[Boutique] travel planning book

This article directory 1 travel planning book 2 travel planning book 3 travel planning book 1st: travel planning book

First, the event background

1. Reason for the implementation:

Spring blossoms are a good time to travel once a year. On campus, group spring tours and self-funded tours have become part of the colorful life of college students. Students can also learn about the scenery and climate of different regions through tourism.

2. Basic situation:

Xinglongshan National Nature Reserve is located in Yuzhong County, 45 miles southeast of Lanzhou City. It is a national “AAAA” tourist attraction. It is high in altitude and cold and humid. The mountains are rich in rainfall, rich in vegetation, dense forests, and peaks and peaks. Its main attractions are as follows:

Natural snow field: Located at the foot of Xinglong Mountain, due to the low temperature, it will freeze when it enters the winter, and the natural snow is often used for free play by the students.

Yunlong Bridge: Yunlong Bridge is one of the ancient buildings of Xinglong Mountain and one of the signs of Xinglong Mountain. It is included in the provincial cultural relics protection unit. It is a gallery-style wooden arch bridge with a wooden arch that is delicate and exquisite, like a rainbow across the foothills. The bridge is 155 meters long and 3 meters wide. There are 7 corridors on the bridge. There is a pavilion at each end of the bridge. The bridgehead is engraved with a pair of striking couplets: "The cloud is more than Taishan, Lin Yu is a fairy, and the dragon is in the sea, and the emeralds come to the aura."

Taifo Hall: There are three halls in the middle of the Great Buddha Hall. There are two halls on each side. The arches of the bucket are heavy, and the carved beams are painted in blue, green and red. The three spruce trees in front of the temple are tall and tall, and there are five yurts in the courtyard.

Liu Yiming and Freedom Nest: In the mountain bay on the south side of the Leizu Temple in Xifeng Mountain, Xinglong Mountain, there are a total of 106.73 square meters of buildings in the upper, middle and lower three, which is the “self-cultivation” of Liu Yiming, called “freedom nest”. In front of the nest, the body is covered with a cliff. She’s body was originally called the refining cliff, and its dangerous place leads to the small intestines of the self-sufficient nest. The width is not wide, and the next is the 100-meter cliff. If the road is slightly negligent, it can “have lost a thousand years of hatred”.

3. Execution object:

Class 07 advertising class 2 all students

4. Social impact:

Promote the tourism income of Xinglong Mountain in Yuzhong County. To a certain extent, promote the development of tourism in Lanzhou.

Second, the purpose and significance of the event

University, a passionate world full of youth and vitality, tourism has enriched our extracurricular life and cultivated our sentiments.

Spring is the most beautiful season of the year, and it is a good season for students to travel in youth. Through the youthful activities, students can get close to nature, appreciate the beauty of the spring, expand the students' horizons, and further experience the beautiful scenery of Xinglong Mountain. At the same time, through mountain climbing activities, we will further cultivate our environmental awareness and collective awareness, strengthen communication and communication among students, promote collective solidarity and cooperation, enhance the collective sense of honor of the class, and at the same time enhance mutual understanding between teachers and students. The feelings of each other are sublimated.

Third, resource needs

Human resources

Participants: All students in the 07-level advertising class

Organizational leadership: the spring tour activity leading group established by the class

Members: all students and teachers

2. Material resources

Event Venue: Xinglong Mountain Peak, Yuzhong County, Lanzhou City

Fourth, the activities carried out

1. Time: Departs at 08:30 on March 14th, 2019; returns at 18:30 on March 14th, 2019.

2. Location: Xinglong Mountain Peak, Yuzhong County, Lanzhou City

3. Activity unit: 07 class advertisements, all classes of class 2, all teachers are invited.

4. Management: Taking the class committee as the core, and the leading group composed of the class and the group is unified management. The whole class is divided into four groups of about 10 people, which is convenient for leadership management.

5. Diet and other aspects: Due to the large number of people in this event, food and self-use items are brought by the students. Such as: with suitable dry food, such as bread, biscuits, etc., with 1-2 bottles of beverages, with small snacks 1-3, not too much; students with cameras, you can bring your own camera, but pay attention to safekeeping; Bring a plastic bag to hold the garbage, and bring a piece of plastic cloth or a long newspaper to rest; wear comfortable sneakers to climb the mountain. Also prepare the game's supplies. Every student should remember to bring a student ID card.

