[Boutique] How to write a business plan

This article directory 1 snack shop business plan book 2 Western restaurant business plan book 3 sweet cake shop business plan book 1st: snack shop business planning book

1. Looking for a business address

2. Sign the lease contract and request a copy of the real estate certificate

3. Find the construction team out of the construction drawing, report to the fire station and the health supervision office.

4. After obtaining the approval documents for fire and sanitation, follow the picture construction

5. At this time, you should not stand down. You must go to the Trade and Industry Bureau to contact the investment and issue a capital verification report.

6. After the completion of the project, report to the fire and sanitation inspection.

7. After passing the qualification, go to the Health Supervision Office to apply for a health permit.

8. Hold the <<Sanitation License>> to the Trade and Industry Bureau for the <<Business License>>

8.1 First, <<Name Pre-approval>> fill in, name approval

8.2 Re-entering the <<Enterprise Establishment Registration Form>> Fill in. Conduct business registration

8.3 All the procedures are completed, and the business license is obtained after 5 working days.

9. Hold the business license to the tax authority to handle the <<Tax Registration Certificate>>

10. Go to the Quality and Technical Supervision Bureau for the <<Organization Code Certificate>>

11. Go to the bank to open an account.

The cost is about 1,000 yuan.

First, look for the civil affairs department to set up a contract for re-employment. Then open the business. No need to go through the formalities first. After the permit is issued, it is necessary to pay taxes. First open, if the Trade and Industry Bureau finds out, they will come to you to take the initiative. . Don't be afraid, when the industrial and commercial tax comes, it is said that after borrowing money, I will open the loan. I don't know how to do the procedure. The business is not good enough to lose money, and I don't want to work long. Find a reason to find an acquaintance to find ways to reduce taxes and fees, it is impossible to pay a temporary tax. If the business is good, I will slowly renew the industrial and commercial tax procedures. Licensing and tax registration health permits are fixed processes. It’s easy to handle.

Open the physical store general process

The process of opening a store is a work program that must be followed when opening a new store. The basic process is as follows:

1: Develop a strategic plan for the development of new stores

When opening a new store, strategic planning should be carried out for the future development of the new store. Such as the speed of opening a store, the scale of opening a store, the development prospects of new stores. When looking for new opportunities to open a store, there are usually two options: one is to add new retail outlets in cities with existing retail stores; the other is to open new retail outlets in cities that have not yet developed. The first case is easy to decide, while the second case usually requires a more comprehensive, systematic decision making process. For individual investors, shop planning tends to focus on short-term business forecasts rather than long-term store planning.

2: Conduct a market survey to determine the intention to open a store

Conduct rigorous market research, determine retail opportunities, and decide on the intention to open a store, such as the number of stores, areas, etc.

3: Choose the store format and retail store size

There are many kinds of clothing shoes and hats, from the perspective of investment, there are self-chain stores, franchise stores, and first-level dealer models. From the perspective of whether there are physical stores, there are product catalog outlets, floor shops, shop-in-shops, clothing trade cities, clothing retail exhibitions, mobile stalls, etc., clothing brand enterprises can also choose the form of franchise stores according to the needs of business operators.

4: Choose the store area

When choosing the region to open a store, it is usually necessary to analyze your own business advantages. First, open a store in a less competitive center city, and then use this as the axis to radiate to the surrounding cities. This is a relatively safe method.

5: Store survey and selection

After selecting the city where the store is opened, it is necessary to conduct an in-depth and detailed analysis of the business circle to determine the specific store address. Generally, the place with the opening conditions should have the following four characteristics: First, the selected location is consistent with its brand image; Second, convenient transportation; Third, the passenger flow should be large enough; Fourth, choose the right competitor. In apparel retailing, competitors are often used as a business benchmark by divisors, which has a positive effect on attracting target customers and adjusting business strategies.

6: Develop a store plan and implement it

To renovate a retail store, prepare to open a store, and try out a business, it is necessary to make a schedule and implement it according to the plan.

7: Opening a store

When the clerk, goods, retail store layout, etc. have been arranged, it is necessary to make a store plan to give consumers a good impression of opening a store.

8: Performance evaluation of newly opened stores

Pay special attention to changes in its performance for new stores, often analyze sales, sum up experience, and review issues to improve and adapt to local retail characteristics.

