[Boutique] public service advertising plan

This article directory 1 public service advertising plan 2 public service advertising planning book 3 public interest advertising planning book first: public interest advertising planning book

I. Organizers South China University of Science and Technology School Committee, Student Union

Organizer, Resource Science and Paper Engineering College Youth League Committee, Student Union

School of Materials Science and Engineering, Youth League Committee, Student Union

Project leader Zhang Lingang Song Jian

Second, the event time October 22 - November 19

Third, the event venue, South China University of Technology, Yi Yiwen

4. Objectives of the event 1. Demonstrate the imagination, innovation, hands-on and human qualities of Chinese students

2. The works will be directly used in the campus facilities, which will exert lasting and substantial effects on protecting facilities, conserving resources, improving and beautifying the living environment.

3. Encourage our university students' sense of ownership and responsibility, and promote the true, the good and the beautiful.

4. Advertising as a propaganda method mainly reflects the concept of its promotion. The concept of this competition is to serve the public welfare undertakings.

V. Feasibility analysis

1. Feasibility analysis of the source of the work

1 This activity is more in line with the innovative ideas of the contractors, and can provide opportunities for students to show their talents. For simple individual competitions, the main purpose of the competition is to stimulate their college students' sense of responsibility and love the school spirit, to stimulate their creative thinking, to mobilize the enthusiasm of some people.

2 The work of this event is easier to make. The graphic design class can be made with some pigments and a few poster papers; the text class is easier, and only the brains are needed to produce the works; the animation class uses the software that the students are familiar with, such as flash, photo shop, Power point, etc., it is more convenient to operate, and shooting DV is quite easy in today's digital camera is quite popular. Therefore, there will definitely be many good works in this event.

3 This competition will be based on the principle of “the production of excellent works, immediately put into use and use”, so that some excellent works can appear in all corners of the school after the game, which will promote the activities and the climax of the competition.

2. Feasibility analysis of merchant sponsorship

Merchants can obtain the naming rights of this competition, and achieve their own popularity and establish a good corporate image with the influence of the huge science and technology festival.

3. Hardware support feasibility analysis

The event is simple in content, requires less equipment for activities, and requires less funds, so it is highly feasible.

1 Cyberspace: Our two colleges' own servers can be used as servers for uploading works. There is no problem with the connection, which guarantees enough space.

2 Voting methods are made for online voting. According to the survey, 99% of colleges and universities often go online. Currently, the elective courses of the school are also placed on the Internet platform. Therefore, online voting is feasible. Place the name and number of each work on the Internet. In the voting window, students can check the status of real-time voting and maintain the transparency of online voting; an ip can only vote one vote to ensure fairness. Finally, the works are selected according to the number of votes.

3 The scripts are mainly produced by the students themselves. If they have any questions or problems on the software, we will provide as much help as possible. At the college, each college also has a corresponding computer information department and can solve them. technical problem.

4 Because the voting is conducted on the Internet, there are no many unexpected incidents on the spot. The possible unexpected situations are as follows:

a) There will be too many votes on the Internet and the webpage cannot be opened.

Solution: Set the voting time to three days, which avoids the simultaneity of voting and solves the problem.

b) The server has a hardware problem

Solution: Arrange people to be on duty and maintain the server. If there is a hardware problem, set ftp to the standby computer immediately to ensure the upload goes smoothly.

4. Analysis of the confidentiality of the work

a) If you are handing in your work, we will keep it in a safe place to ensure that it will not be disclosed.

b) If uploading for QQ or ftp, we will set an account that can only be uploaded but not downloaded, which can be done technically. In order to maintain the confidentiality of the entries.

6. Division of labor

The Paper Institute is responsible for:

1, buy cardboard, double-sided tape, poster paper

2. Make flyers, score sheets, invitations, banners.

3, post posters, distribute flyers, hang banners

4. Inform the various colleges, introduce them to the event in detail, and be responsible for all contact with them.

5. Contact the school league committee and the security office to apply for banners and distribution of flyers.

6. Re-inform the colleges again, clarify the time and place of the preliminaries and finals, and be responsible for contacting them.

