[Boutique] College Student Business Planning Book

This article directory 1 college students entrepreneurship planning book essay 2 college students entrepreneurship planning book essay 3 college students entrepreneurship planning book essay 1st: college students entrepreneurship planning essay

I. Introduction

In this era of "talent for the people", in order to meet the challenges of the future, as a university student in contemporary society, in order to be able to eat in the future, we must prepare in advance and recharge ourselves.

Of course, there are many ways to exercise yourself. We can go out for an internship, or we can do some part-time work in the spare time to fill our own expenses. But in this era of strict requirements, we must focus on innovation, unique, not to mention first. Those who eat crabs must also have their own style and step on their own path. Only in this way can we conform to the development of society and better study and implement the spirit of the party's "17th National Congress" and contribute its own strength to building a harmonious society.

In today's society, college students' self-employment has become a trend for college students to develop themselves and increase their experience. This kind of behavior can not only exercise themselves, hone their will, and accumulate experience, but also relieve their parents' burdens through their own efforts. Therefore, we should continue to explore and follow this trend, and seek to meet the challenges of the future with better and more practical experience on the basis of adhering to the principle!

To this end, we intend to establish a "pointer" cheap shop, to facilitate others, but also to meet themselves, from a larger aspect to keep up with the pace of the times, to promote social development!

This is the era of personal talent, but also an era of knowledge. As long as you are willing, there is nothing wrong with it. I believe that the road is coming out of itself!

Second, the entrepreneurial background

1. The changes of the times have given different meanings to contemporary college students. They have also given contemporary college students different lives and ideas. The pursuit of differences is naturally different. The continuous advancement of science and technology, the continuous improvement of living standards, and the potential of human inertia have been stimulated, making some college students prefer to spend money rather than doing things themselves. Sometimes they are eager to need a "replacement" to help him complete what he wants to accomplish. thing.

2, some college students in order to exercise themselves, increase practical experience, do not hesitate to spend all the time outside of their spare time to see the activities in the school. So many things have no way and no time to complete, but I have no choice but to imagine that I can have "divided skills."

Third, the purpose of entrepreneurship

1. It is well known that on university campuses, competence is far more important than knowledge. This requires a platform for us to continuously learn, exercise, express ourselves and increase our abilities. The larger clubs and students on campus have little room for improvement for us who are about to graduate, so we need to start our own business to pave the way for ourselves.

2. Work-study is a thing that many of our college students want to do. It can reduce the burden on parents. Secondly, they can prove their self-reliance and growth to others. But as far as I know, the work-study that can be provided on campus. The post is very limited. This makes it possible for us to open another channel of hard work and help through our own efforts to truly be self-reliant!

Fourth, business projects and content

1. Business content: It is mainly to help some students who have no time or are unwilling to come forward to complete their work, tasks, and interpersonal communication to complete their needs, as a “participation” of them to seriously work hard to accomplish what they are required to accomplish.

2. Main items:

Agent PARTY planning: according to the individual needs of the required person, carry out birthday party, class dinner, men and women dating and other projects, and complete the work project on time and on demand;

**** Text scheme: You can write some text schemes for those who have ideas but cannot express them in words, including planning books, notices, posters, application books, etc.

Substitute items: replace some of the students who don't want to waste time on the road, and take care of them on their behalf.

Communication on behalf of the university: The university is like a small society. It is easy for students and friends to make some awkward and unpleasant things. However, because of self-respect, we can’t open the door first. At this time, we can replace the need, and act as an intermediary to help communicate. Make the original relationship difficult to mediate!

To create ideas: to draw on the good experience of all parties, to provide constructive ideas for some helpers who have difficulties in life, study, and feelings.

V. Operating principles

1. The principle of truth: treat the help-seekers with courtesy, not bullying, friendly and equal. “Customer is God” is no longer an empty preaching here, but a real feeling;

2, the principle of mutual benefit: on the basis of sincerity, to achieve equal reciprocity

3, scientific principles: to ensure that the plan provided by the help-seekers, the program is scientific and reliable, and truly practical;

Sixth, service target group

1. People who are busy with study and have no brains;

2, things are urgent, help people without doors;

3. People who are innovative in their own ability and have a single individual ability.

Seven, market analysis

1. In and outside the campus of the Agricultural University, there are no operating stores in this area. Therefore, in the market competition, we are in a relative position. But because of this, the opening of the market will face a big problem. To a certain extent, many students will have the mentality of alert, so an innovative and persuasive advertising campaign is necessary.

2. In addition, the university is originally a place where individuals are talented. The "points" are all things that come from everyone, so another problem we face is a problem that the students disdain, so we have to have prestige. With quality "points", we will first set up a good image and open the market.

