[Boutique] website planning book essay

This article directory 1 website planning book Fan Wen 2 website planning book Fan Wen 3 website planning book model article 1: website planning book essay

Foreword

The Internet is a position for enterprises to carry out image promotion, product display promotion, communication with customers, and information interaction. Establishing their own websites is conducive to enterprises to establish their own online brands. It has great long-term development, corporate culture and corporate brand building. Important significance, and according to the statistics of authoritative organizations: in 2003, there were more than 500 million Internet users worldwide. By 2019, it will reach 1.5 billion; China's direct Internet revenue in 2003 will be 800 million US dollars; half of the global business will reach online in 2019. The Internet is changing the economy and changing the way people access information. If companies don't get into the Internet economy early, they will be eliminated.

The main contents of the website include: enterprise introduction, project introduction, enterprise employees, corporate style, etc. The corporate website is mainly oriented to corporate image promotion, enterprise introduction, project introduction and so on. With the continuous deepening of the company's operations and the continuous expansion of its scale, the demand for enterprise wind stations is not only satisfied with the promotion of corporate image, how to provide more and better services to the company's prospective customers and customers through the corporate website. Realizing the interaction with customer information, how to let prospective customers know more quickly and comprehensive project information through the company website, will be the purpose of this website construction.

Chapter 1 Customer Needs Analysis

1.1 Customer Status

Our face-to-face communication. Only by fully understanding the needs of the company, the status in the industry, superior resources, superior products, sales status and some shortcomings, we can tailor this window for you.

1.2 Customer's ideal corporate website

 Fully establish the corporate online image

 attract more prospective customers through the website

 Provide better service to existing customers

 Establish product display ordering system

 Establish dynamic release project information

 Maintain a leading market position;

 Establish a complete online service and tracking system

Chapter II Website Positioning and Content Planning

2.1 Enterprise Website Positioning

We will position the website to build: display corporate image, expand online marketing, and focus on website promotion.

The specific meaning of this positioning is:

1. Through the website to achieve the purpose of displaying the corporate image and comprehensive strength in an all-round way, vigorously create influence and make the website become a brand-new base for promoting corporate image;

2. Conduct online marketing in a comprehensive and timely manner through the same featured columns, and obtain some prospective customer information through the customer message board and customer feedback system.

2.2 Website Content Planning

The main content of the website under construction is as follows:

2.2.1, Homepage

The homepage of the website is the portal of the corporate website. The simplicity, generosity and fast loading speed are the key elements of the homepage of the website. The main contents of the website are:

Company News Store Information Latest News Commodity Translation Station

Corporate mailbox entrance

Full text search tool

Online survey

Corporate image flash

Friendly connection

Website traffic statistics analysis

2.2.2, company profile

The company profile is a column that focuses on the display of corporate image, with the same style and reflects the style of a big company. It mainly includes the following small columns

Company profile

 Business philosophy

 Development strategy

 Corporate style

2.2.3, news dynamic release system

The latest dynamic section is mainly used to publish corporate news, company news, news and more. Through the latest dynamic columns, customers can have a timely understanding of the company's latest developments, product information, human culture, and latest information. This section allows customers to manage online, publish news, delete news, change, etc.

Company Express

 Picture News

2.2.4, product real-time release system and online ordering system

 Product type, model classification, detailed content

 Combined with the member system, strongly launched online ordering system

 Product release real-time update

 Online investment, cooperation agent

2.2.5, corporate message system

Beautiful, generous, and integrated with the style of the website. No registration required, reply. Through direct communication with each other, you can find potential customers and some market information.

 Post a message

View message

2.2.6, service information

Through the background release, all the information of this service is presented in the “Service Information” section of the website.

Through keyword search, you can view service information at any time through product search.

2.2.7, Talent Center

At present, many companies use the company's website platform to post recruitment information, which not only makes full use of existing resources, but also has real-time and interactive advantages compared with traditional career service centers. The Careers section mainly sets the following:

 Staff style

 Online recruitment

 Self-recommended

2.2.8, contact us

The company's address, telephone, fax, website, etc., through careful arrangement, can show the style of a big company.

Leading the industry giant's momentum.

2.2.9 Website technical standards

 The home page FLASH animation is strictly controlled within 100K, ensuring that the download can be completed in 56 seconds.

 The information provided by the website is accurate, and the typo rate is below 0.5%.

