[Boutique] travel website planning book

This article directory 1 travel website planning book 2 travel website planning book 3 travel website planning book first: travel website planning book

Business model

1. Information content

In the United States, no matter what type of travel website, its information content generally involves the following aspects:

Information on attractions, restaurants, tourist routes, etc.

Travel common sense, travel notes, travel news, currency exchange, travel destination weather, environment, humanities and other information as well as tourism perception.

Travel-related product and service information, as well as various offers and discounts.

Search and reservation of aviation, restaurants and car rental services.

2. Service function

From the service function, the service functions of different travel websites include:

The collection, dissemination and exchange of tourism information.

Search and navigation of tourist information.

Online sales of travel products and services, including ticketing, restaurants, restaurants, cars, travel groups, etc.

Personalized service, it has become a must-have feature for travel websites, especially online booking services. Sites like Expedis, PreviewTravel, Travelocity have this feature. At present, the specific practices of each website are similar. Usually, an account is defined by a visitor and then logged in. Then the website provides some functional options similar to the following:

Basic customer information: name, phone, email, address, passport/visa information, etc.

Credit card information: such as card number, expiration date, card type, etc.

Travel demand: If the user wants to start the tour most; which airline is the most wanted to fly, the number of frequent flights; the most favorite type of car to rent; the most willing to live in what restaurant. This information reflects the selection criteria of the travel route. After the server stores the information, it will help the customer to find relevant service information based on the information, and the information can be modified and deleted at any time.

Change account password: reminder when the password is forgotten.

To sum up, the main functions of this customized service are:

It is possible to avoid repeating the same information in the predetermined process to improve the predetermined efficiency.

Accumulate customer spending as a basis for promotional incentives.

More targeted travel information, especially when the customer does not find a satisfactory solution, can be commissioned by the server to monitor and track, when there is information that meets the standards, promptly remind customers by email.

Provide local weather, cultural environment, travel features and currency exchange based on the destination of your choice.

3. Profitable links

Different types of travel websites have different earning links, which are summarized as follows:

The website has a large amount of information, high quality information, and high access rates to attract online advertising. This is the basic idea for the general information website to realize the benefits.

Provide online trading capabilities to generate revenue. The products and services currently sold online mainly include airline tickets, hotel reservations, group tours, and travel items.

Provide online display services for travel service units and charge for services.

Like many community websites, many travel websites generate revenues from sponsors and partnerships.

4. Website promotion

From the characteristics of travel websites, there are several ways to promote travel websites:

Register the website in the integrated navigation platform and search engine.

Set up a graphical ad link on the relevant website. In view of the wide distribution of tourism consumers, travel advertisements of a travel website can be spread in various fields. For example, advertisements for websites in hot spring baths can be placed on websites of beauty salons, and advertisements for business travel reservation services can be placed on talent websites. on. The key is to choose according to the characteristics of the customer group. Crossing is the basic idea and the characteristics of the advertisement of the travel website. The mutual connection between the travel websites that can complement the service function is also a good way to promote the website.

Exclusively collaborate with a highly visited navigation platform or search engine to integrate subscription services into the navigation platform or search engine.

Attract and maintain customer base through email publications and online customization services.

Worth thinking

Looking at the business model of the US travel industry website, the following points deserve our attention:

1. Information quality and quantity

By browsing Exti, Travelocity, Previewtravel, ITN, AmericanAirline and other heavyweight websites, users can get the impression that tourism resources and related information are not only huge, accurate and time-sensitive, but also well organized.

2. Personalized service

For tourists, there are many factors to consider when making a trip. It depends on the tourism characteristics, customs, safety conditions of the destination, as well as transportation, currency, time and budget. Customized services are faced with the different needs of each consumer, so it is necessary to be able to provide more comprehensive reference information and combinations dynamically and relatively accurately according to different needs. The designers of the website should comprehensively collect, refine and integrate the characteristics of different consumers' needs, and subdivide the information in advance and store it in the database for customer group search. Due to the many aspects involved, the data relationship during the construction of the database is very complicated, and the early system analysis and planning tasks are very heavy. As can be seen from the websites we visited, many of the details were considered very thoughtful, and even thought of it for you, users can learn a lot of skills and knowledge.