6. Activity process:

The scheduled time is 15 minutes in advance at the school gate. The squad leader counts the number of people and then rides to the foot of Xinglong Mountain.

It is expected to arrive at the foot of Xinglong Mountain at 09:30, and the class leader will collect the student ID card and purchase tickets in a unified manner.

Watch the Yunlong Bridge before climbing. Yunlong Bridge is one of the ancient buildings of Xinglong Mountain and one of the symbols of Xinglong Mountain. Students can enjoy the ancient architecture of Xinglong Mountain and understand the architectural achievements of the ancient working people. On the bridge, you can take a commemorative photo, but you can't destroy the surrounding environment.

Watch the Tai Buddha Temple on the way to the mountain. In the Temple of Tai Buddha, students are free to choose where to visit. After the visit, continue to the top of the mountain.

After entering the Xinglong Mountain, the teams can enjoy the scenery while holding the mountain climbing competition. In order to mobilize the enthusiasm of everyone to climb the mountain, you can give small gifts to the winners and groups who first climbed to the top of the mountain. In the process of climbing a mountain, we must pay attention to safety. Every group of people must be closely united. We must not act in private, and do not arbitrarily run around. If there are special circumstances, we need to ask the squad leader and the group leader for approval. In steep places, everyone needs to help each other.

At the top of the mountain, it is expected to be around 1:00, rest in class, have lunch, and play games. Each team checks the number of people to ensure that each classmate arrives safely. The garbage generated after lunch must be collected by yourself and cannot be thrown anywhere. The game is organized by the sports and sports committee members. The squad leader sends small gifts to the people or groups who first arrive at the top of the mountain. The students can also play their favorite games, such as poker, but gambling is strictly prohibited.

Starting at 3:00, down the mountain, passing through Liu Yiming’s own nest, students can visit by themselves.

At 5:00 all the students arrived at the foot of the mountain. There is a natural ski resort at the foot of Xinglong Mountain. I like to go skiing and enjoy it. Students who don't like it can go to see some attractions near Xinglong Mountain.

At 6:00, all the students gathered at the foot of the mountain and returned to school by bus.

V. Budget

After the initial budget activity costs 950 yuan. Each student will charge 25 yuan as a ticket and ticket fee.

Tickets: 15 yuan * 40 people = 600 yuan

Ticket: The school goes to Yuzhong County, 2*2.5 yuan*40 people=200 yuan; from Yuzhong County to Xinglong Mountain, 15 yuan a car*5*2=150 yuan

Note: In addition, 100 yuan is taken from the class fee to deal with the temporary situation.

6. Issues and details that should be paid attention to during the event

1. Strengthen the safety education for students before the event, tell the students that all actions follow the instructions of the organizers, and are not allowed to leave the team to act alone.

2. Carefully count the number of people before and after the round trip. Each team is headed by a class cadre to take charge of the group's related matters. The team members should remember each other's phone numbers in order to keep the call in mind. Each classmate should follow the unified arrangement of the squad leader and team leader. Road safety, do not play too much, the team must proceed in an orderly manner, and the students should take care of each other.

3. Be sure to pay attention to food information when purchasing food to ensure food safety.

4. Examine the physical condition of the student and advise the students who are unwell or have the disease to not participate in the activity.

5. Civilization, do not arbitrarily destroy public facilities; protect the environment, prohibit students from climbing flowers and trees and messy garbage; their garbage bags must still be in the designated location, clean up the environment when returning.

6. Bring some necessary emergency items. Also need to bring a common drug such as band-aid, motion sickness medicine; girls remember to bring a parasol or sun hat, water must be more.

7. Return to the fixed point. When leaving, you must gather personnel. The leader of each group must count the number of the group to ensure that everyone is safe and return by car.

Seven, safety emergency plan

What happens when a vehicle traffic accident occurs?

1. To maintain a good team order, don't panic, check each other to see if any members are injured;

2. If a member is slightly injured, it should be properly disposed of in a timely manner; if the injury is serious, the person in charge should immediately notify the nearest medical and health unit to request the dispatch of an ambulance and ambulance personnel.

3. Protect the scene and report the case immediately. After the accident, every effort should be made to protect the scene, and as soon as possible, report to the police station 110 or the traffic accident 122 alarm station, requesting to send personnel to the scene to investigate and deal with.