For those who invest in new clothing, shoes and hats stores, it is important to straighten out the store opening process and make a good store plan.

The 21st century is the century that created the boss. It is a dream of many people to open a shop independently and to be a boss. However, what store can you open? How can the store be opened? It can be done without a thought, and it is very knowledgeable.

1. Why do you want to open a store?

1 emotional entrepreneurs. Most of them are emotional types, often attracted by some successful stores, and too optimistic about opening a store.

2 rational entrepreneurs. It can be divided into two categories: one is the formation of water to the channel, these people have professional skills, starting from the basics, slowly accumulating; the second is to stop, watch, listen, they are not eager to invest, want to understand through various channels, looking for The best way to invest.

2. How high is the success rate of opening a store? Experts believe that the “technical” is the basic survival condition for realizing the success of store operations; it is also essential for the store to take root, and sufficient competitiveness is also indispensable; pay attention to market information and pay attention to new forms. Consumer culture and characteristics can avoid falling into the vicious circle of price-cutting competition when consumers are inclined to think rationally.

3. What kind of shop to open? If you are full of creativity, your heart is full of enthusiasm, and your appearance is bright, you can consider running a self-service hot pot restaurant, a traditional snack bar, a lunch delivery and other food service industries.

2 If you are fond of exquisite and tasteful items, second-hand boutiques, handicraft stores and small coffee houses will let you show your talents.

3 If you are extremely sensitive, have a love of home, a love complex, nursery school, kindergarten will be your favorite.

4 If you often follow the feelings, always put yourself in the shoes, pet shops, flower shops, gardening shops are needing you this feature.

4. In what way is the store open alone, open a shop by yourself, or invite friends and relatives to partner? Or enter the franchise system, the headquarters provides the store resources? Experts believe that if the store opened, it is related to past work experience, and As a business management position, you can consider opening a store independently. However, if you have no experience, choosing a suitable franchise system and learning management skills can be a good way to reduce business risks. It is best to avoid a combination of 2 people, and it is better to have 3 people, and no more than 5 people.

5. What investment factors should be considered before opening a store? One refers to the environmental conditions around the store. If there are garbage dumps and other facilities that affect the store environment. The other refers to the prosperity of the location of the store. Generally speaking, places with high population density, such as stations and commercial areas, and three-way intersections are better, and the locations on slopes, remote corners, and high-rise buildings are not good.

2 Whether the traffic conditions are convenient. After the customer arrives at the store, is parking convenient; whether the cargo transportation is convenient; whether it is convenient to travel from other locations to the store.

3 Whether the surrounding facilities are beneficial to the store. Generally, there are only lanes and sidewalks. When the vehicles are driving on the road, the line of sight can naturally sweep across the street. Pedestrians walk on the street and naturally enter the store. However, if the width of the street exceeds 30 meters, it will sometimes not be popular. According to the survey, the street is 25 meters wide, which is the most popular and popular. It is not appropriate to open a shop on separate streets with separate lanes, bicycles and sidewalks.

4 The population of the service area. Generally speaking, the more people there are near the location of the store, the denser the better. Such as business districts, tourist areas, university districts, etc.

5 target customer income level.

Part 2: Western Restaurant Business Plan

Business description

With the increasing understanding of Western culture and the continuous entry of Western food culture, more and more college students have a strong interest in Western food, so that many people, especially college students, want to touch it more and try it. Therefore, there is a huge market resource in it. Opening a western restaurant near the university can make good use of and develop this market. Although it may have limited funds, it still hopes to raise funds and realize this project to realize its own business. Dream, let yourself create a world in business.

Second, product features

1. Western restaurants should serve customers with the principle of providing high-quality western food service, so that customers can have a very clear and profound impression of western food, and they can enjoy spiritual enjoyment.

2. The restaurant must understand the situation of the competitors, compare the difference between the competitors and the competitors' products and services, and formulate specific promotion plans and plans on the basis of this, in the process of implementing the plan, by promoting the unique products of the restaurant or Business style, establish a distinctive corporate image.

3. Western restaurants should develop their own unique products and unique services, establish a high image of innovation among competitors, and learn from their unique characteristics to provide quality services.

4. Through the main low-end price strategy, we strive to perfect the food in terms of color, fragrance, deliciousness, service, etc. The same kind of foods are consciously divided into files to form a price series, so that consumers can quickly find their own habits in the comparative price, and get the "satisfaction" to achieve sufficient benefits.

