TV program planning book 2019

This article directory 1 TV program planning book 2 TV program planning book 3 TV program planning book Part 1: TV program planning book

First, the column name: "Photographer e family": In the Internet era, images or videos captured by various digital devices such as cameras, mobile phones or DV cameras are edited and processed by computers, uploaded to the Internet and shared and disseminated. The crowd of images is called "photographer." They can shoot hot original videos and widely spread, share and promote videos. They are a group of socially responsible, caring and credible mainstream Internet groups. They have broad visions, are good at thinking, and are accustomed to using video images to express their feelings and express their opinions. The true feelings of the world and humanity. Second, the category of categories: Variety interview column three, the purpose of the column:

Focus on the story of the filming, telling their creative ideas, the purpose and the difficulties encountered in the shooting process and solutions. Or tell the crowds they follow the attention of their customers. Through these methods, the photographer's thoughts and thoughts are displayed. Fourth, the column positioning:

Based on a group of photographers full of vitality and vitality, they will create a platform for storytelling and provide an opportunity to speak freely. Pay attention to the stories behind the shooters, share them with the lens to capture things, and understand the ideas they want to express. Through the reaction to the life and thoughts of this particular group, the public will have a deeper understanding and understanding of them, giving the public the most real and shocking power. Temporarily positioned as "popular culture." Fifth, the style of the column:

This section is a video or image that reflects the record or choreographed by the grassroots. The invited guests are grassroots photographers who focus on the society. Therefore, they should focus on the relaxed and bright style, and have a strong affinity with the popular and interesting language to get close to the audience with true and simple emotions. Six, the column director explained:

This is a new group that has emerged from the Internet. It is not very technically difficult to operate, nor is it exclusive to a core group. Shooting is an eye-opening, an attitude of positive, mainstream, and social morality. Such an attitude is more valuable than technology. Through objective shots, they can see many important things that are usually ignored. The biggest change brought to life by the filmmakers is to find that they are free to express and find many friends who have resonance. They don’t know, but they are connected, they have common ideals, common love and hate, they I found that the world is not alone, but full of understanding and happiness. Such a unique and loving group with a maverick picture and video language should be known and familiar to the public. Seven, the choice of guests:

You can invite some shooters who have won some awards or who have a lot of social problems and are unique in their special programs. They can be some of the more famous on the Internet, or they can be some grassroots shooters. Before each program is produced, it is necessary to select guests, determine the topics, collect the materials, and arrange the time to be interviewed and interviewed by the editors. The selection of guests in each episode is best in line with the current social hotspots. Eight, the choice of the audience:

Audiences who understand, understand and understand are included. However, as far as possible, invite viewers who are more interested in “shooting”. This can be registered online in advance, or set on-site recruitment points, generally based on trend youth. Nine, the column customer points to:

As a section of young shooters, most of the customers we face will be young people with their own unique ideas and vitality. However, we should also get the attention of some middle-aged and elderly people in the column of “mass culture”. . In today's society, middle-aged people are still the mainstay, and the pressure will not be smaller than that of young people who have just entered the society. During their leisure time, watching this fashionable and hot show is the most relaxing way.

Good choices, while the elderly are getting younger and younger in the development of today's society, so they will often watch the programs of these trend times. The viewing level of our program is relatively wide. X. Column process:

The title + host lead + the current program character overview using VCR simple video playback to lead the protagonist and topic + host + guest and talk + end. Through the host and the guest to talk, share his patron journey with the audience, the main role of the host is to guide and grasp the rhythm, assign topics, have a strong tendency and guidance, so that guests and the audience to form an interaction, Pay attention to avoiding the closedness of the problem design. Try to put forward some problems with relatively large openness, expand the participation of the audience, and avoid designing problems for the audience. The language is concise, and it cuts directly into the topic and has a clear perspective.

1. In the early stage, a planning team should be set up, and the members of the planning team should discuss and select topics and report to the leaders for approval. The general topic should be determined one week in advance and prepared in a variety of ways. The picture to be photographed is completed by the reporter and directed to the editor two days before the recording.