3. Brand competition stage

For example, the quality of customer service, the quality of marketing, the promotion of advertising and the establishment of image, etc., is to establish the credibility and reputation of the service. From the case study of the website, it can be found that many transactions are generated on repeat customers, indicating that these websites have high credibility and reputation, and the power of the brand plays a decisive role. If you can't get bigger on the Internet, it's hard to grab more market share.

4. The amount of traffic is the foundation and key

It seems to be true for any website, but especially for travel websites. Any transaction is based on a certain number of consumer groups, which means that only a certain percentage of visitors in the consumer group will become trading customers. Therefore, the larger the base of the consumer group, the greater the volume of transactions generated. This is why the travel booking website should pursue the amount of visits. It should spend huge sums of money to buy out the travel services of the big portal website, form a close cooperation strategic partner, and use the brand to cooperate with relevant websites to expand the market and effectively carry out related websites. Links and more.

5. The key to the travel reservation service is the discount

The huge potential of the tourism market has also attracted a large number of companies to enter the market for gold. In the fierce competition, in addition to factors such as service quality and tourism characteristics, price is the most important factor. Therefore, the ticket is discounted and discounted, and the hotel is a product of competition according to the floating price of the market. Its purpose is nothing more than attracting consumers. With the online real-time reservation system, the spread of preferential information has increased, and the range of customers covered has increased. In this way, capturing such information in real time, making it a major factor in attracting customers, has become the basic reason for the market for online sales. Not only that, but the ability of the site to aggregate information and the ability to interact in a highly real-time manner also makes the site more attractive.

Part 2: Travel website planning book

First, customer demand analysis:

The Internet is slowly changing its life. This is not just a deductive concept. It has left the mark of the Internet in all aspects of life and work. Tourism is no exception. According to statistics, online tourism sales account for more than 20% of global e-commerce sales. With the rise of holiday tourism, self-help travel, and various themed tours, the travel website is also full of spring-like atmosphere. A good website has positive significance for the promotion of tourism resources and tourist travel plans, so that tourists are prepared. Come and enjoy yourself. The e-commerce integration of tourism resources and the management of tourism resources through the website will be an unavoidable reality for the tourism industry.

Second, the website features and content:

1. Website function:

Front desk function

New User Registration

Password modification function

Classified information search

Background implementation

User registration information management

Classified information management

1). Tourism products of tourism enterprises can be widely and comprehensively promoted through the Internet, so that as many tourism companies and tourists as possible can understand and familiarize with the products and product characteristics of tourism enterprises, and the services of tourism enterprises.

2). Be able to find new partners through the Internet and broaden the market sales channels.

3). It is possible to collect customer opinions through direct communication between the website and the customer.

4). It can provide direct sales space for the company's tourism products. Travel companies can directly receive online customer orders during the process of promoting enterprise products through the Internet.

5). It can help tourism companies to provide convenient, fast and affordable information in specific business processes; the Internet can fully reflect the advantages of the network and help enterprises to achieve a group of individual customers, even if the individual customers do not need to operate independently Time.

2. Column structure

Third, the system features:

The company's developers have rich experience in large-scale website development, and have rich knowledge and accumulation in website construction. They have their own unique and complete solutions in tourism comprehensive information construction, tourism e-commerce booking, and tourism B2B e-commerce platform construction. The system mainly includes: news release system, travel route release and reservation system, tourist intent inquiry system, online FIT group system, e-magazine subscription distribution system, email marketing system, online market research system, statistical system, dynamic Column updates, professional travel forum systems, back office management and licensing assignments. The system adopts the Browse/Server mode, and the user terminal adopts a browser mode.

The following briefly describes the functions of each subsystem:

1. Press release system

Multiple columns: Several news sections can be created as needed.

Automatically list related news: The program will automatically display the related news for the viewer.

Keyword features: When posting news, you can set keywords for each article to make the search more accurate and relevant to relevant news.

Search function: You can search for title and time, making it easier and faster for users to find information.

Automatic update feature: After posting/modifying news, you can update the homepage or section homepage to reflect the latest news changes.

Background management: You can post, modify, and delete news.

