[Boutique] website promotion planning book

This article directory 1 website promotion planning book 2 website promotion planning book 3 website promotion planning book article 1: website promotion planning book

First, the advantages of network promotion:

1. Promote the brand quickly.

One of the important tasks of online promotion is to establish and promote the brand of the enterprise on the Internet. The offline brands of well-known enterprises can be extended on the Internet. The network brand building is based on the construction of corporate websites and through a series of promotion. Measures to achieve customer and public awareness and recognition of the company. To a certain extent, the value of online brands is even higher than the direct benefits gained through the Internet. With the advancement of the network process, the speed of the network promotion brand is even more amazing!

2. Save all expenses.

Internet promotion saves a lot of advertising costs in traditional marketing, and the large use of search engines will increase the search rate, which is better for SMEs than advertising.

3. The development of online advertising.

Online promotion does not have the promotion of people in the traditional promotion mode or direct contact promotion, instead of using a large number of online advertising such a soft marketing model to achieve promotional effects. This kind of practice can save a lot of manpower and financial expenditure for SMEs. Through the effect of online advertising, potential consumers can be tapped with more people to the big place. The rich resources of the network can be used to reach a cooperative alliance with non-competitors, thereby broadening the consumption level of products. Internet promotion can also avoid the monotony of promotion in the real world, and can achieve the best promotion effect according to the culture of the company and the corporate culture of the website that promotes the promotion.

Second, the overall strategy of network promotion:

Take advantage of the wide range of network communication, fast communication, strong interaction, and diverse customer groups. Search engine rankings, website ad replacement and link exchange, website optimization services, website traffic analysis, proactive website promotion, watermark promotion, and soft text promotion at major portals, blogs, forums, and simultaneous questioning sites. Pay attention to high-level netizens' gathering areas for blog propaganda and topical speculation; add a series of online theme activities and other series of online promotion forms to maximize the customer's brand awareness, focus on corporate information, and achieve brand promotion. To enhance awareness and promote sales.

Third, the network promotion strategy details:

SEO optimization

1. Arranging the website content release schedule reasonably is one of the important skills for SEO optimization.

Because search engines like regular website content updates.

2. Submit the unregistered sites to the major search engine login portals.

Look at the SEO effect in the search engine, through the site: your domain name, know the site's inclusion and update. Through domain: your domain name or link: your domain name, know the reverse link of the site, and better realize the dialogue with the search engine.

3. Use article headings related to keywords

For example, when writing a promotional soft text for a corporate brand, it is important to set the corporate brand name as a keyword in the title, because the more specific the keyword, the more accurate the search efficiency.

4. Use keywords in the body of the article

Be sure to use the target keyword at least once somewhere in the body. This will attract search engine robots that still love the old "description meta tag".

5. Use keywords in headlines and bold letters

Search engines like how you target keywords. Using keywords in strong or h1, h2, h3 tags can help you get the attention of search engines.

Official website construction promotion method:

1. Full login search engine method

It disseminates corporate information through a wide range of methods such as determining website keywords, logging in to major portal search engines, registering online real names, corporate real names, and industry real names.

2. Portal promotion method

In the major portals, we will promote soft papers and publish promotional soft papers.

3. Blog promotion method

Open multiple blogs on each major blog website, publish blog posts that promote the official website of the company, and release a certain amount of volume to ensure timely updates and increase attention.

4. Forum Promotion Law

Register multiple IDs in major community forums, participate in forum discussions, and cleverly publish website promotional stickers, attracting attention.

5. Question Network Promotion Law

By registering multiple IDs to publish professional questions in various knowledge search engines, answering questions, improving click-through rate, and answering professional questions, the company's official website publicity information will be disseminated to achieve promotional purposes.

6. Post bar promotion method

Register a large number of IDs in the promotion bar, and use a large number of posts and irrigation forms to spread the publicity information in a wide range, and to promote the formation of qualitative change.

7.QQ group promotion method

By adding relevant QQ group, QQ group resource sharing, QQ group mail transmission, self-built QQ group greeting card, opening QQ group space, etc., the company's official website related information is released, and the information dissemination surface is expanded.

8. Website Friendship Link Promotion Act

In various types of websites, solicit friendship links and extensively solicit link exchanges, but pay attention to the content relevance of the other website and the official website of the company; expand the external link vitality and increase the exposure of the website search engine.