4. Immediately contact and transfer other vehicles, terminate this outing, and organize members to return to school safely.

What should I do if I find that members are poisoned?

1. Try to induce vomiting and let food poisoners drink plenty of water to speed up excretion and alleviate toxicity;

2. Immediately send the patient to the hospital for rescue, and ask the doctor to issue a diagnosis certificate;

3. Keep samples of poisoning things as evidence to investigate the responsibility of the food sales unit.

In the tourism activities, what should I do if I encounter murder, fraud, theft, robbery, etc.?

1. Protect personal and property safety. The responsible person will transfer the students to a safe place in time, and strive to recover the money in the premise of ensuring personal safety; if any member is injured, they should immediately contact the hospital to organize the rescue.

2. Conduct a security alarm. The responsible person shall immediately report the case to the local public security department on the premise of ensuring safety and actively assist in solving the case. When reporting a case, it is necessary to report the time, place, case and circumstances of the accident, provide the characteristics of the suspect, the name, gender, injury and the name, quantity, model and characteristics of the victim.

3. The person in charge should calm the emotions of the students, maintain the order of the team, and improve the vigilance of everyone. Strive to make the activities according to the itinerary plan, it is not good, we must organize everyone to return to school safely.

What if the classmate falls because of the slippery road?

1. Quickly check the injury of the injured member. If the situation is minor, it can be treated with spare drugs. If the injury is serious, the injured student should be sent to the nearest hospital for medical treatment in time, and accompanied by students;

2. Explain to the situation and ask everyone to be more vigilant and attentive. Beware of slippery roads and be careful to fall.

What if there is a fire during the climbing?

1. The members of the organization take water in an orderly manner and extinguish the smaller fire source in the first time;

2. Timely alarm 119 or you can first ask the scenic spot management for help;

3. If the fire is really large and cannot be easily extinguished, the responsible person must promptly organize members to quickly retreat to a safe place, count the number of people and finance to ensure personal safety;

4. If a member is injured, it should be treated according to the injury, and the treatment should be made in time, or rescued on the spot or sent to the nearest hospital.

Eight, the person in charge of the event and the main participants

Organizer: Level 07 Advertising 2 Class Committee

Participants: 07 grade advertisements, 2 classes of all students and teachers

Part 2: Travel planning book

In Huizhou, with the rapid development of the economy and the continuous improvement of people's living standards in the past decade, the tourism industry has also grown rapidly. However, as a travel company providing intermediary services in the tourism industry, it has not been able to keep up with its development pace, not only has not been able to profit from it, but also did not do well in organizing a market for outbound travel. In response to this situation, we have planned a marketing plan with Huizhou City XX Tourism Company as an example.

First, market analysis

1. Analysis of market marketing environment

With the rapid development of Huizhou's economy, the continuous improvement of people's living standards, and the increasing popularity of modern means of transportation, coupled with Huizhou, which has a gifted tourism resource, the development of tourism can be described as unique. Moreover, the policy proposed by the municipal government to create “China's Excellent Tourism City” provides a good environment for tourism development.

2. Market potential analysis

In addition to the above conditions, since Huizhou City is a newly developed city, people's living standards have suddenly improved. The development of tourism has made the concept of tourism deeply rooted in people's hearts. People are no longer satisfied with the current lifestyle. Go out of Huizhou, go to the outside world and take a look.

3. Analysis of competitors' status

In Huizhou, there are more than 30 travel agencies, and the services provided by each other are similar, with little difference. Therefore, a fierce market competition has formed, and the market share that each company can get is very good.

4, service analysis

In Huizhou, the services provided by travel agencies are not very complete, and the advertising promotion is far behind other city travel agencies.

5. The company's market performance

The popularity is ok, but the reputation is not high, the product price is too high, the variety is not enough, the selectivity is small, the foundation of the company's survival is that it is a state-owned enterprise, and the government has vigorously supported it.

Second, the company diagnosis

The company was founded in October 1986 and has been in operation for more than ten years, but its reputation is still at a very low level. The company has not been able to expand its scale. What factors have affected the company's development? After investigation and research, it is found that:

1. The management and management are extensive and random, especially in the marketing system, failing to establish a scientific, professional and efficient marketing team.

2. There is a shortage of marketing talents. Due to insufficient marketing talents, they only know how to provide services, but they don’t know how to open the market. They only know how to save money and forget to increase their investment in advertising.

