Program planning book

This article directory 1 program planning book 2 program planning book 3 program planning book first: program planning book

First, the background analysis: At present, the entertainment culture has been raised to an unprecedented status, and has become the main spiritual product of mass consumption in our time. The monotonous drama program can no longer attract the attention of the public.

Second, planning motivation: So far, most of the drama-like programs have survived. Singing and playing, the selection of singing is too old-fashioned, it is difficult to promote the opera. Both Xin and Jay Chou have added opera sings to the songs, which is refreshing. The combination of drama and pop music or with a variety of artistic performances will be the focus of the program group. I love singing in "The Flower Theatre" is built on this purpose. Let the drama no longer boring, suitable for all ages.

Program settings:

First, the program name: "I am interested in the flower theater" I love to sing

Second, the program category: a drama sing program

Third, the main theme of the program: promote drama, promote traditional culture

Fourth, the program goal: to provide opportunists with the opportunity to show their own quality and achieve self-worth

V. Program Positioning: Provide a platform for the public who like drama and various forms

Sixth, the program form: no matter the gender of the age, the end of the song is not limited, individuals or groups participate in the competition, and there are interactive recording programs with audience participation.

Seventh, the content of the program: innovation, all participants of the performance of the repertoire, must be re-processed, the opera is combined with a single art form or a variety of art forms.

The program reviews, this stage has two parts. First of all, the audience on the field expressed their opinions on the performance of the contestants; then the comments were made by the guests.

The audience scores, the reviews of the judges, and the judgments of the audience themselves, and the performance of the contestants is evaluated using a 10-point scale.

Review the scores and score the performances of the contestants.

The final result was announced by the moderator, and two promotion places were established in each period to advance to the semi-finals.

Eight, program features: blending opera and a variety of artistic expressions in one, to explore the traditional charm of opera.

Nine, program style: wise and easy

Ten, the host's tandem style: talented, steady and humorous

XI. Program length: 60 minutes per period

12. Composition of a single episode: title; entrant vcr, entrant appearance, competition, review review, additional questions, final decision

Thirteen, broadcast time: tentative

XIV. Number of broadcasts: tentative

Fifteen, the number of programs: 21 episodes. The first 16 episodes are preliminaries, the 17-20 episodes are semifinals, and the 21 episodes are finals.

Sixteen, single-set promotion arrangements: the first 16 episodes each set up two promotion places, 17-20 episodes each set up a promotion quota, 21 episodes to decide the championship.

16. Participant Program Arrangement: In order to increase the visibility of the program, the program performed by the contestants may be properly counseled and corrected by professionals.

17. Apparel's clothing and make-up arrangements: Professionals will guide the participants to enhance the overall image of the show.

Program promotion:

Online media: Through the Anhui Satellite TV network strategic partners Sohu.com, Anhui TV Network, Sina.com, Baidu Post Bar for publicity. The performance videos of the single-set entrants are uploaded to the major portal video websites such as Anhui TV Network Podcast and Youku Video.

Print media: full-page publicity on the well-known print media in the province, such as "Xin'an Evening News"

TV media: Before the program was broadcast and broadcasted, Anhui TV station gave a certain period of time to publicize. Among the various variety shows of Anhui Satellite TV, there is a host who can introduce the "I Love the Flower House".

Filming requirements:

1. Moderator: Ma Wei, A Jin

Second, program consultants: opera masters, entertainers, celebrities, etc.

Third, the program requirements: the program should not be too solemn, to have both the atmosphere and the feeling of traditional culture, so that the audience feel the fun of the game

Fourth, the overall goal: the program broadcast time, can win the majority of TV viewers.

V. Production and broadcasting cycle: tentative

Sixth, staff setting: tentative

Part 2: Program Planning

I. Cognition of the current TV media environment

1. The content of the variety show is becoming more and more vulgar and rough, from the whole person to the gossip. In order to attract the audience, the TV program has to do the unit content of the dog blood in exchange for the audience rating.