7. Contact the venue and borrow multimedia equipment

8. Contact the sponsor

9, contact host

10. Contact the logistics group to discuss the use of excellent advertising for various facilities on campus.

11. Cooperate to organize on-site activities and maintain order on site

The Materials Institute is responsible for:

1. Collection of previous works, finishing

2, post posters, distribute flyers, hang banners

3. Promote the event on the school college website and BBS.

4. Make a powerpoint that night.

5. Make a system for online voting.

6. Responsible for preparing all necessary equipment and responsible for the use and protection of the equipment.

7. Contact review

8, contact etiquette

9, distribution invitations

10. Prepare background music

11. Cooperate to organize on-site activities and maintain order on site

Seven, the content of the event

1: Content of the work: Reflecting various public welfare undertakings, highlighting “public” and “benefit”, including morality, environmental protection, health, sanitation, anti-drug hope project, respect for knowledge, protection of rights and interests, and safety.

2: Form and requirements of the work:

Class A posters, stickers, etc., can be computer-made or hand-painted, and the size is not limited. The first draft can be submitted to a computer sample. If the work is hand-painted, it is recommended to submit a scanned electronic version as much as possible.

Class B: Campus civilization slogan, Chinese workers' external slogans.

Class C: FLASH, DV, etc.

All of the above works require slogans and reflect the content and ideas of the ads.

3: Entry form:

Each college participates in at least one team, and students can participate in the team by themselves. The number of participating teams is less than or equal to 5. You can use your real name when you sign up, but you must have a valid contact. Advertisements reflect small pieces of life in many forms, real and profound, and highlight the theme. The time is within 1 minute. Participants pass the qq transmission or ftp upload to the collectors, everything can be carried out on the computer network platform, fully reflecting the speed and convenience of the e-era network, but also personally handed over to the West 15th. The works are voted by students on the Internet, and they are also scored by professional judges on the spot, showing sufficient fairness.

4: Rating rules

Class A:

a, good ideas, good overall results

b, the art is good, the color is reasonable, vivid and realistic

c. The work highlights a certain theme, which can inspire the audience and resonate

d, innovative, innovative ideas

Class B

a, works creatively, innovative ideas

b, the work highlights the theme, can be a good inspiration to the reader, causing resonance

c, the statement structure is reasonable, easy to catch up, concise or humorous

Class C

a, highlight a topic, and have novelty

b, vivid interpretation, can profoundly express the connotation or theme of the advertisement, can touch people's hearts or humor

c, DV drama actors have a tacit understanding, have a higher audibility and attractiveness.

The works produced by FLASH, PHOTOSHOP and POWERPOINT are beautiful and smooth.

d, have a good background setting, create a good atmosphere for the interpretation of the work

5: Award setting

The three competition methods are divided into one, two and three prizes.

First prize: 200 yuan bonus

Second prize: 150 yuan bonus

Third prize: 100 yuan bonus

Another best organization award: 150 yuan bonus

6: At the scene: first play the entries in turn, then a team member introduces the team's works

7: Registration method: Fill in the registration form on the flyer and hand it over to the School of Materials College Student Union in West 15th and 105th.

Pull up the registration form at ftp://guanggao:[email protected] and pull back the electronic form. After filling it, upload it back to the original ftp.

After you have received the registration form at West 15th 105 or the School of Materials, fill it in and submit it.

Note: 1) This score is based on online classmate rating and teacher rating.

Online voting accounts for 20%, and teacher ratings account for 80%

2) If the playing time of the work exceeds the specified time, it will not participate in the award.

3) The rating rules will be made public on the Internet to maintain the fairness and transparency of the event.

Eight, the activity process

Overall process

time

project

Remarks

Promotion method

October 22nd - October 24th

Preliminary preparation

Production of related materials

1. Previous: School online, forum, publicity, college homepage; large posters for the school's West Lake publicity column; publicity sheets distributed downstairs for each student dormitory;

2. After the event: School online, forum, published communication summary.

October 25

Heads of colleges

Introduce them to the program of the event, the time and place of the event and the precautions, and answer specific questions.

October 26, 27, 28

November 1, 2, 3

Propaganda

1) Canteen flyers

2) Flyers under each dormitory

October 26, 27, 28

November 1, 2, 3

Hanging banner

School radio station publicity

October 25th to November 9th

Promote the event on bbs, college pages and 100 steps

November 9

Team meeting

Reminder notice

November 10, 11, 12

Online publication of works

Maintain the originality of the work

November 13

Preliminaries

Filter works

November 14, 15, 16

Online voting

November 19

finals

specific process:

First, preliminary preparation:

2. On October 22, purchase cardboard, double-sided tape, and poster paper.

3. On October 23, make a poster.

4. On October 23, a leaflet was produced and printed.

5. On October 24th, make score sheets and invitations.

6. On October 25, contact the venue and master of ceremonies.

7. On October 25th, the heads of the various colleges will be notified to meet and explain to them in detail the plan of the event, the time and place of the event and the precautions, and answer the specific questions. They are also required to submit a list of participating team members in a limited time. Each team will upload their work and profile to ftp://202.38.216.216 by November 7, 8 and 9.

