[Boutique] Outreach Department Planning Book

This article directory 1 Outreach Department Planning Book 2 Outreach Department Planning Book 3 Outreach Department Planning Book Part 1: Outreach Department Planning Book

Dear Sponsor:

The Youth Volunteers Association will co-organize a comprehensive school-style carnival and New Year's party in December 2019. The Outreach Department of the Youth Volunteers Association is the designated publicity and planning unit for such campus activities, and the feasibility of sponsoring university students' activities, especially sponsoring our school.

The feasibility of the Huahe New Year's party event has a deeper understanding. Let us now make this sponsorship feasibility report.

First, the event background

1. The carnival and New Year's party have received strong support from the college leaders and relevant departments of the school. They are large in scale and have many participants. They can attract more teachers and students and their families to watch, and are well received by students and promote the university's cultural career. The development will definitely cause a sensation in the school.

2. There are more than 8,000 college students in the university, the population is dense, and the school's spending power is high. The effectiveness of publicity for your company is more obvious.

3. The event will receive the attention of teachers and students, and your company's products will also be vigorously promoted.

Second, the propaganda method 1, banner: a week of large banner propaganda, hanging banners in the school, three days before the event posted the most traffic in the stadium and other places. The suspension time is 24 hours a day.

2. We will point out the sponsors in the posters of the Games.

3. Vertical billboards. Promote in the school as an independent means of publicity during the event. 4. During the event, distribute the hat with the sponsor logo to the organizers and increase the publicity.

5. During the event, your company will carry out a certain scale of product sales activities near the event venue.

Third, the purpose:

I hope that the attraction performance of this event will attract more attention to your company's products. Mutual benefit and other outstanding students' prizes are provided by the company. 2. The banner has the sponsors indicated.

IV. Activity budget

Publicity panels: Promoters: Equipment

Equipment usage fee for activities:

Promotional material management and maintenance costs: Printing fee:

Total sponsorship costs are expected:

V. Sponsorship significance

Increase exchanges and cooperation between schools and enterprises, learn together and develop together.

Expand the influence of the company in various universities, and improve the market share of the company's products in colleges and universities through comprehensive publicity.

Improve the company's social benefits by sponsoring related activities to establish a corporate image.

We sincerely hope that we can take this event as an opportunity to establish a long-term relationship with your company to help your company realize its best interests not only on campus but also in society. We will provide greater support to your company in future work. Venue: Foreign Affairs: Sponsor:

I hope that your company can carefully consider our suggestions and give us valuable advice. All the publicity activities in the school are under our responsibility. The company can send people to supervise. I hope to cooperate with your company to do a good job together and hope that your company will be as soon as possible. Reply. I look forward to your joining! Happy cooperation!

Part 2: Planning of the Outreach Department

- Organizer: Huanong Association - Organizer: Huanong Public Relations Association - Co-organizer: Huanong Guitar, Dance Association - Sponsor: Event Planning Book Catalog: 1. Preface 2. Market Analysis 3. Activity Introduction 4. Work Plan 5. Publicity Plan 6. Business Compensation Plan 7. Budgetary Budget 1. Preface

As a spokesperson for youth, college students are always full of youthful vitality, full of fanatical passion, and will be actively involved in the exciting activities of the new and exciting activities. This type of activity will greatly enhance the visibility of the hosting association, and at the same time allow the sponsored merchants to achieve the best publicity effect they want, so that everyone can have a bumper harvest. November of this year is the best time for the event, the best time for product promotion, and the best time for image planning. Because the new university life is on the right track, everything is relatively smooth, and the month's homework is less than other months, there will be more time to organize and participate in activities, not to mention the school's activity month is also complete at this time. Open and very active atmosphere. In the golden month of this publicity, which organization is the first to plan a very creative activity, which organization can establish a good public image in the new students, and which company can do the most effective publicity this month, which company can establish a stable The apartment brand, taking up this big market with over 20,000 people faster. Therefore, how can the Public Relations Association, as the most prestigious association of Huanong students, miss such a golden opportunity?! So my association carefully planned this apartment carnival night party! The planning of this event was successfully held not only in the previous year. The Christmas Party's experience is summarized above, and it has passed the analysis and discussion of the entire public relations association preparatory committee, which is extremely authoritative. Moreover, this event is the most distinctive signing event of Huanong Public Relations Association, and it is also the highlight of this school year. Therefore, it has been highly valued by the official organizations such as the Youth League Committee and Association of Societies, and has given strong support and cooperation. In addition, this activity has also been assisted and participated by the fraternal associations, student organizations, external school groups, and special guests of the school. It will surely make the participants of the event feel refreshed and excited; let the sponsors enjoy the fun of investing less and returning. Huanong Public Relations Association will fight for it in the end! II. Market Analysis

1. Compared with TV, newspapers and magazines, there is a good price/performance ratio in school promotion, and the best publicity can be achieved with the least amount of funds. 2. The school's consumption area is concentrated and targeted, and the product brand is easy to penetrate the hearts of the people. Among them, college students, as modern youths, like to pursue fresh, exciting, romantic and individualized fashion activities. If the business can promote in the stimulating wild activities of Party, the effect can be imagined.