2. Before recording the program, guests, hosts, journalists, and editors should conduct special communication and discussion. The host and guests should enter the studio 20 minutes before the start of the recording to prepare for the final synthesis, discuss details, brew emotions, and adjust their mentality. All personnel and equipment such as cameras, lights, sounds, editing equipment, etc. are in place 40 minutes before the start of the recording. The studio needs at least three cameras and one switch. 3. In the later stage of the column, a special effect for the title before the broadcast of this column can be produced. The latter is the official program. The program consists of two parts: the interview site and the short film. The interview site should have the head and tail, and the middle is the most essential part of the conversation. The duration of the movie must have some control and can be selectively intercepted.

4. The column can be previewed in other columns before the broadcast, or other media display platforms such as the Internet, to inform the audience of the current guests and the film. XI. Column directory system:

Studio talk class. This is a good choice for cost savings in terms of production costs. Of course, "Celebrity e family" mainly chooses the way of talking, or because it wants to give these social shooters a relatively fixed and comfortable environment. Through the guidance of the host, they open their hearts to talk about their stories. Twelve, site design:

Carefully designed the studio to comprehensively use the background cloth, floor stickers, KT version and other elements to present a stylish, trendy yet warm atmosphere, in line with the overall style of the show, and then adjust some designs according to different program guests. Link. Indoor lighting and interior decoration should

The warm atmosphere is highlighted, making it easy for guests and hosts to stay close to the heart. XIII. How to broadcast the column:

Weekly broadcast, weekly, 50 minutes each, broadcast every Tuesday at 9:00.

Part 2: TV program planning book

Tourism TV column planning proposal

Column name: Wonderful Wuxi wonderful tour

Planning unit: Wuxi Blue Sky Culture Media Co., Ltd.

Planner: Zhang Wenjie

text

First, the column positioning

With the development of tourism in Wuxi once again raised to a new height, it is particularly important to create a new tourism program that integrates novelty, appreciation, knowledge, fun and service. This column is based on Wuxi and publicity. Wuxi, radiation surrounding, leading tourism fashion consumption, paying attention to the needs of the tourism market, clicking on the hotline topic of tourism, providing the concept of tourism consulting services, aiming to provide diversified, objectified and personalized comprehensive service columns to the people of Xicheng. Establish a bridge of communication and communication with the audience to achieve the purpose of building a tourism brand and establishing a good image. By viewing this column, the customer group can understand the beautiful scenery, life and leisure, consumption level, etc. of Wuxi, and can choose the suitable travel route through the broadcast of the program to solve all aspects of tourism. Through the analysis and comparison of similar TV programs in domestic TV stations, we believe that the "Wonderful Wuxi Wonderful Tourism" column will become a window to promote Wuxi and become the most popular TV program for Wuxi people.

Second, the column features

1, novelty. People go out for tourism, leisure vacations, culture and entertainment, and often have high expectations for tourist routes, tourist attractions and entertainment projects, pursuing novelty and excitement, and hope that the fresher the better. Therefore, "Wonderful Wuxi Wonderful Travel" tries to satisfy people's psychology of seeking new ideas, and presents the latest and best tours and routes to the audience.

2, ornamental. People go out to travel in order to broaden their horizons, to enjoy the famous mountains and rivers, to appreciate the historical and cultural connotations of places of interest, and to obtain spiritual aesthetic and spiritual pleasure. Therefore, "Wonderful Wuxi Wonderful Travel" starts from the content and perspective, and tries to present the beautiful picture to the audience, so that the audience can enjoy the beauty in front of the TV screen.

3. Knowledge. People visit the famous mountains and rivers in order to enrich their experience and learn more about historical and cultural knowledge and modern spiritual and cultural connotations. Therefore, "Wonderful Wuxi Wonderful Tourism" also provides tourism information and reports on tourism dynamics, but also consciously spreads various nationalities. The cultural history and folk customs make the audience cultivate their sentiments and increase their knowledge.

4, fun. Tourism is a good way for modern people to explore the landscape, seek spiritual support, release their mood, and cultivate their sentiments. Therefore, in addition to enhancing the visibility of TV news in "Wonderful Wuxi Wonderful Travel", it is necessary to make the report fascinating, interesting, and enriching people's aesthetic taste.

5. Serviceability. People go out to travel, nothing more than eating, writing, entertainment, shopping, the most needed is the thoughtful service. "Wonderful Wuxi Wonderful Travel" will make great efforts to strengthen serviceability, and introduce the audience with good service facilities and service projects in time to make the audience who want to travel have a more comprehensive understanding of tourist attractions.