5. China's western restaurants are not only a long history, but also rich in variety. They have formed a pattern of high, medium and low grades. They are washed, soaked, steamed, boiled, roasted, fried and fried. They are all kinds of things, but they are all available. Many years of unchanging old faces, consumers lack new sense of freshness, especially the cultural taste is too low to keep up with the trend of development. Therefore, it is necessary to do enough "new" articles on the basis of tradition to enhance their attraction. force.

Third, market analysis

The market for the western restaurant campus economy has a wide range of development areas. Consumers are also very simple consumers. They have less competition with the external market, simple individual business, and mainly small investment. Serving students, we should provide the best quality service. First of all, we must attract the attention of students so that they can come to the store in the shortest time. Secondly, how to achieve the following marketing effects.

Analysis of the formation and development prospects of western food industry

1. As Western food culture continues to enter the Chinese market, more and more people are paying attention to Western food, so this provides a good market prospect.

2. Western food is a diet already in the developed country, which has formed a Western food culture and has an impact on the family's food culture.

3. Provide support for the development of China's food culture.

Fourth, the shop site selection

The construction site is near the college. There are 6,000 teachers and students in the college. According to the survey data, they accounted for 54.7% of the consumption for food. For this reason, diet is also the first choice for school entrepreneurship. The neighborhood of Xiaozhongdu Food Street is the most concentrated place for boys and girls. The occasional visits account for 65.8% of the total teachers and students. At present, 40.2% of the teachers and students feel that the most lack of services in the school is the dining environment, and it is suitable for self-sufficiency. The design of Lexi Restaurant is an elegant, comfortable and casual consumption environment, which shows that there is a more popular possibility after the opening of the restaurant.

Business Scope:

1. Introduce the Aussie Main Food Package, which is economical, for example: Thai Chicken Chicken Dish Indonesian Fried Rice Set, Green Curry Pork Neck Chop with Spaghetti Set, Squid Thai Chicken and Chicken Dish Meal Set, etc. The campus couple tastes.

2, Western food combined with fast food. For example: oysters, all kinds of fast food, all kinds of snacks, all kinds of Chinese and Western stew, Chinese and Western style rice, noodles.

3, beauty desserts. For example: ginger juice, fresh milk, snow simmered omelette, golden millet sago sago, sage, fresh milk, coconut milk, sago, etc., is best for female students who love beauty.

4. Make some cold drinks, hot drinks, snacks, salads, etc. according to different seasons. For example: freshly ground coffee, fancy fine iced brown, smooth milk tea, special flavor tea, natural flower tea, delicate drinks, freshly squeezed juice, ice cream new land, moisturizing dessert and so on.

V. Competitive analysis

1. Western food demand analysis

Western food has received the attention of the people from the beginning, especially the college students have a special liking for them. Both students and other consumer groups have great interest in it, so opening a Western restaurant is very promising. Under the marketing plan formulated by the western restaurant, the humanized operation was carried out, and a series of strategies such as brand strategy and price strategy were used to operate. Small in China's market is a potential big market. Due to the large population of different regions, the choice of diet is very different, but the market can provide a relatively simple diet, so the market prospect is very good.

2, the characteristics of the Western restaurant

Identity

Currently in many cities, Western restaurants are a complete routine. In addition, the diet is relatively simple, ignoring the special services, and hindering the development of food culture.

Pursuit of fashion personalization

The western restaurant blindly pursues a gorgeous appearance, fashionable style, and neglects to operate in combination with the characteristics of the region.

3. Marketing strategy

Choice of market institutions and marketing channels: Self-satisfaction The restaurant is located around the food street and is connected with a series of fast food restaurants. Unlike other fast food restaurants, it has a better dining environment and better service. Multi-channel campaigns through advertising and flyers.

Marketing team and management: Respect the independent personality of the food and beverage industry. The management supervises the work of the employees, and the employees can also put forward their own opinions or opinions to the superiors. It is necessary for the subordinates to feel the strictness of the Western restaurant discipline, but also to care for the employees. Let employees feel the warmth from the collective, help strengthen cohesiveness and improve work enthusiasm. Treat them fairly, treat them equally, do their best, and develop their talents.

