[Boutique] entrepreneurship planning book essay

This article directory 1 entrepreneurship planning book essay 2 entrepreneurial planning book essay 3 business planning book essay first article 1: entrepreneurial planning book essay

I. Executive summary

Whether it is starting a business or distributing new products to find new profit growth points, you must first understand your purpose when choosing a new product, whether you want to develop the product as a long-term business, or just as a supplement to the existing product, or For other purposes, the purpose is different. I have decided that the funds, time, spirit and operation methods I will invest in this project are different. These factors often directly affect and even determine the final fate of the project.

Second, the project introduction

After the investigation report on the online store. Make the following online shop opening process:

1. The beginning is not on the Internet, but in your mind. You need to think about what you want to open. At this point, there is no difference between opening an online store and a traditional store. Finding a good city to taste your own products is the cornerstone of victory.

2. Choose a store platform or website. You need to choose a website that provides a personal store platform and register as a user. This step is very important. Most websites will request to stop registration with a valid ID such as your real name and ID card. When choosing a website, the popularity, the ability to charge, and the charge status are all important indicators. Nowadays, many platforms offer free shop opening services, which can save you a lot of gold.

3. Apply to the website to open a store. You should carefully fill in the classification of the goods offered by my store. For example, if you sell fashion watches, you should classify them as "watches" in "jewelry, watches, glasses" so that your target users can find you accurately. Then you need to make a striking name for your own shop. Which store users click on in the list depends more on whether the name can absorb people. Some online stores display personal materials, which should be filled in to increase trust. How to choose the store's "golden treasure"

4, incoming goods. Being able to purchase goods from the channel warfare you are familiar with, controlling the cost and low-cost purchase is the key.

5. Log in to the product. You need to fill in the information on the title, origin, location, nature, appearance, quantity, way of buying and selling, time limit of trading, etc. of each item, preferably with pictures of the goods. The title should be as comprehensive as possible, highlighting the advantages, because when others search for such goods, as long as the title will appear on the list. In order to increase the absorption, the quality of the picture should be as good as possible, and the clarification should be as detailed as possible. If the mail is to be mailed, it is best to declare who is responsible for the postage. Another important thing when logging in is setting the price. Usually the website will provide the starting price, reserve price, and price of the item set by the seller. Suppose the seller wants to sell a piece of clothing that costs $100 and intends to sell it for $150. If it is a traditional shop owner, you only need to mark the price of 150 yuan first. If you can't sell it, then lower the price a little. However, the online bidding is different, the seller must first set a starting price, and the buyer will bid upwards. The lower the starting price, the more it can arouse the buyer's interest. Some sellers set a starting price of 1 yuan, which is a good way to absorb the attention. However, if the starting price is too low, there will be a risk that the final transaction price will be too low, so it is best for the seller to set the reserve price at the same time, for example, setting the price of 105 yuan as the reserve price to ensure that the goods are not bought below the cost. Another shortcoming that the starting price is too low is that it may imply that you are willing to sell the item at a very low price, thus making the bidding at a very low price.

If the seller feels that the waiting time for the auction is too long, he can set a price. Once the buyer is willing to pay the price, the goods will be sold immediately. The defect is that if several buyers are interested, it is impossible to raise the price. Sellers should apply these settings in accordance with their detailed conditions.

6. Marketing promotion. In order to enhance the popularity of my store, in the initial stage of opening a store, marketing promotion should be properly stopped. However, it is not enough for the Internet. It is necessary to implement various channels along the Internet. For example, the location of the "hot product referral" on the page where the website traffic is large is increased, and the product title on the product classification list is bolded, and the picture is added to absorb the eyeball. It is also possible to apply advertising that does not cost money, for example, to connect with other stores and websites.

7, sales service. When customers decide whether they can purchase, they may need a lot of information that you did not provide. They will submit it online at any time, and you should respond promptly and patiently. However, it is necessary to pay attention to the fact that many websites will prevent any sellers from providing any personal contact information on the Internet, such as mailboxes, telephones, etc., in order to avoid the sellers from buying and selling to avoid the sale and purchase fees. Otherwise, they will be punished.