Third, the column slogan

I am traveling, I am happy.

Fourth, the column target

Based in Wuxi, publicize Wuxi, radiate around, lead the tourism fashion consumption, pay attention to the tourism market demand, click on the hotline topic, provide travel consulting service

The concept of the business is to provide a comprehensive, object-oriented and personalized comprehensive service column for the people of Xicheng, so as to establish a communication and communication bridge between the insiders and the audience, to achieve a domestic tourism brand and establish a good image externally. the goal of. Create a first-class TV tour with service and art

Five, column settings

No. Section Name Section Introduction Remarks

1 news big focus

This section focuses on local tourism news in Wuxi, and publishes domestic tourism policies and scenic news;

2 travel tips

Guide tourism consumption, and guide the friendly friendship for “eat, note, travel, purchase and entertainment” in people's travel

3 charm as a family

Interviews with famous people in the tourism industry to build bridges and platforms for exchanges between industry and ordinary customers.

4 experts come to the trick

The Tourism Solutions section invites industry veterans to answer questions about travel and provide authoritative information to the customer base.

5 journey stories

Spreading the moving world, touching stories on the way to people's travels, anecdotes, showing happiness in the journey

6 newsletter interactive zone

Audience interaction with the mobile phone newsletter platform and "Wuxi Travel Network" to get the audience's attention to the column

How far is 7 going far?

Taking an elite tourism as the background and taking the experience of the itinerary as a clue, picking up the north and south of the river and showing the Chinese civilization.

8 exciting line recommendation

Timely release of travel agency boutique routes to provide guiding information

The broadcast time is replayed 3 times every other day from 17:45 to 18:00.

Six, the basic structure of the column: VTR mode + studio

1. Program Guide: Use the language of the chain and the classic rhetoric to give the audience a clear tourist message.

2, the host is on the field: the moderator should pay attention to the art of dialogue in the style, stressing the level of sight, able to mobilize the audience, humorous and wise.

Promote new information, new developments, new weather, and new features of the tourism industry. Change the old methods of reporting tourism in the past, and strive to make tourism reports reflect the new changes brought by modern tourism to society from multiple sides, multi-level, multi-angle and all-round, and the huge impact of tourism on people's lives. .

Seven, column feasibility analysis

1. Column operation mode - marketization route, enterprise operation

2. Column output analysis

Profit channels: attractions, travel agencies, travel companies:

, electronic equipment vendors: digital cameras, cameras, etc., Suning, Gome;

Event sponsors: branded drinks, purified water, mineral water

, media: joint marketing

Dining accommodation: hotels, hotels, entertainment venues, shopping malls

Profit cycle: February-October, Golden Week, holidays

3. Advertising revenue

, column title / special broadcast / overall column title

, advertising returns:

■ Each issue of "Fantastic Wuxi Wonderful Travel" in the first 5 seconds of the film with dubbing and subtitles: "Wonderful Wuxi Wonderful Tourism" column by the *** title broadcast / "Wonderful Wuxi Wonderful Tourism" column by *** special broadcast;

■ After the title, the title of the program will be specially produced, and the name of the program will reflect the words “*** “Wonderful Wuxi Wonderful Tourism””;

■ Insert advertisements in each section of the "Wonderful Wuxi Wonderful Tourism" column;

■ Each host's recording background reflects the title or special company name and logo;

■ At the beginning of each program, the host will broadcast on the spot: Welcome to the *** "Wonderful Wuxi Wonderful Tour";

Small section title

■In-stream advertising

■Thematic information charges

■Information release target: tourism-related enterprises such as attractions, hotels, business and transportation;

■Travel Bulletin Board Subtitles

■ Column tourism activity title

■ Column activities specify advertisements for drinks, items, etc.

Eight, column advantages and disadvantages

1. Advantages: Tourism belongs to the sunrise industry, and the future development is good; TV is displayed in an intuitive form, which can mobilize the audience;

The geographical advantage of Wuxi tourism;

2. Disadvantages: There is no audience in the new program; competition in other columns in Jiangsu Province; it takes time to build a good team;

Nine, column operation process

1. Preparation in advance

Design column logo, identify slogan, select host, marketing promotion, program list

2, broadcast operation

Travel agencies, scenic spots and other resources integration, seeking advertising

3. Late continuation

Build a good team and establish a good operating mechanism

X. Integration and promotion of the column

1. Borrowing potential

For a new thing, the best way for people to accept it is to take advantage of the situation and tie the column to the existing resources.

