[Boutique] Community Activity Planning Book

This article directory 1 community activity planning book 2 community activity planning book 3 community activity planning book Part 1: Community activity planning book

First, the event background:

Nearly two months after the start of the new semester, with the support of the leadership of the Party Working Committee of Huaqiang Street, we are fortunate to continue our legal counseling activities in the community, while at the same time helping the mental health counseling workstations and weekends with the help of the community. Voluntary tutors can also be carried out smoothly. The main force of our activities is volunteers, to enhance the sense of responsibility of volunteers' practical work, to promote the spirit of social love, to promote the better development of the work of the three project activities, and to make use of comprehensive resources such as human and material resources and save time, so that activities are short-term. Within the right track, we have planned the unveiling ceremony of three activities: legal counseling point, mental health counseling workstation and weekend volunteer tutoring.

Second, the event time: xx years xx months xx

Third, the event location: xx street office xx community

4. Participants in the event: all the staff in the community, some youth in the community, members of the teaching and learning team, members of the “Three Rural” Association, and volunteers of the three major projects.

V. Purpose of the event:

At the beginning of the new semester, we announced that our activities will appear in the community with a new look, presenting to the needy people such as migrant workers, problem teenagers and community children, and consolidating this platform for students to provide practical opportunities for the cause of love.

Sixth, the content of the event:

specific process:

(1) The moderator's opening remarks introduce the community leaders present and the participants of the participating parties to announce the ceremony.

(2) Community leading words

[3] The volunteer representative of the teaching team spoke

[4] Volunteer representatives from the legal team speak

Parent representative of the student speaks

Read out the xx annual college student volunteer outstanding organization award and advanced individual list

Award ceremony

List of volunteers who read the three activities of the school year and sent a message

Community leaders and student representatives unveiled the “mental health counseling workstation”

Volunteers at legal counseling points, volunteer tutors, and mental health counseling workstations

The moderator sums up and announces the end of the ceremony

Note: The specific moderator and spokesperson are determined and notified by the person in charge.

Part 2: Community Activity Planning Book

First, the purpose

1. With the influence of the 7th Reading Month of Shenzhen, increase the promotion of Beida Jade Birds in the community and increase the amount of consultation;

2. Promote word-of-mouth through community activities to promote word-of-mouth.

Second, the principle

1. Carry out propaganda around the theme of Shenzhen Reading Month;

2. The theme of outdoor fixed-point consultation activities is closely linked to the 7th reading month in Shenzhen;

Third, the strategy

1. Relying on the reading month activities, lowering the threshold for entering the community and improving the credibility of the Beida Jade Bird;

2. The combination of outdoor consultation and community activities in each central area mainly focuses on community activities.

3. Every time you enter a community, stick to the principle of deep and thorough.

Fourth, time

November 4th - December 15th, XX.

Fifth, the theme of the event

Book Mountain has a road to bluebird piloting - Shenzhen Book Month special event.

Sixth, the implementation plan

Community activity time range:

Monday to Friday: 15:30 - 20:00

Saturday to Sunday: 10:00 - 20:00

On-site consultation content:

1. Distribute a leaflet

2, show the blue bird wind color

3. Introducing the curriculum system

4. Collect consultant information

5. Distribute activity materials, etc.

Community event schedule:

Monday to Friday: 14:00 Participants will gather at the center to prepare for the event

Arrive at 14:30 on time to reach the communities.

15:00 Community Exhibition

15:30-20:00 event promotion, collection of personnel information

Saturday, Sunday: 09:00 Participants will gather at the center to prepare for the event

09:30 to arrive at the community on time.

10:00 community exhibition

10:30-20:00 event promotion, collection of personnel information

Community activity development day selection principle

1000-XX households, the duration of the activity is 1 day;

XX-3000 households, activity period 1

day;

More than 3,000 households, the duration of the activity is 2 days.

Material preparation

1. Preparation of publicity materials

a, roll up

b. Leaflet:

c. Publicity newspaper: The unified brand of the headquarters brand department will be produced by each center.

d. Banner: The fixed-point propaganda needs to have a banner related to the content of the reading month, which must reflect the content of “Beida Jade Bird Shenzhen Reading Month”. At least one.

e, item content preparation

2. Activity supplies preparation

a, camera

b, laptop

c, promotional film

d, sun umbrella or tent

e, help desk

f, office supplies

Precautions

1. Weather forecasting and planning adjustments;

2, staffing

ø Marketing Specialist is responsible for the mobilization and command of part-time staff;

ø Part-time staff are responsible for distributing publicity materials, reading monthly promotional materials and guiding consultants;

ø The day before the event, the consultant will determine the attendance of the personnel;

ø Every 1,500 households prepare 1,500 copies of information such as leaflets, which are collected by the marketing commissioner and designated for part-time staff to count, transport and keep;

ø Roll-up, desks, chairs and other equipment are inspected and kept by a part-time staff appointed by the consultant.