8, trading. After the transaction, the website will notify the two parties of the contact information, stop trading according to the agreed method, can choose to meet and buy, can also be sent and sold by remittance, mail, but as soon as possible, so as not to suspect the other party's credibility. Whether it can provide other after-sales services is also agreed upon by the parties. University graduates quietly set off a wave of online shop opening.

9. Evaluation or complaint. Reputation is an important factor in online trading. In order to establish a credible environment together, if you are satisfied with buying and selling, it is best to give praise to the other party, and get good comments from the other party after good service. If the sale fails, you should give a bad review, or complain to the website to reduce losses and alert others. If the other party complains, it should be disposed of as soon as possible, so as not to leave a stain on the credit of the person.

10, after-sales service. Needless to say, this perfect after-sales service is a very important bargaining chip for the long-lasting business. Different customers insist on liaison and do a good job in customer management.

Third, market competition analysis

1, choose the right product to catch big fish

To open a store online, you must first have a product that is suitable for online sales. Not all products suitable for online sales are suitable for individual store sales. The author helps you choose a good product after three competitive strategies. Things are rare, the choice of goods must not choose those goods that can be bought everywhere, those goods can be bought everywhere, why buyers have to buy you, you plus the postage fee, certainly more than elsewhere Expensive. That is, you can sell it and you can’t make money. You need to find some rare items, so naturally someone will spend a lot of money to buy your goods.

Here also applies a differentiated competitive strategy. The second is to use the difference in regional prices to make money. Many goods are in different regions, and the prices are quite different. For example, electrical appliances, coastal cities such as Guangdong are much cheaper than inland, and the collections are cheaper than the coastal areas in the ancient capital city, so you should look around from your own side and look for it. I am surrounded by other products that are not in the central government, so that I can sell a good price! Here is also the strategy of using the capital to preempt. Do not make a living, try not to get involved in your unfamiliar, if you: love handmade, love cross stitch, love hand-painted, love inventive things, may wish to open a related DIY shop. Feature stores are all farewell. Because there are few features, it is easy to absorb people. If you are: very good at photography, like digital products, whether you have a physical store, you can try it in this regard. The most important thing is to strive to be an expert in this field. Proactively answer questions from members and provide members with relevant knowledge about the products you sell. After a long time, the word-of-mouth effect is good. When you think about shopping in this area, you will first think of you. In short, everyone has their own expertise. At any time, it is important to learn to use your expertise to the fullest. Don't take advantage of your own shortcomings to fight for the advantages of others. Here also applies a professional relative innovation strategy.

2. According to the initiative of the industry, after the subdivision of the products sold online, it is found that the products suitable for online store sales generally have the following characteristics:

1) Smaller volume: mainly for convenient transportation, reducing the cost of transportation.

2) Higher added value: A single item with a lower value than shipping is not suitable for online sales.

3) Common or fashionable: The products that are sold well in online stores are often unique or very fashionable.

4) The price is reasonable: If the offline can be bought at the same price, no one will buy it online.

5) After understanding the website, it can arouse the reader's desire to purchase: If the product must be seen in person to reach the trust required by the purchase, then it is not suitable to open the store for online sales.

6) There is no online, as long as the online can only buy, such as foreign trade order products or products brought directly from abroad. When you choose one or several types of products, you should start to understand the market research of customers and opponents and then confirm whether your choice is correct. Since most of your time, your choice is based on your own experience or not. Symmetrical information stops judging, and discrimination is often wrong. Eventually, it may cause your business to fail.

The second part: entrepreneurial planning book essay

format:

1. The name of the plan

The name of the plan must be written specifically. For example, the name of the "How to Prevent the Anti-theft Plan" is not complete and accurate, and should be amended to "The Anti-theft Plan of June-December 1994 in Chaoyang District, Beijing." 2. The name of the planner

The name, work unit and position of the planner should be clearly stated. If it is a collective plan, the names, work units and positions of all relevant personnel should be written. 3. Planning book completion time

According to the date and time of completion of the plan, it is filled out. If the plan is finalized after revision, in addition to filling in the "completed in a certain month of a certain year", plus "correction of a certain month in a certain month." 4. Planning objectives

