[Boutique] outreach planning book
Apartment carnival night
- Organizer: Huanong Association
— Organizer: Huanong Public Relations Association
- Co-organizer: Huanong Guitar, Dance Association
- Sponsor:
Activity Planning Book Catalog:
1 Introduction
2. Market analysis
3. Introduction to the event
4. Work plan
5. Publicity plan
6. Merchant compensation plan
7. Budget
I. Introduction
As a spokesperson for youth, college students are always full of youthful vitality, full of fanatical passion, and will be actively involved in the exciting activities of the new and exciting activities. This type of activity will greatly enhance the visibility of the hosting association, and at the same time allow the sponsored merchants to achieve the best publicity effect they want, so that everyone can have a bumper harvest. November of this year is the best time for the event, the best time for product promotion, and the best time for image planning. Because the new university life is on the right track, everything is relatively smooth, and the month's homework is less than other months, there will be more time to organize and participate in activities, not to mention the school's activity month is also complete at this time. Open and very active atmosphere. In the golden month of this publicity, which organization is the first to plan a very creative activity, which organization can establish a good public image in the new students, and which company can do the most effective publicity this month, which company can establish a stable The apartment brand, taking up this big market with over 20,000 people faster. Therefore, how can the Public Relations Association, as the most prestigious association of Huanong students, miss such a golden opportunity?! So my association carefully planned this apartment carnival night party! The planning of this event was successfully held not only in the previous year. The Christmas Party's experience is summarized above, and it has passed the analysis and discussion of the entire public relations association preparatory committee, which is extremely authoritative. Moreover, this event is the most distinctive signing event of Huanong Public Relations Association, and it is also the highlight of this school year. Therefore, it has been highly valued by the official organizations such as the Youth League Committee and Association of Societies, and has given strong support and cooperation. In addition, this activity has also been assisted and participated by the fraternal associations, student organizations, external school groups, and special guests of the school. It will surely make the participants of the event feel refreshed and excited; let the sponsors enjoy the fun of investing less and returning. The Huanong Public Relations Association will also fight for it!
2. Market analysis
1. Compared with TV, newspapers and magazines, there is a good price/performance ratio in school promotion, and the best publicity can be achieved with the least amount of funds.
2. The school's consumption area is concentrated and targeted, and the product brand is easy to penetrate the hearts of the people. Among them, college students, as modern youths, like to pursue fresh, exciting, romantic and individualized fashion activities. If the business can promote in the stimulating wild activities of Party, the effect can be imagined.
3. Because there are new students every year, if conditions permit, the merchants can also establish a long-term friendly cooperative relationship with our public relations association. For example, planning a Christmas party together every year will make the popularity of the business inside and outside the apartment deeper and even deeper. To the various universities in Shipai, it has a long-term significance!
4. Convenient application for activities: Merchants must carry out a series of applications in the apartment or in the university for publicity or promotion activities. By cooperating with our public relations association, your company can obtain the approval of the school quickly and easily, and get the approval of our association. Strong cooperation and cooperation of the department.
5. Efficient and low-cost publicity: In the past school activities, we have accumulated a lot of publicity experience, and built a strong publicity network in the school, which can achieve good publicity effect in a short time. And there are enough human resources to complete the promotion for your company!
6. There will be 20,000 people in this event, and at least 500 people will be able to participate in the event and will be widely circulated in the Wushan University District.
7. If such activities can be successfully held again, our Huanong Public Relations Association will promote all the universities in Guangzhou to plan a larger Christmas party in the next Christmas, and its grand occasion will be unprecedented. This event is a key shot, with far-reaching meaning and unlimited business opportunities!
3. Introduction to the event
1. Purpose of the event:
This event is a large-scale special event that enriches the apartment culture, activates the campus atmosphere, and enhances the enthusiasm of members.
2. Organization:
Organizer: South China Agricultural University Association
Organizer: South China Agricultural University Public Relations Association
Co-organizer: South China Agricultural University Guitar Association, Dance Association
Sponsor:
3. Activity time:
~-11-16, 7:30 pm - 10:50
4. Venue:
Wushan University Apartment Apartment, 3rd Floor, Canteen
5. Site layout:
Stair chat 4
Chat 1 spectator 1
Main stage sound
Control item reserve
Non-member admission area chat 2 view
Zhong 2 Ji Association
Member admission area audience 3
Chat 3
Doorway 1 doorway 2 canteen
6. Activity content:
The details of the day's activities were planned by the Board of Directors. They had a detailed plan there, but they were not made public until the event was launched. As for the activity process, see the work plan "7. Activity process".
