[Boutique] entrepreneurship project planning book

This article directory 1 entrepreneurial project planning book 2 You Chuang network chain entrepreneurship project plan 3 mobile Monternet advertising business plan book 1: entrepreneurial project planning book

The general format of the business plan book, the business plan book is the carrier of the idea of ​​starting a business, with the final implementation of black and white. The quality of the business plan book often directly affects whether the entrepreneurial sponsor can find a partner, obtain funds and other policies to support the entrepreneurial plan. How to write a business plan book? According to the goal, that is, the plan book The object is different, for example, to be written to investors, the World Entrepreneurship Lab message: still need to take a bank loan. The focus of the book will vary from one purpose to another. However, the business plan book also has a general format and needs to cover the following necessary contents.

Business Plan 6C

To write a business plan, you first need the 6C specification.

The first is Concept. Just let others know what you are selling.

Followed by Customers. The scope of the customer must be very clear. For example, think that all women are customers, and women over the age of 50 and under five are also your customers.

The third is Competitors. Need to ask, have you sold something, whether there is a substitute, and whether the competitor's relationship with you is direct or indirect.

The fourth is Capabilities. Do you know what you want to sell? For example, if you open a restaurant, if the master can’t find someone, can you cook? If you don’t have this ability, at least the partner will do it, or you will have the ability to appreciate. Otherwise, it is best not to do it.

The fifth is Capital. Capital may be cash or tangible or intangible assets. It is very clear where the capital is, how much, how much is owned, how much can be borrowed.

The last is Continuation. What is the future plan when the business is doing well.

In general, there are three major parts of a business plan. The first is the part of the business ontology, which is the main content of the business. Then there are financial data, such as turnover, cost, profit, how much capital turnover is needed in the future, and so on. The third is to supplement the file, such as whether there is a patent certificate, a professional license or certificate, or a letter of intent or a letter of recommendation.

Ten chapters of the business plan book

Usually, a business plan book needs to write a summary of one page in the front, followed by a specific chapter of the business plan book, which is generally divided into ten chapters.

Chapter 1: Description of the business. It is necessary to describe what industry is to enter, what products to sell, who are the main customers, and whether the life cycle of the industry is in the stage of germination, growth, maturity or decline. In addition, companies should use sole proprietorship or partnership or company form, when are they going to open, and how long they will be open.

Chapter 2: Products/Services. Need to describe what your products and services are, what are the characteristics, what is the difference between your products and competitors, if not especially why customers want to buy.

Chapter 3: The city often needs to define where the target market is, whether it is an existing market or an existing customer in a new market. Different cities have different marketing methods for different customers. After determining the target, decide how to go public, promote, price, etc., and make a budget.

Chapter IV: Location. The choice of location for a typical company may not be as great, but if you want to open a store, the choice of store location is important.

Chapter 5: Competition. In particular, the following three kinds of competition analysis should be done: 1. When starting a business or entering a new market; 2. When a new competitor enters the market in which he or she operates; 3. Perform competitive analysis anytime and anywhere, which is the most labor-saving. Competitive analysis can be done in five directions: who are the closest five competitors; what their business is; how similar they are to the business; what they learn from them; how to do better than them.

Chapter 6: Management. 98% of the failures of SMEs come from the lack of management, 45% of which is because management is not competitive, and there is no clear solution.

Chapter VII: Personnel. It is necessary to consider the personnel needs now, within six months, and in the next three years, and specifically consider which professional and technical personnel, full-time or part-time jobs, salary calculations, and personnel costs are required.

Chapter VIII: Financial needs and applications. Consider the use of financing funds, working capital turnover, etc., and forecast the income statement, balance sheet and cash flow statement for the next three years.

Chapter IX: Risk. It is not that some people are competing for risks. The risks may be the risk of import and export exchanges, the risk of fire in restaurants, and how to deal with when risks arise.

Chapter 10: Growth and development. What to do next, how about three years later, this is also mentioned in the business plan book. Enterprises must be able to continue to operate, so be able to diversify and globalize when planning.

Part 2: You Chuang Network Chain Entrepreneurship Project Plan

The radical transformation of marketing concepts and business models is the foundation of the project's deepest confidence.

----Inscription

One,

Foreword 1. What are the more than 100 million Internet users on the domestic Internet? What have they got? What can be obtained? A small number of Internet users are doing business in the Internet, making money, making money! But more is playing in the bubble net, East Chatting in the West, no purpose, no boredom, pockets are getting more and more empty, but also by the family's eyes, falling into a funeral, not doing business, not arrogant, unpopular. The root cause is: the light bubble net does not do things, the money does not make money, but also has to fill the money from other places into the bottomless hole of the net, while the net owner is more and more "fat", but the more The more "slim" it is. This project is specifically aimed at the above contradictions and phenomena, the right medicine, doing things that other websites are not willing to do, doing other things that have not been done, and doing other websites to do things that are not done well. Let netizens in the bubble while at the same time, while chatting, while playing the game, while singing and dancing, while completing the poetry reading, the process of online entrepreneurship is completed, Tianzhao chats, money also earns, When you play and earn, why not? 2. What is the basic theoretical support point of the project? First, please answer one question: If you are a large enterprise group with 996 shareholders, you must urgently convene a shareholder. General Assembly. The leader asks you to notify all shareholders within 72 hours and be confirmed by the shareholders. According to your experience, every time you contact a previous shareholder and get his confirmation, you need to call 1.5 times on average, and it takes about 7 minutes. Then, even if you don't eat or drink, you need to inform all shareholders that you need 6972. The minute is 116.2 hours. But now there are only 72 hours, the company has no extra people to help you, may I ask: Can you complete the task? The solution of this topic needs to be based on a theoretical basis---multiplication principle, which is the basic theoretical support point of this project. . 1 The project scientifically uses the principle of “Market Multiplier” and adopts one of the most advanced marketing models in the world. Based on the website of Youchuang, it constructs a grand blueprint for “China Online Mall” and an anti-vendor “monopoly resource”. "To gain the normality of competitive advantage and turn to "monopoly customers", the Chinese online shopping mall has become the only channel for the conversion of "resources" into "economics", thereby achieving the goal of "monopoly market" and obtaining absolute competitive advantage. 2 This project is based on the theory of “production consumer”, and maximizes the human nature of “laziness, greed, selfishness, love, and desperately making money”, which translates into the business advantage of the project and allows consumers to spend money. At the same time, it makes money, and consumption and management are combined into one. Life is entrepreneurship. This project has greatly reduced the threshold of entrepreneurship, providing a low threshold, value return, part-time or home business opportunities for everyone who is eager to achieve themselves.