3. Because there are new students every year, if conditions permit, the merchants can also establish a long-term friendly cooperative relationship with our public relations association. For example, planning a Christmas party together every year will make the popularity of the business inside and outside the apartment deeper and even deeper. To the various universities in Shipai, it has a long-term significance!

4. Convenient application for activities: Merchants must carry out a series of applications in the apartment or in the university for publicity or promotion activities. By cooperating with our public relations association, your company can obtain the approval of the school quickly and easily, and get the approval of our association. Strong cooperation and cooperation of the department.

5. Efficient and low-cost publicity: In the past school activities, we have accumulated a lot of publicity experience, and built a strong publicity network in the school, which can achieve good publicity effect in a short time. And there are enough human resources to complete the publicity activities for your company! 6. This event will have 20,000 people to know, and at least 500 people can enter the market, and will be widely circulated in the Wushan University District.

7. If such activities can be successfully held again, our Huanong Public Relations Association will promote all the universities in Guangzhou to plan a larger Christmas party in the next Christmas, and its grand occasion will be unprecedented. This event is a key shot, with far-reaching meaning and unlimited business opportunities. III. Introduction to the event 1. Purpose of the event:

This event is a large-scale special event that enriches the apartment culture, activates the campus atmosphere, and enhances the enthusiasm of members. 2. Organization:

Organizer: South China Agricultural University Association of Organizers: South China Agricultural University Public Relations Association Co-organizer: South China Agricultural University Guitar Association, Dance Association Sponsor: 3. Activity time:

2003-11-16, 7:30 pm - 10:50 pm 4. Venue: The third floor of the dining hall of Wushan University Student Apartment 5. On-site layout:

Stair chat 4 chat 1 spectator 1 main stage sound control item reserve

Non-member admission area chat 2 audience 2

Member admission area audience 3 chat 3

Doorway 1 Doorway 2 Commissary 6. Activity Content:

The details of the day's activities were planned by the Board of Directors. They had a detailed plan there, but they were not made public until the event was launched. As for the activity process, see the work plan "7. Activity process".

Work plan 1. Application for approval:

Implementation of planning approval and site application before November 6, 2003 2. Finding a cooperative organization

Implementing cooperation agencies and cooperation projects before November 1, 2003 3. Looking for sponsors

Implementation of sponsorship by November 13, 2003 4. Invited guests

Implementation of the guest before November 13, 2003 5. Preparation funds

Preparations for materials and money will be implemented by November 15, 2003. Including: sponsorship funds, application funds and ticket collection. 6. Site layout

The day of the event is the responsibility of the Organization Department and the Human Resources Department. 7. Activity Process Time Content Remarks

12:30 Layout on-site division of labor should be fine, efficiency should be high 17:00 dinner break attention to props and food protection 18:30 Clearance to ensure that non-workers leave 19:20

19:30 Members, guests, non-members enter the queue in an orderly manner to prevent congestion, escape inspection 19:30 speed change gifts and dance orderly queue

20:00 The host appeared, the opening remarks, the introduction of the guests, the introduction of the program and the environmental language surprising 20:10 President's speech, announced the opening is discouraged, passion 20:20 game 1 matching game 20; 35 Ji Association performance preparations to be fast 20:50 Game 2 Matching Game 21:10 Dance Association Performance 2 Dances 21:20 Qi Jump Ballroom Dance Live Teaching and Jumping 21:35 Game 3 Matching Game 21:55 Jinge Dance Dance Electrical Appliances 22:20 Chorus Prevents Chaos

22:30 Gifts sent out carefully crowded 22:40 Step on the balloon to pay attention to the electrical appliances 22:50 Director activities Happy in the end 23:20 Clean up the scene has a head and tail 8. Personnel division is the responsibility of the Human Resources Department 9. Clearing up the handling of all directors

V. Publicity plan

Project content time and frequency effect notes

Online promotion creates columns or a large number of “watering” in the following websites: Social Network website, community website, Hong Mantang website, student apartment forum, other college BBS

1-2 weeks before the party; staged in stages; after the party tracking report to use the power of the network to greatly promote the company's image, not only makes the company's products in the Huanong campus and student apartments unknown, but also promoted to the entire Guangzhou network World! The Huanong Hongmantang website is one of the most well-known websites in Guangzhou. The Student Apartment Forum is the most popular website for apartment students, and the website is completely free for apartment students.

On-campus media Huanong Broadcasting Station: In the first three days of the column, the promotion of the campus media from the perspective of the campus media twice a day, and the long-term, so that the process of the event is deeply rooted in the hearts of the people, the company's brand image will affect the entire Huanong and apartment It is recommended that the company prepare its own 1~2 minutes recording program and broadcast it in an exclusive interview with Huanong Broadcasting Station; and related materials, the prepared layout typography banner will be hung to the end of the party one week before teaching the aisle and the apartment aisle hanging Party. At a glance, the company has a long duration and cannot apply for banner hanging in private.

