[Boutique] large event planning book

This article catalogue 1 large-scale event planning book 2 large-scale event planning book 3 large-scale event planning book first: large-scale event planning book

First, the event background

In order to carry forward the traditional virtues of the Chinese nation to help the poor and improve the charity concept of the whole people, the first charity charity performance of the xx Years of Love Society is to create a good atmosphere for the charity of the whole people, promote the charity culture and advocate dedication and love. This party is charity and local. The perfect combination of culture, the charity performance with the theme of "Love Passing, True Love Helping Students" will be held in the Oriental Red Square.

Second, the purpose of the event, the meaning

The charity performance campaign with the theme of “Love Passing, True Love and Helping Students” is to guide more citizens to pay attention to Jiaozuo poor students and to pay attention to the vulnerable groups around us. We sincerely hope that people from all walks of life will make their own small wishes. As the saying goes, dripping water can be merged into the sea. As long as everyone gives a love, the world will become even better!

In the way of charity, we advocate the public to pay attention to the poor students around us, and through the charity performance, we will arouse the whole society's understanding, respect, care and help for charity, and expand the influence of charity. Advocate the spirit of "dedication, friendship, mutual assistance, progress".

Third, the organization

Organizer: Love Society

Supporting unit: Fuya Health Paint Jiaozuo General Agent, Jindian Wedding Company

Aid aid units:

co-organiser:

organizer:

Event Name: "Love Passing, True Love Helping" Large Charity Benefits

Activity time: September 11, 2019

Venue: Dongfanghong Square

Promotional Media: Shanyang Forum

Fourth, the sponsor company

Coordinate donor units themselves to determine donor intent and donation amount.

Issue a bill for the sponsoring company with the formal bill of hope engineering

In the performance, please sponsor the company to take the donation card.

Arrange the exhibition boards around the performance venue to thank the enthusiastic companies and individuals.

V. Security plan

In order to ensure the safety during the event, the event will be carried out smoothly and satisfactorily.

Guiding ideology: meticulous organization, careful deployment, close coordination, fixed posts, staffing, and responsibilities, ensuring that the party is foolproof and that the charity performance is carried out safely and smoothly.

Organizational leadership: In order to strengthen the organization and leadership of the safety and security work of this activity, ** comrades are responsible for the establishment of a logistics support emergency response team, responsible for arranging, coordinating and directing the security and logistical work of the event.

Eight, the use of funds to raise funds

1. Student Aid: Some of the money raised is used to donate poor students.

2. If the funds raised are relatively abundant, set up a library 2

Attachment: performance show

Party leader: Happy Tree: Group member: Red sister

Collection and review of programs, distribution of volunteer work.

Outreach group: steel gun: rice rice grain Yao Honglei

Responsible for contacting the enthusiastic business to find the donors and the charity sellers of the day of the show.

Reception Group: Tian Gao Ren Bird: Solo Dance:

Responsible for the reception and relationship coordination of the relevant organizations and the contact of the venue

Propaganda Group: Nongmen Long Shao: Happy to build

Responsible for the design and finalization of promotional materials

Fan Huaping

Responsible for the design and maintenance of equipment (light, sound, stage, etc.)

General Coordination of the Party: Sunshine Life:

1. Collect content and healthy programs from the society, and hope that enthusiastic friends actively participate and provide support!

Specific contact: Party leader: Happy Tree: Group member: Red sister

Collection and review of programs, distribution of volunteer work.

2. On-site charity sale will be held on the day of the event;

For details, please contact: on the water side

Corporate donation please contact the outreach team: steel gun:

Part 2: Large-scale event planning book

The event planning program has been listed a lot, here to provide information on large-scale event planning - event planning program large-scale event planning: large-scale event planning and implementation program. The planning and implementation of large-scale events is a common technical means of public relations work. To effectively plan and implement large-scale events, we must first understand a few basic issues.

For example: how to define large-scale activities, which units or under what circumstances to use large-scale activities? What are the skills of large-scale event planning? What are the planning methods and methods? This will help us to improve the organization of large-scale events.