Example 1: "Wonderful Wuxi Wonderful Tour" DV Photography Competition;

Example 2: Send a text message to XX, and have the opportunity to visit Taihuyuan, Nanxun, Wuzhen and Huangshan for free;

Example 3: If you purchase more than 5,000 yuan from Gome, you will receive a free travel coupon for “Wonderful Wuxi Wonderful Tour”;

Example 4, Wuxi Garden, and encourage Wuxi wonderful tourism "Lucky audience"

Example 5, “Into the university, into the community, into the crowds of the crowds to promote interactive art performances

2, build momentum

"Wonderful Wuxi Wonderful Tourism" kick-off press conference and Wuxi Tourism Forum

"Fantastic Wuxi Wonderful Tourism" Image Ambassador Selection Competition

Part 3: TV program planning book

First, the background analysis

The rule of law is a core feature of the modern market economy and democratic politics. It is a major realistic issue that must be resolved as soon as possible in contemporary China's comprehensive construction of a well-off society, accelerating modernization, and transitioning to a modern market economy and democratic politics. Since the 15th National Congress of the Communist Party of China has determined the basic strategy of "ruling the country according to law and building a socialist legal system" and starting a great change from the rule of man to the rule of law, the status of law in China's social life has been continuously improved, and its role has been increasing. Big, the rule of law has become one of the distinctive features of modern Chinese society. However, we must also clearly understand that due to the profound influence of thousands of years of traditional rule and feudal ethics, the level of legal awareness of the Chinese people is still generally low, and the irrational judicial mechanism formed under the old Chinese system is also in line with the rapidly developing society. The transformation is out of place. To completely reverse the stubborn traditional concept of human governance, and to construct a system of rule of law in the whole society of "legal supremacy, equal rights, power restriction, and rights-based", and truly realize the rule of law, a long and difficult legal system construction is still needed.

Under such a social and historical background, as the party and government propaganda mouthpiece and the most influential mass media, the TV station, it is necessary to set off the banner of the law, fully utilize the advantages of public opinion media, and actively promote social progress. This is also the historical mission of our TV workers. From the current situation and development trend of TV programs, TV legal programs with the main purpose of popularizing laws and promoting uprightness have been active on the TV stage in China, playing a pivotal role in social education and public opinion. Especially these years, with The continuous progress of the rule of law in the country, television program is more like a mushrooming vitality and vitality. Throughout CCTV and provincial and municipal TV stations, excellent TV legal programs have become the "top pillars" of each station, and the ratings have shown a good trend of rising year by year; some provincial TV stations such as Heilongjiang TV Station and Hunan Changsha TV Station have even opened independent political and legal laws. Channel. In contemporary China, where the degree of rule of law is constantly improving, we can boldly predict that the TV legal program that meets the needs of the times and the people’s voice will come into being, and its viewing prospects will be "better tomorrow."

The programs related to France that Quanzhou TV Station currently broadcasts on three channels are “Current Court”, “Police Time and Space” and “Traffic Alarm Station”. Although these three columns have achieved good social effects at the beginning of the operation. And higher ratings, but in a few years due to obscurity and no innovation, the program has become very monotonous in terms of form and content, and gradually lost its appeal to the audience. Furthermore, since these three columns are programs jointly organized by our Taiwan and other organizations, we can't follow the co-organizers in the reporting techniques, theme selection, and especially the propaganda orientation of each program. The meaning is that there is no independent creative freedom at all. Under such circumstances, it is almost impossible to let the program implement public opinion supervision and truly close to the people.

To sum up, in the current era of the rule of law has become the trend of the times, our Taiwan must pay attention to and increase the reform and innovation of TV legal programs, and give full play to the media effect of legal education.