9. Free Service Promotion Act

Establish an online consulting service on the official website of the company, and ask for professional questions free of charge. Establish a good reputation and enhance the reputation of the company.

11. Watermark promotion method

Corporate watermarks are placed on corporate promotional images, videos, materials, and websites. When images and videos are posted to other places or other websites, they are a kind of publicity for corporate websites. In the company's soft texts, materials, indicate the original website, and make some information booklets such as PDF or e-books with the official website of the company. Make corporate information and culture easier to promote.

12. Free Service Promotion Act

Establish an online consulting service on the official website of the company, and ask for professional questions free of charge. Establish a good reputation and enhance the reputation of the company.

13. Net picking, top passenger promotion method

For example, there are many web sites, such as 365key, Sina VIVI, etc., which can add some corporate website related content. You can also submit some articles related to the corporate website on the top guest website for promotion.

14. Mass Promotion Law

Expand the information coverage by mass mailing, forum group sending, blog group sending, and message board grouping to spread the information of corporate websites in large quantities.

15. Mail Promotion Act

Obtain customer email addresses by registering members, past customers, e-magazine subscribers, etc., and regularly deliver email advertisements to customers. Posting interesting questionnaires, using heuristic question-making methods, and humorous alternative questionnaires to stimulate the interest of e-mail recipients to participate in the survey, the company's website information is cleverly mixed, so that users actively receive information during the filling process.

16. Website Traffic Statistics Promotion Act

Place an iframe page reference code on all pages of the website, put the statistics of other websites on the referenced page, and use the program code to control the conversion statistics id. When other webmasters view statistics and browse the source of the visit, the enterprise The website has appeared. The general webmaster will click to view, this kind of publicity method works well, it is a secret trick, many people know that the power of Baidu and google is from the website to visit.

17. Website Promotion Alliance Promotion Act

To understand the use of external forces, several webmasters united to reach a consensus. When promoting the corporate website, I also took other websites. Use the same labor to get more.

18. Swap Channel Promotion Act

Exchange channels with other websites. It is to promote the other website as a channel of its own. This way, they help each other and help each other.

19. Website Content Alliance Promotion Act

This method is suitable for webmasters with server resources. Provide a platform to bind the domain names of other websites, and send the head and tail advertisement positions of the website to other webmasters to attract other websites to join. It seems that it is to marry other websites, in fact, it is promoting its own website, expanding the popularity and influence of the website.

20. Client soft plug-in program promotion method

A technically competent webmaster can use this method. Develop popular client software commonly used by netizens, such as chat tool software qq, online game tools, download tool website Thunder, etc., can pop up the window, you can directly play the website home page, you can also play some activity pages. The effect is wonderful.

21. Encyclopedia Promotion Law

Add content to the encyclopedia on the Internet to increase the publicity of corporate information.

22. Map Promotion Act

Let the corporate headquarters address appear on the map. The map spreads widely, the customer base is large, and the frequency of use is high. When netizens search for similar addresses, the company name naturally appears on the map, increasing the company's exposure and achieving the purpose of propaganda.

23. Calendar Wallpaper Promotion Law

Create a variety of exquisite and unique styles of monthly calendar pictures, which are available to people to use as desktop wallpaper wallpapers. As soon as the netizens turn on the computer, your website will jump on the pc. More than 300 days a year, every day reminding netizens, your website is useful.

24. Video source flash website promotion method

Today's video sites offer external access interfaces. While other websites and logs refer to these videos, they directly promoted the website and expanded the influence of the website.

Fourth, network promotion key strategy analysis:

Soft text promotion - invisible marketing sword

Soft text has the advantages of guiding consumption, brand promotion, long cycle and low price. If the advertisement is likened to a martial arts move, then the soft text is the inner work.

Soft text can attract the attention of potential consumers with less investment, enhance the sales power of products, improve the reputation of the brand, and achieve the strategic tactical purpose of the brand under the subtle influence of soft text, and guide the attention and purchase of the consumer group.

By publishing blog posts in major blogs, posting the best posts in various forums, and publishing a series of soft-text propaganda methods on influential portals, we will give full play to the advantages of soft texts, attract consumers' attention, and use clever arrangements of words. In the invisible, the brand is promoted and accepted by the public.