Work plan
1. Application for approval:
Implementation of planning approval and site application work before November 6 of the year
2. Find a cooperative organization
Implement cooperation institutions and cooperation projects before November 1 of the year
3. Find sponsors
Implementation of sponsorship before November 13 of the year
4. Inviting guests
Implementing guest status before November 13 of the year
5. Preparation funds
Preparations for materials and money will be implemented by November 15 of the next year. Including: sponsorship funds, application funds and ticket collection.
6. Site layout
The organization department and human resources department are responsible for the day of the event.
7. Activity process
Time content note
12:30 The layout of the site is fine, and the efficiency is high.
17:00 Eat and rest, pay attention to the protection of props and food
18:30 Clearance to ensure that non-workers leave
19:20 Directors keep their posts and pay attention to shift arrangements
19:30 Members, guests, non-members enter the queue in an orderly manner to prevent congestion and escape inspection
19:30 Speed matching gifts and dancing in an orderly line
20:00 The host played, the opening remarks, the introduction of the guests, the introduction of the program and the environmental language is amazing
20:10 The president gave a speech and announced that the opening was discouraged and passionate.
20:20 Game 1 Matching Game
20;35 Jishang Association is ready to perform
20:50 Game 2 Matching Game
21:10 Dance Association performing 2 dances
21:20 Qi dance ballroom dance scene teach and jump
21:35 Game 3 Matching Game
21:55 Jingge Dance Dance Electrical Appliances
22:20 Chorus to prevent chaos
22:30 Gifts are sent out carefully and crowded
22:40 Step on the balloon and pay attention to the appliance
22:50 Director activities Happy in the end
23:20 Clean up the scene with tails and tails
8. Division of labor
Responsible by the Human Resources Department
9. Clearing field processing
All directors are responsible
V. Publicity plan
Project content time and frequency effect notes
Web promotion creates columns or lots of “watering” in the following URLs:
Social Welfare website
Red Mantang website
Student Apartment Forum
Other college BBS
1-2 weeks before the party; staged in stages; after the party tracking report to use the power of the network to greatly promote the company's image, not only makes the company's products in the Huanong campus and student apartments unknown, but also promoted to the entire Guangzhou network World! The Huanong Hongmantang website is one of the most well-known websites in Guangzhou. The Student Apartment Forum is the most popular website for apartment students, and the website is completely free for apartment students.
On-campus media Huanong Broadcasting Station: In the first three days of the column, the promotion of the campus media from the perspective of the campus media twice a day, and the long-term, so that the process of the event is deeply rooted in the hearts of the people, the company's brand image will affect the entire Huanong and apartment It is recommended that the company prepare its own 1~2 minutes recording program and broadcast it in the Huanong Broadcasting Station with the interview; and related materials, prepared for publication
The banner was hanged to the party one week before the church and the apartment aisle hanging the party. The long-term company was unable to apply for the banner hanging in private.
The Voice of the Publications Society: One week after the special edition of the Party, the permanent resident of the Huanong Association, each freshman has an understanding of it. The voice of the Social Union is one of the well-known publications in the Huanong School.
The poster publicity posts large posters in the publicity columns of the whole school. The content is passionate and energetic, and it is fresh and elegant. It can reflect the interests of the sponsors in the case of ensuring the promotion of related activities. Party posted the Huanong University twice a week. Large publicity bar and student apartment bulletin board. It is placed on the road with a large population of people living on and off campus, and the dormitory area suggests that companies participate in the design of poster flyers and make their own, in order to achieve the best and most comprehensive effect on the company's publicity.
Flyers distribute each dormitory in each dormitory area
In front of the dining hall
The first three days of the teaching building, the dormitory will be distributed; the image of the company will be distributed twice in the previous week, and the company’s “intimate” contact flyer will be distributed along with the merchant’s leaflet.
The exhibition board will be tracked one week before the apartment canteen and the third party, and the updated position will be displayed every day. It is not subject to any other organization's publicity. The board is exclusively owned by the public relations association.
The school promotes the progress of the school's publicity, synchronizes the school promotion, posts posters in the main propaganda columns of the brothers and colleges, and distributes the flyers to its students about a week ago. The company's image will be pushed to the stone schools and Guangzhou universities. The event will show the school's style and company brand image to each school.
The product exhibition will showcase the company's products on the day of the small exhibition of the company's products. It will attract the people of the school to visit and pass the eyes of the passers-by. It is recommended that the company prepare the best audio and video products with company features for best performance.