 The data of the construction database needs to be input into the database in time to ensure that the data can be correctly called;

 Search engine login is completed within three working days after the completion of the website construction

 The website server is completely stable, and the anti-hacking system is added to ensure that the website resists viruses and hackers and ensures that the webpage can be browsed normally. In addition to force majeure factors;

 Enterprise email system can send and receive normally

 page upload on time

Chapter III Website Design and Production Schedule

Web design production schedule

Project Description

The website design creative ordinary standard image page is the welcome page of the website, including the website name, corporate logo, image picture, publicity text, column navigation bar and other elements. It is an important page for formulating the overall style of the website and highlighting the corporate image, mainly through Flash. Animation show.

Beautiful and creative

Portal type

Static page production supports IE4.0 and Netscape4.0 and above.

LOGO is designed for corporate identity on the website

BANNER banner standard Gif type 468*60 pixels, 6 frames or less gif animation

Standard Flash type 468*60 pixels, less than 6 seconds Flash animation

Image processing 10 yuan / Zhang

JAVA dynamic effect regular effect selection

GIF animation within 6 frames, according to the customer's design requirements.

FLASH animation with interactive animation

Card-through animation FLASH animation additional fee

The feedback form accepts the opinions, intentions, etc. of the visitors.

Counters let you know the amount of traffic to your site

Enterprise forum BBS commissioned production, style and the entire website unified; support multi-user multi-topic mode; can display electronic signature file; Web-based management system.

The Chinese full-text search function of the website generally refers to the on-site retrieval of large websites. Users can search for any articles or homepages containing keywords by keyword.

The news update system can realize the module of updating the designated area of ​​the page by web, and is mainly used for updating the news of the website. The operation is simple, and the technical requirements for the daily maintenance personnel are reduced.

The message board system manages and deletes the message content online; the message content is searched; the message is automatically paged, and the number of page pages can be set; when a new message is added, the page owner can be notified by email.

Member registration system enterprise users can register on the website, select the category of the member, view the permission scope and become a reserve member, and submit it to the user management database. After the website is approved, it becomes a full member and enjoys the corresponding service provided by the website. .

Online survey customer survey is one of the important means for enterprises to implement marketing strategy. The system is stable, easy to operate, and the survey questions are not limited. More than two surveys can be conducted simultaneously on one website. Web-based questionnaire The system is built, it is easy to operate, and the style of the questionnaire can be designed according to the needs of the enterprise.

Product real-time publishing system

Online ordering system product type, model classification, detailed content, combined with member system, strong launch of online ordering system, product release real-time update, online investment, cooperation agent

Chapter IV Website Promotion and Promotion

The purpose of building a website is to attract potential customers!

According to research by CNNIC authorities, 80% of users learn about new websites through search engines.

We offer you:

Online promotion that pays for results, effectively attracts potential customers, and promotes sales

The threshold is low, the investment is small, and the account is in place once, saving your cost;

Guarantee your interests and let you get the most promotion with the least amount of money;

Brand advantage, full guidance, providing access statistics brought by website promotion.

Chapter V Project Investment Budget

Option 1: Dynamic Page Website

Price: 4,500 yuan

Implementation time: 15 days

Specific content: Adopt website management background, manual page design. Includes home FLASH animation.

Customers are free to manage the website. Space size, post office size

Option 2: Corporate Dynamic Website

Price: 8,000 yuan

Implementation time: 30 days

Specific content: Adopt website management background, manual page design. Includes home FLASH animation. E-commerce system, commodity website.

Customers are free to manage the website. The size of the space, the size of the post office includes a network promotion service, 3721 network real name. After the website is built, a certain amount of traffic will be reached, which will be included in search engines such as google, baibu, and 3721.

Chapter VI Service and Technical Support

First, technical support

We provide long-term technical support to enable our customers to receive complete technical support to protect their website systems and application improvements. Responsible for technical guidance and support for users. Intermittently transfer relevant internal technical data and documents to solve technical problems raised by users. Provide timely technical assistance when the system is upgraded or retrofitted. When the user makes a corresponding request, provide corresponding technical support for the user's needs to improve efficiency and reduce costs.

Second, after sales service

1. For our customers, service is the first. We provide full service from technology to business. We are not only good at building websites, but we also pay more attention to after-sales service to get more customers.

2. Provide professional after-sales service for our customers. We pay attention to the development of network technology and e-commerce. We regularly invite our customers to discuss the application of the network, so that our customers can master the most cutting-edge technologies and ideas. .

3. Our professional after-sales service technicians will provide you with daily service work. Ensure the normal use of the customer's website.