Hype topic - catch the public's curiosity

In the vast territory of the Internet, an attractive topic, is the key to attracting countless Internet users. Therefore, we must grasp the public's curiosity, make full use of the propaganda value of online public opinion, set a series of hype topics, and sizzle the topic by posting in popular forums and publishing blog posts in various blogs. So that everyone will take the initiative to pay attention to the Australian Golden Park and increase brand awareness.

Network activity promotion - bringing the distance between brands and consumers closer

The use of online publicity is wide, the area is unlimited, the flexibility is flexible, and the customer group has diverse advantages. With a high-profile portal as an activity platform, a series of online themed activities will be launched to increase the reputation of the brand in the minds of consumers through various activities, so as to increase the popularity of the brand. More people remember the brand advantage of this company.

Search engine rankings - the fastest way to increase brand awareness

Participate in the search rankings of famous search engines such as Baidu, Google, Yahoo, etc. by determining the website keywords, logging in to the major portal search engines, registering the real name of the network, the real name of the enterprise, and the real name of the industry. Google's powerful search advantage, the fastest dissemination of brand information, and enhance brand awareness.

Website ad replacement and link exchange - use the reputation of others to promote

In view of the establishment of the brand, so far the visibility is not enough, the website is not very concerned, so the visibility of the target website and the media is asymmetric. Therefore, the advertisement replacement and the link exchange may require part of the funds to achieve successful exchange of links with the other party. the goal of.

Website Optimization Service - Improve Website Quality

Includes site code optimization, optimization and tuning for search engines.

Website traffic analysis - always keep abreast of website popularity changes

Purchase professional traffic, access analysis software, statistics on website traffic, user access areas, time periods, and columns that the website is centrally accessed, so as to adjust the structure of the website in a targeted manner.

Proactive website promotion - fast and massive webcasting

Massive newsletters, pop-up ads, mass mailings, and other short-term promotional tools. Spending a portion of the cost of buying a pop-up ad is a good strategy for online promotion because it increases the chances of the site being clicked by the customer.

Watermark promotion - winning with details, publicity all the time

In the company's promotional pictures, videos, materials, websites, the company's watermarks are put on, and these pictures and videos are posted to other places or other websites. When these watermarked pictures are spread out, they are undoubtedly the brand of the company. A kind of publicity. At the same time, you can indicate the website of the official website in some promotional soft texts and materials of the company, and make some information brochures such as PDF or e-books and add the official website of the company. Make corporate information and culture easier to promote.

Encyclopedia website promotion - knowledge promotion, increase customer satisfaction

Answer questions on websites such as Know, Love, and Knowledge Hall, and answer questions about the company by publishing various professional questions. And in the invisible leaves the official website, as well as corporate related information, the use of knowledge propaganda, increase the customer group's goodwill to the brand, to achieve the purpose of Beijing shelf brand promotion.

Fifth, the network promotion notes:

1. If you are conducting a special promotion, you should place an entrance on the obvious page on the homepage of the website. The entrance is very important, otherwise it would be like a beautiful room, and the guest can't find the door and can't go in.

2. In the selection of the website, it is necessary to combine the characteristics of the enterprise. Like the traditional media, online media has different customer groups for each website and each channel. Enterprises must combine their own brand and product characteristics when choosing a website. For fast-moving consumer goods, the portal website has the best communication effect, but for those products with outstanding characteristics of target consumer groups, it is a good idea to save money by choosing some professional channels and professional websites.

3. The propaganda theme of the Internet is best combined with traditional media, because the audience group of Beijing shelf advertising still has certain restrictions than the mainstream media. Only when the promotion is on the line and offline, can the best Promotional effect.

4. Effect monitoring, website traffic statistics analysis code, detailed query from the background to the website traffic situation and source data, monitoring and tracking the promotion measures in each time period, and timely adjusting the promotion strategy.

5. When organizing online activities, the selection of the theme and the novelty of the form of the activity are very important. In the early stage of the event, the pre-event activities will be promoted on the major websites, and the information of the event will be widely distributed. It can also be used in blogs, forums, Internet users, such as Post Bar, will release attractive hype topics, publicize the event information, and fully make up the momentum in the early stage.

Sixth, the effect estimate:

Extensive coverage through the network, multi-level customer group and speed and timeliness; plus a series of online theme activities, strong interaction and strong infectivity, close the distance between the brand and the customer, the maximum range Promote the brand advantage.