3 This project uses the Internet and e-commerce to transform traditional businesses, fostering strengths and avoiding shortcomings, and comprehensively utilizing the advantages of Internet, e-commerce and traditional business models, with high acceptance and profitability of Pu'er tea, jewellery, jade, health care products and high-end clothing. The high-quality products that are big in space and people are willing to invest in are the entrances, start online shopping consumption and entrepreneurship, cultivate the market, and develop the market, which has broad prospects. 3. What is the ultimate goal of the project? Integrate social, economic, and human resources, use the Internet, innovate business models, develop alliances of interests between consumers and manufacturers, and establish a combination of integrated e-commerce and traditional channel marketing. The sales network realizes the alliance of different industries, the alliance of production and marketing, the alliance between manufacturers and consumers, and finally the first platform for consumer entrepreneurship, which is the business of consumption and business. 4. What is the economic goal of the project? Tens of sales in three years. Five million sales in five years. In the past ten years, Youchuang has built a network logistics channel, and the “aircraft carrier” of the wholesale and retail industries has become one of the most influential and competitive enterprises in the production, circulation and consumption fields.

Second, the background of the creation of the network

What is the cradle of the Fortune 500 in the world's largest wealth gathering place in the century? Internet! From the years of 1995 to 1999, Sun Zhengyi, the chairman of Softbank Group, successively invested 355 million US dollars in Yahoo! By July 1999, Sun’s Softbank Group had a market capitalization of $8.4 billion.

2003

Year 32

Ding Lei

5

Years to make yourself a possession

72

Billion value, become the richest man in China. 2004

year

31

Chen Tianqiao

3

Year’s time

90

Million worth, replacing Ding Lei as the richest man in China. In 2006, Ma Yun, 42 years old, became the most influential businessman in the world. In the online world, Zhang Chaoyang of Sohu, Ma Huateng of Tencent,

Zhou Hongyi of 3721 and Li Yanhong of Baidu

......

It is not through the struggle of just a few years, but the achievement of their own billions of dollars. In 2006, CCTV’s “Dialogue” column was inadvertently launched by PCP CEO Li Xiang and mysee President.

Zhang Hexiang, the technical director, was born in the 1980s, but the young online heroes worth hundreds of millions of people are jaw-dropping. How many wealthy people can’t figure out how much they have earned their hard work for a lifetime. The baby who has not dried up is more profitable in a year, and his chest is full! There are more CEOs of Kangsheng Century Dai Zhikang, mysee CEO Dundee, 163888 CEO of the singer Zheng Li, 24 years old, majoy president Mao Wei, very online CEO Zhao Ning, " Chuangzhi Winner "Centre Technology Chief Technology Officer Chen Hao... These young people, let you stop, let those bosses who have worked hard for a few decades to change some money back, and let these young Internet heroes are envious and yearning for young people. The richness of the rich, the rapid change of the richest man, the shortening of the time to become the richest man, tells us what information? Unbelievable? The myth is the fact that it is rich overnight? The fact of their success strongly proves the birth of a phenomenon: the original of wealth The era of accumulation is gone forever. Wealth is rapidly rushing to young people who are far-sighted, courageous, dare to act, and act quickly.

The facts also tell us: as long as you have passion and dreams, relying on a successful platform for entrepreneurship, you don't need a long wait, everyone can quickly move from nothing to everything. The development of the Internet in China has experienced since 1994.

10

Years of history. According to the China Internet Information Center, the number of users of the Chinese Internet has exceeded

1

The number of Internet users is second only to the United States. The Internet application is rapidly spreading in Chinese cities. It has penetrated into daily life and directly affects people's concepts and behaviors. The Internet is changing the traditional lifestyle

