Business plan book format

This article catalogue 1 Business Entrepreneurship Plan Book Format 2 Business Plan Book Format Element 3 College Student Business Plan Book Part 1: Format of Business Entrepreneurship Plan Book

Summary

Generally complete the summary content in two pages

The summary mainly includes the following contents:

Basic situation of the company

Main manager situation

Product / Service Description

Research and development

Industry and market

Marketing strategy

Manufacturing

management

Financing statement

finance prediction

risk control

Business plan book format and content requirements

First, the company's basic situation

Established

Registered capital and changes

The nature of the company, the scope of business; the current assets of shareholders and shares; the company's subsidiaries, joint ventures and affiliates; the company's industry; the company's development strategy and the company's development objectives, short-term and long-term goals

Second, products and services

The company's main products; the uniqueness of the products; whether the products have been appraised by the government or relevant departments of the industry; what kind of rewards or honors the products have received; whether the products apply for intellectual property rights protection; the production of existing production equipment; the need to increase equipment and implementation Planning; whether the company is still preparing for the development of other products; detailed description and control of production costs

Part 2: Elements of the Business Plan Book Format

Types of entrepreneurship: including the name of the founding business, the type of business organization, the project of entrepreneurship or the name of the main product, which is the most basic content of entrepreneurship.

Fund planning: Funds refer to the source of funds for entrepreneurship, which should include the proportion of funds invested by individuals and others, bank loans, etc., which will affect the distribution of shares and dividends in the entire business. In addition, the proportion of the total amount of funds for the entire business plan should also be clearly recorded. If you want to apply for a loan with a business plan book, you should also explain the specific use of the loan.

Phase Objectives: The phase objectives refer to the short-term goals, medium-term goals and long-term goals after the start-up, mainly to enable entrepreneurs to understand the possibilities of their career development and the goals of each stage.

Financial projections: detail the estimated income and estimated expenditures, and even a breakdown of the estimated operating income and expenses for each year during the first three years or the first five years after the establishment of the business. The main purpose of the numbers is to let the entrepreneurs calculate the profits and know when they can break even.

Marketing Strategy: Marketing strategy includes: Where is the service market or product market? Where are the sales methods and competitive conditions? The main purpose is to find out the target market.

Possible risk assessment: This project refers to the setbacks that entrepreneurs may suffer during the entrepreneurial process, such as: changes in the economy, too strong competitors, loss of customers, etc. These risks may even lead to entrepreneurs. Entrepreneurship fails, so risk assessment is an indispensable part of the business plan.

Others: including motivation for entrepreneurship, register of shareholders, number of employees scheduled, organization, management system, and future prospects.

Part 3: College Student Business Plan

The Entrepreneurship Project Competition requires participants to form a competitive group with complementary strengths and propose a product/service with market prospects to complete a complete, specific and in-depth business plan around this product/service to describe the company's entrepreneurial opportunities. Explain the process of creating a company, grasping this opportunity, explaining the resources needed, revealing risks and expected returns, and proposing actions. Entrepreneurship programs focus on specific strategies, goals, plans, and actions that should be clear and easy for those interested in a non-technical background. Possible readers of the entrepreneurial program include: those who want to absorb the team, potential investors, partners, suppliers, customers, and policy agencies.

Part of the business plan

Business plans generally include: executive summary, industry background and company overview, market research and analysis, company strategy, overall schedule, key risks, issues and assumptions, management team, business economics, financial forecasting, assuming the company can provide Ten aspects of interest.

1. The executive summary is a summary of one or two pages of the business plan. Including the following aspects:

A brief description of the creative background and project of this business plan

An overview of opportunities for entrepreneurship

Target market description and forecast

Competitive advantage and disadvantage analysis

Economic situation and profitability forecast

Team overview

Expected benefits

2, industry background and company overview

Detailed market analysis and description

competitor analysis

Market demand

The company overview should include a detailed product/service description and how it meets the needs of target market customers, entering strategy and market development strategies

3. Market research and analysis

Description and analysis of target market customers

Analysis and forecast of market capacity and trends

Competitive analysis and their respective competitive advantages

Estimated market share and sales

Market development trend

4. The company strategy explains how the company competes

How to develop a company's development strategy at each stage of development

Achieve desired plans and goals through corporate strategy

Formulate the company's marketing strategy

5, the overall schedule

The company's schedule includes important events in the following areas:

Source of income

Breakeven point and positive cash flow

market share

Product development introduction

Main partner

Financing plan

6. Key risks, problems and assumptions

Key risk analysis

Explain how it will cope with or avoid risks and problems

7, management team

Introduce the company's management team, which should pay attention to the education and work background of each member related to the management company; introduce the leadership members, entrepreneurial consultants and major investors and shareholdings.

8, company fund management

Equity structure and scale

Capital operation plan

Investment income and risk analysis

9, financial forecast

Standpoint of financial assumptions

Financial Statements

financial analysis

10, assuming the company can provide benefits

This is the “selling point” of the business plan, including:

Overall funding needs

What level is needed in this round of financing?

How to use these funds

Investors can get returns, and can also discuss possible investor exit strategies