On-site introduction to shpw Huashan dining hall and apartment dining hall entrance time three days before the event, the publicity effect is good, the image is vivid, such as the handsome guy singing and the beautiful sexy girl sent the effect is better. This method has proved to be extraordinary.
Part 2: Outreach PlanningI. Purpose: To actively participate in the 4th Skills and Culture Festival of the College.
Scope: Xiasha area.
Second, the advantages of this event in our hospital:
The event is a class-level event involving all the teachers and students of our school. The activities of nearly 10,000 people are a very active group and a huge consumer group. For this group of people who are similar in age and similar in hobbies, they all have such consumption characteristics:
1. The concentration of consumer groups is concentrated, targeted and consumes a lot.
2. It is easy to be affected by the surrounding environment, and consumption is easy to guide.
3. It is easy to form a trend and quickly radiate to the surrounding area.
4. Strong ability to accept, especially for new things.
Third, the merchant compensation plan
Name form note
1. The flyer is on the leaflet. The company appears as a sponsor or distributes the company's flyers. The project can be independent.
2. Booklet promotion, if the company has a new brochure, it can help distribute it by the merchant.
3. The posters on the posters appear as sponsors, and can be printed with company logos.
4. Yi Labao propaganda business If there is a roll up, our association can assist in the placement of the business on the day of the event.
5. The 1-2 posters of some sponsors can be posted on the publicity board of the exhibition board. The board is not affected by other organizations.
6. The publicity column promotes the sponsor's flyers and posters. Our association will post two or three updates in the school and in the apartment bulletin board.
7. Banner Promotions Hanging banners with business features in apartments and school aisles can't be too commercialized
8. Liter air ball banner in the apartment and school aisle can be hung with a banner with business features can not be too commercial
9. Website promotion The website report of this event can be integrated into the company culture. The best business has electronic information.
10. Broadcasting station publicity company information information can be broadcast on the school radio station column to receive some publicity funds
11. Live show can be introduced on site. Sponsors need to provide some physical objects and materials.
12. Publications are well documented in the voice of the publications community.
13. Prize promotion prizes are sponsored by the company or can be printed with patterns across regions.
14. Product Promotion Company products can be used as the sole designated item of the event. Sponsorship products must meet the needs of the site.
15, staff supplies propaganda staff can wear clothing with the logo of the business, on-site props, etc. The project sponsors all activities across the semester of the association
16. Two days before the consultation point and the day of the event, you can set up a student consultation to introduce your company to give the consultant a little money.
17. Promotional point promotion activities can be promoted on the spot to collect some venue fees.
18. On-site publicity party site can be used to arrange the props with the characteristics of the business to make arrangements for small games with company features.
19. Guest speakers Your company can send representatives to participate in our activities, and can speak as a guest during the event. It is best to start or in the middle.
20. During the live acknowledgment event, the company name appeared in the form of verbal acknowledgement, and the effect of the slogan and slogan by the host, the performer and the player was very obvious.
21. The questionnaire survey activity can be conducted at the consultation office on the same day. It is best to have a lottery.
22. When media propaganda is necessary, you can invite all major media in Guangzhou to interview and sponsor a larger amount.
23. Image planning company can discuss and cooperate to plan an image after the event. It can be used both inside and outside the school, but the cost is calculated separately.
Fourth, the propaganda method of the business in our hospital:
1. The banner hangs until the end of the event one week before the teaching of the aisle and the aisle of the apartment. It is clear at a glance that the company can not apply for banner hanging in private.
2. Poster propaganda Post large posters in the publicity columns of the school. The content is passionate and energetic, and it is fresh and elegant. It can reflect the interests of sponsors while ensuring the promotion of related activities. Two times a week before the event, the publicity column of the Hangyuan Institute and the publicity column of the student apartment were posted. On the roads and dormitory areas where the population is large and the population is large and the population is large, it is recommended that the company participate in the design of poster flyers and make their own, in order to achieve the best and most comprehensive effect on the company's publicity.
3. The flyers will be distributed to each dormitory in each dormitory area. The image of the company will be distributed twice a week in the previous week. The company will be intimately contacted with the flyers.
4. The exhibition board is placed in the apartment dining hall and the basketball court.
5. The product exhibition will be held at the exhibition venue outside the event venue to conduct small exhibitions of company products. On the day of the event, the company's products were displayed to attract the attention of the school and the eyes of passers-by. It is recommended that the company prepare for the live broadcast of audiovisual products with company features for the best results.