Eight, business strategy

1. Manpower: Talents with high thinking and unique innovative ideas will enter; at the same time, personnel must have the spirit of hard work and hard work. On this basis, adopt an orderly management model;

2. Propaganda: During the opening of the business, a large number of publicity cards can be issued on the basis of the funds allowed, first attracting the public's attention and entering the dormitory to promote;

3. Operation: In order to make up for the lack of funds, it is also possible to attach a printing and copying business to the store at the same time, which not only can increase the income, but also increase the popularity to a certain extent, so that the students who come to print and copy can understand the business of the store. Scope, expand the publicity;

4. Strategy: 50% discount, free service and other services can be taken during the opening period.

5. Storefront: The storefront needs to be located in an eye-catching place. The storefront design needs to be novel and unique, reflecting the elegant style and wisdom image.

6, equipment: need two computers, printers, copiers, telephones, tables and chairs, and tiny items:

IX. Sources and allocation of funds

1. Source: At the beginning, adopt the shareholding system and bring your own large items such as computers; printers and copiers can purchase second-hand items first to save money.

2. Distribution:

1) Monthly basic salary allocation standard: The monthly residual income will be distributed to employees according to the proportion of the share amount;

2) Leveling criteria: According to the individual acceptance project, completion project and customer satisfaction distribution, the employee's personal performance is divided into three levels: A, B and C.

Ten, the charging standard

Agent PARTY planning: according to the difficulty level of planning, the basic fee is 5 yuan, and the rest is paid according to customer satisfaction;

**** text plan: pay according to the number of words, the basic fee is 2 yuan;

Substitute items: According to the distance and the weight of the goods, the basic fee is 2 yuan, and the custody is kept on the behalf, and the custody is charged separately, with an average of 1 yuan/day;

Generation communication: According to the final adjustment level and customer satisfaction, the basic fee is 2 yuan, and the first mediation fails, the second adjustment can be made free of charge until the customer is satisfied;

Generation of ideas: the basic cost of 2 yuan, if it is useless to the need, you can avoid the charge;

XI. Anticipation problems and solutions

In the course of service, customers may be required to pay compensation for dissatisfaction. To this end, we must adhere to the principle of “customer is God” and try our best to meet the reasonable requirements of customers.

The second part: College students entrepreneurship planning essay

First, the prospect analysis

Tourism market analysis

Catering market analysis

Second, the network market analysis

The network covers the whole world, shortens the distance between people, and brings a lot of main things. Many websites have not survived, and they are quickly eliminated by the Internet market and are drowned in the Internet wave.

1. Many sites don't pay attention to profitability and profit cycle, just want to make money, not good at choosing business model and profit model;

2. The information of the site is updated slowly, and the information is not attractive;

3. Without its own characteristics, the letter is not clear, lacking a certain atmosphere and feeling;

4. The service level is not high and the function is not complete;

5. Did not catch the customer's

Third, the strategic analysis of the website

What is offered?

1. To achieve greater development, it is necessary to attract a large number of netizens, tourist attractions, travel agencies and hotels and restaurants to provide convenience for tourists who want to travel to Su.

2. Provide a distribution map of Suzhou tourist attractions and hotels and restaurants;

3. Provide the latest travel routes;

4. Market analysis

5. Introduce various types of preferential information.

,Success factors

1 better business action mode and profit model;

2. Valuable consulting information, valuable market analysis

3. Fair and reasonable

4. Order online

5. The website staff is extensive and easy to operate and manage.

6. Make full use of the participation of netizens, business participation and interaction

7. The website is based on tourism and diet that people are interested in.

8. Netizens can order food and group tours directly from this site.

, by what profit

Xia Jiangnan Travel Network is a travel website integrating consulting, entertainment, leisure and business.

The area where customers are a little bit of business is the leisure area for people after a meal. It is the first choice for modern life. The potential of helping people is enormous. It brings the following benefits to travel agencies, hotels and restaurants:

1. Obtain huge economic and social benefits.

2. The popularity has increased rapidly.

3. Bring more customers to the dealers.

4. Assisting merchants to enter the online marketing industry, making the services of a merchant more comprehensive.

5. At the same time, it also brings various benefits, benefits and convenience to customers.

the second part

Fourth, the website column structure]

1. Wudi culture

2. Suzhou Attractions

3. Booking service

4. Paradise Forum

5. Travel knowledge

6. Food culture

7. Consulting Square

8. Member registration: personal registration and business registration

9. Service area

Fifth, website design

The layout of the web page directly affects the efficiency of the website. Avoiding similarities with other websites, so that they are buried in the sea of ​​the Internet, so this site will design an evocative interface.

1. Optimize view design, insert animation, but not too many

2. Pictures and texts, color pictures, texts and reasonable matching, in the case of maintaining the overall consistency of the page, the pursuit of the unique taste of this site, creating some highlights.

3. The network allows the design of the navigation bar to make the organization of the entire website clear and ensure that the page is not monotonous

The third article: College students entrepreneurship planning book essay

First, the business plan book

It is a written abstract of the business created by the entrepreneur program.