2, TV reality show form is more and more diverse, liked by the audience.

Second, the premise description

Although the environment of TV media has made many people feel quite criticized, there are still production units that insist on making high-quality programs suitable for family viewing. In addition, in the "Sales and TV Market Research" also pointed out that from the ratings data, the ratings of the rated excellent programs are not necessarily lower than the bad programs named. Therefore, the production of the program does not have to be bloody in order to sprint the ratings.

This plan hopes to present a TV reality show that can be watched by the family, a program like the “Listing People Supervising Media Association” that parents watch with their children.

Third, the creative source description

Japanese TV shows often have many programs that help to fulfill dreams and tasks, or programs that select stars.

The working conditions of the younger generation in China are deteriorating, and college graduates are unemployed, forcing young people to lose the courage of their dreams and collectively surrendering to reality. In fact, many young people and college students have many dreams, some of which are dreams of childhood, and some of which are accumulated with age, regardless of whether these dreams are unrealistic, but we see these young people working hard for their dreams. Struggling figure.

Fourth, the creative TV program planning case

Program Name: Mary Dream Record

Super Mario is the first electric toy. The characteristic of electric toys is that they will let the players constantly want to succeed and complete the dream of breaking through. Since this program is a program that encourages young people to find lost dreams, the name of this early electric toy is called "Mary Dream Book", and even better, if the program name is linked up, it is exactly with the United States. The movie star Marilyn. Monroe is homophonic. This is very catchy and easy to use during the process of communication.

Program purpose

This plan is to present a program that allows young people to have the opportunity to realize their dreams. At the same time, let people know that some dreams are not so easy to achieve. In the process, it is hard work, or Suffering from the setbacks of failure, Li young people are looking for lost dreams and learning to understand whether this dream is suitable for themselves. In addition, I hope this program can encourage young people to find lost dreams, and also get support and encouragement from the audience and even the whole society.

Program form

Broadcast once a week, the number of broadcasts for each program will be based on the professional nature and measurement of different programs.

1. Introduce the characteristics and nature of the characters, work, workplace environment, social status and market demand of the program planning profession.

2. Report the finalists who participated in the planning career theme.

3. Present the complete process of participant training.

4. When the program reaches a certain paragraph, return to the scene of the program, let the host and the special guests discuss the performance of the participants, and let the audience ease the mood.

Customer range

The program has a wide range of customers, who love to pursue dreams or like to see others pursue their dreams, regardless of gender, age, and age.

Appeal method

The field shooting, the real plot to carry out, while in a warm and touching way, sometimes humorous and funny way, with educational significance, to the audience watching the show. In the process of the program, you should intersperse some of the episodes or set some small links to cause the orgasm.

Program broadcast time

Airing at 8 o'clock every Sunday night

Program length

Total length; 90 minutes

expected result

Close-range goal: Let the audience know the true nature of many jobs.

Medium-range goal: To guide the audience to understand the hardships of these tasks, as well as the strength and training necessary to invest in these tasks, and then to understand the suitability of the industry from the deep understanding of the work.

Remote goal: Everyone who drives the whole society can find lost dreams.

Performance Outline: Taking the first period as an example

Paragraph 1: Introducing the contents of this program

The TV news department of the actual program cooperation filmed the main day's work and the filming on the street, including the work content, nature, workplace environment, market demand, social status and required conditions and expertise of the news anchor.

Paragraph 2: Introducing the finalists who participated in the program planning theme

Who are the applicants who participate in the “Dream Becomes News Anchor”, including the background information, qualifications, experience, number of participants, male to female ratio, etc. of the applicants. The production unit and the cooperating TV station screen it and select the appropriate personnel to enter the finalists list.

Paragraph 3: The training process of the complete report into the surrounding is based on the field shooting, the real plot, the whole training process of the news department of the cooperative TV station after the introduction of the news anchor, including the practice of the timbre, the practice of the broadcast technique, and the practice of rewriting the press release. , sng online broadcast exercises and so on.