,

It is changing the way people compete and decompress daily. While it has had a profound impact on China's economic and cultural systems, the fast-growing Internet has a myriad of business opportunities. As long as you have ideas, passions, and courage, the Internet is your big stage for realizing your self-worth and achieving a lifetime of brilliant career! 2. Wo-Bo Yang, who is up and down five thousand years of culture, speaks of China in "Ugly Chinese" People have a bad root is: the nest fight. In our view, things are two-sided. Chinese people like to fight in the nest. There is a bad side, but there is also a positive side: there is no struggle in this society. People are satisfied with the status quo and they are not victorious. The society stops. Progress has been made. The key is that we will guide people's ambitions, like water. If you let it flow around, it may form a disaster, but if we guide it, we can use its power. Modern people, especially young people, face pressure from survival, work, and marriage. People have an impulse, depression, and need to vent, but there is no better way to vent than games, mahjong, and gambling. Hunan TV’s Super Girl Program The reason why it is so hot, has created a market of tens of billions of value, because it provides people with a participatory, competitive, and publicity channel. The great success of Super Girl gave us a very realistic revelation. If you understand this revelation and grasp a platform, anyone can create a market miracle. To this end, we have established a superior, to provide people with a better, more convenient, more effective catharsis platform, to guide people to use their pressure reasonably and properly, to convert catharsis into productivity and create self-worth. Net game, carry out a variety of large and small competitions online - the last blank point in this Internet industry, this cake will be a billion-dollar industry chain! Remember Netease's Rise? Remember Alibaba’s take-off? Remember the grand transcendence of Shanda? So there is unlimited market space and development opportunities here. The rise of this market has created for those who have vision, courage and ambition. A talented stage of life is destined to create a large number of new wealthy people. Therefore, if you have missed the previous Internet wealth tide, will you miss this time? The so-called time to create a hero, grasp and follow the wealth trend is the first step to success. 3. Joining Youchuang, the main consumer group that the people want to create a huge market for online competition will be composed of free members and VIP members. 90% of the members come from young people who need opportunities, like online, young and energetic, middle-aged people. They have limited income but have a lot of expenses, so they are eager to make money. But suffer from no entrepreneurial opportunities. You Chuang was founded by a senior psychologist on the basis of long-term study of Chinese consumer psychology and behavioral psychology. Therefore, Youchuang specializes in and utilizes the psychological characteristics and psychological needs of Chinese people. Based on Internet technology, it provides a platform for the majority of Internet users to integrate online entertainment, competition, online dating and online wealth creation. Chain operation, extensive and effective mobilization of the enthusiasm of the website, members and agents, and carry out diversified cooperation. Through the network of enterprise users, ground substations, VIP members, online merchants and local media, the company will use multiple resources to develop the market and achieve profitability.

Youchuang is especially able to satisfy the Chinese people's enthusiasm and triumph, cater to young people's individuality and desire for influence. At the same time, they can make money while doing these things that they did not earn in the past. The market potential is big enough. Youchuang's goal is to build one of the most exciting, most humane and most profitable platforms in the online world for people to play and earn. Youchuang will set up a local ceo station nationwide. We cooperate with online elites and market heroes who are interested in online competitions to develop together and share the rich interests of the online competition market.

4,

Joining Youchuang, gaining a huge market for e-commerce and opening up an online game market, gathering popularity is just one of the components of the development strategy of YouChuang. With this foundation, the core of our strategy is to use this popular advantage and foundation to build an online entrepreneurial platform. The website is only popular, some advertising revenue, but it must not be the fundamental way out for the development of the website. It must also seek a way out for business to create profits. a. The prospect of e-commerce is enticing. The rapid development of e-commerce in the past two years is far faster than our imagination. The speed of popularization is unbelievable. We have every reason to believe that both the developed and developing countries, whether they are education and research departments or the news media, will devote their enthusiasm to e-commerce with unprecedented enthusiasm. The global e-commerce boom will surely be higher than the waves.

Xinhua Online Haihai on May 13th, the 13th China International Electronic Commerce Expo held in Shanghai on the 13th, the news that China's e-commerce transaction volume is expected to exceed 600 billion yuan in 2005, the e-commerce market "money" scene attractive.

Statistics show that in 2004, the total amount of e-commerce transactions in China reached 440 billion yuan. Among them, the annual transaction volume of Shanghai E-commerce reached 74.319 billion yuan, a year-on-year increase of 47%. The annual transaction volume of e-commerce in Beijing and Guangzhou was 66.6 billion yuan and 23 billion yuan respectively.

Song Ling, chairman of the China Electronic Commerce Association, said that the development of e-commerce in China is in an important period of opportunity, and the environment for e-commerce development is gradually improving. The electronic signature law implemented on April 1 this year, as well as the promotion of information infrastructure construction, the improvement of digital certification and online payment technology, and the gradual establishment of the credit system, have provided strong support for the sustainable development of China's e-commerce. .

According to reports, at present, in various domestic websites, the development momentum of portal websites and agricultural websites is optimistic. In particular, the e-commerce application website for agriculture and rural areas provides a platform for agricultural products supply and demand, agricultural products trade, and agricultural technology, so that online transactions are growing, and some websites have begun to achieve benefits.

People in the e-commerce industry pointed out that compared with the developed countries, China's e-commerce is still in its infancy. The outlook is very impressive.

b. Use e-commerce to transform traditional businesses, innovate market marketing, and broaden the prospects to take advantage of e-commerce, innovate marketing marketing such as Pu'er tea and health products, combine online and offline, combine traditional shops with virtual Internet supermarkets, and promote interpersonal network marketing. Internet marketing combined. Monopolize consumer resources: First, value and build loyal brand consumers. The final outlet for sales construction is consumption. Consumers have a lot of choices and many purchase channels. Most of them have no brand loyalty. Even a well-known brand may not be their only choice. This is the difficulty of competition and the competition. The key point. Therefore, on the one hand, we must carry out customer education, popularize scientific consumption knowledge, and cultivate market customer base. On the other hand, it is necessary to cite the concept of “production and consumption”, that is, the concept of innovative consumption of health products, tea and jade market marketing model, relying on the advanced e-commerce technology foundation and modern capital flow, logistics and increasingly complete conditions to establish a company exclusively for our company. Consumer groups, monopolize this group of Pu'er tea, health care products consumption supply. Second, consider the important links and steps of integrating e-commerce into channel construction. First, provide strong information flow support for the establishment of terrestrial chain distribution system, and second, provide shopping and logistics support for the development of loyal consumer groups. In general, it is conducive to the ground chain distribution system and the airborne e-commerce system. It has reached consensus on many aspects such as sales concept, sales confidence, sales enthusiasm for sales, etc., unifying thoughts and unifying actions. At the same time, we will share resources in the three aspects of information flow, logistics and capital flow, give full play to the advantages of localities and individuals, and make the market do not leak, and establish a truly practical distribution and consumption channel.

