[Boutique] website planning book

This article directory 1 website planning book 2 website planning book 3 website planning book first: website planning book

I. Market analysis before the construction of the website

1. What is the market for the relevant industry, what are the characteristics of the market, and whether it is possible to conduct corporate business on the Internet.

2. Analysis of the main competitors in the market, the situation of competitors' online access and their website planning and function.

3. The company's own condition analysis, company profile, market advantage, can use the website to enhance the competitiveness and build the website.

Second, the purpose of building the website and function positioning

1. Why should we establish a website to establish a corporate image, promote products, conduct e-commerce, or establish an industry website? Is it the basic needs of the enterprise or the extension of market development?

2. Integrate company resources and determine website functionality. Determine the type of functionality of the site based on the company's needs and plans:

Enterprise websites, application websites, commercial websites, e-commerce websites; corporate websites are divided into corporate image, product promotion, online marketing, customer service, and e-commerce. 3. According to the function of the website, determine the purpose of the website.

4. The construction of the intranet and the scalability of the website.

Third, the website technology solution determines the website technology solution according to the function of the website. 1. Use a self-built server or lease a virtual host.

2, choose the operating system, use Window2000/NT or Unix, Linux. Analyze input costs, functionality, development, stability, and security.

3, using the template self-help station, station building package or personalized development.

4, website security measures, anti-black, anti-virus programs.

5. What kind of dynamic programs and corresponding databases are selected. Such as program ASP, JSP, PHP; database SQL, ACCESS, ORACLE and so on.

Fourth, the website content and implementation methods 1, according to the purpose of the website to determine the structure of the website navigation.

General enterprise websites should include: company profile, company news, product introduction, customer service, contact information, online message and other basic content. More content such as: FAQs, marketing networks, recruiters, online forums, English editions, etc.

2. Determine the website integration function according to the purpose and content of the website.

Such as FLASH guide page, membership system, online shopping system, online payment, questionnaire system, online payment, information search and query system, traffic statistics system, etc.

3. Determine the sub-sections of each channel in the structure navigation of the website.

Such as the company profile can include: president's speech, development history, corporate culture, core strengths, production base, technology research and development, partners, major customers, customer evaluation, etc.; customer service can include: service hotline, service purposes, service projects.

4. Determine how the content of the website is implemented.

For example, whether the product center uses a dynamic program database or a static page; whether the marketing network is displayed in a list or a map.

Fifth, web design

1. Web design art design requirements, web art design should generally be consistent with the overall image of the company, in line with corporate CI specifications. Pay attention to the color of the webpage, the application of the image and the layout of the page to maintain the overall consistency of the webpage.

2. In the adoption of new technologies, it is necessary to consider the geographical distribution, age class, network speed, and reading habits of the main target audience.

3. Develop a webpage revision plan, such as a large-scale revision from six months to one year.

Sixth, the cost budget

1. Initial budget for the cost of building a website

Generally, it depends on the size of the company, the purpose of the station, and the approval of the superior.

2. The professional website company provides detailed functional descriptions and quotations, and the company conducts cost-effective research.

3. The price of the website ranges from a few thousand yuan to more than ten thousand yuan. If the template-based self-help station is built and the factors of profiteering are excluded, the cost of website construction is generally proportional to the functional requirements. Seven, website maintenance

1. Maintenance of the server and related software and hardware, evaluate possible problems, and establish reverberation time. 2, database maintenance, effective use of data is an important part of the maintenance of the site, so the maintenance of the database should be taken seriously.

3. Update, adjustment, etc. of the content.

4. Formulate the regulations for the maintenance of relevant websites, and institutionalize and standardize the maintenance of the website.

5. Description: The maintenance of dynamic information is usually arranged by the enterprise to carry out online update management; the static information can be maintained by professional companies.

Eight, website testing

Detailed and thorough testing is required before the website is released to ensure normal browsing and use. The main test content: 1, text, pictures are wrong. 2. Program and database testing. 3. Is there a link in the link?

Nine, website publishing and promotion

The above is the main content of the website planning, according to different needs and website purposes, the content will also increase or decrease. At the beginning of the construction of the website, careful planning must be carried out in order to achieve the intended purpose of the station.

Part 2: Website Planning

First, the necessity of establishing e-commerce websites for enterprises

Nowadays, the development of the Internet has become a trend of commercialization, nationalization and globalization. The individualization and liberalization of e-commerce transactions can create unlimited business opportunities for enterprises, reduce costs, and at the same time better establish relationships with customers, distributors and partners. To this end, many companies actively expand e-commerce and serve customers. Conduct value chain integration. Today, the Internet has become a strategic tool for companies to compete. The diversification of business operations and the further expansion of the company's scale have provided higher requirements for corporate management, business expansion, and corporate brand image.

As a professional large-scale enterprise engaged in the production and sales of digital products, *** Digital Products Co., Ltd. needs to build a good website and use it as a carrier for external publicity and service to meet the company's development and needs, so that the website has a distinct industry. Features, so that more customers through the network to form an alliance *** Digital Products Co., Ltd.