Paragraph 4: Dreams take off

After all the screening and testing participants, the program will immediately arrange the selected news anchor to serve as a one-day news broadcast.

Paragraph 5:

When the program reaches a certain paragraph, it returns to the scene, allowing the host and special guests to comment on the performance of these news anchors, and finally select the best.

Supporting facilities

1. TV media advertising: Before the broadcast of the program, a large number of circular advertisements were broadcasted on the TV channel in the form of rolling broadcasts, which attracted the interest of the audience in an eye-catching manner.

2. Print media: Strengthen cooperation with various print media.

3, online media: make full use of the network's powerful resources and contacts, and strengthen cooperation with major portals.

Part 3: Program Planning

Head: 49.7 degrees boys

Planner: DXDNX

content:

First, the program name: 49.7 degrees boys

Second, the program aims:

Show the unique personality of the boys in a relaxed and free way, share the experiences of growth with them, and convey the blessings to their loved ones.

Third, the program content:

1. Rationalism - intellectual + sensibility

1DJ's introduction to the male lead.

2 Tell your own experience, the little stories around you, small touch, share with you, and arouse the audience to resonate.

3 Choose a topic that everyone is interested in, and interact with each other.

Such as: youth ideals, boys, in his hometown, first love, and so on.

4 true message. Send your voice and blessings to friends and relatives in the distance by radio.

2, unrestrained - fashion + avant-garde

1DJ's introduction to the male lead.

2 Introduce some local information and some useful life information. For example, where the clothes are the most exquisite, where are the used laptops to buy and so on. . 3 Different perspectives, lifestyles, and aesthetic visions. Interact with audiences with the same hobbies.

Such as: idols, music, film and television, travel and so on.

4 Introduce the folk customs you know. In your own way, use the dialect to teach the audience to say one or two sentences of everyday language. When teaching, the way to speak is more subtle, such as: mouth shape, tongue movement, way of breathing, and so on.

Fourth, the program is arranged:

1. Different styles of programs are interspersed and played.

2. During the trial broadcast, the rational style is the main style, and the bold style can also be broadcasted during the trial broadcast, which can satisfy the audience of different tastes.

Fifth, the program style:

1. The rationalist is mainly based on story lyrics, warm and soothing.

2, Haofang sent fashion information, lively and bright.

Sixth, program source:

1, editing or DJ production, DJ host.

2. Collect the manuscript and tell it through the DJ.

Seven, program operation:

1. Live and recording are combined.

2, the rational style of recording and broadcasting-based, you can first collect materials - mainly documents. This program has higher requirements for the cooperation of articles and music, so the music training requirements for DJ are relatively high.

3, fashion style live broadcast or recording can be.

4, DJ does not need to be fixed.

Eight, DJ requirements:

1, male or female.

2. The rational class requires the sound to be magnetic and strong. I feel better about music and have unique insights.

3, unrestrained class requirements in the host style is more cheerful, lively, interested in new things, curiosity, curiosity.

Nine, program time:

1, duration: 60 minutes

2, broadcast time:

Every Wednesday night

Every Thursday night

X. The main audience of the program:

1. College students and young white-collar workers

2. Taxi driver

3. Other listeners who may be listening to the program

XI, other:

1. Broadcast form.

1 For the main audience - young students and white-collar workers, to provide a platform for the unique charm of the boys. Guide their lives by telling stories about them.

2 Information information is based on the location of the commercial center of the program.

2. Possible problems.

1 There is a phenomenon of repeated information.

2 The sustainability of the operation is not very strong.

Attached one:

Call for papers

1. Mood story: The short emotional story of family, love and friendship requires real feelings and strong appeal, which can arouse the audience's resonance. Each word counts 800 to 1000 words.

2, a new perspective: unique insights on some issues, new and convincing, can be different. Within 1000 words.

3, the content is healthy and positive, can show the unique charm of boys.