2. Tourism route release and reservation system

Background management features:

Conveniently manage travel routes: Easily publish, modify, and delete travel routes. There are two types of standard publishing and custom publishing. Custom publishing can upload your existing Word documents directly to the website, and the interface design is exquisite and novel.

Easy to manage orders: easy to view, modify, delete, reply to user orders

Convenient management of user profiles: membership management for visitors, saving member information for future contact

It is convenient to recommend the tour route: whether the tour route can be set or canceled is the recommended tour route. The recommended tour route gives priority to the good complete inquiry function: you can query the tour route data or user profile by region, line, price, name, etc.

Front desk reservation function:

Browsing function: Tourists can choose to browse the tour route to learn the details of the tour route, such as the number of days, prices, attractions, meals, accommodation, included fees and unincluded fees.

Booking function: If you are satisfied, you can book the tour and fill in the order. If the user is dissatisfied with all the lines, he can fill in the intent of the tour himself, and the travel agency can provide personalized service according to the user's request.

Member registration function: This system can be used as a member system, accepting user registration, the user database of the system and the data system of the line reservation system and online booking system are a unified library, which is more convenient for the management of the website.

3, tourists travel intention inquiry system

Visitors can post their travel intentions to the website, which is customized by the travel agency. It can be deleted in the background.

4, online FIT team system

Including: publish / maintain the group information, online registration team, background management program.

Posting a group request: The travel socialist will post his own team line and team plan, and other colleagues will come to participate in the group.

Modify/delete a group request: The travel socialist can post his own group line for modification and deletion.

Modify the group plan: After the dynamic group/group change of the team, the travel agency will update the team status on the Internet.

Group demand: If the user does not find the line that meets his requirements in the group plan, he is the source of the customer. You can post your own group request for team inquiry.

5, e-magazine subscription distribution system

Creation, modification, release, deletion, inquiry, subscription, and unsubscribe of e-magazines.

Anti-spam function: Users who subscribe to e-magazines can ensure that other users and publishers of e-magazines cannot see your e-mail address by simply setting them, that is, they will not be sent to you by some users. Spam.

User-to-message messaging: Users can send short messages and emails to other users and system administrators through the system.

6, email marketing system

The advantages of email marketing are:

Convenience does not require the production of printed materials at all, nor does it require the use of human resources for delivery.

Low-cost production costs and delivery costs are much lower than traditional mail.

High feedback rate E-mail itself is directional, and its ease of use also leads to higher feedback rates.

7. Online market research system

The system supports single-user version of online voting, and the voting results are displayed in a bar chart or a pie chart.

Subjects and options for voting content can be modified at any time.

The system has the function of preventing one person from voting multiple votes.

The voting engine application module supports applications for up to eight options.

The applicant user is free to choose to generate a three-dimensional pie chart or bar chart to display the voting results.

The engine background management provides a friendly interface, and the administrator can modify the contents of the database without any programming.

Administrators can add or remove individual options for existing voting topics. Administrators can directly delete voting topics or add options for new voting topics.

8, statistical system

The advantages of our company's development of statistical systems are:

The detailed source of the customer can be counted.

The source area of ​​the customer and the number of visits can be locked.

Statistics real IP, you can customize the statistics time. The target search source and the keywords used can be locked.

Provide statistical analysis of data.

9, dynamic column update

Different content column pages can be displayed on the page according to different periods to realize dynamic update of the background. You can add and repair columns and add information to the section. Support for graphic and textual display.

10, background management and distribution of permissions

The system supports multi-person maintenance, and different permissions can be assigned according to the division of labor.

Support data security backup.

Unified database to easily maintain the website.

11, professional travel forum system

This system supports multiple people to speak, can limit the license and so on.

Fourth, the system features:

·Advanced

The system adopts three-layer structure and Web Service technology in the design, which makes it advanced, forward-looking and expandable in selecting the platform and adopting technology, thus ensuring the stability, scalability and security of the built website system. Sex.

· Practicality

Considering the need to meet the needs of business functions as much as possible, and to adapt to the working characteristics of each business role, the system is simple, practical, and humanized, achieving unified identity and resource management, unified authentication, unified content management, and personalization. Interface and content customization.

· Reliability

Due to the complexity of the system user base, we have considered the reliability and security of the system on the construction platform. In the system design, there should be appropriate redundancy and other protection measures, and the platform and the application software have good fault tolerance and disaster tolerance.