3, no market research, any company without market research, just like let the scorpion fight before the battle, the results are not foreseen.

4, lack of marketing, due to shortage of marketing talent, resulting in low level of marketing services, no market research, no strategic planning, no long-term planning, marketing planning is not systematic, advertising positioning is fuzzy, insufficient strength, backward methods, blindly open up the market, no Focus on the primary and secondary.

5, the packaging method of service is too backward, the variety of packaging is not enough, not novel, it is difficult to attract passengers.

Third, strategic planning

1. Strategic thinking: draw a clear line with other travel companies, do not fight price wars, adopt packaging methods to attract passengers, and provide more value to passengers. At the same time, it is necessary to develop strategic cooperation with other tourism companies to achieve the most optimal allocation of resources.

2, strategic steps: establish a brand, do the local boss; strengthen the brand, do Guangdong boss; extend the brand, into the forefront of the national tourism company.

3. Strategic deployment: With Huicheng District as the key market, it will extend to the surrounding counties, and then expand to Guangdong. After stabilizing the position, it will go to the whole country.

4. Positioning of consumer groups: mainly institutions, enterprises and institutions, with families, students and individuals as breakthroughs.

Fourth, marketing strategy

Marketing concept

1. Brand concept: Provide safe, welcoming and comfortable service, while saving you money.

2. Marketing concept: Based on the modern tourism market marketing theory, combined with the actual situation of the company, develop a feasible marketing plan.

Marketing mix

1. Tourism products/service portfolio

Product portfolio: Unlike other industries, tourism products have their own product portfolio, providing services such as travel, employee behavior, appearance and uniforms, transportation equipment, and communication with passengers and other public.

Characteristics of the product portfolio: It is not enough to provide travel services only. It is necessary to differentiate individuality in terms of employees' attitudes towards the passengers and the arrangement of activities, so as to differentiate marketing.

Extension of service: In addition to group tours, it can also operate tickets related to travel, such as airplanes and trains.

2 people

Employees: These people are the tools for the travel company to make money, so the choice of employees should employ those who have strong contact with people, be flexible and attractive, and encourage and retain employees and strengthen employees. Control to ensure the quality of the service.

Customer: This kind of person is the foundation of the survival of the travel company. How to subdivide and give high quality and high quality service is the key, because the customer is God.

3, packaging

Types of packaging: Different products should be packaged differently, and the same type should be packaged differently to make passengers feel that it can bring him more value. It can be used in all-round packaging, accompanying sightseeing packaging, special event packaging, holiday packaging, seasonal packaging, off-peak packaging, group full-packaging and other different packaging.

Packaging pricing: price decisions based on fixed and variable costs, customer volume and margins.

4. Distribution channels

Must cooperate with members who act as travel agents in the distribution channel, such as operators, agencies, destinations, etc., to ensure a smooth journey.

The specific measures are as follows:

A. Research and select the “subdivision” of trade.

B. Determine the positioning means and marketing objectives.

C. Set promotional combinations for travel agencies, such as trade advertisements, trade promotions, trade shows and brochures.

5. Advertising and promotion strategies

Advertising plan

A. Set advertising goals to convey information to passengers and persuade them to travel, and at the same time form a "word of mouth" advertising effect.

B. Hire an advertising agency to advertise, so that the advertising can achieve a professional effect.

C. Set the advertising budget to ensure that the advertising costs do not exceed the budget.

D. Consider the possibility of cooperation, use the advantages and government joint advertising activities to expand the degree of influence.

E. Decide on the advertising information strategy to ensure that the advertisement is creative, so as to convey the information concept through the advertisement and influence the choice of the passenger.

F. When choosing advertising media, try to combine newspapers, TV, magazines, direct mail advertisements and other advertising media to make the various media complement each other to ensure the best results.

Personnel promotion: The main market is the various types of tourism organizations, which will expand this market share through business personnel.

Sales promotion and trading display: If there are many discounts on the number of orders, cooperate with other industries, and combine with their public activities, let them use sales to distribute travel vouchers, and trade show, mainly to hold tourism and sightseeing exchanges to expand Influence, showing the company a good image.

Event marketing: shaping the company's image, improving reputation and guiding consumers to consume.

Public relations and publicity: special events public relations activities, such as celebrations, etc., to increase publicity. At the same time, there must be preparations for crisis public relations to ensure timely remediation so as not to damage the company's image.