The Voice of the Publications Society: One week after the special edition of the Party, the permanent resident of the Huanong Association, each freshman has an understanding of it. The voice of the Social Union is one of the well-known publications in the Huanong School.

The poster publicity posts large posters in the publicity columns of the whole school. The content is passionate and energetic, and it is fresh and elegant. It can reflect the interests of the sponsors in the case of ensuring the promotion of related activities. Party posted the Huanong University twice a week. Large publicity bar and student apartment bulletin board. Placed on the road with a large population of live and active people on and off campus, and the dormitory area recommended that companies participate in the design of poster flyers and make their own, in order to achieve the best and most comprehensive effect on the company's publicity.

Part 3: Planning of the Outreach Department

Dear Sponsor:

In order to enrich the students' extracurricular cultural life, cultivate students' interest in actively participating in physical exercise, improve the volleyball level of students, and hold the volleyball competition of the 40th National Games of Guangxi University.

Organizer: Department of Physical Education, Guangxi University

Time: October 11th, October 20th, October 29th, 17:30pm

The period consists of three parts: the opening ceremony, the sports meeting and the closing ceremony.

Venue: East and West Campus Sports Ground of Guangxi University

Competition method: grouping by men and women

The competition is divided into two stages: the first stage draws a group to conduct a round robin, and the first two teams in each group qualify;

The second phase of the cross-cutout

Decide on rankings, admissions and rewards:

Two wins in three games, 2 points in one game, 1 point in one game, and 0 points in points to determine the group stage. If the points are equal, the G value is calculated to determine the group stage. In the knockout stage, no points are counted, and the winner goes directly to the next issue. The top 10 men and women are awarded and the banner is awarded.

Two men and women each set up a spiritual civilization award, which was voted by each team and awarded a banner certificate.

The Outreach Department of the Student Union of our school is the designated publicity and planning unit for such campus activities. It has a deeper understanding of the feasibility of sponsoring college students' activities, especially the feasibility of sponsoring our school sports activities. Let us now make this sponsorship feasibility report for your company. First, the line analysis

1. This volleyball tournament has received strong support from the colleges and leagues of the two universities and relevant departments of the school. It has large scale and many participants. It can attract more teachers and students to watch, and is well received by students and promotes the development of school sports. It will cause a sensation in the school.

2. The number of college students is huge, the flow of people is large, and the population is dense. It is a huge consumer group. Moreover, the school's spending power is higher, and the effectiveness of propaganda for your company is more obvious.

3. The event will receive the attention of teachers and students, and your company's products will also be strongly promoted. Second, the way of propaganda

1. Sportswear: Our athletes will wear clothing with your company's LOGO. Let the audience know about your company while watching the game and raise awareness for your company.

2. Banner: A 19-day banner promotion, hanging banners in the school, and posting the most traffic in the stadium. The suspension time is 24 hours a day.

3. Questionnaire: After the event, help your company conduct a campus market survey

Third, the propaganda method:

I hope that the attractive performance of this event will help your company's products attract more attention and mutual benefit.

1. The banner will indicate "*** The company wishes the volleyball competition of the 40th School Games of Guangxi University to be a complete success." 2. This event can also help your company distribute flyers in the school. 4. Prizes for spiritually civilized athletes may be provided by your company. 5. Funding sponsorship.

Fourth, fifth, the significance of sponsorship activities

Increase exchanges and cooperation between schools and enterprises, learn together and develop together.

Expand the influence of the company in various universities, and improve the market share of the company's products in colleges and universities through comprehensive publicity. Improve the company's social benefits by sponsoring related activities to establish a corporate image.

We sincerely hope that we can take this event as an opportunity to establish a long-term relationship with your company to help your company realize its best interests not only on campus but also in society. We will provide greater support to your company in future work.

Foreign-related matters: Sponsors of the Youth League Committee:

I hope that your company can carefully consider our suggestions and give us valuable advice. All the publicity activities in the school are under our responsibility. The company can send people to supervise. I hope to cooperate with your company to do a good job together and hope that your company will be as soon as possible. Reply. I look forward to your joining! Happy cooperation!

The following content is to be selected to complement the sponsorship program: Exclusive sponsorship

The exclusive sponsorship has the naming rights of the event and all the business compensation plans for the event.

A number of co-sponsored sponsors can get the naming rights, and other sponsors appear as acknowledgments. The terms of the compensation plan for some merchants are determined by the amount of funds sponsored.

Merchants can choose their own propaganda methods, and different propaganda methods sponsor different funds and objects. Merchants can also provide their own solutions to us. If it is a win-win effect. We will be happy to accept.

In addition to sponsorship funds, companies can also consider gifts in kind, such as gifts for sponsorships. Provide your company's souvenirs to the admissions. If it is food, the beverage company can sponsor the food and beverages needed for the event.

The event “innovative form, strong lineup, wide range of objects, wonderful program, and large scale” is the most popular among farmers, and it will bring unexpected publicity effects and business opportunities to the business.

The event, the Public Relations Association of South China Agricultural University has the final interpretation right.