Second, the service object of the enterprise e-commerce website

The website is mainly for customers and suppliers.

According to the customer's regional market analysis, the performance is weak in the east and west, and the demand changes will be embodied as: strong demand for products in the economically developed East China, North China, and South China, and demand for individual and household users; less demand in the economically underdeveloped western region .

According to customer structure analysis, because digital products are mainly fashion products, users are mainly concentrated in the young and middle-aged and student groups, and the demand of this group is relatively strong.

Insiders are also important service targets of the website. People in all departments of the company can better coordinate the sales of the products and the situation of other departments through the website.

Third, the goal of the enterprise e-commerce website

Help enterprises to establish effective corporate image promotion, corporate style display, company product promotion, and create a new image of “*** Digital Products Co., Ltd. For a large-scale enterprise focusing on digital product sales, the brand image of the company is crucial. Important. Especially for today's highly developed Internet technology, most customers use the Internet to understand the company's products, corporate image and corporate strength. Therefore, the image of the company's website often determines the customer's confidence in the company's products. An international standard website can greatly enhance the overall image of the company.

Make full use of the fast and cross-regional advantages of information transmission, and timely report on the company's news. Through the advanced design of the website, the product information not only has the advantages of large amount of newspaper information, but also combines the comprehensive stimulation advantages of TV sound, light and electricity, and can firmly attract the target object. Therefore, the effectiveness of product information dissemination will be far greater, and at the same time it will increase the sales force of products.

Through the online supply and demand system to achieve online supply and demand information query, order, transaction contact, optimize the flow of information. At this stage, the traditional after-sales service means is far from meeting the needs of customers, providing consumers with convenient, effective and instant 24-hour online service, which is a new direction to reflect the added value of the project. Customers from all over the world can download the information they need through the website at any time, get difficult answers online, and submit their own questions online.

Fourth, the main content of the enterprise e-commerce website

The focus of design shifts to customer-centric, targeted design, practical and concise columns and practical functions around the customer's needs. It is very convenient for customers to understand the company's services, consulting service technical support, problem solving, personalized product opinions, etc. The series needs to be satisfied on the website of *** Digital Products Co., Ltd.; to achieve product display, service technical support, problems, feedback, joining, etc., to fully help customers experience *** Digital Products Co., Ltd. Full range of services.

Fifth, the overall structure of the website

1. The navigation system of the website

The website uses a global navigation system, visitors can clearly understand the internal structure of the website, so that they can jump between different departments.

2, function module

The website construction is based on the simplification of the interface and the flexibility of the functional modules. It provides a dynamic space for self-renewal and maintenance of the website design and maintenance personnel of the Digital Products Co., Ltd. and to make room for them to improve their website. To achieve an investment, long-term benefit, and the fundamental purpose of reducing costs.

3, the home page

The home page is the first content page of the website, and the latest and most recommended content of the entire website will be displayed here. In order to achieve the harmonious integration of the company's corporate image; using ASP dynamic pages in production, the system can call the latest content on the home page. In terms of content, the home page has company news hotspots, recommended products and other information, and the administrator can dynamically update the content of the home page in the background, so that the entire website is full of vitality and vitality. In design, it is the ultimate goal to focus on coordinating the primary and secondary relationships in each region to create a human-computer interaction interface with high ease of use and visual comfort. Give viewers a refreshing feeling, and attract viewers to visit *** Digital Products Co., Ltd. website frequently.

4, the main column

About *** Digital Products Co., Ltd.

This column uses static pages. The main function is to publicize the enterprise. Through the understanding of the basic situation, cultural concepts, services and products, *** Digital Products Co., Ltd. is familiar and trusted by more customers. In the design of the page, we use a variety of animation effects, and strive to best convey the corporate image of *** Digital Products Co., Ltd.

Enterprise honor

This column uses a static page. The main content is to introduce the company's certificate of honor, the technical certification passed, and other information. You can use the image and text expression techniques.

Entreprise's news

This column is dynamic, and its main content is to timely release the internal news and activities of *** Digital Products Co., Ltd.

product description

This column is dynamic, and its main content is to introduce the company's latest product types and prices. This section is an important part of the entire site. The website uses a product display system to manage the product. In this way, the release of product information is very convenient and fast, and it can provide website visitors with a very powerful product quick search function.

information feedback

The feedback uses a static page. The implementation is a feedback form. The customer can fill out the form information online and the content is sent to the administrator's mailbox by email. Customers can choose different feedback categories to send feedback to different administrators.

message board

This column provides a public information publishing platform, which is suitable for personal office assistants and information exchange between enterprises and enterprises; storing message materials on the Internet for easy access.

Sixth, website construction progress and implementation process

According to the content and scope of the work in the construction of this website, a project team of about 9 people will be set up to be responsible for the development of this project. This includes project managers, advanced programmers, HTML production, and more. At the same time, we have a set of practical and continuous implementation methods and experienced project management talents. Ensure that the website can be successfully completed, effectively cooperate with various professionals, and organize and manage resources for management and distribution.