Third, the strategic objectives: 1, in five years to create the world's largest online competition world, to create an online Olympic Games, gather popularity, become one of the most popular business entertainment sites.

2. Carry forward the Olympic spirit of innovation and enterprising, and strive for the first, actively develop supporting businesses, develop markets, and build one of the world's largest online entrepreneurial platforms to create economic miracles.

Fourth, the target market

Youchuang's target market is mainly for young and middle-aged people who need opportunities, love the Internet, and young and energetic. They have limited income but have a lot of expenses, so they are eager to make money, but they are suffering from no funds, no contacts, no entrepreneurial opportunities.

V. Business advantage

1. Maximizing member value

Youchuang will establish an automatic development mechanism for member linkage, agent joining and chain operation, and realize the comprehensive sharing of network resources, member resources, technical resources, human resources, material resources and financial resources of the website center through the Internet, and accelerate the service network. Road construction can provide a more convenient, more thoughtful and more effective service system for the majority of netizens, ensuring the satisfaction of members and inspiring their enthusiasm for introduction. At the same time, through our new operating mechanism and entrepreneurial assistance mechanism, we have created a resource sharing space for members beyond the scope of online competition and dating, opened up online and offline business platforms, and used the popularity of online competitions for the website. The franchisees create spaces and opportunities to gain greater business profits.

2, creative use of the world's most advanced business philosophy and business model a, the theoretical basis of the marketing program - the principle of market multiplication theory to make an analogy: If you please carry 26 chairs from one to the other B, there are two ways to pay: the first type of payment: a one-time payment of 2 million yuan. The second payment method: pay 1 yuan when you move the first chair, 2 yuan when you move the second one, 4 yuan when you move the third, and 8 yuan when you move the fourth. I will pay you $16 at five o'clock, and so on, until I move. May I ask if you are willing to choose a way to pay? Perhaps you will ask: Is this possible? But this is not the question to be asked in this case. This case only tells us: choose a market multiplication principle. The scientific application of this principle will enable our business and business to grow from scratch, from small to large, slow and fast, and grow rapidly. This is also an important theoretical basis for Amway and other direct selling companies to emerge. The solution of the secretary of a large enterprise group in the Preface: 1 If you as the secretary, notify each shareholder one by one, then 996 shareholders have notified that you need about 14.5 working days. This is obviously unacceptable to the group leaders. 2 Now you take the following method: Every time you notify a shareholder, in addition to telling him in detail about the meeting, it takes another three minutes to ask the shareholder to repeat the meeting and ask him to notify another 5 in one day. Shareholders. At the same time, the shareholder also asks the five shareholders to notify the other five shareholders, and so on. Then, how much time do you need then? Every time you notify a shareholder, you can notify 125 people within 3 days. For a total of 996 shareholders, you only need to notify 9 people, then you only need [×9 people =] 90 minutes. That is one and a half hours. The rest of the time you can check it in the same way to see if it is notified. In this way, you only need 180 minutes to complete the work that would have taken 6972 minutes or 14 days and a half, and the efficiency has increased by 38.7 times. This is why some people can earn dozens of times more than we do and hundreds of times in the same time as us. This is the power of multiplication, that is, we can make a big fight in the future. The theoretical basis and source of confidence that is less and more successful than others. Now, you will choose the "solution"? The practical application of the principle of multiplication: In reality, the sharing of nature makes the application of the principle of multiplication become possible and realistic. Because sharing is the greatest pleasure and hobby of people. A female friend bought a beautiful dress. When someone else boasted, she was very happy. She didn't pay much, didn't bother to tell others how to buy such clothes, and even took someone else to buy. In this way, combining the principle of multiplication with the sharing of people's preferences, there will be unbelievable things: let's say you let ten friends bring 3 people to Youchuang every 2 months. Entertainment or shopping, if the three friends also brought three friends to the Internet in the next two months, like ten friends, what changes will happen in the next 24 months? Please see the following table:

Time

between

people

number

Cumulative number

Sales

Cumulative sales

2 months

30

=40

400.00

400.00

4 months

90

130

1300.00

1700.00

6 months

270

400

4000.00

5700.00

8 months

810

1210

12100.00

17800.00

10 months

2430

3640

36400.00

54200.00

12 months

7290

10930

109300.00

163500.00

14 months

21870

32800

328000.00

491500.00

16 months

65610

98410

984100.00

1475600.00

18 months

196830

268240

2682400.00

4158000.00

20 months

590490

858730

8587300.00

12745300.00

22 months

1771470

2630200

26302000.00

39047300.00

24 months

5314410

7944610

79446100.00

118493400.00

This is only 10 people, each person only spends 10 yuan per month to accumulate results. If there are 100 such talents working hard? If each person's monthly consumption increases 10 times, that is 100 yuan? Of course, this is purely theoretical. The calculations will be different in practice and will not be completely fissed according to theoretical data. However, as long as we develop and train 30 to 50 such talents as market leaders, it is not impossible to realize this desire. If we can't do it in 24 months, we can do it in 48 months and 96 months.

b. Online ground integration, chain development business model: Online: Ground: 2. Profitable points are clear and practical

Profit is the basis and basic guarantee for the survival and development of the website. To this end, YouChuang Network attaches great importance to the establishment of profit points:

a, online profit point:

1 YouChuang.com specially launched “Platinum Card”, “Jubao Card” and “Chuangfu Card”, which were issued for enterprise network merchants and individual Internet users respectively.