Attachment: General format of the plan book: General format cover of the plan book

Plan name

Planner's name requires specific and clear plan book completion time text

Planning goal

Content of the plan The main content of the plan book budget table and schedule detail

Project site prediction effect subsidiary file

References of the literature, other notes, the specific content of the plan

The structure of a complete plan is divided into two parts. The first is the analysis of social conditions, and the second is the text of the plan. Social situation analysis

To understand the size of the entire society in the hotel industry and the comparison between the enemy and the enemy, the social situation analysis includes the following items: The social scale of the entire hotel industry;

A comparative analysis of the passenger flow and turnover of the surrounding hotels; a comparative analysis of the social awareness of the surrounding hotels.

Analysis of consumer age, gender, occupation, education, income, and family structure. Comparative analysis of the advantages and disadvantages of the surrounding hotels. A comparative analysis of the consumption orientation of various hotels around.

A comparative analysis of advertising costs and advertising performance of surrounding hotels. A comparative analysis of the surrounding hotel promotions.

A comparative analysis of the public relations activities of the surrounding hotels. Planning text

The text of the plan is composed of six major items, which are explained as follows:

1. The company's main policy

Before formulating a business plan, planners must communicate with the company's top leadership on the company's future business policies and strategies to determine the company's main principles and policies. Both parties should discuss the following details; determine the target source and consumption level.

The goal is to expand social visibility or pursue profit.

Formulate a price policy.

Advertising performance and advertising budget.

The focus and principles of the promotion.

The focus and principles of public relations activities.

2. Business objectives

The so-called business goal refers to the business objectives that the company must achieve within a certain period of time.

Quantification of business objectives has the following advantages:

Provide a basis for testing the success or failure of the entire project.

Provide a basis for assessing job performance goals.

Provide the basis for the preparation of the next business objective.

3. Promotion plan

Planners plan to promote the program to help achieve business goals. The promotion plan includes three parts: goals, strategies, and detailed plans. aims

The plan must clearly state the goals of the promotion activities that are expected to be achieved in order to achieve the business objectives of the entire business plan. Strategy

After deciding to promote the goals of the project, the next step is to develop a strategy to achieve that goal. The promotion strategy includes four major items: advertising performance strategy, media application strategy, promotion strategy, and public relations activity strategy.

Advertising performance strategy: The theme of the policy performance is determined for the hotel positioning and target consumer groups.

Media use strategy: There are many types of media, including newspapers, magazines, television, radio, flyers, outdoor advertising, and so on. What kind of media do you want to choose? What is the ratio of each? What is the audiovisual rate and contact rate of the advertisement?

Promotional strategy: the object of the promotion, the various ways of the promotion, and what the desired effect of the various promotions is.

Public relations activity strategy: the object of public relations, the various ways of public relations activities, and what is the purpose of holding various public relations activities.

Detail plan

Details of the implementation of each strategy are detailed.

Advertising performance plans: the design of newspapers and magazines, the creative scripts for TV commercials, and broadcasts.

Media use plan: choose popular or professional newspapers and magazines, as well as publication date and layout size; TV and radio advertising selection of program time and number of times. Also, consider CRP and CPM.

Promotional programs: including food exhibitions, sweepstakes, gifts, tastings, discounts, etc.

Public relations activities plan: including shareholder meetings, publishing company news reports, company internal publications, employee associations, love activities, and communication with the media. 4. Market research plan

Market research is a very important part of the business case. Because the market data and intelligence obtained from market research are an important basis for the formulation of marketing plans. In addition, most of the nine items in the first part of the market situation analysis can be obtained through market research, which also shows the importance of market research.

However, market research is often overlooked by top leaders and planners. Many companies invest large amounts of advertising each year without paying attention to market research. This wrong concept must be changed as soon as possible. Market research, like the promotion plan, also includes three major objectives: goals, strategies, and detailed plans. 5. Business management plan

If the business case is regarded as a joint operation of land, sea and air, the business goal is to log in. The market research plan is responsible for providing information. The promotion plan is a cover of the navy and air force. The business management plan is the action of the army. Under the effective support of intelligence and the cover of the powerful naval and air force, it is still necessary to lead the army to attack the city. In order to win a decisive victory. Therefore, the importance of business management plans is self-evident. 6. Profit and loss estimate

The sales target that any business plan hopes to achieve is actually to realize profits, and the profit and loss estimate is to estimate the pre-tax profit of the product beforehand.