Promotional plans: The promotion strategy of Western restaurants should be competition-oriented. Restaurants must understand the situation of competitors, compare their differences with competitors' products and services, and develop specific promotion plans and plans based on this, in the process of implementing the plan, by promoting the unique product or business style of the restaurant. , establish a distinctive corporate image.

Price decision: Mainly in the low-end price strategy, in the food "color", "fragrance", "delicious", service and other aspects to strive for perfection, and strive to give customers maximum enjoyment and psychological satisfaction. In response to the psychology of consumers comparing prices, the same kind of foods are consciously divided into files to form a price series, so that consumers can quickly find their own habits in the comparative price and get the purchase "satisfaction".

Sixth, management

1. System management

In the business process, management and efficiency are closely related. Therefore, institutionalized management is very important in the operation process.

The relevant management systems are:

Attendance system

Health management system

Report management system

Energy management system

Equipment management system

Fixed asset management system

Procurement management system

Cash management system

Salary management regulations

Employee guarantee system

Manager's permission regulations

Employee reward and punishment system

Employee work system

Warehouse management system

2, commodity management

In order to maintain the image of the company and ensure that customers can buy fresh goods in line with their own requirements, the relevant systems are:

Commodity entry system

Sales report for goods

Purchase report

Slow-moving report

Bestseller statistics

About the reward and punishment system of goods

Product declaration system

Handling of nearby goods

Commodity sales assessment

Promotional product management system

Seven, personnel arrangements

Store manager

Duties

1. The store manager is responsible for comprehensively coordinating and managing the work of various departments in the store, supervising the work of the employees, accepting the supervision of the school, and doing the exchange work between the western restaurant and the school.

2. Work content: Supervise the work of ministers and employees, encourage employees' enthusiasm for work, listen to the opinions of employees, comprehensively decide the operation of various jobs, communicate with the school on behalf of the western restaurant, and reflect the opinions and requirements of employees upwards. The work required by the school.

,politician

Departmental responsibilities

1. Conduct preliminary investigations on the project development project, collect and collate relevant materials, and formulate preliminary project feasibility study reports.

2. Analysis and demand planning for the western restaurant project.

3. Carry out specific design for the western restaurant project.

4. Develop Western restaurant goals and schedules.

5. Establish a project management system.

6. Responsible for project process control and cooperate with the store manager to control the project well.

7. Track and analyze project development costs.

8. Manage risks and changes in the project.

9. Responsible for project team building.

,chef

The requirements of the chef are very high. He must have a flexible mind and be able to change the characteristics of a sample every week to attract customers. 6. Participate in the formulation and improvement of company cost control measures.

,Waiter

Departmental responsibilities

Treat guests with courtesy, abide by the system, and be proactive. The main job of the waiter is to clean up the table and the store's bathroom. It is always a layer of non-staining, non-greasy feeling, leaving a deep impression on the customer. The part-time employee of the recruit is responsible for ordering and serving the dishes. Every employee is required to handle their own hygiene first, so as to better serve the customers. If there are customers or unclean things or the environment is dealt with immediately, the apology will be renewed. Change food or clean, if the customer is not satisfied, you can apologize for the reward. Elab.icxo.com

,Market Development

Departmental responsibilities

1. Formulate the annual marketing target plan of the department.

2. Establish and improve marketing information collection, collation, communication and confidentiality.

3. Specify the price, quality and advertising of the product.

4. Conduct comparative analysis of competitors and provide solutions.

5. Conduct market research and analysis on potential consumer groups.

Eight, financial arrangements

1. Fixed facilities

Lighting: 5000 yuan

Audio: 2000 yuan

Wall: 5000 yuan

Ground: 5000 yuan

Signboard: 2000 yuan

2, operating equipment

Computer: 3000 yuan

Cashier: 1000 yuan

Freezer; 2000 yuan

3. Monthly expense schedule

Expenditure item expenditure amount remarks

Website production and promotion fee ¥6000÷12 months=500 yuan on a monthly basis

Store rent ¥20000.00 Storefront is about 100 square meters

Employee salary ¥1500.00 10 employees

Tax and utility bills ¥9000.00 Taxation using fixed tax

Decoration fee ¥50000 yuan ÷12 months=1250 yuan decoration is divided within one year

The total total expenditure is ¥100000.00

4. Business profit

With the actual number of people per day, because the store location of our store is selected as an important channel in the first-level business district of our city, the floating population is about 1000 or more daily, and the actual order can be received by about 50 people per day, or 20 to 30 yuan per order. Wait, the annual income is about 4.5 billion yuan, and the overall profit is still considerable.