2 Website marketing revenue: 3-15% commission based on online sales of online merchants. 3 Self-employed online supermarket sales profit.

b. Profit points under the net:

1 Establish a ground chain support system “Youchuang Chain Store” and franchise fee income.

2 chain store sales profit.

c. Profits in education and training:

Established "Yichuang Network Business School", free online consultation, guidance and training, ground-paid consulting and enrollment training and training.

3, strong brand support

U-Net uses the Internet global online service system, based on the principle of sharing resources and sharing interests, to create a reputation, to shape the image of the online competition and the first brand of online entrepreneurship, and to create conditions for VIP members and franchisees to Develop and absorb more people and business resources in the shortest time, and quickly become a beneficiary of the online entrepreneurial market. 4. The growth of the franchisees is based on the implementation of the overall development strategy of the chain, franchise and the center, based on the excellent creation station, strengthening the overall competitiveness and credibility of Optimus, continuously increasing and expanding the management team, and creating the best in the world. Standardize the most powerful online competition and online entrepreneurial operations management system. Based on the Internet and ground chain stores, Youchuang will use the interpersonal network composed of VIP members and franchisees as the forerunner to develop globally in the form of expansion, and provide a comprehensive online competition and network for netizens. Start a business and online business services. Implement vip membership and franchisee system to realize global online and offline interaction, virtual and realistic professional online entrepreneurial platform, create a competitive culture of online competition, and create an innovative culture of online entrepreneurship, promoting positive and enterprising, never Give up the sports spirit and build a solid online market. 5, joining mode

To build a brand website requires a lot of energy and cost. Joining a business means you can get a perfect profit model with a strong brand, rich customer resources, sound sales channels and management experience with only a small amount of capital. You are helping. In the process of successful promotion of others, not only will they be grateful and fortunate, but they will also participate in the implementation of a perfect wealth creation project. After joining one person, you will easily have an online office dedicated to you, saving you the enormous energy, cost and time you have to invest in the early stages of your business. As long as you have an office location, you can also prepare a computer device at home, learn to go online, and leave the rest to us. At the same time, you will also have an absolutely reliable protection of rights and interests! 2 The products of the franchisees will be displayed on the Internet, enter the chain store sales, rapidly expand the market coverage and market share of their products, and increase sales without having to spend huge advertising. cost.

Sixth, promotion alliance

Youchuang will adopt the most advanced business marketing model in the world, the air network, the ground network, and the two networks to promote each other, establish the automatic vitality of the website promotion alliance, quickly start, and develop steadily, and finally become the most influential in the world. Powerful Internet Entrepreneurship World----China Online Mall. For the "China Online Mall", please refer to the attached file: "Introduction to China Online Mall".

1. Promote alliance vip members In order to achieve a win-win situation between the website and VIP members, our membership system allows each online friend to have the opportunity to join the website's business plan in a personal form, with a minimum investment to get a strong With the support of the strength of the brand, we work together with the aspiring people from all over the country to continuously advance and advance, create an unprecedented brilliant career and obtain rich profits. Youchuang platform provides you with the most abundant online competition activities. Sound sales channels and perfect profit sharing model are the biggest guarantee for successful business. If a person becomes a VIP member of the Youchuang Promotion Alliance, it is the beginning of his personal career success. During the growth from vip to the partner, his personal comprehensive quality will continue to grow, and his personal management and leadership will continue to improve. In this business, your greatest achievement is not money, but his growth can help others grow up, but also achieve himself, win people's welcome, gratitude, respect and love, this is a true membership. Your own business.

2, free members of course, before fully confirming their recognition of the entrepreneurial way provided by Youchuang, anyone may wish to register as a free member of Youchuang. He also has the opportunity to start your online business with low investment and no investment. With many members, he continues to grow and improve, and eventually develops into a partner of Youchuang.

VII. Member Entrepreneurship Plan Execution Method 1. Step 1: a. Register to become a free member of this website. b. Or, purchase "Chuangfu Card", "Jubao Card" or "Platinum Card" to become a VIP member of Youchuang, and obtain the qualification to enjoy all rights of VIP members. 2. Step 2: Register on the U-Chuang settlement system, obtain the vip member settlement id, open a one-year VIP member account, and enjoy the corresponding treatment. 3. Step 3: Receive training and coaching from YoCec staff on how to conduct part-time work. 4. Step 4 Under the organization and coordination of Youchuang, independently and independently carry out the promotion of the website and the network merchants, and obtain the rewards and promotion awards according to the corresponding provisions of the “Yu Chuang Network Entrepreneurship Promotion Awards”. 5. If you encounter problems during the work process, you can contact us at any time. You Chuang will provide assistance and support. 6. In the process of organizing local members to carry out large-scale activities, you can apply for U-Chuang to provide support in online promotion and promotion. 7. Rely on the China Online Mall to conduct online consumption and business entrepreneurship activities.