Second, the purpose of the column

Based on the above background analysis, we plan to build a multi-block, interactive large-scale TV legal system--------------------

The reason why the term “rule of law” is used in the column name instead of “legal system” is because “legal system” refers only to the current legal system of a country, and “rule of law” as a dynamic concept indicating that the country is governed by law not only includes creation and compliance. The legal system, the full meaning of the static concept of "legal system", also represents a profound modern legal concept of "legal supremacy, equal rights, power restriction, and rights-based". The TV legal program we intend to launch is to strive to break through the traditional mode of propagating laws and regulations, and to focus on causing people, especially those who are in power, to think and analyze the social law of "Law" and make it scientifically advanced. The rule of law has gradually penetrated the hearts of the people.

The purpose of the "Legal Rule Connection" is to popularize laws, promote legislation and supervise law enforcement, promote the rule of law, and promote the rule of law in the country. At the same time, considering that the rule of law and the rule of virtue have always complemented each other and promoted each other, the realization of the socialist rule of law cannot be separated from the establishment of the socialist moral system. Therefore, the column of "rule of law" will also focus on the integration of law and morality. Law, Evangelist, vigorously promote social integrity, advocate scientific concepts, strengthen the moral education and guidance of the people, especially young people, while carrying out the legal publicity and education, and strive to make the program become the implementation of the party and the state "ruling the country according to law, morality "Governing the country" is an excellent spiritual product of the basic strategy of governing the country.

Third, the column positioning

Find the target of the column to find the breakthrough of creation.

The positioning of "rule of law" has two basic points:

1. Based on the law, to convey the concept of the rule of law. Law is the foundation of TV legal programs and is the foothold of creation. After leaving the law, the TV legal program will be a passive source of water. The column should closely follow the pace of national rule of law construction, fasten social hotspots, observe social phenomena from the perspective of law and morality, reveal the legal and moral values ​​contained in the report, emphasize the spirit of socialist rule of law, and strive to improve the legal level of the customer base. And moral quality.

2. Strengthen humanistic care and highlight regional characteristics. Quanzhou TV Station is only a regional urban TV station. No matter whether it is capital equipment or human resources, it can't be compared with the provincial Taiwan. It doesn't need to talk about CCTV. Therefore, the development orientation of the column must not blindly “consider big Taiwan”. It is necessary to take root in local realities and create regional characteristics. Only in this way can the program be truly integrated with the local people and recognized and accepted by the majority of TV users, so as to achieve the best publicity effect. The newly-established "rule of law connection" will strengthen humane care, pay close attention to the news events and the future fate of the parties involved in the lives of the people in the city, and continue to strengthen the service functions and enhance the interactive nature of the programs. Local citizens and foreigners in Quanzhou provide timely and accurate legal assistance to implement the publicity effect of popular education.

Fourth, the column requirements

Based on news, outstanding ideological, enhanced service, increased supervision, improved visibility, and continuous socialization.

1. News: The topic selection of the column should first have news value, that is, true and accurate, time-sensitive and universal concern for the people in the city. It is already or at least may become a hot spot in society.

2. Ideology: In addition to the information on the surface of the event, the column must include rational thinking and explanation. Taking the two special ideologies of socialist law and morality as the reporting standard to grasp the topic selection and pay attention to the characters, based on the objective report, analyze and evaluate the news events according to the legal or moral scale, and correctly guide the public opinion. The content of the report is raised to a rational level.

3. Serviceability: refers to the provision of legal and free legal services to the general public as much as possible while providing legal education and ethical guidance, to solve problems for the public, and to help them understand and seek the proper channels for resolving disputes.

4. Supervisory: Refers to giving full play to the public opinion supervision function unique to the news media, exposing and lashing all social ugliness that deviate from the rule of law and moral standards, especially the supervision of the judicial authorities and the administrative departments. The city's judicial justice and law enforcement are fair. 5. Visibility: First of all, the topic selection should be closely related to the lives of ordinary people, and it should be paid attention to by ordinary people, and the content of the subject should be as vivid and tortuous as possible, including as many storylines as possible. Secondly, in the creation of the program, it should be subtly integrated into humanistic care, pay attention to the truth behind the case and the emotional fate of the parties, and be good at unearthing the humanistic spirit contained in and reflected in the boring legal provisions, infecting the audience with truth, sincerity and truth. . In addition, a variety of reporting techniques and TV elements should be used in a comprehensive manner to continuously update the outer packaging of the beautification column to enhance the visual beauty and overall expression of the program.