It is used to describe the internal and external environmental conditions and characteristics of the company to be established, to provide indicators for the development of the business and to measure the progress of the business.

Usually the business plan is a combination of marketing, finance, production, human resources and other functional projects.

Write a good question about the business plan book:

Focus on products

Dare to compete

Understand the market

Policy indicating action

Show your management team

Excellent project summary

Second, the contents of the business plan book

Generally speaking, the business plan should include the type of entrepreneurship, capital planning and fund sources, the proportion of total funds allocated, stage objectives, financial projections, marketing strategies, possible risk assessments, motivations for entrepreneurship, shareholder rosters, and reservations. The number of employees and the specific content generally include the following eleven aspects:

Cover

The design of the cover should be aesthetically pleasing and artistic. A good cover will give the reader an initial good impression and a good first impression.

Project summary

It is the essence of a concentrated entrepreneurial plan.

The project summary covers the main points of the project, so that it can be seen at a glance, so that the reader can evaluate the audit and judge in the shortest time.

The summary of the plan generally includes the following:

Company Profile;

Managers and their organizations;

Main products and business scope;

Market overview;

Marketing strategy;

Sales plan

Production management plan;

Financial plan

The status of funding needs, etc.

The abstract should be as concise and vivid as possible. In particular, explain the differences between your own companies.

Company Profile

The purpose of this section is not to describe the entire project, nor to provide another summary, but to introduce your company, so the focus is on your company philosophy and how to set the company's strategic goals.

industry analysis

In the industry analysis, the basic characteristics, competition status and future development trends of selected industries should be correctly evaluated.

Typical questions about industry analysis:

What is the level of development of the industry? What is the current development trend?

What role does innovation and technological advancement play in the industry?

What is the total sales of the industry? What is the total revenue? What is the development trend?

What is the price trend?

How much does economic development affect the industry? How does the government affect the industry?

What factors determine its development?

What is the nature of competition and what strategy will you adopt?

What are the barriers to entry into the industry? How will you overcome it? What is the typical rate of return in the industry?

product description

Product introduction should include the following: product concept, performance and characteristics; main product introduction; product market competitiveness; product research and development process; development of new product planning and cost analysis; product market prospects; Brands and patents, etc.

In the product introduction section, the entrepreneur should make a detailed explanation of the product, indicating that it is accurate and easy to understand, so that investors who are not professionals can understand. In general, product introductions are accompanied by product prototypes, photos or other introductions.

Personnel and organizational structure

In the production activities of enterprises, there are human resource management, technical management, financial management, operation management, product management and so on. Human resource management is one of the most important aspects.

Because society has developed to this day, people have become the most precious resource, which is determined by human initiative and creativity. To manage such resources well, enterprises must follow scientific principles and methods.

In the business plan, it is necessary to clarify the key management personnel, introduce their abilities, their duties and responsibilities in the company, their past detailed experience and background. In addition, in this part of the business plan book, the company structure should also be briefly introduced, including: the organization chart of the company; the functions and responsibilities of each department; the responsible person and main members of each department; the company's compensation system; The list of shareholders, including stock options, proportions and privileges; board members of the company; background information of the directors.

Experience and past success are more convincing than degrees. If you are going to leave a particularly important position to an inexperienced person, you must give a good reason.

market prediction

Should include the following:

1. Demand forecasting;

2. Overview of market forecasting market status;

3. Overview of competitors;

4. Target customers and target markets;

5. The market position of the company's products.

Marketing strategy

The understanding of market errors is one of the most important reasons for business failure.

In the business plan book, the marketing strategy should include the following:

The choice of market institutions and marketing channels;

Marketing team and management;

Promotional plans and advertising strategies;

Price decision.

Manufacturing plan

The manufacturing plan in the business plan book should include the following:

1. Status of product manufacturing and technical equipment;

2. The new product is put into production;

3. Requirements for technical upgrading and equipment renewal;

4. Quality control and quality improvement programs.

financial plan

Financial planning generally includes the following:

The focus is on the cash flow statement, the balance sheet, and the preparation of the income statement.

Liquidity is the lifeline of an enterprise. Therefore, when a company starts or expands, it needs to have a detailed plan for the liquidity and strict control in the process.

The profit and loss statement reflects the profitability of the enterprise. It is the result of the operation of the enterprise after a period of operation. The balance sheet reflects the state of the enterprise at a certain moment. The investor can use the ratio indicator obtained from the data in the balance sheet. Measure the business status of the company and the possible return on investment.

XI) Risk and risk management

What are the basic risks of your company in terms of market, competition and technology?

How are you prepared to deal with these risks?

In your opinion, what kind of additional opportunities does your company have?

How to expand on your capital base?

How is your five-year plan performing in the best and worst situations?

If your estimate is not as accurate, you should estimate how big your error range is. If possible, do the best and worst settings for your key parameters.