-- The general design of the plan

Generally, a company's plan consists of the following eight parts, a total of eleven:

1. Planning import. The introduction of the plan book aims to arouse the reader's concern and high attention, so that it is full of expectation and smoothly enters the reading of the text.

2. Planning outline. A general description of the plan.

3. Planning background. As the starting point of the plan, the basic data and basic information are used to objectively explain the necessity of planning. 4. Planning intentions. Defining the purpose and objectives of the plan and explaining the role that the plan should play.

5. Planning policy. According to the planning intention, decide the direction of the plan and determine the basic content of the plan.

6. Planning ideas. That is, the content of the plan. This is the core part of the plan and shows the specific ways to achieve the purpose of the plan. 7. Planning and design. Identify the possibilities for planning, determine the time, cost, personnel, and other resources needed to implement the plan, and predict the likely outcomes of the plan.

8. Appendix. In order to increase the credibility of the plan, provide data and other basic information used in the planning background and planning ideas.

The above eight parts of the plan can be refined into the eleven specific contents shown in Table 3: Composition of the plan

Partial description

1. Planning to import the face of the cover plan, should be full of charm. Preface indicates the motivation of the plan and the attitude of the planner.

2. Outline of the plan outline outline of the plan and the overall idea of ​​the plan

3. Analysis of the current situation of the planning background, clear the starting point of the planning, explain the necessity of the planning and its premise 4. The purpose of the planning intention, the goal setting Determine the purpose and goal of the planning, and explain the meaning of the planning

5. The concept of planning policy forms the direction and principle of clear planning, and stipulates the content of the plan.

6. The plan of the plan determines the structure of the implementation strategy, clearly defines the structure of the plan and its organizational guarantee, and improves the effect of the plan.

Concrete implementation of the specific content of the strategy plan, the specific method of achieving the goal

7. Planning and designing determine the time, cost, personnel and other resources required to implement the project implementation plan; predict the possible effects of the plan

8. Appendices refer to the additional information related to the plan to increase the credibility of the plan.

Promotion plan

1. The name of the plan

2, the purpose of planning 3, planning theme 4, object goods

5, planning content 6, the object of planning

7. Goal of planning 8, promotion place 9, promotion time

10, store decoration

11, product type 12, notification method 13, operational planning

14, the effect of planning

Planning philosophy and principles

First, the philosophy of planning

The method of planning is determined by the concept of planning, and the most essential connotation of planning concept comes from the philosophy of planning. 1. Planning is good at using the wisdom and money of others. Planning success = other people's mind + other people's money 2, planning is a pleasant performance

The most important thing in planning is to watch the people, the readers, and the listeners as the audience, and to perform simple, easy-to-understand and interesting dramas. 3. Planning is a promotion

The nature of planning work is exactly the same as marketing. It can be argued that planning is just selling. A drama that cannot be performed is equal to a work that cannot be sold, and is worthless. Planning can't be sold out, it means that no buyer can be found in the mall, and good ideas will also be defeated.

4. Planning is a mutually beneficial behavior

In order to successfully implement the plan, the planner must clearly determine the “interest enjoyment” of the plan in advance. Even if it is a plan based on its own ideas, if the benefits can not be shared with the public and want to be owned by itself, such a plan cannot be successful. 5, the plan has no fixed mode

6, planning is the art of beauty

7. Planning is a service activity

8. There is no special field in planning, but it requires profound knowledge.

9, the plan is "the idea to sell"

There is no word "impossible" in the plan. In any desperate situation, only the plan will not be blocked. Planning is to "commodify" valuable product services.