8. Flyers will be distributed in each canteen on October 26, 27, 28, November 1, 2, and 3, respectively, and distributed to each dormitory.

9. On October 26, 27, 28 and November 1, 2, 3, November 15, 16 and 17 West Lake Hall hanging banners and posters on the West Lake Promenade.

10. From October 26th to November 9th, the event was promoted at the school radio station, bbs, school league committee, college website and Baibu ladder.

11. On October 25th, contact the school youth league committee and the security office to apply for banners and distribution of flyers.

12. On October 26, contact the Logistics Group. Discuss excellent works for use in all public facilities of the school.

13. On November 3, contact the judges in advance and invite them to review the event. Also try to contact the sponsor.

14. On November 3, contact the cd machine, audio, plug, microphone, digital camera and other equipment, and prepare enough cd for the appropriate background music. Make cards at the same time.

15. On November 5th, notify the participating teams of the preliminaries and finals, the time and place, and some matters to be noted.

16. On November 5th, the invitation was sent to the school, the teachers of the college youth league committees and the chairmen of the student unions of other brothers' colleges, and invited them to attend the event.

17. On November 9th, organize the entries and create a powerpoint for the Internet department.

18. On November 10, 11 and 12, the work was published online.

19. On the afternoon of November 13, the preliminaries. Selected the finals.

20. On November 14, 15 and 16, online voting.

21. On November 16th, the production of the powerpoint to enter the final team was produced.

22. On November 19th, the cd machine, audio equipment and other equipment were moved to the site and guaranteed to be used normally.

23. On November 19th, the etiquette team worked.

Second, the preparations for the day of the preliminary match

1. The staff arrived at the multimedia conference room on the seventh floor of the Papermaking College at 2 pm to arrange the venue.

2. Prepare the signing and jury seats before 2:30 pm.

3. The preliminaries will start at 2:40 pm. According to the graphic design class, the copywriting class, and the animation class, 12 works were selected to enter the finals.

4. Sort the results at 6:00 pm. The list of teams entering the finals will be announced at 6:30.

5. Clean up the site.

3. On-site preparations for the finals:

1. The on-site staff arrived at the Lady Yi Gallery at 2 pm to arrange the venue.

2. Have a sign-in, a jury, a guest seat and a help desk before 3 pm. The signing ceremony is located at the entrance of the Mrs. Yi, and the jury seats and guests are seated in the first row of seats.

3. Prepare the cd machine, stereo, microphone, computer and other equipment before 5 pm and ensure that it can run normally.

4. Before 6 pm, the ceremonial and sign-in personnel should be in place.

5. At 6:30 pm, the contestants will arrive. Etiquette leads the player to sign in at the check-in and sends him a sign representing his authorship.

6. Before 7 o'clock, the judges and guests will arrive in succession, and they will be led by the etiquette to sign in at the sign-in place and lead them to the guests or the jury and issue a score sheet.

7. The 7:00 contest officially opened.

8. From 7:00 to 9:00, the contestants introduce their works to the audience, and each staff member must maintain order at the scene.

9. The officer of the in-progress consultation office records the votes of the various audiences and the scoring of the judges.

10. Before 9:15, score the scores and judge the three works with the highest scores, and the guests will award the prizes to their authors.

11. At 9:30, give gifts to guests and judges.

12. Clean up the site.

IX. Budget

Printed flyer: 0.10 yuan × 3000 copies = 300 yuan

Please review: 100 yuan × 5 = 500 yuan

Banner: 80 yuan × 2 = 160 yuan

Photo: 80 yuan

prize:

Copy registration form: 0.10 yuan × 200 copies = 20 yuan

Activity data fee: 150 yuan

Venue layout: 100

Mobile funding: 200 yuan

Total: 1510 yuan

Part 2: Public Service Advertising Plan

Advertising purposes: 1 cause the society to pay attention to environmental protection. The phenomenon in advertising is shocking and can cause people to reflect on themselves.

2 Advertising is based on the university student experience, with the university campus environment as the background. College students are high-quality people, and college students who do harm to environmental protection are more likely to attract people's attention. At the same time, it also reflects that the quality of college students needs to be improved, and the awareness of environmental protection needs to be improved. Furthermore, it also reminds educators to pay more attention to the quality education of college students.

Advertising objects: 1 The general public, especially individuals and enterprises with low environmental awareness and serious environmental damage.