· Openness

It has good openness in system architecture, technology adoption and platform selection. Especially in selecting products, we adopt openness requirements and follow the technical standards of the International Organization for Standardization. Our products have their own unique advantages, and can be combined with many other excellent products to form an open, An easy-to-expand, stable, unified software system.

· Maintainability

The system design should be standardized and standardized, in accordance with the layered design and software component realization. The development method of software componentization is as follows: first, system structure stratification, business and implementation separation, logic and data separation; second, unified service interface specification as the core, using open standards; third, component semantic description formalization; Refined package components are standardized.

· Scalability

Considering that the online business construction of the government system is a gradual and continuous expansion process, the system adopts a building block structure, and the overall structure can be seamlessly connected with the original system, leaving an expansion margin for future system expansion and integration.

· Portability

Choose an open application platform, build a set that is independent of the platform, with a unified service interface specification and application components connected to various databases.

Fifth, the operating environment:

Server: Windows 2003 Server

Database: SQL Server 2000

Sixth, technology realization:

Program language: server.Net, client Javascript

Page implementation: DIV+CSS

Apply technology: AJAX, RSS, XML, etc.

Second, the website features and content

1. Website function:

Front desk function

New User Registration

Password modification function

Classified information search

Background implementation

User registration information management

Classified information management

2. Content planning of the website:

Home navigation bar: Beauty, slimming, health, latest information, message board, about us, contact us, member login, etc.

Beauty: Provide a variety of health whitening, skin care, maintenance information.

Slimming: Provide a variety of healthy slimming, slimming, health information.

Health: Provide information on the health of the four seasons.

Latest information: Provide timely and new product information.

Message Board: In order to better communicate with netizens, in order to let customers have a place to communicate on the Internet, we will create a BBS forum system for online communication, so that customers and customers, we can target a problem with our customers. Communicate to increase the popularity of the site.

About us: Provides help information related to shopping on the website.

Contact us: E-mail customers can contact us directly.

Member registration, login system: Users can register online and become a member for free. After registering as a member, you can log in at the login location of the website.

Third, the goal and role of the website

The website aims to make customers understand the various information on our website, and to promote our website through the Internet to further achieve profitability. And the promotion of the website, the number of customers increased.

Fourth, website technology solutions

working system

The system uses Winxp Server + IIS + SQL Server + APS as a platform, with low development cost and powerful functions, fully meeting customer needs and turning customer's ideal into reality.

Rent virtual hosting, personalized development

Website security measures, anti-black, anti-virus solutions

When setting passwords, it is as complicated as possible, and simple English or numbers are easily brute-forced. Some system service functions have built-in accounts, and the default settings of the internal account password of the operating system should be modified in time to prevent others from using the default password to invade the system.

We also need to keep an eye on the patches released on the official Microsoft site. Usually after Microsoft discovered some vulnerabilities that may affect system security, it will release system patches on its official website. In this case, you should download and install the latest patches in the first time to block system vulnerabilities in time.

During the process of using Windows 2000/XP, you need to check the system log file frequently, because this file will completely record all the network activity within a certain period of time. By checking the system log, you can know whether someone is trying to attack the system and the result of the attack. It is convenient for us to make targeted compensation.

The most effective means of network security protection is to install a firewall software. At present, there are many firewall softwares, such as Skynet Firewall, Norton Internet Firewall, Zone Alarm, etc., which not only prevent ping, prevent malicious connection, but also have unique warning messages to attract attention when encountering malicious attacks. And record all the intrusion information.

Related program development

We use webpage technologies such as ASP, JSP, etc. to improve the website construction and use photoshop to decorate the image.

Five, web style design

Website design: Our website mainly uses pink as the main color, lavender as the auxiliary color, and adds some green as the key to the color. In short, the main thing is to reflect the youthful vitality of women, attract more viewers to enter the viewing, and actively discuss. And they can find the knowledge they need to know on our website, both quickly and quickly.

Website page production advanced technology application: We will use advanced JAVE technology, VBScript, etc. to program the website and system design.

