exhibition will truly serve the promotion of our brand. The display and the strength of the company's strength, so that the brand effect of the three rings throughout China, to the world.

Participate in the exhibition summary

Today, I participated in an exhibition in Beijing. This is my first time exhibiting. I am very excited and looking forward to it. After the show came back, I briefly summarized the experience of this exhibition. Now I will share it with you. I hope that it will be somewhat useful. Hehe ^_^ If you have good suggestions, please write it down.

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Preparation before the exhibition:

1. The company's promotional materials, technical samples, exhibits, business cards and a list of customers who will come to their booths.

2. For the old customers who will come to their booths, they can prepare some small gifts. In addition, some small gifts can be prepared for the customers with higher intentions. These gifts are best printed with the company name and logo so that they can express their feelings and make customers feel like you.

Note during the exhibition:

1. For old customers: It is best to sit down and talk, ask if he is satisfied with the previous supply, and if there are any need to improve and improve; then ask the other party what plans to purchase next; Small gifts to express your heart.

2, for new customers: to take the initiative to receive customers, should try to leave the contact information of the other party's network, it is best to have MSN or SKYPE, so that it is convenient to contact later, when chatting with customers, try to understand the nature of the other company, the main purchase Products and basic requirements.

PS1: Be sure to take the initiative. Don't expect customers to come to you to come to you. Customers who look out of the booth can take the initiative to invite the other party to visit, and it is best to keep business cards. People who come to the exhibition will usually come for a day or two. If he visits your booth on the first day, but there is not much intention, then when you see him again the next day, you must ask him to sit inside. talk.

PS2: Don't give up easily, take advantage of all the resources you can use. I remember the first day when a foreign customer came to our booth and only looked at our products roughly, and there was a Chinese next to him, and this time he also translated. I was also exhibiting for the first time. I didn't have any experience. I didn't know how to hold the customer. When they left, they thought that this customer should be able to place an order immediately, but it was already late. But suddenly I thought that their booth was in front of us. I kept paying attention to the front booth in the afternoon. Oh, after waiting for a long time, I finally saw them coming back. When A left, I used to chat with B and learned from him. Some information about A, and I know that A will come to the exhibition tomorrow, and this time B is responsible for the schedule of A, I will ask B to invite A to our booth tomorrow, we can talk about it. That's it, this customer came to our booth the next day and simply placed the order. Although this time I know a little bit, I am still late. Now I am waiting for A to confirm PI, hoping to establish a good relationship with A.

3. It is best to keep a record of the customer's information in a timely manner and write important information on the customer's business card. The exhibition time is short, there are many people, and many times are too busy. If you go back in the evening and then slowly organize the business card and customer information, many things will be forgotten, and it will be very tired to go back at night. So much energy, so it is best to write the most important information on the corresponding business card at that time, so it is convenient to go back and not easy to make mistakes.

Tracking after the show:

Tracking after the show is very important.

1. After returning to the company, all the business cards will be archived and divided into important customers and general customers, and then all the relevant information of the mail delivery company.

2. If the customer has not returned the email after three days, they will conduct a telephone tracking, so be sure to let the other party remember.

Participate in the exhibition summary

According to the arrangement of the organizing committee, we have undertaken the preparatory work for the high-tech project exhibition, which is mainly responsible for the design and implementation of the overall exhibition plan, the distribution of booths, the exhibition, the collection and recruitment of the project area, and the organization of the coordination and coordination. At present, the various conference and exhibition tasks of the conference have been successfully completed. The relevant work of the group is summarized as follows:

Drafting of the exhibition plan. On the basis of earnestly summarizing the experience of the docking exhibition, the opinions and suggestions of relevant parties were absorbed, and the overall plan for the exhibition and exhibition work was put forward. The discussion and revision were carried out, and the implementation was gradually implemented, which played an important role in the overall preparation of the conference. effect.