Methodical and detailed brand promotion for enterprises from all aspects, so that the public can quickly obtain detailed information of corporate brands from multiple effective communication channels. Through careful network promotion, the company's brand has gained a considerable degree of attention, allowing the corporate brand to establish a trump card status in the minds of consumers, and will also open up a broader market territory for the enterprise.

Part 2: Website Promotion Plan

First, the website promotion goal

Jiafa Resource Network is a creative and new industry resource website sponsored by Jiafa Electromechanical Industrial Co., Ltd. of Shaoguan City.

The development of the Internet has opened up a new way for integrated communication. The biggest advantage of network resources is that it is fast, convenient, low-cost, efficient, and interactive. The information dissemination is wide and the transmission speed is fast. The addition resource network has the following functions:

1. Integrate resources and product information of various industries to change the distribution of scattered and messy resource information

2. Innovate the operation mode of the existing industry trading website, truly achieve detailed product information, complete and orderly classification, and find products quickly. 3. Provide an industry resource product information booklet to replace the traditional tool manual

4. Solve the problem of isolated islands in the industry, truly realize resource sharing and promote the rapid development of the industry

5. Addition Resource Network can provide interactive, intimate and concise product release, information query function, and all links in the chain. 6. Addition Resource Network is a platform for online marketing, data collection and information sharing.

Through effective network marketing activities, the addition resource network can achieve the above expectations, and can achieve deeper dissemination purposes more quickly than traditional methods and methods.

Website promotion metrics: website traffic has steadily increased, membership registrations, corporate reputation, website loyalty

Second, the addition of resources network network marketing overall planning

1. Full login to the search engine:

Statistics show that 80% of the website's traffic comes from various search engines. Therefore, the “Additional Resource Network” website is scientifically logged into major search engines and is an important part of website promotion.

Determining website keywords: Addition Resources is fully logged into the search engine. Internet users only need to search for relevant keywords to display the website address and click to enter. According to the characteristics of the addition resource network, the initially selected keywords are: mechanical equipment, spare parts, information release, transactions, etc. Based on the above keywords, the basic content of the addition resource network is basically accurately depicted.

Log in to the major portal search engines: The portal search engine is an important way for many ordinary netizens to search and discover new websites. The addition of the website to the website based on scientifically selected keywords can effectively improve the exposure of the website and quickly display it. In front of ordinary netizens. The "recommended login" method of the search engine of each major portal website can make the website have a better keyword search ranking position, which is an ideal login method.

Log in to Google, Baidu and other professional search engines: Google, Baidu and other well-known professional search engines belong to the automatic inclusion and keyword advertising mode, every day. It can be included in it and has a good natural ranking of search engines when searching for related keywords, which will greatly promote the promotion and self-addition of the addition resource network. By optimizing the search engine of the Addition Resource Network, the website will be able to rank in the professional search engine within three months from the date of publication, and search for relevant keywords. The addition resource network can rank the top.

In addition, Google, Baidu and other well-known professional search engines also offer keyword advertising in the pay-per-click model. We can consider placing keyword ads on well-known professional search engines such as Google and Baidu. According to the development process of the addition resource network, selecting the corresponding keyword to advertise, accurately targeting the target audience of the website, can effectively improve the quality of the website. For example, it is placed on the keywords of machinery, equipment, information release, transaction, etc., and defines the advertising slogan of the addition resource network to attract interested netizens to visit this website and participate in various activities of the website.

Addition resource network login search engine work step content description effect evaluation cost budget

1 Determine the keyword to determine the basic keywords such as mechanical equipment, spare parts, information release, transaction, etc. Accurately locate the keyword 2 Login to the portal "Sina", "Sohu", "Netease" recommended website login

3 Log in to Google and Baidu's natural rankings. Do a good job of search engine optimization for the Addition Resource Network.

4 Launch Google, Baidu keyword advertising machinery, spare parts, information publishing, trading and other keyword ads to increase website exposure. Top keywords related to the keyword 2, online advertising:

Compared with traditional media, online media is characterized by its versatility and its power in building and marketing. The carrier of online advertising is basically a multimedia, hypertext format file. As long as the customer group is interested in a certain product or a certain enterprise, just click the mouse to learn more, more detailed and vivid information. Therefore, consumers can “experience” products and services in person, and let customers feel the goods or services as if they are there. Therefore, online advertising has the advantage of strong interaction and sensory.