8. Founder of the company: One of the founders of Kunming Youchuang Technology Co., Ltd.: Chen Yunsheng is one of the founders of Chuangfu Psychology, a corporate coach, a visiting professor at Tsinghua University, a senior psychologist, and a successful lecturer. He has been engaged in business practice for many years and has rich experience. He is especially good at corporate marketing planning, channel construction and marketing team building.

Nine, member entrepreneurship growth planning members in the growth process of Youchuang will be like this: free membership

Promoter

Franchisee

Agent

Dealer

Partner

Founding members have zero threshold

Successful start

No respect for investment

Very little investment

Guangzong Yaozu happy start

Earn while playing

Annual salary of one million

Enjoy the Tenth Ten, investment plan and financial analysis: investment scale: the total budget investment is 30 million yuan.

The investment payback period is estimated to be about 2 years and a half.

11. The total investment of the financing plan project is 30 million yuan. At present, the work that has been and has been completed is as follows: 1. A cooperation agreement has been reached with Kunming Mingyuan Tea Co., Ltd. and Yunnan Qingliang Tea Co., Ltd., which has the raw material and product processing guarantee of 1.86 million mu of ecological tea garden. 2. Health care product suppliers have also been implemented. 3, the ground chain support system, Kunming sample store 300 square meters will be completed at the end of November, officially opened in mid-December; Yuxi City, the sub-profit supermarket chain based on the transformation of the Yuxi sample list has begun . 4. The construction work of the “Youchuang” website has been basically completed in the early stage, and the agent investment work is about to start.

According to the funding needs of the platform construction, we plan to: 1. Loan 5 million yuan 2, 15 million yuan in the form of transfer of 45% shares

Twelve, concluding remarks We have satisfied the psychological needs of people at all levels of society to compete for strength, eager to not invest or invest less, and to foster a competitive culture of the whole society. We have satisfied the merchants' pursuit of more profits, so that online merchants can be profitable. We have satisfied the consumer demand for consumer savings, and let consumers spend money for investment, consumption is business, and they also have the opportunity to participate in the distribution of social wealth. There are quite a few people who do not have strong capital, no entrepreneurial experience, no ability to create wealth, but they are not reconciled. They have realized their entrepreneurial dreams by joining Youchuang and embarked on the road to success... Ok! Of course, this world has lunch from the existing white. When we ask others to give us more, we have to pay more for it. Otherwise, we will end up with nothing.

In fact, between miracles and mediocrity, it is actually just a difference. In October 1988, I accompanied my newlywed wife back to her hometown in rural Chongqing. This is my first time at my father-in-law's house. Some people are not used to it, especially the water used at home makes me unable to stand it. Because the water was picked from a well under the hillside. People live on the hillside, and the wells are below the hillside where people live. They are less than 30 meters apart. The sewage that lives and raises chickens and raises pigs will form pollution to the well water. This long-term failure is definitely not good for your health. At the same time, I observed that my father-in-law's house was built on the mountain, and there was a broken wall behind the house. The broken wall is covered with weeds and vines. There is a bamboo forest on the hillside above, and there is obvious water immersion on the broken wall. So, I used a hoe to repair a diagonal groove with a length of 30 cm and a depth of 10 meters on the broken wall, and then cut a bamboo with a thick bowl, opened the knot, connected the oblique ditch and the pool at home, clear. The spring water flows down the ditch and flows through the bamboo channel into the house. The flow of spring water is not large, but it flows day and night, and it continues to flow. From then on, there is no need to pick up water for drinking. More importantly, you can drink clean and pollution-free mountain spring water. The parents were also very happy. Later, the fathers and fathers of the father-in-law returned to their hometown and knew about it. They said: I did not expect that Chen Yunsheng would solve the problem that our ancestors did not solve after returning to their hometown. In fact, this is just an issue of thought. In the past, the family was only satisfied with picking water. I didn't think there was a problem of water pollution and hardship. Therefore, all of them have been picking up water for generations. For me, using bamboo to make a canal is a game that I often play on the farm when I was a child. Now it is just for the purpose of not wanting to drink clean water very hard, and it can be applied. This incident gave us three inspirations: 1. What the predecessors did not do is not necessarily that we cannot do it. 2, if you can't do it, you can't think of it. As long as you believe in miracles, it will definitely appear. 3. Choice is more important than hard work. The project is based on summarizing the experience and lessons of the predecessors, introducing the world's first sales concept and business model, and creatively proposing the idea of ​​transforming traditional industries with the Internet. This is a cause of "cultivating the canal". I am not against drinking water, but I am even less opposed to not picking water or drinking water. Therefore, we do not want to get something for nothing, but we do not want to work hard in exchange for the right to live and live for the rest of our lives. Let us: creatively use the Internet to transform the tradition, shoulder the hunger of hundreds of millions of netizens to pursue the creation of human miracles, and play the strong sound of our lives.

Part 3: Mobile Monternet Advertising Business Plan

First, the background information

With the acceleration of the diversification process of China's information industry market and China's imminent accession to wto, the competition in the telecommunications market is becoming increasingly fierce. In addition to competing with domestic companies such as China Telecom, China Unicom and China Netcom, China Mobile Communications Corporation must face the crazy expansion of multinational corporations. Due to the current grim situation, China Mobile Communications Corporation must seek new economic growth points to win the fierce competition. Monternet---the traditional technology platform for the expansion of voice services to the digital business field was launched under this situation. It is a mobile data business business plan launched by China Mobile Communications Group Corporation. Based on the voice, web, wap, sms and stk access methods of the mobile Monternet technology platform, it provides customers with mobile information as the service content. , on-demand, personalized customization and electronic trading services.