Store breakeven point:

The total monthly expenditure is 19,060 yuan ÷ 50% = 29,120 yuan

Daily breakeven point: 29,120 yuan ÷ 30 days = 970 yuan

Nine, risk

The main risks of Western restaurants are:

1: Small passenger flow

2: high product cost

Countermeasures:

1: Develop correct and effective publicity plans, publicize through advertisements, flyers, etc., increase awareness and increase passenger flow.

2: Timely understanding of the cost of products on the market, and developing measures to cope with the increase in various high prices and costs.

X. Growth and development

The difficulties faced by our company are: first, the choice of western restaurants; second, the choice of product style; third, the design name and interior decoration, display decoration, propaganda means and management methods before and after the official opening.

First of all, the choice of the store. A person with a large and economically developed area is equivalent to giving us a ladder. Let's say that the traffic has brought the market and the market has brought in turnover! Our aim is to benefit and accumulate the original fund! To do this, we must For a lot of markets, the market is the traffic!

Also, we must position our customer base, creative products make people a lot of associations, and the customer group with such a large imagination space belongs to young people and married couples! So it can be found in the traffic lots. This type of group-focused shop is also a very good choice! There is an article called the shop site selection production circle map, which is like this:

1. Investigate local living conditions and mark their location on the map. Study whether the location of the location is in line with the principle of maximum benefit.

2. According to the map, mark the location you are optimistic about.

3. Draw a business area around the selected place

4. Determine if there are competitors in the business circle, weigh each other's strengths, and then decide if you need to change the location.

5. Understand the demographic, demographic characteristics, purchasing power and other relevant information in the business circle to help you understand the customer base.

6. Draw a street or bus route that can go to your store to see if customers can get there easily.

Initial strategy:

Do a good job of publicity and build awareness.

1. Forming a certain influence in the surrounding areas through flyers and advertisements.

2. Cooperate with some western restaurants to develop some special projects and provide free tasting activities for a certain number of residents.

Part 3: Sweet Cake Shop Business Plan

I. Summary of the plan

With the development of the economy, fierce competition is inevitable, and “irritation” and “depression” have become the words that people often hang on their lips; at the same time, today’s children lack opportunities for hands-on practice; The psychology of seeking differences is an indispensable part of the public, especially the young student group. Making a unique cake, candy and other foods, with an extraordinary hands-on process, has great potential in the petty bourgeoisie, children, students group! Therefore, in order to ease the pressure of fierce competition, give the child a do-it-yourself The conditions for the young people to enjoy a unique, our "DIY food chain" came into being. Taking into account the fact that our college students are short of funds, we decided to build a small-to-large industry, starting with a simple “DIY cake shop”, starting our own brand, gradually expanding our industry and forming a DIY food chain. Create a city shelter!

Second, the company introduction

1. Project Name: DIY Cake Shop - DIY Food Chain Store

2, the purpose of the project: to create a city shelter, lead young fashion!

3. Project Declaration: My Cake, My Young!

4. Store name:

I Cake - DIY Cake Shop

Notes: <1>, I - I, I Cake - my cake, DIY cake, do it yourself, the unique cake in the world!

<2>, I and "love" homophonic, just like cakes, like our cake shop!

5, store theme song:

"Sweet" - Jay Chou

Main lyrics: I gently tasted what you said love me...

It will be played in the store for a certain amount of time every day.

6, promotional slogan:

My cake, my Young!

Note: Young has two levels of meaning. On the one hand, it is our embodiment for young people. On the other hand, Young is the same as “like”, that is, DIY makes cakes by himself, and he has what he wants!

7, storefront trademark:

Note: The upper candle is the change of the letter “I”. The circle missing on the left is the cake and the letter “C”. The connection with the “ake” is the meaning of “Cake” for the cake, and then with the candle. Is the name of our cake shop "I Cake"!

8, store address:

Choose a place near the school, close to the youth gathering area, and convenient transportation. .

Three options:

<1>, Haidian Wudaokou Hualian near the street

Area: 50 square meters

Description of the property: There are a lot of people in the surrounding areas with convenient transportation. Most people are familiar with the concentration of consumption by college students. Consumers cannot be questioned. It is an excellent business venue.

