Summary of sales work in the marketing department in 2019

I have been unknowingly taking over the Liaoning market in a busy job for a year. I think about the road I have traveled this year. I have not experienced much in the past. There are not many surprises and more calm. A calm mindset. Under the leadership and help of the company's leaders, coupled with the help of the department's colleagues, and based on their own work, the sales work can be carried out smoothly.

As a member of the sales department, I deeply felt that I was deeply shouldered. As the company's facade, the company has a window, and its own words and deeds also represent the company's image. Therefore, we must improve our own quality, and demand ourselves from a high standard. On the basis of high-quality, you must strengthen your professional knowledge. At the same time, it is necessary to have a broad understanding of the overall market dynamics and to stay at the forefront of the market.

But I have to light a red light for my work performance. This year's work results are not satisfactory, and I am sorry to say goodbye to the company and the family.

For the sales work this year, I will summarize the following aspects:

1 person summary;

After a year of exercise, I basically have the qualities that sales people should have: positive, confident, bold, and communicative. At the same time, it also summarizes that sales personnel should have professional knowledge, conversation skills and necessary business etiquette. Mature and stable, strong sense of responsibility, stable mentality, dare to take on the heavy responsibility, have strong team management ability and operational awareness, can fully understand and implement the market strategy of the company's leadership, but also the basic conditions that sales personnel should have.

He also accumulated a certain amount of marketing and management experience in his work. Can also quickly accept new theories and skills, without experience restrictions; physical and mental factors have also improved, able to do not be shocked, good at dealing with unexpected emergencies. At the same time, the market can be systematically analyzed and judged.

But there are a lot of deficiencies I have done. The lack of communication, lack of thinking, and the theoretical skills I have mastered are not solid. In the communication link, what I lack is communication with colleagues. Through this summary, I deeply understand that if I can communicate with colleagues frequently, the problems I encounter in the market are in the process of resolution. There will be a lot of detours in the middle, and my personal experience will be greatly improved. In the thinking of the problem, I am still weak. In each market, each market has less analysis depth. If we can analyze and summarize the market and the market, it will be an improvement for myself and a mastery of the market. Theory and market are more combined with analysis and judgment.

2 business summary;

I am mainly responsible for the Shenyang and Tieling areas in Liaoning, mainly for the consolidation of customers and the new understanding of the market. Customers are the objects that directly bring us wealth. The wealth that customers and customers bring to us is different. In the previous year, I have chosen the integration of the customer, what I need to do is to establish a good relationship with the customer. It may be that some customers in the process of cooperation are not suitable for us, which requires timely replacement, such as Changtu area. Therefore, it is very important to consolidate customers. Customer return visits should be said to be one of the necessary ways to consolidate customers. In the process of working with customers, communication is the premise of my cooperation with customers. Establishing a good communication method is also a prerequisite for successful cooperation. Therefore, I have to communicate with my customers frequently. Only in the process of communication can we understand the needs of our customers, the problems between our cooperation, strengthen our understanding, enhance our relationship and promote our products. Local sales , some information on the market frontier. So, I have taken several ways to consolidate my customers:

Face-to-face communication This is a good way to communicate with each other, and it also enhances our mutual understanding and feelings.

Telephone communication Telephone communication is an indispensable part. During the peak season of seed sales , regular telephone communication will increase my sales volume .

Information condolences Information condolences are also a flavoring agent that enhances our feelings. When the festival is given a small blessing, the dealer will feel warm.

I would like to say a few more about this variety. Jiang Yu 418 is an unconfirmed variety in Liaoning, so there are great drawbacks in carrying out work. This year, Liaoning is very strict in managing the seed industry. The amount that many dealers intended to buy has not been reached. Such as the Kangping area and the Faku area.

3 share experience;

When I took over the Liaoning market, I visited the market and understood the customers. I summed up my criteria when choosing customers: the customers who have the enthusiasm for the company's varieties and brands can promote the products of our company; there are new varieties to promote Capabilities, market-leading operational ideas, stable market network customers; customers with sufficient liquidity, compliance with company sales policies and requirements, not sensitive to settlement prices; good relationship with local industry and commerce, seed management stations, able to solve problems themselves Customers; customers who have no bad records during the course of business. In view of the above points, I am summing up the customers in Liaoning, and also the standard when I choose customers.

Summarizing the work in the past year, there are still many problems and deficiencies in my work. I need to learn from other salesmen and peers in my work methods and skills. Next year, my plan will learn from each other’s work and gains on the basis of last year’s work and gains. The following aspects of work:

1 to ensure the completion of the annual sales tasks, usually actively collect information and timely summary;
2 Improve your service attitude and communicate with customers carefully;
3 Do a good job in the quarterly plan and monthly plan. Do a detailed calculation of the difference plan and report;
4 to share personal experience and deficiencies in a timely manner;
5 Customer relationship is maintained and new customers are continuously developed;
6 Try to do everything well and stick to it!

Finally, I would like to summarize the problems that arise during the sales process as follows:

1 The accident was not handled in time. Although the company has solved the accident handling in the Liaoyang market last year, there are big problems in the processing time and plan. It is recommended that the company establish an accident handling team and have a reasonable plan for similar things.

2 The sales policy has been changed and changed. In terms of sales policy, the price is the most sensitive topic for customers. If the price is changed and changed, there will be a big shadow in the customer's mind, and it will also dispel the enthusiasm of customers. It is recommended that the company first establish a clear sales policy, and it is necessary to introduce it earlier.

3 anti-counterfeiting code is not known.

In short, this year I will work harder to do my own thing and actively communicate with others. I also hope that some problems existing in the company can be properly solved. Constantly developing new varieties, I believe that the company will certainly go further and have a higher market share. The middle peasants will be filled with happy smiles!