3. Enter the venue

ø Part-time staff must arrive at the centre at 15:00;

ø Part-time staff check that the required items are available;

ø 15:30, stationed in the venue, set up the information desk, placed two seats in front of the desk.

ø The help desk is placed in the community of residents' activity squares, main passages or other places with high traffic;

ø The display panels are placed side by side on the side of the road near the information desk, and the roll-ups are placed on both sides of the information desk to set off the consultation atmosphere.

ø The staff should be 3-10 meters away from the information desk when they are resting. They are not allowed to sit in the consultation desk.

ø Part-time staff check suspension

And the posted banners and printed materials are damaged, if damaged, replace them in time.

4. Distribute promotional materials

ø Part-time staff mainly undertake the issuance of promotional materials;

ø Part-time personnel are not allowed to consult and explain, and the consultants should be led to the center for consultation with the consultant;

ø If you find that there are publicity materials discarded by the target customer group during the activity, you should pick it up in time;

ø Part-time staff activity behavior training.

5. Withdrawal from the venue

ø Part-time staff will sort and ship the sorted items back to the center;

ø The consultant will check the items in accordance with the list and the company's warehouse owner and return them to the warehouse.

ø If not returned to the warehouse, the marketing commissioner is responsible for the custody;

7. Community resource reporting and distribution principles

Community resource reporting and distribution rules:

1. Application procedure: Each center will first investigate and select, and then report to the headquarters brand promotion department team to negotiate with each center to determine;

2. The centers identified by the centers at their own meetings at this meeting shall be signed and confirmed, and finally confirmed by the team of the headquarters brand promotion department. For the communities that are responsible for entering the centers determined by the Headquarters Brand Promotion Department, other centers are not allowed to enter;

3. After the reported community is confirmed by the brand promotion department, each center must submit a clear operation schedule and operation mode within 10 working days. Otherwise, the community allocated to the center will be deemed invalid, and the brand promotion team will renew it. distribution.

4. The deadline for each center to report to the community list is before 12:00 noon on October 26;

5. The communities declared by the centers at this meeting insist on the following principles:

l The reporting community must be clear, and it is not allowed to declare a community that contains the names of multiple specific communities. Otherwise, it is considered invalid.

l The declared community must have an accurate concept. It is not allowed to declare illegal community names such as “MRT along the route”, otherwise it will be regarded as invalid.

l The declared community must exist in real life, otherwise it will be regarded as invalid declaration;

l The contents of the report include but are not limited to: community name, community size, house price level, geographical location, and target consultation volume.

6. When two or more centers declare the same community at the same time, they are allocated according to the principle that the space is close;

7. If the community declared by the center is confirmed by the promotion department of the brand department and fails to enter the community to carry out activities according to the plan, the center will be fined 500 yuan per game;

8. Monitoring of community activities conducted by each center by headquarters

Brand department promotion team personnel monitoring;

Community activity rules:

1. When carrying out community activities, each center must strictly abide by the headquarters brand management and related requirements. In public places, it is not allowed to post or smear the brand image behavior without the authorization of the community or the approval of the reading committee.

2. When conducting social promotion in each center, the following rules must be met:

l Use a leaflet for a unified promotion theme

l Unified tooling

l Community leaflets and promotional items use a unified promotional theme.

l Part-time personnel must undergo unified training and training using standard training templates at headquarters

l Community promotion content must meet the requirements of the overall market promotion plan of Shenzhen Center in November and the theme of Shenzhen Reading Month

Eight, implementation progress plan

Activity implementation process

Time specification

principal

Starting time

End Time

Preparation Phase

Reporting community list

October 24

October 26

Central market manager

List confirmation

October 26

October 28

Brand Promotion Group

Develop a detailed plan for the event

Within 1 working day after the approval of the center principal

October 29

Central market manager

Held a division of labor plan

October 25

October 31

Central market manager

Identify the venue and confirm the time

At least 1 week in advance

On demand

Central market manager

Part-time staff recruitment and training

October 24

November 3

Central market manager

Printed promotional materials and questionnaires

October 24

November 3rd Center Marketing Manager

Gift making

October 24

November 3

Central market manager

Activity supplies preparation

7 days before the event

2 hours

Central market manager

X. Marketing events

Note: The following three design ideas for marketing events are provided for each center to choose when conducting outdoor activities. At the time of implementation, the center formed a detailed case based on the activities.