Online advertising is one of the most popular and effective ways to promote websites. The selection of the advertising target should conform to the characteristics of the website access group and be adjusted according to the needs of different promotion stages of the website. In response to the characteristics of the addition of resources, a corresponding online advertising plan was formulated. Advertising target: Addition Resource Network is an industry trading platform, but it is different from the general trading website. The customer base of the addition resource network is basically an industry product manufacturer, product buyer and data viewer. Basically, it can cover the vast majority of Internet users, but more companies or individuals who use the Addition Resource Network to promote products, companies or individuals who purchase products, and related design or technicians in the industry. It can be seen that the addition resource network still belongs to a professional website. Then we should select the online advertising target should be the industry navigation website, industry portal website, industry information website and other related professional websites. *Additional resource network advertising target

Advertising method:

The first step is to launch the “Celebrate Addition Resources Online Line, Upload Product Information to Advertise” advertisement on various target websites at the time of the release of the Addition Resource Network to attract related companies to register and upload data.

The second step is to create and serve ads for the sub-activity theme.

**Delivery cycle: The entire site ad serving cycle is three months.

**Advertising format: According to the online advertising needs of each website, we will design and plan a variety of advertising formats for advertising. The main forms of advertising are floating ads, banner ads, text ads, and so on.

3. Information release promotion

Information release promotion includes forum promotion, business message, blog and all kinds of classified information websites to publish relevant website information and other promotion. It is the distribution of website information to every corner of the network, to achieve the purpose of promotion, increase the website Anti-chain and exposure, which is very important to improve and maintain the ranking of the website on the search engine. This work requires long-term promotion of the forum promotion:

Nowadays, forums are forbidden to publish advertisement posts, so there are several good promotion soft articles to guide the joining of the website alliance network to extract the alliance maps. The specific operation is slightly... The traffic exchange operation is slightly... Friendly link

Increasing the number of visits through friendship links is a common method adopted by the current website. Whether it is text or LOGO links, you can find relevant websites with relatively large amount of visits to exchange links. In the initial stage, you can apply for a link chain to increase the number of website visits. .... 4, mail marketing promotion:

Email marketing is fast, efficient, and low-cost marketing, but should avoid becoming a spammer.

Can be requested by professional mass mailing company to send

Manually send mail

Software group

5. Event Marketing Promotion

Regarding the promotion of event marketing, there are also many successful cases on the Internet. The characteristics of event marketing are that the speed of communication is fast and difficult.

Part 3: Website Promotion Plan

First, the website must be done before the official promotion

01. Improve the website operation team, which are website promotion personnel, website data maintenance personnel, and webpage artists;

02. Ensure that the website can access normally and quickly;

03. Select the website title, keywords and description, as well as the promotional slogan used to promote the website;

04. In-depth understanding of enterprise products and corporate culture;

05. Select a website traffic analysis statistical software, available online free popular statistical software, or you can develop it yourself;

06. Set the selling point of the main products and products in the website;

07. Classification of target customer groups and markets;

08. Space domain names are bought as long as possible to increase the trust of the major search engines on the website;

09. The basic functions of the website are perfect, and the interface design is professional, and the user experience is satisfied as much as possible, so as to increase the trust of the visitor and attract the return rate of the visitor, thereby increasing the conversion rate of the order;

10. In-depth study of peer competitors' websites;

Second, the website's influence in the early stage of promotion [died 1-2 years] - conventional promotion method

¤Online promotion

1. Search engine marketing

After setting the keywords, the website will be optimized by the technical means and the keywords will be ranked as high as possible.

2. Website submission method

A. Submit the website to the ODP manual directory and various search engines, and update the content on the website every day;

B. Submit the website to various product catalogs and website navigation platform

C, online business company's online business card

D, yellow page submission

E, B2B platform products and website submission, supply and demand information release;

F, price comparison network submission

G, shopping guide network submission

F, company promotion video submission

G, industry news submission

H, store address map submission

3. Community, forum, blog marketing law

4. Website activity promotion

5. Website Resource Cooperation Promotion Law

6. Mail marketing method

A. Email marketing based on user license

B, professional service provider's email advertising marketing ..... effect is not obvious A

7. Video Promotion Act

8. Baidu Encyclopedia Marketing

9. Self-answering self-answering promotion in the Q&A platform

10.QQ group hair

11. Event Marketing Law

12. One-way link purchase

13. Established Writers Alliance

14. Join the ad network

15. Web Pickup / RSS

16. Internet hype

Monthly annual operational performance analysis and evaluation, selection, adjustment and target setting

Promotion under the line

1. Company Print Promotion Law

Delivery route: In addition to the release of the line, you can also cooperate with the courier company and other related industries to enlarge the promotion channel.