<2>, Wangpu near the Ximen of the Nationalities University has dining conditions

Area: 45 square meters

Listing information: Lin Main Street, there is water, power and electricity. Consumers are mainly young people, with a large flow of people and strong spending power. This shop is suitable for operating catering and other industries.

<3>, Weigong Village Street Food and Food Promotion

Area: 40 square meters

Listing information: This shop is located in the prosperous section of Weigong Village, adjacent to the university. The bus stop sign of Linzhu Road is concentrated. There are many brands of restaurants, clothing stores and snack tea shops. The flow is very large, and the width is 8 meters. Water and water, power, can be registered, suitable for all kinds of clothing accessories, brand snacks, Western food and other industries.

9, store layout:

The style adopts a variety of layouts, such as: fairy tale version, European version, jungle version, warm version... each of the different independent theme style interfaces for different people's preferences.

The reference pictures made around the cake are large and easy to see, making it easy for everyone to make cakes.

Third, market analysis

We are mainly divided into two parts to investigate, the survey group is mainly concentrated in the group of college students, and according to the choice of everyone to make the corresponding chart and industry analysis. The following is the data we have collected from the survey. The survey questionnaire and the online survey voting sample are shown in Appendix 1 and Schedule 2.

1. Questionnaire survey:

Since the project is mainly aimed at the college students themselves, the main survey group of the questionnaire survey is college students.

<1>, the frequency of going to the cake shop:

Girls rely more on cake than boys, so our cake shop will add more girls to attract more customers.

<2>, the use of cake:

Birthday is still the main selling of cakes. Therefore, we will make birthday cakes with DIY cakes to make our birthdays more unique.

<3>, market satisfaction:

The types of cakes on the market can basically meet the needs of the public. Although there will be a certain impact on DIY cakes, on the other hand, the existing experience and models in the market can be directly used for reference.

<4>, DIY attitude

Overall, everyone is very optimistic about the DIY approach, so we still have a lot of room for development.

<5>, are you willing to spend time making your own cake?

Boys are more rational than girls, girls are more romantic, and boys are more practical. Therefore, we will focus on girls and develop our industry.

<6>, the price of the cake:

The price of the cake is relatively concentrated between 50-150, so we will arrange the raw materials of the cake according to this specification, basically positioned at the price of 100/piece, and the upper and lower will float slightly.

<7>, the size of the cake:

Everyone makes cakes or entertainment. Oversized cakes are not suitable for everyone. Therefore, we initially set them at 12 inches/piece, depending on the situation, they can be transferred between 10-20 inches.

<8>, the shape of the cake:

Most of the rounds, we offer a large number of round molds for making cakes, and use reference materials to help customers complete their "strange shapes".

<9>, worried questions:

Health safety and material reserves are the main concerns of everyone. Therefore, we will increase the disinfection equipment and update the materials in time to ensure the freshness of the materials.

<10>, production environment

Everyone still likes the elegant environment, so we will still be based on a quiet and comfortable style in different styles.

<11>, the partner who makes the cake:

Most of the lovers come to the store. Therefore, we want to create a warm and romantic atmosphere to attract more couples to our store.

<12>, the frequency of DIY cake shop:

Timeliness determines the importance of our choice of address. Therefore, we choose to be near the school, because the school has new students every year, so we can say that our students are constantly flowing.

<13>, publicity channels:

Most students choose "friend recommendation." Therefore, it is essential to pay attention to repeat customers, create a good atmosphere, and create a system to recommend friends, our DIY cake shop will definitely go away!

2. Online survey:

The coverage of the network is relatively large, so we can find people from all walks of life to identify our object-oriented people.

<1>, pay attention to the gender of the crowd

Girls pay more attention to cakes, so we pay attention to girls.

<2>, pay attention to the age of the crowd:

The young group is mainly our target, mainly concentrated in college students and primary and middle school students.

<3>, the will of the followers:

Our DIY cake shop is still very promising.

<4>, concerns of the followers:

Different from the results of the questionnaire, people on the Internet are more worried about the time of cake making. When it comes to comprehensive, it is still important time, so we have developed a series of efficient programs.

<5>, the frequency of coming to DIY cake shop:

As with the questionnaire survey, we can only have a steady stream of customers if we firmly grasp the big consumer group.

3. Forecasting

Through our investigation and research for more than a month, we have conducted questionnaire surveys, published online voting, and visited many DIY industry merchants, summing up many advantages.