6. Socialization: In addition to ensuring the quality of the program and completing the task of broadcasting, increase the promotion and promotion of the column, and always cooperate with relevant departments to carry out social welfare activities related to the purpose of the column, and pay attention to the development of related products. Aiming to create a column brand, improve the social awareness of the column, and better play the social function of legal education and moral guidance.

V. Column form

1. Form of expression: In order to capture the most expressive tension and release the program from the surface information dissemination to achieve the best effect of the law, the "rule of law connection" column will not be tied to the current TV legal program creation field. The popular single-program mode of “location plus studio, case plus comment” attempts to open five independent sections with different forms and different styles, and widely adopts topics in the rule of law such as legislation, law enforcement, judicial and legal practice. And comprehensive use of continuous reporting, series of reports and live broadcasts and other reporting techniques, so that the five sections on the basis of their respective characteristics to play the overall propaganda and joint efforts to jointly make the popular law theme "thick" for "deep." If necessary, you can also use the drama, essays, and simulation scenes to express news events and pass on legal knowledge, thereby increasing the fun of the program and making it fun.

2. Mode of transmission: With the continuous improvement of the legal level of the audience and the enhancement of the consciousness of self-rights protection, the traditional expert review-style one-way communication mode is gradually losing its original attractiveness due to the emphasis on teaching and lack of communication. In view of this, the "Legal Connection" will introduce an interactive communication method, and the lawyers sent by the column will go directly to the scene to meet with the callers who complained about the complaints and solve the practical difficulties they encountered. This two-way communication method that allows programs to enter the customer directly will make the legal education closer to the people and easier for them to accept. In addition, in the increasingly popular Internet, the column will also use the Internet as a high-tech communication channel to further close the communication and connection between the program and the audience through online programs and online hotlines.

Six, column settings and corresponding topics

"The Rule of Law Connection" is based on the integration of the original joint program "Police Time and Space" and "Traffic Alarm Station", and the establishment of five independent and inter-connected program sections. Every Friday period, each period is a fixed section, and the program length is 10 minutes. The five programs are unified and unified, but the internal form is completely different.

1.Monday's section----"Call for the Case": A typical case or social hot event with a certain social influence and educational significance in the city is reported, and it is observed and analyzed from the perspective of law and morality. The fate of the parties to the incident deeply analyzes the profound legal or moral values ​​behind the incident. This section mainly adopts the production mode of “case information + expert comment”, but according to the nature of the topic, it can be combined with other performance techniques such as off-site investigation and interviews in the studio.

2. Tuesday's section---"lawyers accompanying": The legal focus of the inquiries or the complaints related to the legal focus of the incident is the target of the report, and the special form of accompanying lawyers is sent to the scene face-to-face through the column. The common people introduced legal knowledge to help them solve problems. This section will use a documentary approach to track the entire process of filming lawyers providing legal services.

3. Wednesday's section---"Legal Information": Grasp the rule of law, pass the latest and fastest legal information, let the customer group know the status quo of the rule of law in our city, our province and even the whole country, and master the latest laws and regulations. In the form of the host's oral broadcast in the studio, the section organically links the legal information belonging to a subject in an easy-to-use language, and conveys the legal knowledge to the audience in an easy-to-understand manner.

4. Thursday's section - "Traffic Alert": showcases Quanzhou's traffic construction achievements, publicizes traffic regulations, exposes illegal vehicles and traffic accidents, and promotes citizens' awareness of traffic safety.

5. Friday section---"Police time and space": lashing criminal offences, promoting social integrity, showing the public police and the spirit of socialist rule of law.

The latter two sections are repackaged from the existing legal columns "Police Time and Space" and "Traffic Alarm Station". In the future, the joint office will be responsible for the collection.

Seven, the column broadcast

First broadcast: Monday, Tuesday, Wednesday, Thursday, Friday 12:25

Replay: Monday, Tuesday, Wednesday, Thursday, Friday 22:25

Eight, column style

The level is not rigorous, and there is no lack of depth. Pay attention to humanistic care and highlight cultural tastes.

Nine, column packaging

1. One piece, length 15〃

2. A promotional film, length 20〃

3. The transition segments of the five sections are each announced, with a length of 10〃

4. One version of the "Expert Theory", length 2〃

5. One of the "Related Links", with a length of 30〃

6. One of the "Rated Prizes", 30 长度 in length

7. End of print version, length 30〃

8. Background music

X. Column feasibility prediction

First of all, in contemporary China, where the rule of law is deepening and the legal consciousness of the people's self-defense is increasing, the TV legal program has the same development prospects as the legal columns of other media. This is beyond doubt.