First, the definition of large-scale activities First, large-scale activities is a purposeful, planned, step-by-step organization of many people to participate in social coordination activities.

Large-scale events must have a clear purpose. Large-scale activities often consume a lot of resources, including manpower and material resources.

If a product wants to enter a central city, I am afraid that it will cost millions of dollars to spread. We recently made a public relations for a company in Shanxi in Shenzhen, with a cost of several million yuan. Of course, for the needs of the company's communication, in order to attract more people to buy his stock, this is the goal of large-scale activities.

It is impossible to spend money to do activities without purpose, and the purpose is not clear and it is not worth it. We often encounter such manufacturers. When they see the celebration of the company, he also wants to celebrate the event, and asks the event to be more lively, bigger and more detailed, but I don’t know why, it is not clear what information to spread during the event. Obviously no purpose.

Second, the event planning program for large-scale event planning should be planned.

There should be plans for everything, and large events are no exception, and more demanding plans are required.

Third, the participation of many people is an important concept for large-scale events.

Since it is a large-scale event, there should be a large number of people involved, but not a large number of participants is a large-scale event. There are 10,000 employees in a unit. It is necessary to open a general assembly. It is also attended by many people. Can you say that this is a large-scale event?

The fundamental difference between large-scale activities and small-scale activities is not only the number of participants, but the degree of socialization of activities.

Second, the characteristics of large-scale activities 1, large-scale event planning must have a clear purpose.

It is not a general purpose, but rather an objective established around the organization's organizational image strategy and recent public relations goals.

When we discuss this issue in some colleges and universities, many students like to ask: If an agency's public relations objectives contradict social needs, what should you do as a public relations consultant for the organization? In fact, such a problem is very simple. The image of an organization can only be synchronized with the society forever, and it is possible to establish its good organizational image in the social environment. If it is by deception, even if it temporarily captures the sales market, or increases the market share, it will eventually To exit this market.

In the past, there was such a case in China: in order to promote sales, organize staff to carry goods and walk around in shopping malls, this is absolutely not in line with the professional ethics of our public relations. This is a kind of deception, and there is no good image for establishing a business. benefit. Therefore, the purpose of the activity should stand on the stand of social integration, and not only stand in the position of one of our enterprises.

2. Extensive social communication.

The large-scale public relations activity itself is a media, and its role is like a mass media. However, this media does not spread before large-scale activities are organized. Once this activity is carried out, it can produce good communication effects. We should also note that the event itself has attracted the participation of the public and the media.

The information of large-scale events is transmitted through the media or through the public. This is a very important feature that we must consider when planning large-scale events.

3. Strict operation.

In the process of organizing large-scale events, we have only one chance to succeed and fail. Because large-scale events are different from film, TV, film, TV, and can shoot three or four groups of cameras, and then re-editing, but each time a large-scale event is planned to be broadcast live, once the mistakes can not make up.

Reports in this area are often reported in the newspapers: a person’s planner, organizer or leader of the event was dismissed or sentenced for a casualty or major property loss due to mismanagement.

Part 3: Large-scale event planning book

The ultimate goal of all marketing activities is to rapidly increase the sales of product terminals and expand market share. Any public relations marketing activities that do not achieve this goal can not be called success. It is not a piece of paper, it is a castle in the air, and more important is the loss of life. In December XX, tcl mobile phone successfully passed the large-scale public relations marketing activities of the Korean movie star Jin Xishan Xi'an (hereinafter referred to as “Xi'an trip”}, achieving the purpose of rapidly increasing brand awareness and influence, thus taking advantage of the fierce market in the northwest region. In the competition, it stood out and took the lead in achieving the top three sales targets in the industry. The overall cost of the event was more than 600,000, which became the most successful classic case in the industry. How exactly it is implemented is a place of horror in the industry. During the author's period, it was the author of the entire activity plan and the organization participants of the whole activity implementation. The review and summary were compiled into this article for the friends of the marketing industry to evaluate.