6. On-site introduction The show has a good publicity effect in the first three days, and the image is vivid. If there is a handsome guy singing and a beautiful sexy girl, the effect is better. This method has proven to be extraordinary.
V. About the sponsorship teaching materials
1. Familiar with your own school, your own association.
2. Collect information about recent activities inside and outside the school. By collecting this information, you can make clear what company is interested and what company is not interested.
3. After locking the company, first have a preliminary understanding of the company, seeking topics and cooperation points.
4. Prepare some materials before departure. It can be a good side of the same type of activity in the school or some historical classics of the association.
5. Choose your partner, each time you sponsor a group of 2-3 people, men and women. Good work: Who makes the record, who explains it, and who answers the question.
6. Choose the route to go, specify the company address, and make an appointment with the person in charge of the company.
7. Going out to sponsor, in addition to pulling sponsorship, your line of action represents the image of the association, so pay attention to words and deeds, attire.
8. Pulling the biggest wealth of sponsorship is not that Labrador is sponsored. You can contact a company or even a company executive. Understand their operations and thinking. Then turn it into your experience and wealth
Part 3: Outreach PlanningOutreach planning
Xx University is the largest university in South China and one of the key universities in the national “211 Project”. There are more than 30,000 students in the school, including more than 15,000 undergraduates and more than 3,000 graduate students. Wushan Student Apartment is a living community dominated by college students. The community has more than 14,000 college students from Huanong, Huagong, Huashi, Guanggong and other universities. Most of them are freshmen, they are a very active group and a huge consumer group. For this group of people who are similar in age and similar in hobbies, they all have such consumption characteristics:
The consumer groups are concentrated, targeted and consume a lot.
It is easy to be affected by the surrounding environment, and consumption is easy to guide.
It is easy to form a trend and quickly radiate to the surrounding area.
Strong ability to accept, especially for new things.
Appendix II: xx University Public Relations Association
The Public Relations Association is a student association with the most strength and development potential. It is also an activity planning agency full of vitality and constant pursuit of excellence. Huanong Public Relations Association is the largest association of Huanong. It has more than 500 members in the previous session and has great influence in Huanong University. In the last academic year, the Public Relations Association held more than 20 events of different sizes, and reached cooperation with dozens of companies to obtain more than 20,000 yuan in sponsorship funds. Last year, the Huanong Association held a “Unified Warm House Christmas PARTY” sponsored by the merchants, “嘀嗒 双 双 缤 SH SH SH SH SH SH SH SH SH SH SH SH SH SH SH SH SH SH SH SH SH SH SH SH SH Influence and publicity, and also exceeded the company's requirements to complete the publicity plan. The abilities and creativity of the major members of the Public Relations Association have been highly recognized and praised by the business. With the influence of the Huanong Public Relations Association, it is absolutely possible to achieve good publicity for the sponsors. In this academic year, the Public Relations Association will inherit the fine traditions, strengthen housekeeping, strengthen cooperation with companies and brother organizations, and maintain a strong momentum to benefit both members and companies.
Appendix III: xx studio.
The xx studio is an informal student organization established in March of the year, and all members are outstanding student leaders. The organization consists of students spontaneously and does not belong to any school. The purpose of the xx studio is to serve the students, promote the business, occupy the market, and gain benefits. The main mode of operation is: xx cooperate with various companies to obtain the first agency right of the company's goods and services. Now we have established partnerships with many companies such as “Color Color Photography Group”, “Chennuo Technology Co., Ltd.”, “嘀嗒网”, “Eight Scene Printing Company” and “Desheng Electric”. It also brought a lot of profit to the merchants. The product then sells or serves the student at a below-market price. The main office of xx studio is located at xx University. Now, there are branch offices in Shenzhen University, Shenzhen Higher Vocational College and Sun Yat-sen University Zhuhai Campus. It is roughly estimated that we will be able to set up a branch studio in the following schools in the next semester.
Although the xx studio was established soon, because the xx studios are composed of excellent senior student cadres, the xx studio is very familiar with the needs of the students, and the xx studio is from the students, and what kind of propaganda method is used for the students. There is enough experience in how to get the trust of students. Moreover, the staff of xx studios come from the colleges and universities of the school and enjoy high prestige, which has great influence both inside and outside the school. Once again, xx Studio understands the activities of students inside and outside the school, and can provide a good platform for businesses to engage in activities and publicity in major schools. It is also conducive to the occupation of the college students in the city often have the full support of xx studios, as long as the sponsors of this event can simultaneously carry out joint propaganda in a number of colleges and universities, and even attract media reports.
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