Secondly, after the reform of radio and television institutions, the original three TV stations have been integrated into a Quanzhou TV station. The expansion of the new TV legal program has ample advantages of people, finances and materials and unique propaganda advantages.

Third, since 1989, our Taiwan has successively launched TV legal columns such as "Traffic Alarm Station", "Police Time and Space" and "Current Courting", and accumulated rich experience in the creation of such programs. The department and the law firm have established a harmonious and stable cooperative relationship, formed the social influence of the legal propaganda, and cultivated a large number of fixed audiences. These have undoubtedly laid a good foundation for cooperation and the foundation of the people for the establishment of "The Rule of Law Connection".

Fourth, "The Rule of Law Connection" emphasizes the sense of the scene, focusing on the on-the-spot report of the case. The expert review does not use the cumbersome form of the interview in the studio, but the reporter or the host in the interview scene completes the chapter of the program in series. Therefore, Production costs are not high. In addition, since there are already two sections in the program that are managed by the co-organizers, the "rule of law" will not occupy too much human and material resources, and it will achieve economic benefits at the least cost. Maximize social benefits.

In summary, we predict that the success rate of launching such a legal program will be high, and it will be very promising.

XI, staffing arrangements

1 producer;

Executive production 1;

1 host;

3 directors;

3 cameras;

2 post-production technicians.

Program overview:

First, the program name: "I love sports, rain or shine!" - the alternative sports meeting

Second, the program category: a variety of entertainment entertainment programs participated by the whole people.

Third, the main theme of the program: carry forward the spirit of sports, promote traditional culture, sharpen the strong will, and cultivate the spirit of hardship.

Fourth, the program goal: to provide opportunities for athletes to show their own quality and achieve self-worth, to provide opportunities for those who want to challenge themselves.

V. Program Positioning: Provide a platform for the public who like sports and are willing to challenge themselves.

Sixth, the program form: age and gender are not limited, can participate in the competition by individuals or groups, mainly for the interactive recording program

Seven, the program content: in order to promote the new, the program shooting location outdoors. Because it is necessary to record in special weather, big fan blowing, etc., in order to create a special weather situation, the form of the program is generally the same as the sports meeting, but the process is challenging and dangerous. The program is divided into three parts. 1, running in the rain. Subdivided into 200M, 400M, 800M relay running, each running is divided into juvenile group, middle-aged group and old group. 2, shooting in the wind. In the high winds, there are “scheduled shooting in the wind” and “three-step layup in the wind”, which are not grouped by age. 3, billiards in the rain. It is also divided into three groups.

Others: Participants can choose to give up, and they can be replaced by their friends and relatives or the audience. The awards are all owned by the participants.

The audience scores, reviews the reviews, and the audience's own judgments, and the participants are evaluated using a 10-point scale.

The scoring is judged, and the scores of the contestants are scored, including the factors of “braveness” and “toughness” in the course of the competition.

The final result was announced by the moderator. Ten promotion places were set up in each issue and promoted to the semi-finals.

Eight, program features: integration of sports spirit and fighting spirit in one, to encourage the public to overcome the storm, to overcome self.

Nine, program style: happy and easy to brave.

Ten, the host's tandem style: talented, steady and humorous

XI. The length of the program is 45 minutes per period.

12. Composition of a single episode: title; entrant vcr, entrant appearance, competition, review, final decision

Thirteen, broadcast time: tentative

XIV. Number of broadcasts: tentative

Fifteen, the number of programs: two episodes per week

16. Participant Program Arrangement: In order to increase the visibility of the program, the professional and personal experience of the contestant can be introduced.

17. Apparel's clothing and make-up arrangements: Professionals will guide the participants to enhance the overall image of the show.

Program promotion:

Online media: Advocacy through the radio's online strategic partners. Upload the performance videos of the single-set entrants to the podcasts and video sites for publicity.

Print media: full-page publicity on the well-known print media in the province, such as Qilu Evening News, etc.

TV media: Before the program is broadcast and during the broadcast, the TV station gives a certain period of time to publicize. Among the various variety shows of Satellite TV, there may be a host to introduce the program.