V. Marketing budget

1. The budget can be allocated from the company's budget.

2. Determine market marketing objectives.

3. Budget the cost of each promotion combination and other administrative expenses.

4. The effect that the budget can achieve.

The third part: travel planning book

First, the theme of the event: to appreciate the natural scenery, condense class power

Second, the event time: April 10, 2019, "temporary time"

Third, the event staff: the whole class

Fourth, event planner: Wang Junjie, Jiang Da

V. Venue: Guishan Scenic Area, Yuehu, etc.

Sixth, the purpose of the event: Yangchun March, spring is full of nature, nature is slowly awakening under the bragging spring, let the students feel the vitality and beauty of spring. In order to enhance the cohesiveness of the class, embody the spirit of class and friendship, let the class reflect the new vitality in the new semester, and meet the new semester with a positive and positive outlook. Our class will carry out a day trip to the Guishan Scenic Area and enter the natural beauty of nature. Relax at the same time as the scenery.

Seven, the event arrangement

initial preparation work

1. In order to protect the interests and safety of students, the principle of voluntary registration is implemented.

2. Understand the travel route, itinerary and price, and reach a consensus on all kinds of related matters.

3. Hold a class meeting. For the students to explain the itinerary of the spring tour, let the students have a general understanding of the itinerary. At the same time, remind students of the problems that should be paid attention to when traveling. For example, do not leave the team to act independently and pay attention to personal and property safety.

4. Arrange the staff on the day of the event to maintain the order on the day of the spring tour.

5. After negotiating with the staff of the scenic spot for the price of travel, the source of the travel expenses is self-funded, and will be collected by the living committee member Xu Pei.

6. Life Committee Commissioner Xu Pei should know the students with motion sickness in advance and prepare for the corresponding measures.

7. The recreational committee member Zhang Weiwei conceived the arrangement of recreational activities in the car during the driving process, such as guessing games, songs and big PK, etc., to adjust the atmosphere in time to avoid the cold phenomenon on the car. At the same time prepare the photography tools for the travel process, try to prepare a few more cameras.

8. Pay attention to the person in charge of each work to report the progress of each work in time with the person in charge of this activity.

9. Divide the people in the class into two groups. The first group is responsible for Jiang Da, and the second group is responsible for the class committee.

10. When sitting at 596, they were divided into two groups. The first group of Jiang Da first went, and the second group followed.

Event day

1. Activity time: At 8:00 in the morning of April 10, we will concentrate at the designated place, and identify the personnel by name. Take the bus to the 596 terminal station, and pay attention to ensure the safety of each personnel.

2. Activity content:

On the way to the sights, let the students share in the car to share the experiences of the past, interesting things; play small games. At the same time, remind the students to pay attention to matters when they play.

After arriving, they will be divided into two groups for viewing. At 12 o'clock in the morning, they will be named in the Guishan TV Tower.

, students, lunch, water:

In the afternoon, you can play in the lake, and you can fly kites, take pictures, etc.

I plan to return to school at 14:00.

3. Post work

Count the items they carry and determine the number of people;

Understand the students' satisfaction with this spring tour;

I used the photos of the event and the feelings of the students to reach the group space, and everyone shared their resources.

4, matters needing attention

Before the departure, the propaganda committee member Long Shuchang made a publicity on the safety of travel and reminded the students not to leave the team privately and to act collectively.

Behave decently, not loudly in the scenic area, littering, destroying public property and destroying the environment.

During the play, pay attention to the items you carry and avoid losing or damage.

Remind the students that the mobile phone is fully charged before departure, and keep the mobile phone in the whole state during the whole journey, which is convenient for contact.

When traveling, Xu Pei, a life committee member, prepares emergency medicines, such as cool oil, wind oil, motion sickness pills, etc., to deal with emergencies.

When any unexpected situation occurs during the period, it shall be reported to the person in charge in time, and the person in charge shall promptly handle the response work.

During the period, everyone should pay attention to their own property safety and life safety. If there is any difficulty, please contact the class committee in time.

The class committee should keep an eye on the safety of the students and always convey the situation of the students to the class leader.

At the lakeside, please be careful not to play and play, and it is your responsibility to have a security incident.

Late feedback work

1. Hold a summary meeting and exchange the feelings of the spring tour;

2. The responsible person listened to the opinions and suggestions of the students and summarized the work.