Second, the principle of planning

In addition to clarifying the above planning philosophy, planners should also correctly grasp the principles of applying planning methods. 1, planning to fight for the first

The differentiated business strategy popular in modern society is “unusual”, and “first” is a necessary condition for implementing differentiated operations. 2, the plan should be detached from the "experience" 3, the plan should be determined 4, the plan should expand and expand 5, the plan should be "bold assumptions" 6, the plan should be "leading attack" 7, the plan should set the "scale" 8, the plan should be proactive

9, the plan should clearly distinguish the "nature" 10, the plan should have curiosity and game heart 11, the plan should be personally experienced

12, the plan should be clear "objects" 13, planning should pay attention to effectiveness 14, planning should remove obstacles

15. Planning should be good at communication and consultation. 16. Planning should dare to realize dreams.

17. Planning should focus on “software” 18. Planning should have detailed and accurate information. 19. Planning should use “strategy” and “tactics”. 20. Planning should be based on human behavior.

The third article: entrepreneurial planning book essay

Yesterday I announced that I would publish a summary of my business plan book. I will devoted all my wisdom and creativity to this project. Create a new business platform. At the same time, I also hope that professionals who are interested in co-founding in the decoration design, intellectual property rights protection, building decoration, financial management, website construction and contact with me. Once you get angel funds or venture capital, you can quickly set up an entrepreneurial team to realize your entrepreneurial dream. If you are a real talent, you will be the beneficiary of my "distributed people." At the same time, what I want to say to our future entrepreneurial team is that what we really want to achieve is a lofty mission, and in this process to achieve self-growth and breakthrough. ×××Travel Industry Business Plan

Project Name: Beijing ××× Tourism Chain Co., Ltd. Mission: To provide affordable and unique accommodation for people who are away from home. Vision: The way Chinese people travel and the way they experience foreigners.

People who love new travel experiences, friends, people who want to find cheap accommodation, self-driving tour groups, family group travellers, business travelers, people who want to rest temporarily, travel agencies, and XXXX travel industry chain through Internet technology Achieve undirected direct bookings and online transactions. The franchisees focus on the service, the XX travel brand owners focus on brand building and marketing, the people who stay are cheap and comfortable, the franchisees get a stable and guaranteed return, and the brand owners have innovated the accommodation market. It has expanded the market scale of the entire industry and built a three-way and mutually beneficial innovative business model, thus creating a new blue ocean in the hotel industry.

Entrepreneurial goal: Become a famous overseas listed company within six years from the start of project R&D. I. Project planning origin

The reason why we can plan the chain operation mode of this new type of tourist accommodation project is to plan the person's own experience of operating hotels, hotels, tea houses, Tianlong dynasty and the accommodation experience of various types of hotels, as well as the investigation of the whole industry, and analyze the accommodation industry. The core element has discovered a blue ocean in the accommodation market that no one touches, thus creating a new market and avoiding the Red Sea competition in the industry. If it is a blue ocean project in a startup project, the probability of success will be very large. Whether it is Blue Ocean to compare several keywords. One is the new market space and new business opportunities; the second is to create new market demand, no one is competing. If you meet these two, you can call it the Blue Ocean. There is no new market space and new business opportunities, no new market demand is created, and competition in the existing market is still there. There is no blue ocean of its own, and the possibility of failure is great. But in turn, you have found a market innovation that fits these two characteristics, and you have actually opened up your own blue ocean.

It can be guaranteed that the ××× tourism chain project meets these characteristics, so it has found its own blue ocean in the traditional accommodation market that everyone is very familiar with. I think there is such a blue ocean in every industry, that is, a new market.

The success of many projects comes from the lessons of failure. The biggest impact on the project was the Tianlong Dynasty Hotel, which was founded and failed by the project planner. Can the Tianlong Dynasty succeed in Beijing? In Chengdu? In Shanghai? In Guangzhou? The key to success is not the place. Sometimes the market determines the value and income of the company. But more importantly, your business model is not to make up for the gap in the market. It is not to find your own position in the market segment, but to create originality and discover the market space that is not available. Even the significance of the Tianlong Dynasty is that he puts an imaginary thing. Complete implementation, thus providing all the services industry can summarize and refine what, what kind of service is really needed by customers! What kind of products can produce the most benefits! What kind of management is the most simplified! What kind of Renovation is the most economical! What kind of environment is what customers need! What kind of marketing is effective! What is the essence of the success of the service industry! Why is market research the key to business success? So, if you have not done it, You won't know that the Tianlong dynasty has so many tragic colors. Because there is no complete scientific and detailed market research, the rush to launch leads to positioning errors. When you realize it, it is irreparable because it has become A test article. If success is only possible, it may be a fluke. But it provides a complete business case for analysis. Failure is not the mother of success, but the review will be the mother of success. The failure of one thing will tell you what can't be done, what can be done, and what you can do better. Therefore, because of various lessons, the ××× travel industry chain project has made product development from the market research the most important way of working. So success can almost be guaranteed. Second, the operational ideas