4. We will provide customers with four free website modifications and adjustments. .

Extended reading of corporate website planning book essay - domestic enterprise online annual inspection work plan

In order to conscientiously implement the "Regulations on Annual Inspection of Enterprises" of the State Administration for Industry and Commerce, strengthen the registration and supervision of enterprises, improve the informationization, standardization, legalization and stylization of the annual inspection of domestic enterprises, promote the supervision functions in place, and provide efficient enterprises. The convenient and high-quality service will be deployed in accordance with the arrangements of the Shengzhou Bureau. The implementation plan for the annual inspection of the domestic enterprises of XX County is now formulated. All industrial and commercial establishments are required to implement them in strict accordance with the requirements of the program.

First, unified thinking

I want to strengthen leadership, fully understand the importance and necessity of online annual inspection work, and unswervingly implement the work deployment of the Shengzhou Bureau.

Online annual inspection is an important work of the company's annual inspection with basic and directionality. It is not only an important means to improve the annual inspection level, but also an important measure to promote the construction of the “four modernizations” of enterprise registration supervision. It is also an important measure. People's Heart Project. In order to further improve the efficiency and service level of online inspections of domestic enterprises, all industrial and commercial institutes must firmly establish a scientific development concept, conscientiously implement the "four unifications", actively promote the "four modernizations", and strive to achieve "three in place". The height of the "six good" work objectives fully understands the importance and necessity of conducting online annual inspections of domestic enterprises. Further unify our thinking, raise awareness, strengthen leadership, take effective measures, draw special personnel, clarify responsibilities, and unswervingly implement the work arrangements of the Shengzhou Bureau to ensure that the annual online inspection rate of domestic enterprises in our county reaches 90% of the work target. .

Second, the organization of leadership and work responsibilities

In order to strengthen the organization and leadership of the online annual inspection work of domestic enterprises in the county and ensure that all work objectives are fully implemented, the county bureau decided to set up an enterprise online inspection work leading group and, in accordance with the requirements of the state bureau, conduct annual online inspection of domestic enterprises. Work is included in this year's key work.

Part 2: Website planning book essay

I. Introduction

The Internet has experienced climaxes and troughs. When people who lose patience start to scream that the Internet is a bubble, when people don't get stuck, the Chinese Internet is still going its own way, taking the road that they should go. Experts' predictions that Internet companies will have 90% closing are now unsuccessful. These ups and downs have made many people who really understand the Internet finally understand: Internet itself does not create value, it is a service industry.

Looking at the essence through the bubble can make us understand a lot. The Internet is not a myth, but a real media, a tool, and a way. Recognizing this, we found out that the original Internet is really useful, if you know how to use it. The marriage of traditional enterprises to the Internet, the use of the Internet to display corporate image, release product information, and customer service have become the consensus of the industry and become an indispensable step in the development of modern enterprises; the Internet serves the enterprise, infiltrating Going to the production, sales and management of enterprises, this has become one of the important modes of Internet development.

Let us imagine the beauty of the company's use of the Internet: the company occupied the fourth media propaganda position of the Internet, using it to show the company's image, brand, culture and products to the world;

Internet is not only a website, but also an efficient and high-tech management method and means. Enterprises introduce management techniques and concepts through the use of the Internet, enrich management tools, advocate interactive communication and transparent management, and improve efficiency and quality;

Enterprises seek new sales channels for products through the Internet and seek more business opportunities. For these, we believe that if you can make good use of the Internet, the Internet will help the company.

Second, why do you need a new xx corporate website?

2.1, good horse with a good saddle, famous enterprises with a good station

China xx enterprise is one of the largest production and sales companies in China's low-voltage electrical industry. A famous brand company can definitely find its trace on the Internet, and xx is no exception. However, looking at the existing xx corporate website, we always feel that it can and should do better.

A number of famous brand websites in the same industry:

The above is the technical parameters of the xx enterprises and other large group websites. It can be seen from the above that the existing xx enterprise websites also need to perform their functions better. An ideal xx corporate website should be based on well-known corporate websites, which is in line with the corporate image and can add a strong stroke to the corporate publicity strategy.

