[Boutique] website construction planning book

This article directory 1 website construction planning book 2 website construction planning book 3 website construction planning book Part 1: Website construction planning book

1. The general principles followed in building a corporate website

Systematic principles. At the same time provide design solutions. The design and implementation unit should fully understand the basic situation of corporate culture, corporate organization and management information, and integrate the elements of marketing objectives, industry competition, product characteristics, user demand behavior and website promotion and operation into the website construction plan.

Integrity principle. The corporate website is the business place of the enterprise on the Internet. It should provide users with complete information and services: the basic elements of the website are reasonable and complete; the content of the website is comprehensive and effective; the service and functions of the website are applicable and convenient; the website construction and website Operational maintenance links and support.

The principle of friendliness. The friendliness of the website includes three aspects: user-friendliness - satisfying user needs, gaining user trust; friendly to the network environment - suitable for search engine retrieval, easy to accumulate online marketing resources; friendly to operators - easy to manage website Maintain and improve work efficiency.

The principle of simplicity. Under the premise of ensuring the integrity of the basic elements of the website, minimize irrelevant content, pictures and multimedia files, so that users can obtain the required information and services with as few clicks and as short as possible.

The principle of adaptability. The functionality, content, services and presentations of corporate websites need to adapt to the changing online marketing environment, and the website should be continuous and scalable.

2. Basic process specification for website construction

Corporate website construction includes the following basic processes:

Develop a website planning plan: including the website's expected goals, industry competition analysis, website column structure, user behavior analysis and content planning, web template design, website server technology selection, website operation and maintenance specifications and other basic content;

Website technology development, web design;

Website testing;

Website content release;

Website maintenance and management.

3. Website domain name and website technical specifications

Adopt XHTML-based international WEB standards;

The home page is a top-level domain rather than a multi-level hierarchy;

The website home page and each column and content page do not use the URL jump method, and do not use URL translation such as transition page/bridge page;

Rationally apply static web pages and dynamic web pages, and static web pages are used on the homepage and other important pages of the website columns;

The page content page level should not be too much, no more than four levels;

Adopt mainstream domain names: .cn, .com.cn, .com, etc.;

A website corresponds to a primary domain name, and multiple existing domain names need to be unified;

The link error rate of the website is within a certain range, and the important pages such as the homepage have no dead links;

Website design is compatible with different browsers.

4. Basic functions and content of the corporate website

Seamlessly connect with the corporate office network;

With information release, product release and management functions;

Product recommendation / advertising management function;

Detailed company introduction;

Detailed contact information;

Reasonable product classification/summary/list;

Detailed product introduction content;

Sales and after-sales service related contact and service information;

Online service information;

Continuously updated enterprise news/product information;

Related website link management functions;

Standardized site map;

Website access statistics feature.

5, website optimization

Website optimization includes three aspects: optimizing user access to information, optimizing search engines, and optimizing website maintenance.

The structure of the website column is reasonable, and the column setting is not too complicated;

The website navigation is clear and the whole station is unified. You can return to the upper level column to the home page step by step through any webpage;

The layout of the webpage is reasonable, and the website design conforms to the user's browsing habits;

Important text messages appear as far as possible in front of the page;

The font is clear and the CSS style is consistent;

Up to 3 clicks to reach the product details page;

Any other page in the site can be reached by no more than 3 clicks on any page of the website;

In accordance with the website optimization guide provided by the search engine for administrators, it is convenient for search engines to retrieve information through the optimization of basic elements such as website structure and content, without using any method and fraudulent search engine that is regarded as spam by search engines. The way;

The homepage, column homepage and product content page have certain amount of text information;

Each web page has a separate web page title that summarizes the core content of the web page;

Each web page has an independent META tag design associated with the content of the web page;

Each web page has a separate URL;

The product content page URL is as short as possible and reflects the product attributes;

The product/company news detail page is a separate page that is not a pop-up window;

For corporate websites with a wide variety of products, there must be a reasonable product paging method;

The content of the website maintains an appropriate update cycle.

6, web template design

Important information appears as much as possible in the user's most concerned position;

The width of the web page is adapted to the current mainstream screen resolution mode;

Keep the overall station CSS style consistent;

The hyperlink has an underline or a clear indication of color;

The same rules are displayed in the entire website when the new window is opened or the original window is opened.

The number of home page tuples should not be too large;

The switching between the content of the multi-language version of the website is reasonable.

7, corporate website credibility

The website has the necessary statutory certificate;

The introduction of the basic situation of the enterprise is authentic and credible;

Announce customer service/after-sales service commitments;

Have a necessary personal information protection statement;

The contact information published on the website is valid, especially the address, landline and email address;

The email address published on the website is consistent with the domain name suffix of the corporate website instead of the free mail box;

The main domain name of the website is consistent or related to the company name/brand/core product;

The information provided by the website is timely and effective;

The website has its own independent style;

The features and services of the website are easy to use.

8, website operation and maintenance

Establish a website content release review mechanism to maintain the legality of the website content;

Keep the website server working properly, and conduct daily tracking management of website access speed, etc.