2. The Internet Café Alliance Cooperative Promotion Law is suitable for such promotion according to the product and the "Internet Café Crowd Survey Report";

3. School/social activities sponsorship promotion law;

4. Store promotion and online promotion interaction method;

5. Merchant Alliance Mutual Benefit Promotion Law;

6. Promotional Law for Public Welfare Activities;

7. Promotion of event gatherings;

8. Local newspapers and magazines;

9. According to the user group in advance, the promotion card will be placed in the corresponding food, toy and other suppliers;

10. Building advertising

11. Body / bus advertising

12. Fixed-line ring tones promotion method

Monthly annual operational performance analysis and evaluation, selection, adjustment and target setting

Third, the website's medium-term credibility promotion [takes about 2-3 years] - depending on different industries

1. Industry News Release

2. Authoritative organization news topic release

3. Find a way to let one of the reporters speak for us first;

4. Utilize the power of the famous grassroots webmasters;

5. Industry website advertising space purchase

6. Auction ranking

7. Advertising Alliance

8. Make good use of all kinds of word of mouth network, website review / evaluation network

9. Advertise on the most credible online media

10. Production company and various product promotional videos, which can be used as traditional media advertisements such as public transportation video advertisements and TV advertisements, subject to the conditions;

11. The company set up a hot news search team

Attached:

1. The above ideas and other ideas combined with the "regular promotion method" will be more persuasive; thus, more people will pay attention, attention is power, and strength will be expected to the major media. Conduct free publicity.

2. In fact, the establishment of credibility, one is by external propaganda, of course, another necessary and most basic program can not forget, that is, the website itself also has a credibility, which is why many websites look like "cottage version" "Where visitors see such a website purchase desire has dropped to 0, and some websites seem to be so professional at first glance, can stimulate the consumption of visitors; then as for how to establish a credibility or competition point of the website itself Since there is a lot of content involved, I will sell it here and skip it.

Monthly annual operational performance analysis and evaluation, selection, adjustment and target setting

1. Let the company employees or members of the popular forums actively participate in some public welfare activities;

2. Regularly hold some free lectures with local radio stations and related sections of the TV;

3. Local newspapers and magazines;

4. Regularly write letters to relevant media leaders, relevant government officials, and relevant central officials to discuss issues such as website profitability and fund donation. Although the success rate is low, as long as it succeeds once, the website will succeed;

5. Hold regular prize-winning quizzes or contests and publicize the winners;

6. Strive to participate in some authoritative development conferences on B2C e-commerce;

Monthly annual operational performance analysis and evaluation, selection, adjustment and target setting

Fourth, the establishment of online brands

In fact, website brands usually do not exist independently. That is to say, the establishment and promotion of website brands are gradually established and reflected in the website operations of the first and middle stages. Website brands are often the result of various network marketing activities. Under the premise of the steady development of the post-site, the website brand will be strengthened and innovated through various operational activities, and finally the corporate brand will be deeply rooted in the hearts of the people and make it a household name.

5. More practical brand products are derived from established brands.

The specific derivative products are determined according to different industries. At this time, it is necessary to pay more attention to the quality of the products, and further use the influence of the old brands to further promote the promotion of new products. While retaining the trust of the old customers to the existing brands, It trusts each of our new products, of course, provided that new products must have a market to do.

Attached:

There are various ways to promote the website. No matter which promotion method is successfully operated, the website can be made famous. Here, the website operators are required to be good at innovation, analysis and summary, and choose one or two optimal solutions from various operational ideas. Take a detour in the journey of website operation and quickly find a shortcut to success.

The above operation plan only writes a general idea, which is more suitable for the promotion of fast-moving consumer goods online mall. However, different types of products and websites should use different operating routes, and the choice of specific routes can be purposefully tested for promotion.

Personal website promotion orientation is: doing better than doing strong