2.2, xx corporate website should be like this

Compliance: xx corporate website should meet the corporate image standards, fully demonstrate the spirit of enterprise and corporate culture, and be able to showcase the xx people's style;

Hyundai: The website of xx enterprise enterprise should be a website with youthful vitality and beautiful appearance. It can keep up with the trend of corporate website design and use popular elements to make the website and the enterprise as full of modern atmosphere;

Practical: xx corporate website should allow visitors to find what they need to know at the earliest, at a glance, at ease; at the same time, managers can easily update and maintain the content of the website. Practical and easy to use can make xx corporate websites go to a virtuous cycle;

Interaction: Visitors are a mirror. xx corporate websites should get feedback from the visitors from the website, capture the needs of the customers, communicate in both directions, and enable the customers to be on the website.

Fully express your opinions and absorb them;

Expansion: The xx enterprise website should be an extensible website that can be fully applied according to the development of technology. It can combine the external window of the enterprise with the internal management mechanism of the enterprise, and can provide data statistics and analysis for management decision-making;

The xx corporate website should be built on high-rise, precautionary, and the company can use the Internet to reach the extreme xx corporate website with the above five characteristics.

Corporate website planning book

I. Preface Today's clothing market is the era of brand competition. The entry of the company's new brand is like investing a stone into the sea. How can we make the brand stir up waves in the sea of ​​business, so as to achieve the brand's popularity among consumers? It is the effect that the company hopes to achieve in advertising planning. Second, market analysis III. Advertising positioning 1. Market positioning: Radiating its neighboring cities and national markets with the big cities as the center. 2, product positioning: simple, elegant high-end, medium-priced children's clothing 3, advertising positioning: fashion, elegant European style 4, advertising object positioning: Fourth, marketing recommendations in order to cooperate with the following activities: 1, the clerk comprehensive, Standardized training of the system; 2. Formulate some reward systems for clerk and improve their enthusiasm; 3. Hold fashion exhibition activities from time to time or hold joint promotion activities with other brands; 4. Participate in Shenzhen clothing from July 25th to 27th Exhibition, and held a press conference, invited all kinds of media and potential dealers to participate.

V. Advertising strategy 1. Advertising purpose: After the advertising campaign this fall and winter, in the eyes of consumers in Guangzhou, Chengdu and Shenyang, the company’s brand awareness and goodwill are initially established, and it can stand in these three markets. The heel, to achieve the company's sales goals. And as the center, attract potential distributors from neighboring cities to join. 2, advertising staging: 1 lead period: The main task is to attract consumers to the brand's understanding and acceptance; show the brand's unique charm and product features; preliminary establishment of the brand's image. 2 Strengthening period: Deeply guide consumers, create a sense of trust and goodwill for products and brands, and seize the market; attract dealers from their neighboring markets. 3 Supplementary period: With various SPs and promoting sales, the brand image and product sales will be stable and development, and further attract dealers' confidence in joining brands. 3, the focus of appeal: fashion, elegant European style; environmentally friendly low-cost products like fur coats, strategic advice: 1, newspaper and magazine ads: design a series of newspaper ads for use at any time; Make a high-grade album; 3. Design and produce a beautiful franchise manual; 4. Plan and prepare detailed clerk training manuals and product promotion manuals, and strictly implement them in the implementation process; 5. Mainly run 1~2 A clothing exhibition, you can spend less money to let more dealers understand the products and brands; 6, promotional activities: The guiding period: the establishment of several sales terminals, the free delivery of VIP cards, the opening period: strengthening the local market, the implementation Joint promotion, investment promotion period: SP activities in various holidays

6. Details of the action plan:

1, advertising media strategy: 2, album production planning purposes: high-end, fashion style: European style models: 2 foreign model photographers: prestigious photographer design production: big 12K; 32page; 1500; 250- 200g copper plate paper Note: Cost budget: 16,000 yuan 3, Shenzhen exhibition planning Venue: Zhili Jinhai Exhibition Time: July 2019, Japan - Day purpose of the event - show the company's brand image - use the professional clothing exhibition platform to promote the market Products and Brands - Attracting dealers across the country: Directly to dealers' public relations: Take advantage of the opportunity of dealers from all over the country to attract dealers' cooperation with good brand image, advanced management concepts and preferential price conditions. Display theme: Focus on brand image in high-grade and simple style, product display as auxiliary advertisement: one-page advertisement / "China Fashion News" / "Clothing Times" "Apparel Business" Prepare promotional materials: Tote bag / Affiliate Manual / Product Catalog / Media Invitation / Merchant Invitation