Activity 1: "Books are polite"

1, design ideas

In the Shenzhen Reading Month community event, the high-quality book exhibition organized by the Reading Month Organizing Committee, each center held a “purchase of books and gifts” activities during the community-based consultation activities, after entering the community, community activities and boutique book exhibitions Conducted in parallel, taking the opportunity to implement the “Books and Gifts” campaign.

2. Activity content:

At the bookstore of the bookstore, you will receive a ticket for the lecture before the inquiry point, and the consultant will then receive the gift from the center to attract more people to the center.

The buyer buys the gift with the sales receipt, and the consultant leaves the name and contact information of the other party, and presents the ticket for the lecture. The consultant then invites the person to consult or attend the center lecture.

If there are many winners, we will make appropriate restrictions on this. For example, gifts can be divided into several grades according to the cost, and they will be given according to the actual situation on the spot. The top 30 winners or computer-related books will send gifts.

About gifts: divided into different grades, but the maximum price of a single gift is no more than 200 yuan.

Activity 2: "Shenzhen Reading Month, Blue Bird Entering Wanjia"

1. Activity ideas:

This activity is aimed at young people over the age of 18 in the community, attracting this group of people to participate in the basic IT knowledge learning, and let these young people learn for free in the form of opening classes, so as to increase the understanding of these potential people on Beida Jade Bird. During the study, the consultant will be converted into a student as much as possible.

2. Activity content:

Promote the “it basic knowledge free course” through posters, banners, quick-print lists, etc. when the community conducts activities.

Intentional residents can apply for the “it basic knowledge free course” by filling out the reservation form.

qualifications;

The center screened the seat list and returned by telephone to finalize the personnel who participated in the “it basic knowledge free course”;

Based on the final number of personnel, the center decides on the start-up plan and has a follow-up by the central consultant;

The specific start time is arranged by each center.

Activity 3: "Blue Bird Dynamic Lightning Disc"

1. Activity ideas:

Produce Peking University Jade Bird propaganda CD, distribute it to relevant groups in the community, further infiltrate the influence of community activities, and extend the influence of Beida Jade Bird brand.

2. Activity content:

During the community activities, the market personnel contact the elderly associations in the community to give the middle-aged and elderly people a moving light-sensitive disc to improve the reputation and affinity of the Beida Jade Bird;

The contents of the dynamic photosensitive disc include

a. For the elderly: the propaganda film of Beida Jade Bird, product introduction, prevention of common chronic diseases, health exercises, etc.;

b. For young people: Beida Jade Bird promotional film, product introduction, small game software, music, etc.

The dynamic photosensitive disc is issued in the name of Reading Month;

Remarks:

In order to better do the reading month community activities, monitor the effect of the activities in a timely manner, and make timely and effective adjustments to the actual situation during the implementation process to ensure the quality of the activities. Since November 4th, the centers must be daily. Reported the "Central Market Promotion Effect Summary Table".

The reporting requirements are as follows:

1. Reporting period: November 4th - December 10th.

2. Reporting time: The data of the previous two days is reported before 14:00 every day;

3. Reporting form: mail form

4. Reporting target: Headquarters Brand Management Department Li xx

5. Penalty rules: If the centers do not report according to the requirements without any reason, the fine is 200 yuan each time.

Part 3: Community Activity Planning Book

"Promoting the spirit of Lei Feng and building a harmonious river city"

First, the guiding ideology

Guided by Deng Xiaoping Theory and the important thinking of "xxxx", we thoroughly implemented the spirit of the Fourth Plenary Session of the Party's XXth session, adhered to the requirements of advancing with the times, promoted the activities of learning Lei Feng and the activities of young volunteers, and promoted the moral quality and society of citizens. The continuous improvement of the level of civilization has made positive contributions to building a harmonious society.