First of all, everyone's attitude towards DIY is still very friendly. The data shows that more than 80% of people choose to be willing, especially the younger generation, who want to have their own unique things. Therefore, we will seize the people's psychological start, and will certainly have a good effect.

Second, girls love cakes much more than boys. And most of the choices will not come to boys, but they also choose to come with their girlfriends, so as long as we can do to make girls satisfied, then why not have students?

Third, we are a college student. From the campus, we know what our current students want and what they don't want. Being able to communicate with customers with a good heart is the key to successful business. Therefore, this is bound to become our good resource!

Fourth, through our own budget and successful cases, the cost of opening a DIY cake shop is less than 100,000 yuan, which is very feasible and low-risk for college students who have no source of funds. .

Fifth, we have visited a lot of DIY business businesses. Everyone uses the term “infinite prospects” to describe the development potential of this industry.

At the same time, we also found a lot of risks, but we also found a solution.

First of all, making cakes on your own is a time-consuming and laborious task. Many people don't have time to patronize them. Therefore, we have improved our technology and added an elegant and comfortable atmosphere to calm down everyone's irritability.

Second, the cake itself is synonymous with luxury, so many people choose to come only once. Therefore, we need a constantly updated student source, so we built the store near the school, and every year there is a new arrival, which means that every year new customers come to our DIY cake shop! Business is constantly!

In summary, it is not difficult to see that the scene of DIY cake shop is still very impressive. As long as we have ideas and information, we can achieve it!

Fourth, personnel and organizational structure

Third, the financial plan

1. Start-up capital: 100,000 yuan.

2. Procedure: 1000 yuan.

Hygiene permit: Go to the Health Bureau to apply for a health permit.

Business license: After completing the health permit, bring the health permit, the ID card of the person in charge, the certificate of the property, the contract, and the photo to the local industrial and commercial office for the business license.

Tax registration: Go to the tax office for tax registration certificate within 30 days after you have completed your business license.

Beijing university student entrepreneurship preferential policy:

If a college graduate is engaged in self-employment, within one year from the date of approval of the business, the registration fee for the self-employed household, the management fee for the individual household, the management fee for the market, the economic contract authentication fee, and the cost of the economic contract model text will be exempted. In addition, if you set up an informal business, you only need to go to the county and county streets to register, you can be tax-free for 3 years.

University students who start their own businesses can apply for a loan guarantee for banks up to a maximum of 70,000 yuan and enjoy loan interest subsidies. At present, Beijing Minsheng Bank and Commercial Bank have begun to accept college students' entrepreneurial loan applications, which is also one of the government policies to support college students' entrepreneurship. The loan methods include applying for loans directly to banks, applying for subsidized loans for technology-based SMEs, and using new technology achievements or intellectual property rights to secure loans.

3, storefront: lease, Haidian District, / month.

<1>, Haidian Wudaokou Hualian near the street

House type: shop

Area: 50 square meters

Rent: 21,000 yuan / month

Description of the property: There are a lot of people in the surrounding areas with convenient transportation. Most people are familiar with the concentration of consumption by college students. Consumers cannot be questioned. It is an excellent place to shop.

<2>, Wangpu near the Ximen of the Nationalities University has dining conditions

House type: shop

Area: 45 square meters

Rent: 9500 yuan / month

Listing information: Lin Main Street, there is water, power and electricity. Consumers are mainly young people, with a large flow of people and strong spending power. This shop is suitable for operating catering and other industries.

Infrastructure: Hydropower

<3>, Weigong Village Street Food and Food Promotion

House type: shop

Area: 40 square meters

Rent: 10,000 yuan / month

Listing information: This shop is located in the prosperous section of Weigong Village, adjacent to the university. The bus stop sign of Linzhu Road is concentrated. There are many brands of restaurants, clothing stores and snack tea shops. The flow is very large, and the width is 8 meters. Water and water, power, can be registered, suitable for all kinds of clothing accessories, brand snacks, Western food and other industries.

Infrastructure: Hydropower

4. Mechanical equipment: 20,000 yuan.

Gas Oven: The new South brand has two plates of 3,500 yuan.

Eggbeater: 20 liters of Henglian 1700 yuan.

Bread proofing box: stainless steel 15 layer kitchen treasure brand 1,500 yuan.