Staff configuration: 3-4 people decoration design and construction: looking for professionals to do drawing design, the company looking for engineering team construction work schedule and staffing work project responsible department / responsibility completion time remarks exhibit confirmation, signing contract stone total May 15 Implementation of the design company or personnel planning department on May 20 confirmed the design plan planning and marketing department July 10 exhibition hall layout planning department July 20-24 marketing department cooperation staff cooperation, product cooperation development department to cooperate with the display of products Select the support of the financial department's cooperation fund on July 23 July 20th Fund budget: Exhibition hall rent: 43,000 yuan Decoration: 50000 yuan newspaper advertisement one edition: 8000 yuan handbag: 2000 RMB: 7000 yuan joining manual: 3000 RMB: 6500 yuan media invitation: 50 yuan: 800 yuan business invitation: 500 yuan: 1,500 yuan staff costs: 15,000 yuan total: RMB: 131,800 yuan 4, new brand press conference planning conference theme: XX brand march Women's market press release; meeting address: XX hotel participants: 30-50 media reporters; 20-60 dealers schedule: 201 July 26, 9 pm - 5:30 pm; Activities: Product launch, press conference, dealer investment conference fee budget: Venue rent: 8,000 yuan / half a day, please media: 20,000 yuan, please model: 6000 yuan to eat Fee: 10,000 yuan Other fees: 6000 yuan Total: 50,000 yuan 5, joining the manual: 6, clerk training manual: 7, promotion activities planning:

VII. Total cost budget: total people

Part 3: Website planning book essay

The success of a large Jinan corporate website has a very important relationship with the website planning before the station. Before establishing a website, you should clearly define the purpose of the website, determine the function of the website, determine the size of the website, the cost of the investment, and conduct necessary market analysis. Only detailed planning can avoid many problems in the construction of the website, so that the website construction can proceed smoothly. If you are a website project manager, you should anticipate the main problems in the project implementation at the beginning of the project and propose implementation plans. Website planning refers to the analysis of the market before the construction of the website, determining the purpose and function of the website, and planning the technology, content, cost, testing, maintenance, etc. of the website construction as needed. Website planning plays a role in planning and guiding the construction of the website, and plays a role in positioning the content and maintenance of the website. Website planning books should cover all aspects of website planning as much as possible. The writing of website planning books should be scientific, conscientious and realistic. The website plan contains the following contents:

First, the market analysis before the construction of the website 1, the market of the relevant industry, what characteristics of the market, whether it can carry out corporate business on the Internet. 2. Analysis of the main competitors in the market, the situation of competitors' online access and their website planning and function. 3. The company's own condition analysis, company profile, market advantage, can use the website to enhance the competitiveness and build the website.

Second, the purpose of building the website and function positioning 1. Why should we establish a website to establish a corporate image, promote products, conduct e-commerce, or establish an industry website? Is it the basic needs of the enterprise or the extension of market development? 2. Integrating company resources , determine the site features. According to the needs and plans of the company, determine the function type of the website: enterprise website, application website, commercial website, e-commerce website; enterprise website is divided into enterprise image type, product promotion type, online marketing type, customer Service type, e-commerce type, etc. 3. According to the function of the website, determine the purpose of the website. 4. The construction of the intranet and the scalability of the website.

Third, the website technology solution determines the website technology solution according to the function of the website. 1. Use a self-built server or lease a virtual host. 2, choose the operating system, use Window2000/NT or Unix, Linux. Analyze input costs, functionality, development, stability, and security. 3, using the template self-help station, station building package or personalized development. 4, website security measures, anti-black, anti-virus programs. 5. What kind of dynamic programs and corresponding databases are selected. Such as program ASP, JSP, PHP; database SQL, ACCESS, ORACLE and so on.

Fourth, the website content and implementation methods 1, according to the purpose of the website to determine the structure of the website navigation. General enterprise websites should include: company profile, company news, product introduction, customer service, contact information, online message and other basic content. More content such as: FAQs, marketing networks, recruiters, online forums, English editions, etc. 2. Determine the website integration function according to the purpose and content of the website. Such as FLASH guide page, membership system, online shopping system, online payment, questionnaire system, online payment, information search and query system, traffic statistics system, etc. 3. Determine the sub-sections of each channel in the structure navigation of the website. Such as the company profile can include: president's speech, development history, corporate culture, core strengths, production base, technology research and development, partners, major customers, customer evaluation, etc.; customer service can include: service hotline, service purposes, service projects. 4. Determine how the content of the website is implemented. For example, whether the product center uses a dynamic program database or a static page; whether the marketing network is displayed in a list or a map.