The first chapter is the time and place

First, the time

The "Xi'an trip" activity time is selected on December 6, 7 and 8. On the occasion of the New Year's Day and the Spring Festival, each manufacturer will spend a lot of money to promote the product sales, and tcl mobile communication company unexpectedly big. In the service brand promotion, Jin Xishan came to China in December to conduct "event marketing" and carried out public relations activities. Jin Xishan was invited as a "mobile angel" to attract consumers' attention and promote service as an important factor in market competition and open up service marketing. The prelude. This move will inevitably attract the attention of the media and the public, further shape the high-quality, high-value brand image of tcl mobile phones, and form a good reputation effect, thereby enhancing the reputation of the overall brand of tcl mobile phones.

Second, the location

The ancient capital of Xi'an is a world-famous cultural tourism city. There are 14 dynasties in the capital, totaling 1064 years. Xi'an has the third largest number of colleges and universities in the country. There are nearly 50 colleges and universities and tens of thousands of students. The potential consumer market; Xi'an is the economic leader in the northwest region, where the people are outstanding, the humanities and business atmosphere are quite strong. The first US President Clinton’s first visit to China was scheduled to be in Xi’an. More importantly, Xi'an-Northwest is the place where tcl made a fortune - the place where tcl ace color TV took off, and many of the current high-level managers of tcl Group are from Xi'an. Xi'an has a very important historical position and reality in the entire tcl group. .

Third, people and

Tcl Mobile Communications, the marketing director of the Northwest Region, was the soul of the entire "Xi'an Trip" event. He is also a highly glamorous marketing expert. The advocate of "passion marketing" has also been prestigious in the industry. . Through continuous channel integration, we have gathered a team of dealers at all levels with high loyalty and strong execution. After active communication and many cooperations, we have met a large number of media friends and advertising partners. It is also attracting and cultivating quite a lot. A group of internal marketing personnel with strong heart and good professional quality. In addition, the tcl mobile communication headquarters also sent public relations media, after-sales and other leaders and specialized personnel to assist during the event. In particular, the presence of President Li Dongsheng of tcl Group has enhanced the popularity of the “Xi’an Trip” campaign.

Chapter II Overview of Activities

The “Xi’an Trip” activity started on December 6, 7 and 8 and was warmed up with the entrance ceremony of the Great South Gate. The “Mobile Angel Mobile Service” press conference was the core, and the shopping mall signature promotion was the climax to visit the Terracotta Warriors. The museum event was the perfect ending. The whole three-day event was arranged in one go, interspersed with the establishment of the Tcl Mobile Communications Northwest Diamond Diamond Dealer Club. Direct contact with consumers, retailers, underwriters, internal employees, brothers, news media, government agencies, competitors, etc., has been effective for more than a year.

The third chapter is carefully prepared in the early stage.

Adopt a combination of "air bombing + ground impact" strategy for combined communication, using a wide range of promotional vehicles, including newspapers, television, radio, outdoor large screens, bus shelter advertisements, posters, leaflets, air, knife flags, etc. In order to maximize the attention of the crowd, greatly increase the level of attention.

First, hard advertising

The "Xi'an Trip" activity began to arrange the implementation of the Xi'an TV station with high ratings and the Xi'an Music Station, which has the highest listening rate, and put advertisements on the outdoor large-scale LED screen at the entrance of the signature promotion mall. In the event of an interim announcement, fixed captions were recorded during the reversal; the previous week, the local advantage newspapers such as "Hua Shang Bao" and "Xi'an Evening News" published hard advertising.

Second, soft propaganda

As we all know, soft propaganda has the advantages of large amount of information, strong readability, and low cost compared with hard advertisements. On the one hand, the Xilian branch of tcl mobile communication is modified according to local conditions on the basis of the soft texts issued by the headquarters; on the other hand, it composes relevant soft texts based on the current development status and focus of the company, and cooperates with the local media to increase the self-promotion of Korean movie star Jin Xishan to Xi'an. Other content soft text [including product introduction class, company culture class, promotion activity class, enterprise dynamic class, etc.] has enabled the Korean movie star Jin Xishan to be closely and organically combined with tcl mobile communication and tcl mobile phones.