2 a wide range of educators and government departments that have an influence on environmental improvement and protection;

Background: As a developing socialist country, our people face a more severe population, resource and environmental situation than other countries in the process of modernization. A heavy population burden and insufficient per capita resources. The deterioration of the environmental situation has seriously affected the grand decision-making of the party and the government to develop the economy, and has also affected the improvement of the people's living standards and become the primary problem that restricts China's socialist construction. On March 5, 2002, Premier Zhu Rongji said in his government work report that the ecological and environmental problems in China are quite serious. With the rapid increase of population and the rapid development of social economy, environmental issues have become the primary problem that has affected me through socialist modernization and the production and life of the people. Therefore, it is imperative to raise the awareness of environmental protection among Chinese people.

Advertising creativity: A boy sent a message to his girlfriend saying that I miss you very much and come out to meet. They made an appointment to meet. The boys waited for the girls on the lawn. The boys piled up a lot of snacks around them, and waited for the girls to eat. After eating, the garbage bags and the like were still everywhere. The girls came over and were preparing to call the boys. They saw a pile of rubbish around the boys, turned and left, and then sent a message to the boys. The content of the newsletter is: Let's break up, I don't want to be with the garbage.

Lens 1: The girls are studying in the classroom, and the phone newsletter sounds. Shooting in front.

Lens 2: Close-up of the phone on the table with a girl's perspective

Lens 3: Close-up girls watching newsletter content

Lens 4: Boys eat on the lawn and have lots of snacks around.

Lens 5: Close-up of a pile of snacks and trash

Shot 6: Girls walking on the road. Frontal shot

Lens 7: The back shot girl went to the corner and stopped.

Lens 8: Shooting a girl to see a boy, specifically showing the girl’s eyes

Lens Nine: Shooting boys to eat from a girl's perspective

Lens X: Close-up of the garbage around the boys

Lens 11: Close-up boys eating

Lens 12: Shooting the garbage around boys and boys

Lens 13: Girls turn and leave

Lens 14: Girls pick up their phones

Lens 15: Girls send a text message while walking

Lens 16: Close-up newsletter content

Lens XVII: Close-up girl lens eighteen: close-up girl presses the SMS transmission key

Member division

Planning: Yu Gang 06220722

Video: Pu Zeyun 06220729

Late stage: Tan Min 06210715

Part 3: Public Service Advertising Plan

Advertising theme: life can bear the weight - pay attention to miners, care for life.

Advertising purposes: 1, causing social attention and concern for miners.

2. Raise public awareness of life safety and health and cherish life.

3. Enhance the company's awareness of the safety responsibility of miners and act in accordance with the law.

Background: Farmers are the largest group in Chinese society, but the life and interests of the miners lack the attention and care that our society deserves. As an important part of the peasants, coal miners are shocked by their living conditions. Their living conditions can not help but make us chilling. The attention given by the society is low, and we are filled with indignation. The miners have many accidents, such as: Xinhuanet Shanxi Hongdong On December 7th, the news from the rescue headquarters of the Xinyao Coal Mine Explosion Accident in Hongdong County, Linyi City, Shanxi Province, said that as of 10:30 on the 7th, 26 bodies of miners were found in the accident site. The miners in the accident have increased. To 105 people and so on.

Propaganda focus: 1. The life safety of miners deserves attention. Miners are an indispensable human resource for heavy industry.

2. The person in charge of the miners' company must protect the safety and health of the employees and cherish the lives of the employees.

3. Advocate to improve the ideological and moral qualities of people in the whole society and to be used by others in society.

Advertising target:

1. The general public;

2. Illegal mine

Principles of communication:

1> Diversification of media and methods;

2> continuity of the propagation process;

3> Extensive scope of communication;

4> Stereoscopic and long-lasting effects of communication.

Use occasions:

1. Media communication in various aspects such as television, radio, newspapers, and news events

2. Network communication

3. Outdoor communication

implementation plan:

TV commercials: 1. A miner’s victim was promoted by an nurse to an ambulance, and his family was crying beside him.

2, a black girl in a fingernail, ragged, left hand holding a photo of the dead miner's father, holding a broken bowl in his right hand and screaming for passers-by.

3, a group of miners go to work from home, the whole body is only the whitest teeth, but still so bright!

Flat newspaper advertisement:

In the first plan, the company sponsored the public service advertising design competition, and publicized the news events and used the winning works as the outdoor, newspaper, and online advertisements of the promotion.

Scheme 2 is provided by the planner as a poster for outdoor advertising and newspaper advertisements for this promotion, sponsored by the media or enterprises.