Seven, the maintenance and management of the site later

Maintenance management is very important in the daily operation of the website. In addition to the necessary monitoring and maintenance of the live system to ensure its normal operation, the more important task in the management and maintenance phase is to test the actual system performance from the system that is actually operating; in the operation, the system needs to be improved and upgraded. Part; measure and compare the success of the system to commercial purposes and needs. Organize all of this information into a single plan for future enhancements and upgrades to the website system. With our sincere service, excellent technical ability and scientific project management method, we will be able to build the website of *** Digital Products Co., Ltd. to satisfy customers!

Part 3: Website Planning

Website operation planning is a relatively professional work, including understanding customer needs, customer evaluation, website function design, website structure planning, page design, content editing, and collating relevant technical materials and text materials.

First, the goal plan

Plan: Implementing the pre-target for a one-year cycle

Goal: Start the website brand

Mission: Improve website traffic and develop customer loyalty

Strategy: website platform construction, resource integration, website promotion, market development, team mechanism construction.

The first stage: the perfect period of the website platform: 20~30 days of platform infrastructure construction, including the optimization of website process and page beautification, 20~30 days of information collection, complete information entry, guarantee the information content of the website initial website content .

Purpose: To ensure the smooth and stable operation of the website, the content of the website is basically complete.

The second stage: the trial operation period of the website: In fact, this stage can also be said to be the initial stage of website operation or the perfect period of content. The operation result of the website is more authentic and persuasive. The main task of this stage is: the initial promotion of the website and Website performance is further improved.

Purpose: To form your own website style and improve the traffic of your website.

The third stage: the mid-term operation of the website: This stage of the promotion and promotion of the previous stage has brought a certain amount of traffic to the website, so the focus of this stage should be on the expansion of the members of the website and the conversion of the users of the website, so that ordinary The activity view user is converted into an activity release user, and the user feedback information is collected in a timely and effective manner, and the online and offline promotion of the website needs further follow-up. In terms of Internet marketing, some online and offline business activities were initially carried out, mainly: online advertising, website cooperation, joint merchants or hospital offline promotion.

Purpose: To improve user conversion rate, foster customer stickiness, and increase the number of members on the site.

The fourth stage: the late stage of website operation: Establishing the brand value of the website is the primary task of this stage. During the operation of the previous two stages, the website traffic has been increased, and more user resources have been accumulated. Therefore, while continuing to do website promotion and content development, the further development of the website's marketing activities will be the focus of our work. Mainly: analyze the website data, improve the network marketing market, further improve the website function, and expand the website service.

Purpose: Market development and preparation for the occupation of the market.

Second, task assignment

1. Website content and services

The content construction and services of the website include: editing of website content, product and function analysis of the website, and online promotion activities.

2. Business development and promotion

Website business development: website products and services promotion, maintenance and effective communication with users and businesses,

Improve the coverage of website event venues.

a) Website promotion

Responsible for the planning and management of marketing activities on the website, as well as website branding. Promotion work includes: promotion of activities, promotion of websites, promotion of business associations.

b) Analysis of customer information

Understand customer needs, collect customer demand information, and feedback to relevant personnel and organize.

3. Customer service

Timely answer the user's difficult questions about the website, cooperate with the market personnel, collect the information from the market feedback, and at the same time, organize the information feedback from the market, and then timely plan the editors for the website, do a good job in planning and organizing the functions and contents of the website. . In addition, the event information and member information are reviewed at the same time.

4, technical maintenance

Technical maintenance, including page design of the website, program development of the artist and website, database maintenance, etc. At the same time, the design of the promotional materials in the company's offline promotion is in line with the market and editors.

Third, team building

The construction of the website team provides the most basic guarantee for website operation. The basic structure of the team includes: marketing, website technology, website editing.

Marketing is responsible for the planning and management of marketing activities of website projects, responsible for marketing, ground promotion, activities, and corporate brand promotion, opening up website members, collecting information and developing resources in a timely manner.

Website technology should provide security and stability for the website operation platform, and timely coordinate with the company's maintenance decisions.

The website editor is responsible for the construction of the website content, the planning of the website columns, the design of the website products and services, as well as some online promotion activities, as well as the enrichment of the website content, the editing of the website text and the review of the materials.

The specific personnel configuration is as follows:

Marketing: Several names of marketing personnel.

Website technology: a number of website technicians, mainly focusing on the construction of the website function module, the personnel who focus on the technical implementation of the website page and the people who are biased in graphic design;

Website editor: Several names of website editors.

Fourth, website training

The most needed training for the website: website positioning and operation ideas training, website service knowledge training, and other temporary training involved in specific operations.

V. Communication mechanism

Communication mechanisms include: communication between the market and the market, communication between the market and the technical department, communication between planners and executives, and internal communication of technical personnel.