This planning book first focuses on opening up the Xi'an university market, advertising the Monternet to the majority of college students, and then radiating the whole society to enhance the image of Monternet in the vast number of Internet users.

Second, the business profile

At present, the newly launched digital services mainly include: calling display, wap service, international automatic roaming, mobile qq, information on demand, English-Chinese dictionary, "Shenzhouxing" stored value card

Third, the market prospect analysis

"Mobile Monternet" is the window of China Mobile's external information. The technology platform of digital new business, relying on the strong strength of China Mobile Communications Corporation, realizes the mobile Internet in the true sense and leads the trend of the times. According to preliminary statistics: the mobile phone penetration rate of college students in Xi'an is between 6% and 18%, and the number of Internet users is over 93%. But among all online students, it is less than 20% of students who know Monternet, and fewer of them are logged in or know their digital business. It can be seen that China Mobile Communications Corporation has insufficient promotion of mobile Monternet and its new business among college students.

From the long-term strategy: more than 80% of college students will become mobile phone users in the next 2 to 5 years, which is a huge potential consumer market. After graduation, college students are scattered to all walks of life, through which they can drive and influence some social consumers, thus expanding the market to the whole society.

College students are advanced in thinking and easy to accept new things, which is more conducive to publicity. Therefore, publicity in colleges and universities plays an important role in the development of mobile communications and the development of new businesses. In summary, the university market has great potential and broad prospects. Therefore, it is very important to promote the new mobile business among college students.

Fourth, market segmentation and market positioning

1. Target market

With the current college students as target consumers, the promotion of Monternet and its business can not only strive for the existing market share, but also greatly expand the future potential market. It is a very wise choice to use college propaganda as the primary entry point.

According to the business characteristics of Monternet, the target population is divided into:

There is currently no mobile phone, but will have a mobile phone;

Currently owns a mobile phone and needs to move new services in the future;

2, consumer analysis

The target consumers are positioned at a higher level of education, have better economic conditions, often access the Internet, and have a mobile phone population level. For the current mobile phone, they should let them understand and apply new business, and try their best to win this market; The family that will be in the future should first develop into China Mobile's users, and then let them understand and apply new business.

3. Market competition situation

From the current mobile communication market, there are many communication operators such as China Unicom, China Netcom and China Railcom. As China joins wto, more and stronger foreign telecom companies will compete, and the mobile communication market will become more intense. ,cruel. From the perspective of the Internet, netizens prefer the more famous professional portals, and rarely choose other sites. Only by combining the two can we enhance the competitiveness of Monternet.

4. Market advantage opportunities

Mobile Monternet combines mobile communication with the Internet to achieve the unification of mobile internet. This is currently the first one, which has great advantages over pure mobile communication or the Internet. It does not exist yet. A big competitive threat, you need to seize business opportunities as soon as possible, and use Mobile Monternet to do a new mobile business promotion on the Internet.

5, business positioning

If many people used to know the Internet through e-mail, then now they know it through qq, and each of the students who go online in colleges and universities has at least one qq, so the main propaganda business is located in colleges and universities. Move qq. Let them understand the other business through the understanding and application of qq, thus fully expanding the mobile digital business. V. Marketing mix strategy

▲ outdoor advertising

In order to enhance consumers' attention and form an impression accumulation effect, outdoor billboards, light boxes, neon lights, etc. are set up on the university campus, so that people can naturally accept advertising information by enjoying the relaxed mood of art. Specific locations can be selected in places where people are concentrated, such as: canteens, newspaper columns, campus trunk roads, grasslands, stadiums, etc.

Advertising should focus on promoting the fresh and beautiful image of Monternet and its new business. It should avoid over-commercialization, combine the university campus culture, embody the corporate image and corporate culture, and make it easy for students to accept. The advertising content should be in a variety of forms, reflecting the characteristics of Monternet and the new digital business that will be launched.

Advertising language should focus on the business characteristics of mobile internet and the image of mobile enterprises. We should choose lively and expressive advertising language, such as: "Mobile Monternet, turn mobile dreams into reality", "communication without limits" and so on. Let the mobile Monternet billboard become the corporate culture and humanistic spirit of Xi'an University, and it will become a beautiful landscape and integrate the mobile culture into the campus culture of colleges and universities.

▲Leadership lecture

Taking advantage of college students' desire for success and their desire for successful entrepreneurial experience, it is necessary for mobile leaders to give some lectures and guide college students to learn more about mobile companies. The content of the lecture can be combined with the different humanities and scientific environment of each university to look forward to the bright future of college students. It is positioned in the mobile internet advocated by mobile, looking forward to the future of good life, interspersed with the mobile corporate culture, so that students are invisible to mobile communication companies. Produce a good influence, use a more inflammatory language, deepen the stimulation, so that students have a certain desire to explore Monternet, and then generate the desire to purchase, to achieve the purpose of marketing.

The lecture time should be selected from the beginning of the semester to the middle of the weekend to avoid conflicts with the exam review at the end of the semester. The topics of the lectures can be selected such as: "mobile internet, new life in the future", "development prospects of mobile communications", "China Mobile's talent strategy", "Shaanxi mobile leadership talks about successful experiences" and other topics of interest to college students.