The idea of ​​the operation of the ××× tourism industry chain project is to complete the research and development of the project and establish a complete business model by establishing the Beijing Institute of Housing Innovation. ××× Tourism Industry provides an innovative business model to complete the design of an operational system, investing businesses to build specific operating sites, that is, specific hostels, and manage operations according to a unified marketing operation model. The partners are mainly enterprises and individuals with property rights, but we are a whole. The investors do not have all the intellectual property rights of the brand and business model, and the operation management is a unified joining mode. Because planners have worked hard in this industry for many years, know how to avoid all risks in practice. This business plan is also a scientific and detailed market plan that has been thought and summarized for five years and has been conducted in Beijing for half a year. It is enough to develop into a unique emerging tourism innovation project in China. Create a new market space. The implementation of this business plan is very likely to be successful. Third, the core competitiveness

The blue ocean of the lodging industry, the new market space, is relatively uncompetitive. 1. The relative price advantage caused by low cost has a market. 2. The scale advantage leads to low cost, and the profit is guaranteed.

3, unique accommodation experience and environmental advantages, become the new set of travel experience standards.

4. The licensing mode of the authorized chain promotes the rapid growth of the entire scale, and the brand forms the industry standard, forming the largest first-mover advantage.

5. Perfect intellectual property rights and complete brand system output enable investors to save a lot of direct and indirect costs such as market research, decoration design, supervision, personnel training, marketing publicity expenses, management, cashier, financial operation system construction expenditure.

6. Engaged in management and project construction teams for many years in the service industry. Where is the blue ocean of the ××× tourism industry chain project?

First of all, the business environment is completely different from traditional hotels. Maximize the use of operating sites and reduce unprofitable public spaces. Now that your mind has emerged in the hotel you imagined, the project is by no means the same as the hotel that pops up in your mind, because it is a unique environment. It won't be a rigid hotel impression. It's not suspicion of your imagination, but you can't completely imagine such an environment before you have seen it. The reason why it is the Blue Ocean is that there is no such thing in the world that he has not formed yet. It is not what the planners imagined. There will be more exciting and creative things. It is to create new market space.

Secondly, the decoration design is unique, special, new and strange.

Third, the simplest of the income model, the elimination of the complex is simply the core element of market demand. Maximize the real needs of customers.

Fourth, the biggest simplification of management mode and operation. Fifth, a simplified and standardized reservation and financial management system.

Sixth, the three-way win-win business model of investment, customers, and business model founders.

Seventh, the core and key is the protection of all intellectual property rights of the entire project and become an exclusive business model. Avoid the imitation of competitors. This kind of protection is all-round, from all decoration design, management software platform, process design patent, trademark, domain name, trade name, all the original performance patent application places are fully protected, creating barriers to intellectual property rights, getting legal Effective protection. Forcing all investors who want to imitate similar operations, cooperate with us to achieve the greatest win-win situation.

The whole store is characterized by very low operating and renovation costs. As a blue ocean project in the accommodation industry. Its business model and the resulting consumer experience are completely absent in the industry, not a supplement to the existing industry, but a new market boundary for the lodging industry. For the Chinese who travel, really live cheap and comfortable accommodation. It can be said that you can enjoy a new experience. And can create a new accommodation culture.