Maintain reasonable frequency of website content updates;

Website content production conforms to the specifications required for website optimization;

Backup mechanism for important information;

Maintain the continued accessibility of important pages of the website, regardless of the reasons for the website revision;

Regularly track and analyze website visit statistics.

other requirements:

As the network marketing environment and user behavior are constantly evolving and changing, corporate websites need to be more adaptable, and website upgrades can be carried out through revision, reconstruction, and the like. In terms of website construction technical standards, in accordance with the international WEB standards, the outdated HLML4.01 is no longer used; in terms of website operation support, it integrates with the current leading website optimization ideas and methods, so that the corporate websites that conform to the specifications are fully met. The optimization guide for mainstream search engines has obvious search engine optimization advantages.

Website planning:

• The overall plan is reasonable and the main and auxiliary menus are not clear;

• The website construction orientation is clear and focused;

• Adaptation of the column;

• Unified planning for each column, the entire website is relatively clear;

• The promotional features of the website are clearly reflected.

Menu settings:

• The menu is not suitable for picture, the logo is clear, there is a text description, and the user is not allowed to move the mouse to make a guess;

• The menu level should not be too much, the effective information level should be small, and multiple clicks are not required to find valid information;

• Excessive use of the mouse reverberation menu, the column settings are unreasonable, making it difficult for users to find the information they need;

• There are overlaps in the column settings;

• The meaning of the column name is not clear and is likely to cause confusion;

• Full flash home page and menu, can not be optimized, and there is no corresponding text description, not used.

• The columns are clear and sufficient, but the important information is complete and fully reflects the effective information.

website homepage:

• Use less large pictures, the information that users care about is reflected on the front page, and should not be clicked multiple times;

• The home page download speed is faster;

• The home page is rich in information;

• The home page has a title;

• Provide more than one foreign language link page.

• The layout of the homepage is more tidy, and important information is highlighted;

• Open a web page should not pop up multiple windows, affecting normal browsing;

• Don't deliberately pursue “creative” effects, so that it is difficult to understand what the website means.

Page information:

• Complete information, such as contact information and product introductions;

• Page information is sufficient to reduce page flips multiple times;

• Remove information that is not related to corporate image, product, promotion, etc.;

• The product details are too small;

• The content page has no title, or all use the company name as the title;

• Customers can maintain and maintain the timeliness in a timely manner;

• No sections are allowed for any content.

Web fonts and artists:

• Pay attention to the effect of art, but do not have to use a lot of pictures, affecting the download speed of the webpage;

• Pay attention to the beauty, but some of the basic information content is not available in the image format, affecting the acquisition of basic information;

• The text is moderate, the color is clear, and it does not affect normal vision;

• The page should not be too fancy.

Problems that must be overcome:

Website planning and column setting should be reasonable: the main performance is that the column setting should not overlap, cross, or the name of the column name is not clear, which is easy to cause confusion, making it difficult for users to find the information needed, avoiding too many columns and mess, and the navigation system of the website is disordered. ;

Important information complete: company introduction, contact information, product classification and detailed introduction, product promotion, etc. are the most basic information of the company's website, and the important information on the company website is complete;

The amount of information on the webpage is sufficient: there are two situations: the content on one page, or the content that can be published by one webpage cannot be divided into multiple webpages, and each webpage must be connected to each other without having to click the homepage again; Although there is a large amount of content, there is less useful information and more general introductions;

The column level is too deep. Important information should appear in the most vulnerable locations for users to discover, and the channels for message delivery should be reduced as much as possible to enable corporate information to be delivered to users more effectively;

The website is conducive to promotion: through the website to show products to visitors, support for sales, there are a variety of specific ways of expression, such as product images, introductions on the main page, better display of corporate image or new product information through page advertisements, listing sales Institutional contact information, sales of online store information, etc., or the role of accumulating internal network marketing resources and expanding external network marketing resources.

1. XHTML adapts to the needs of more network devices and applications nowadays;

2. XML is the trend of web development. You can make the web smoothly transition to XML.

3. Use XHTML tightly.

4. XHTML works well with other XML-based markup languages, applications, and protocols.

Under normal circumstances, the unit is still using the .net language as a good website. The price is cheap and the security is good. Don't use asp is too backward, and the security is not good. The high price of jsp is that the price of virtual host is too high.

Part 2: Website Construction Plan

Before the website construction, the website must be planned well, and the website construction planning book is indispensable. How to write this website planning book essay? The website is divided into many kinds, including tourism, food, entertainment, photography. Wait a minute, a lot better. It is not a dedicated corporate website but an informational website that brings together all walks of life. This website can provide customers with a variety of information.

I. Market analysis before the construction of the website

1. What is the market for the relevant industry, what are the characteristics of the market, and whether it is possible to conduct corporate business on the Internet.

2. Analysis of the main competitors in the market, the situation of competitors' online access and their website planning and function.

3. The company's own condition analysis, company profile, market advantage, can use the website to enhance the competitiveness and build the website.

Second, the purpose of building the website and function positioning

1. Why should we establish a website to establish a corporate image, promote products, conduct e-commerce, or establish an industry website? Is it the basic needs of the enterprise or the extension of market development?