Content style: The content of the website is fashionable, simple and clear, convenient for quick browsing, and has the style of today's beauty trend. Our knowledge of beauty, slimming, and wellness can attract the attention of the presenter with the latest content, master the latest developments, and the latest discussions and evaluations on beauty slimming and health, so that the whole feels real, not blindly The touting and so on. In addition, we will also put some popular music on our website, let viewers listen to the beautiful music while watching our webpage, have a pleasing feeling and impress them. To increase our visits. Of course, on the basis of the above, we have to do dynamic and static web pages.

Sixth, website maintenance

Database maintenance

We will manage, back up, and recover from the database.

Content maintenance

We will update and adjust the content of the website in a timely manner, and timely release new products.

Seven, website testing

We will conduct thorough testing before the website is released to ensure normal browsing and use.

Server - stability, security, etc.

Program, database test

Web compatibility testing - browser, resolution, etc.

Other tests

Eight, the release and promotion of the website

Place an ad

Search engine registration

1) Register 3721 network real name, and can refer to the auction ranking.

2) Join Baidu, Google and other domestic large-scale website search engines

Friendly link

The website's friendship link system can be linked with the vast number of cosmetics websites at home and abroad, let us know others, and let others know about us. Exchange of friendship links can not only increase the number of visits to the website, but also bring unlimited business opportunities. There are many ways to link. We use text and LOGO exchange. The text is simple and the LOGO picture is direct.

Other promotional activities

1) Post information in the domestic electronic bulletin board BBS

2) Publish website information to the majority of Internet users through E-mail

Nine, website construction schedule

The completion time, responsible person, etc. of each planning task.

Part 3: Travel website planning book

1. Background introduction

With the resourcefulness and cultural advantages of the “land of fish and rice”, Suzhou rural tourism has increasingly become an important pole in Suzhou tourism. In the process of “three districts and three cities” new positioning and implementation of innovation and transformation, rural tourism and urban integration, truly constitute an extension of “exquisite Suzhou”, has been placed in the strategic section of “tourism strong city” and began to speed up Sprint.

Second, the market analysis before the construction of the website

1. At present, there are still a few websites about introducing rural tourism in Suzhou, and they are all dedicated to introducing the scenery and characteristics of various places.

2. The development of tourism resources in Suzhou is not very sound, and the publicity is not enough. Many tourists know very little about Suzhou rural tourism.

3. Suzhou tourism is concentrated in the old city of Suzhou, and there is no maximum potential for developing Suzhou tourism.

Third, the purpose of building the website and functional positioning

1. Suzhou Rural Tourism Network aims to introduce Suzhou rural tourist attractions and contact local scenic spots to provide ticket ordering and sightseeing guide services.

2. Providing tourism consulting services for the majority of friends, effectively promoting the development of Suzhou tourism. Promote the development of Suzhou's rural economy.

3. Suzhou Rural Tourism Network mainly focuses on tourism services and concurrently orders tickets.

4, Suzhou Rural Tourism Network is mainly for urban population, mainly urban white-collar workers.

Fourth, website technology solutions

1. Due to the funding of the website, the website uses a virtual host.

2, the website mainly uses Dreamweaver technology to make web pages.

3, using a simple acess database, asp language for dynamic links.

4, using photoshop, fireworks software for image processing.

5. Perform timely updates in conjunction with the leased virtual host.

V. Website content planning

1. The homepage probably introduces the overall structure of the website, emphasizing the overall function of the website and collecting the information of the members.

2. The first-level column will be introduced in detail. For example, the website is divided into food, travel, entertainment, and purchase.

3. Other columns are set as detailed as needed.

Sixth, web design

1. The website as a whole reflects the concept of green health and environmental protection and advocates healthy travel.

2. In the adoption of new technologies, it is necessary to consider the geographical distribution, age class, network speed, and reading habits of the main target audience.

3. Develop a webpage revision plan, such as a large-scale revision from six months to one year.

Seven, website maintenance

In technical maintenance, it can be maintained by a company that rents a virtual host, mainly providing relevant information to help maintain and maintain.

Eight, website testing

Detailed and thorough testing is required before the website is released to ensure normal browsing and use.

Nine, website publishing and promotion

1. Public relations and advertising activities released after the website is tested.

2. Use Baidu, Google and other search engine tools to promote and make links to major travel websites.