Pay attention to the appropriate amount of mobile enterprises and business introductions in the lectures, but avoid over-commercialization, more human expression, show the importance and desire of mobile communication companies for talents, and be willing to provide more opportunities and opportunities for the development of talents. The good environment makes the students feel intimate with the mobile company.

The lecture also distributes the business and image promotion materials of the company to the audience, and can also distribute small souvenirs.

▲Mobile Cup Football

Combining the strong football atmosphere created by the Chinese football team's entry into the WTO this year and the love of college students for football, based on the football games held every year in colleges and universities, the mobile communication company can take the lead, and each school selects a team to participate. The experience of the league. The colleges and universities are divided into four groups according to the region, and the home and away system is implemented. The group competition selects the top eight to compete for the championship.

Set up propaganda points in the competition school in advance, carry out all-round publicity, and join hands with journals, radio stations, football associations and other organizations to create a strong atmosphere. Create hydrogen balloon banner ads on the side of the court, hang banners, and set up mobile promotional materials distribution points. And the mobile communication company unified the title team to serve advertising.

Free small speakers to the fans during the competition, which is a beautifully crafted mobile Monternet and mobile company's promotional materials; for the football complex is not strong, you can make some beautiful plastic bookmarks, the above simple and clear points The mobile corporate image of Monternet and Mobile is presented to students free of charge, so that every student can see the image of Monternet and Mobile every day, so that students have a kindness to Monternet and mobile companies. Feeling, the promotion will be promoted to the climax stage.

Throughout the event, social media can be invited to follow up and report, enhance publicity, enhance the image of the mobile, and improve social influence.

▲Arts Tour

The performances of the art can enrich the campus cultural life and are loved by the students. It can be combined with the students' own cultural performances on New Year's Day or National Day. It is planned by the mobile communication company and undertakes some cultural programs. It will take turns to perform in each school. The mobile communication company is responsible for all the costumes and some equipment of the actors. Based on the programs of the mobile communication company, the programs of the universities are interspersed with the programs of the mobile communication company.

A poster such as a week in the performance of the performance will promote the atmosphere. The whole event highlights the image of Monternet, and carries out a professional propaganda performance at the climax stage of the performance, which not only activates the atmosphere, but also deepens the students' understanding of Monternet.

▲Set up a scholarship

As far as the mobile scholarships established by Shaanxi Mobile Communications Company in Xi'an University of Posts and Telecommunications are concerned, the results are not satisfactory. According to a survey of students who received scholarships, they saw an award for mobile scholarships and did not have any deeper understanding of mobile companies and their businesses. Since the current colleges and universities have different companies to set up scholarships, the amount of bonuses is not the same, so that the winners are more concerned about the amount of bonuses, and what companies are not very concerned, so that the companies that set up scholarships will not achieve the expected results. .

Since the winning students are all elites of the school, they have won more awards, and they will not have more goodwill for more mobile rewards. However, if you give the award-winning classmates a congratulatory letter from the mobile communication company leader to the winning students, and send a message to promote the mobile corporate image and new business materials, and express to them that they will welcome them to work in the future and let them know about mobile communications. The company's emphasis on talents will immediately bring a lot of intimacy and pride to the winners, so the effect will be more ideal. According to some students, the role of the congratulatory letter will be greater than the psychological effect of the bonus, and if most of them can be absorbed into the mobile communication company, it will be beneficial to the development of mobile.

At the time of awarding the prize, a grand award ceremony attended by the mobile leader will be held, and a warm speech will be delivered to expand the influence of the mobile communication company.

▲Mobile--Environmental protection

In response to the current hot issues of the whole society----environmental protection, improve the environmental awareness of college students, and reflect the social responsibility of mobile communication companies.

The mobile organization, selected from the elites of the school environmental protection associations, formed a “mobile environmental inspection team” to conduct a sub-station inspection of the pollution of nine rivers in Shaanxi, and at the same time, publicize the environmental protection and disseminate environmental protection publicity materials produced by mobile. And invite the media to track and report in all directions.

After that, the stream will conduct a photo exhibition of the results of the survey and hold a report meeting. The “Mobile Environmental Protection Awards Essays” event was held in each school.

▲ promotional materials

The publicity materials used in the above activities should be exquisite in their production, and pragmatically publicize the new business of mobile communication companies. Forms can be posters, calendars, map cards, advertising trinkets, company souvenirs, etc., combined with different target consumption levels, targeted to promote new business. For example, among college students, the key points of “mobile qq” and “small mobile phone message” are publicized, and social success people focus on “caller display” and “wap business”.

▲ consumer information feedback

Convene a consumer opinion adoption meeting and broaden the way; set up a “mobile consumer information processing center” and set up a consumer opinion hotline and an opinion mailbox. Conduct market surveys on a regular basis to dynamically grasp consumer hotspots and consumer psychology. And timely adjust the strategy based on feedback information.

Sixth, effect evaluation

From the economic effect of advertising, through the above long-term and short-term advertising and induction, it will naturally attract a part of the student consumer groups, gain a certain market share, and bring profits to the enterprise. More importantly, it stabilizes most of the future and potential consumers, so as to achieve the most basic and important effect of advertising - economic effects.

From the perspective of the social effects of advertising, positioning in colleges and universities and sponsoring various activities of colleges and universities is the contribution to social and cultural education and the promotion of socialist spiritual civilization and material civilization, thus having far-reaching influence and significance.

From the psychological effect of advertising, through the sponsorship of various activities, the distance between consumers and enterprises and products has been brought closer, and the trust and goodwill of consumers have been cultivated, and a good brand image and corporate image have been established.