2. Integrate company resources and determine website functionality. According to the needs and plans of the company, determine the function type of the website: enterprise website, application website, commercial website, e-commerce website; corporate website is divided into enterprise image type, product promotion type, online marketing type, customer Service type, e-commerce type, etc.

3. According to the function of the website, determine the purpose of the website.

4. The construction of the intranet and the scalability of the website.

Third, the website technology solution determines the website technology solution according to the function of the website.

1. Use a self-built server or lease a virtual host.

2, choose the operating system, use Window2000/NT or Unix, Linux. Analyze input costs, functionality, development, stability, and security.

3, using the template self-help station, station building package or personalized development.

4, website security measures, anti-black, anti-virus programs.

5. What kind of dynamic programs and corresponding databases are selected. Such as program ASP, JSP, PHP; database SQL, ACCESS, ORACLE and so on.

Fourth, the website content and implementation

1. Determine the structure of the website according to the purpose of the website. General enterprise websites should include: company profile, company news, product introduction, customer service, contact information, online message and other basic content. More content such as: FAQs, marketing networks, recruiters, online forums, English editions, etc.

2. Determine the website integration function according to the purpose and content of the website. Such as FLASH guide page, membership system, online shopping system, online payment, questionnaire system, online payment, information search and query system, traffic statistics system, etc.

3. Determine the sub-sections of each channel in the structure navigation of the website. Such as the company profile can include: president's speech, development history, corporate culture, core strengths, production base, technology research and development, partners, major customers, customer evaluation, etc.; customer service can include: service hotline, service purposes, service projects.

4. Determine how the content of the website is implemented. For example, whether the product center uses a dynamic program database or a static page; whether the marketing network is displayed in a list or a map.

Fifth, web design

1. Web design art design requirements, web art design should generally be consistent with the overall image of the company, in line with corporate CI specifications. Pay attention to the color of the webpage, the application of the image and the layout of the page to maintain the overall consistency of the webpage.

2. In the adoption of new technologies, it is necessary to consider the geographical distribution, age class, network speed, and reading habits of the main target audience.

3. Develop a webpage revision plan, such as a large-scale revision from six months to one year.

Sixth, the cost budget

1. The initial budget for the cost of building a website is generally based on the size of the company, the purpose of the station, and the approval of the superior.

2. The professional website company provides detailed functional descriptions and quotations, and the company conducts cost-effective research.

3. The price of the website ranges from a few thousand yuan to more than ten thousand yuan. If the template-based self-help station is built and the factors of profiteering are excluded, the cost of website construction is generally proportional to the functional requirements.

Seven, website maintenance

1. Maintenance of the server and related software and hardware, evaluate possible problems, and establish reverberation time.

2, database maintenance, effective use of data is an important part of the maintenance of the site, so the maintenance of the database should be taken seriously.

3. Update, adjustment, etc. of the content.

4. Formulate the regulations for the maintenance of relevant websites, and institutionalize and standardize the maintenance of the website.

5. Description: The maintenance of dynamic information is usually arranged by the enterprise to carry out online update management; the static information can be maintained by professional companies.

Eight, website testing

Detailed and thorough testing is required before the website is released to ensure normal browsing and use. Main test content:

1. Is there any error in the text or picture?

2. Program and database testing.

3. Is there a link in the link?

Nine, website publishing and promotion

The above is the main content of the website planning, according to different needs and website purposes, the content will also increase or decrease. At the beginning of the construction of the website, careful planning must be carried out in order to achieve the intended purpose of the station.

Part 3: Website Construction Plan

First, conduct market analysis

1. Current market analysis of the industry

2. Analysis of the main competitors in the market

3. Analysis of the company's own conditions

Second, the purpose of building a website

1. Why do you want to establish a website?

2, website features

3. The goal of the website

Third, website technology solutions

Determine website technology solutions based on the functionality of the website

1, the server - self-built, leased virtual host or hosted

2, the operating system - UNIXmminux or Window2000Server/NT. Analyze input costs, functional development, stability and safety.

3, website security measures anti-black, anti-virus program

4, related program development - web application ASP, JSP, CGI, database program, etc.

Fourth, website content planning

Company profile, product introduction, service content, price information, contact information, online order, member registration, detailed product service information, information search inquiry, order confirmation, payment, personal information confidentiality measures, related help, etc.

Fifth, web design

1, web art design requirements - color, image application, layout planning, etc.

2. Develop a web page update and revision plan

Sixth, website maintenance

1. Maintenance of the server and related software and hardware - evaluate possible problems and make reverberation time

2, database maintenance κ management, backup, disaster recovery, etc.

3, content maintenance - content update, adjustment, etc.

Seven, website testing

Conduct thorough testing before the website is released to ensure normal browsing and use.

1. Server stability, security, etc.

2, program, database test

3, web page compatibility testing, browser, resolution, etc.

4, other tests

Eight, the release and promotion of the website

1. Published public relations and advertising activities

2. Search engine registration

3. Other promotional activities

IX. Website construction schedule The completion time of each planning task, responsible person, etc.

X. List of expenses required for various matters.