Second, the purpose of the meaning

With the theme of “Promoting the spirit of Lei Feng and building a harmonious river city”, the event mobilized and organized young people in the city to carry out various forms, solid and effective learning of Lei Feng volunteer service activities, and vigorously promote “dedication, friendship, mutual assistance and progress” throughout the city. The spirit of volunteer service is of great significance for conscientiously implementing the spirit of the Fourth Plenary Session of the Party and the important thinking of "xxxx", effectively strengthening the ideological and moral construction of young people, and leading the majority of young people to build a harmonious society.

Third, the theme of the event

Carry forward the spirit of Lei Feng and build a harmonious city

Fourth, the content of the event

Carry out the activity of "seeking the trail of Lei Feng and promoting the spirit of volunteering"

1. Carry out the activity of “learning Lei Fengyue”. Volunteer labor, convenience services and poverty alleviation activities were carried out throughout the city. Pay attention to the role of young volunteers and group organizations at all levels, and truly close to the people, and learn to implement Lei Feng activities;

2. Actively carry out the theme group and team activities of “seeking the trail of Lei Feng and promoting the spirit of volunteerism” among the young people, commemorating the advanced deeds of Comrade Lei Feng, inspiring young people to actively participate in volunteer service, and strive to be the descendants of Lei Feng in the new era;

3. Co-organized a discussion and column event with the news media on the theme of “seeking the trail of Lei Feng and promoting the spirit of volunteerism”.

Group organizations, youth associations and young pioneers organizations at all levels must carry out their own activities in light of the actual situation.

1. The Youth Work System Group continued to carry out in-depth activities on “post-learning Lei Feng, industry tree new wind”. It is necessary to create activities through the Youth Civilization, carry out the Jiangcheng Youth Quality Civilization Service Competition and youth innovation and effectiveness activities, and guide the enthusiasm of the young youth system youth volunteers to participate in their positions, hard work and corporate revitalization actions.

2, the Qingnong system group organization should do a good job of "Lei Feng Community Bank" and "Lei Feng Jin Village" activities. In the towns, organize volunteers to go deep into the community to carry out community service, public security, legal and regulatory propaganda activities; in rural areas, use the time of preparing for farming, organize agricultural science and technology volunteers to carry out scientific and technological services, agricultural science and technology knowledge training, lectures and other activities for farmers.

3. The school system organization should focus on the activities of senior and middle school students to respect the elderly, help the disabled and urban environmental protection. Colleges and colleges should focus on the activities of “Youth Reflects the Sunset Red” and the volunteers “Sunshine Aid”; the secondary school committees should focus on mobilizing and organizing middle school student volunteers to participate in the greening and greening activities, to eliminate white garbage and recycle used waste. The battery promotes environmental protection volunteer service activities such as garbage sorting and urban beautification and purification.

4. The Young Pioneers at all levels should regard the learning of Lei Feng as an important carrier to promote the ideological and moral education for children and young people, so that they can feel the happiness of helping others from their dedication, and exercise their ability and improve their own quality in practice. First, in-depth development of the "hand in hand" activities, further intimate and improve the "hand in hand" pair, guide children to care for others, help others; second, the "search for Lei Feng Chuan, promote the spirit of Lei Feng" activities. Organize the students to the army to serve the old model, to understand the warmth of the big family of the army; organize the students to enter the society and find Lei Feng in their hearts.

Conduct experience summaries and theoretical discussions

It is necessary to closely combine the new situation of “three years of struggle and doubling the total amount” in our city, and through in-depth discussion of learning Lei Feng activities and implementing the Youth Volunteer Action for ten years through various exchanges of experience, symposiums, lectures, and theoretical seminars. The experience has given Lei Feng a new era connotation, deepened the understanding of the development rules of young volunteers' actions, and better promoted the development of Lei Feng and volunteer service activities in the new era.

V. Specific requirements

All units must attach great importance to strengthening leadership, unified deployment, and meticulous organization. It is necessary to conscientiously implement the "Jilin City Volunteer Registration Management Measures", plan the forms and projects that are suitable for the volunteer service of the unit, improve the various systems of volunteer service, and determine the effectiveness of volunteer services. It is necessary to see from the public and touch the specific things that are done, to truly do things for the people and do good things. It is necessary to focus on the long-term and take this theme event as an opportunity to promote the volunteer activities of learning Lei Feng activities in a deep and sustained manner. It is necessary to strengthen the promotion of the event, highlight the theme, and create an atmosphere.