Conference exhibition work. According to the division of labor, each of the receiving task units, the main leaders personally coached, actively organize the strength, use various work channels, organize the assembly exhibition work, this task, the task is heavy, the requirements are high, the difficulty is large, the time span is long, due to the organizing committee and The attention of the leaders of all units and the responsible work of the participants, the exhibition team successfully completed the recruitment of the conference.

Undertake the exhibition design work. According to the work arrangement of the organizing committee and the requirements of the overall plan, the work plan of the exhibition group was drafted and revised several times. The overall design of the exhibition style, conference features and functional divisions of the matchmaking meeting was made, and according to the progress of the preparatory work of the conference and the specific conditions of each working group, timely adjustments were made to keep up with the overall work of the organizing committee; The group's work communication and information communication, pay attention to the connection with all aspects of the work; the exhibition center has carried out many business negotiations on the exhibition hall rental, service requirements, price concessions, etc., after many coordination and revision, completed the outdoor and indoor exhibition areas. The layout plan and layout diagram of the exhibition, and put forward a unified requirement for the exhibition of the exhibition hall.

This docking meeting will have indoor and outdoor exhibition halls and conference areas. The outdoor exhibition hall is 4,000 square meters; the indoor exhibition hall is 20,000 square meters, there are 400 standard booths and 450 exhibitors; the special installation area is 8,200 square meters, and the pre-order hall and special support units of the city, the national innovative pilot city exhibition area, investors Exhibition area, development zone county and district exhibition area, university research institute exhibition area, high-tech project exhibition area, environmental protection industry production area, talent exchange exhibition area, science and technology trade and international science and technology cooperation exhibition area.

Special bidding work for each exhibition area. In accordance with the special tasks of the functional exhibition areas required by the organizing committee office, all the external bidding was carried out, the bidding files and design scripts were drafted, and the special design bidding review meeting was organized. The winning bidding plan was revised and reported to the organizing committee for approval. Supervise the winning bidder's strict design plan and high quality production.

Organize colleges and universities to participate in the exhibition. The exhibition work of colleges and universities is related to the project level of the entire matchmaking conference. The exhibition team attaches great importance to the mobilization work of the colleges and universities. After the overall plan was introduced, the exhibition team maintained close contact with all units to keep the information smooth. Organized the coordination meeting of the colleges and universities to participate in the meeting and exhibition work, discussed the arrangement of the exhibitions of the colleges and universities participating in the matchmaking meeting, and representatives from the colleges and universities attended the meeting. The meeting informed the units about the preparations for the sixth matchmaking meeting and explained the preliminary plan for the participation of the colleges and universities in the matching meeting. Participants discussed the relevant exhibition issues on their respective units and put forward a lot of constructive opinions. They also expressed their active participation in the sixth matchmaking meeting, making full use of this platform, making good results and expanding publicity.

Exhibition and on-site organization of the exhibition. On October 20th, the exhibition team stationed at the exhibition center, began to receive the standard exhibition boards sent by the exhibitors, and tracked and implemented the exhibitors who reserved the booths. On October 25th, the special exhibitors entered the construction site. The exhibition team will focus on on-site coordination and quality and safety supervision, and arrange overtime according to the overall progress to ensure construction quality and progress; from October 28 to 30, the center of the exhibition team will be transferred to site management and service. Do a good job in the management of personnel and exhibits, timely coordinate and solve various problems on the scene, meet the various requirements put forward by exhibitors as much as possible, coordinate the leadership of the pavilion, news interviews and other related work; on the afternoon of October 30, on-site Dismantling the exhibition, through careful organization, the entire dismantling process was civilized, safe and orderly, and the on-site organization and management of the exhibition was successfully completed.

Do other tasks assigned by the organizing committee and the office. Participated in the invitation of the co-organizers or special support units of the conference; actively participated in the invitation of the merchants of the conference; used various channels to promote the fair, attract more investors to participate in the meeting, and maintain communication and contact with them in a timely manner.

Of course, due to frequent changes of some exhibitors, non-compliance with unified time schedules, and untimely information communication, the overall progress of the organization of the exhibition was affected, and additional workload was added, although these problems were finally solved. But it is also worth paying attention to when organizing the next exhibition.