The project has established a franchise business model with complete independent intellectual property rights, including a well-established Internet platform and membership registration system, from brand output, intellectual property rights, CI image design, decoration design, supervision, operation mode, management software. Marketing, service training forms a complete service system. If we say that the cost of building such a project to plan a large system is 10 million. Announce the cost comparisons we have helped build and complete the project, such as market research, design, supervision construction, training and other expenses. For an imitator he has to complete such a single system is 1 million, I will sell him to this system with 500,000, eliminating the possibility of his own system. So that they choose the way to join, and enjoy the marketing and brand support of the entire system, avoid the risk of infringement, and greatly increase the competitiveness and eliminate the possibility of failure. From the point of view, as long as I develop more than 20, I can recover the R&D costs. The most important thing is that the brand use and revenue sharing of these franchisees will form a long-term stable source of income. The more franchisees, the lower the cost.

In fact, it is to establish a new standard, and then export the brand and business model, which is operated by investors in a franchise manner. You may be the most at one model store. Quickly complete the layout of the entire industry nationwide. Speed ​​is the key, of course, there will be people who imitate, but we have the advantages of R&D and network platforms, and he has too many legal risks. If a company has already called Coca-Cola, you can't call Coca-Cola at least, so the cost of competition is very large. The future of revenue in the franchise model is very impressive. Franchisee franchise fee, fixed membership fee, brand usage fee and sales share every year. Of course, consider the way income is gradually increasing. In the early days, it may be the way to give the franchisee the most profit. Let them see the benefits quickly. After the success, gradually develop a reasonable income share. Fourth, the market space

The project will create a new market of tens of billions and promote the prosperity of the entire industry. In view of the expansion of its future accommodation market, the increase in travel travellers and the acceleration of population movement itself, this market will have a rapid growth process in the future. The value of this project is predictable. Can give the greatest benefits for outside travel and business trips. At the same time, due to the original brand management and projects, there is no risk, and the profit expectations are obvious and many millionaires are created. The success of the project is based on helping franchisees really make money and consumers get real benefits. In the early stage, we tried our best to reduce the cost of franchisees, expand the profits, and gradually improve the project in this process. Once the market is formed, as the owner of the brand and business model, the profits of the company will be maximized. The birth of a new market is an exciting part of the project.

The project was founded on the blue ocean that pioneered the accommodation industry. His value innovation lies in: people need safe, cheap and comfortable accommodation; people who want to invest in the service industry do not have good projects, brands and standardized management and training; people with project, brand and management experience have no venture capital To achieve a win-win situation for investors, customers, and business model founders. The project created a new industry and established a new standard. This is a very high business wisdom.

In the past five years, all Chinese people are willing to choose and get used to this type of accommodation. It is our dream to let all foreign tourists come to China in 10 years to enjoy this kind of experience. V. Research and development of the project. Possible organizational forms of the institute: 1. Decoration Design Department

2. Engineering Design Department. Water, electricity, steam, broadband, air conditioning system solutions. 3. Network Service Department. Tender for management software and cashier systems. 4. Finance Department

5, regardless of the Ministry. Office, human resources, project training. 6. Ministry of Intellectual Property Registration and Management. Includes project management manual. 7. Project Department. Implement project process, supervision, and management training. Complete the following projects through market research work:

1. Whether renting a house can generate sufficient benefits. The surrounding environment, people flow, and traffic may have an impact on turnover. 2. Determine the price.

3. Identify service items. Charge items: accommodation, group activities, etc. Free project: slightly.

4. Relevant regulations for decoration design.

5. The impact of fire protection requirements on room layout, room size and bed. Project implementation:

1. Complete the implementation of specific projects in the form of a joint project team. 2. Complete market research by means of joint market research by various departments. Market research ideas:

Simulate renting, accommodation experience of various hotels, simulation design, calculation cost, accommodation price survey of various hotels, and determine the price. From this you can get: A, what is the best place to open a store.

B. Single store renovation cost, equipment cost, personnel recruitment training cost, management software bidding price. C. Website construction and marketing expenses. D. Investment recovery period.

E, whether it is renting a house or a self-property house is more cost-effective. 6. R&D and management team.

A group of elites who have been trained in the process of entrepreneurship have been deeply influenced by the ideas of planners in the process of long-term cooperation, and have already formed the foundation of their own corporate culture. Because the Tianlong dynasty failed to be scattered in various industries, some have started their own business, as long as they seek investment, they will gather in the shortest time.