Fresh milk machine: 1700 yuan.

Cake display cabinet: 4,000 yuan for refrigeration.

Workbench: 1000 yuan for stainless steel.

Egg brush: Sanneng brand 37 yuan, high temperature paper 10 yuan.

Scraper: It should be sent.

5. Facade and interior decoration: 10,000 yuan.

The various styles of the interior occupy different places, but the style is elegant.

Decoration company:

Company Name: Beijing Hongkun Century Decoration Co., Ltd.

Address: Room 705, Wanjing Apartment, No. 28, Beitun Road, Haidian District

Style: warm, romantic

6, air conditioning: 1,500 yuan.

Beautiful KF-23GW/YX

7. Raw materials: 10,000 yuan.

Corn flour, low-grade powder, white sugar, salad oil, tata powder, etc.

8. Advertising fee: about 20,000 yuan.

<1>, flyer posters, etc.:

Company: Small Water Drop Design Studio

Form: 3 fold brochure

Design fee: 1,200 yuan

Printed: 5000 copies

Form: Flyer

Production fee: 0.1 yuan / piece

Printed: 5000 sheets

Form: Coupon

Production fee: 0.5 yuan / share

Printed: 500 copies

Form: Poster

Production fee: 5 yuan / Zhang

Printed: 1000 sheets

<2>, website advertising fee:

Form: Website Advertising

Promotional fee: 9,000 yuan / year.

9, cake production reference materials: 500 yuan.

10, staff clothing costs: 900 yuan.

300 yuan * 3 = 900 yuan

11, other: 5000 yuan.

Apron: 2.5 yuan / month

Packing box:

Membership card production cost: 0.5 yuan / month

12. Activity funds: 10,000.

Sixth, marketing strategy

Advertising

1. Poster flyer:

Send flyers and posters at major universities.

Early stage: a total of 5,000.

2. Online advertising:

Early stage: Advertising on the main website.

Late stage: With the development of the company, a small game that uses software will be developed in the later stage to promote the cake.

3. TV broadcast:

Play video on TV sections and broadcasts suitable for young people

4. Newspapers and magazines:

A large-page advertising campaign was published in young newspapers and magazines.

Business arrangement

Business hours:

Monday to Friday: 6:00 - 23:00

Holiday: 24 hours a day

Business content:

<1>, the customer informs the clerk that he wants to make cakes, biscuits, tiramisu or chocolate, and the clerk will prepare the required raw materials, such as corn flour, low-grade powder, sugar, salad oil, Tata powder, etc. By measuring the right amount of water, customers only need to stir, bake, and shape to get the pastry they want.

<2> We also have finished cakes for breakfast and supper, as well as pastries such as chocolate.

<3>, we implement the membership card system, that is, if you come to the store three times a year or recommend a friend to the store, you can get a exquisite membership card, with this membership card, enjoy the audience 10% discount.

<4>, all members of our store, come to the store on the day of birthday, you can get a special birthday gift, a surprise for your birthday! Not a member of the customer, come to the store on the birthday, you can get a birthday card And gifts.

<5>, we provide a free photo service, free to take pictures of the customers who make the cake, leaving a moment worth remembering. If the customer wants, we can send the electronic photo to the customer.

<6>, set the message board in the store, what do you want to say to your friends, family, or what you think about us can be written on it, we provide free exquisite cardboard, warm you and me!

VII. Risk management

In the market research, we found a lot of risks, but we also found a solution.

First of all, making cakes on your own is a time-consuming and laborious task. Many people don't have time to patronize them. Therefore, we have improved our technology and added an elegant and comfortable atmosphere to calm down everyone's irritability.

Second, the cake itself is synonymous with luxury, so many people choose to come only once. Therefore, we need a constantly updated student source, so we built the store near the school, and every year there is a new arrival, which means that every year new customers come to our DIY cake shop! Business is constantly!

Furthermore, there are our competitors in the market, we must constantly update our product startups and always advertise.

Do you want to see a fairytale kingdom in a fairytale kingdom, and make your own "exclusive" cake in a romantic atmosphere? Or for appreciation, or for tasting, Or for relaxation... In order to meet your needs, we are organizing our own DIY cake shop! Now we are investigating this. Here, we solemnly promise that the results of the survey are for research use only, and the results are confidential, I hope you can extract it. A little precious time to fill out the truth, thank you!