[Boutique] company activity planning book

This article directory 1 company event plan book 2 company event plan book 3 company event plan book 1st article: company event plan book

First, the activity target

This activity is the first collective entertainment activity organized by our new employees since they entered the company. It is hoped that through this party event, we will enhance the understanding between new employees in various departments and enhance the spirit of teamwork. The ability of aspects, such as organizational ability, performance ability and other aspects of quality, inspire everyone's creativity. The event is based on singing, with some competitive games interspersed in the middle, and certain material rewards for the winners of the game.

Second, the specific practices

August

XX is used as an activity advocate to carry out the prediction of the activity effect, formulate a draft of the activity plan, and send it to the General Manager for approval;

Count the list of people willing to participate in the event.

September 15

After the approval of the General Manager Office, prepare for the activities.

Purchase of game props and prizes;

Food to be eaten during the purchase;

Advance calls to book a-miss large rooms;

Contact the general manager of the company to arrange the dinner and car for the event staff.

September 16

17:00 Convene the event staff to go to the restaurant to eat;

17:30 Depart from the company on time and start activities after arriving at the destination.

22:00 The event is over and the staff will be returned.

Third, the game content

1, fools move mountains

Game props: billiards, thick straws, pots

The rules of the game: use the mouth to contain the suction pipe to inhale, move 10 billiard balls from the a basin to the b basin, a basin and b basin are 4 meters apart. The hands can not touch the ball during the movement, otherwise the foul is not counted, and it must be re-taken. The first to move 10 balls to win.

Number of participants: 2 people, arrange two groups.

2, "love" word competition

The rules of the game: The participants of the event are freely divided into two groups to compete in the song. Each person sings one sentence. The songs to be sung must have the word "love" and persist to the last party to win.

3, a pair of devil shoes

Game props: rubber shoes, a long, slippery, living little animal,

game rules:

Two performers: Produced by "natural appearance", each wearing a rubber shoe, one of them wearing a small animal in the shoes, two people wearing shoes and walking around the venue two times, and can not speak, to behave If nothing happened.

The rest of the staff: When the above two people walk, pay attention to the observation and color, and make a choice: "Who has shoes in the East?", the right to choose the reward. If more than half of the rewarded personnel, punish the performer to sing a song.

4, clip balloon

Game props: balloons

The rules of the game: The participants of the event are freely divided into two groups, each of whom is placed behind the back. From the first person, the first person and the body are caught by the balloon and passed to the next one, one by one, the first one passed. Win.

IV. Activity budget

1. Event venue: a-miss ktv big bag

54 yuan / hour before 20:00

After 20:00, 144 yuan / hour is expected to be less than 400 yuan.

2. Activity props and prizes: The prizes are controlled within 3 yuan/piece.

Item Name

unit price

Quantity

unit

Subtotal

pingpong

0.5

20

One

10

Just melon seeds

1

10

package

10

Lollipop

0.7

10

One

7

Good

3

6

package

18

chewing gum

2.5

6

One

15

total

Lu Zhenyuan

The straws required for the activity can be taken at the supermarket without buying.

3. Activity food:

Drinks, melon seeds, fruits, etc., are expected to cost 100 yuan.

Total budget for activities: 560 yuan

Part 2: Corporate Activity Plan

In order to strengthen the cohesiveness and centripetal force of the employees of the company, mobilize the enthusiasm and fighting spirit of the employees, enhance the vitality of the organization, improve the corporate culture, enter the nature, relax the mood, enhance the spirit and ability of the overall communication and coordination of the organization, and welcome the joining of new employees. Let new employees integrate into the company as soon as possible, and cultivate new employees' sense of trust and belonging to the company. The Ministry of Personnel decided to go to Guangzhou Xiaotiantian to participate in a day of outdoor development activities this Saturday. The specific process is as follows:

08:00 Collection, starting from the company, ahead of Guangzhou, laughing over the paradise.

09:00 -- 09:30 Concentrate on the base of the laughter and the sky: The coach introduces the subjects of the expansion activities and explains the safety and other considerations.

09:30 -- 09:45 Set up the team: carry out the expansion team, select the team leader, take the team name, determine the team song and slogan of the new team.

09:45 -- 10:00 Icebreaking training

Depending on the male-female ratio and age of the team members, 2-3 team warm-up games will be organized to increase the understanding between the players, eliminate the barriers, and gradually enhance the team awareness of the players. Prepare for the expansion activities.

10:00 -- 11:45 Athletics:

Highlighting the Encirclement---Climbing Wall: Participants stand on the suspended wire to maintain a good balance of the body. After the obstacles are surrounded by the obstacles, they must climb the 5 m high inclined wall. The need for good psychological quality, the close cooperation of the players, and the tenacity of the will are the key to success.

Wooden pile bridge---Tianluo network: After passing through the swaying pile bridge, the team members must pass through the Tianluo network with complicated structure and complicated obstacles. There are interceptions in the past, and there are chasing soldiers in the future. The time is tight and the difficulties are heavy. How to pass the customs?

Aerial Wire - Extremely Round Log: The participants returned from the starting point through the wire at high altitude and then back through the rolling log bridge. Must have good psychological quality and mutual support, and work closely with teamwork spirit to achieve excellent results!

Vertical Bridge--- Hanging Swing: The participants stand on the sides of the vertical net, grab the rope through both hands and pass the terminal that spans 40 meters wide, and then return from the swaying extension bridge.

11:45 -- 12:00 Activity Comments: According to the specific performance of the participating sports teams in the morning, the team leaders and team members' organizational discipline, mental outlook, teamwork and lack of team members are commented on!

12:00 -- 14:00 lunch time

14:00 — 16:00 Team Competition Competition:

Stepping over the cage: This project consists of rolling pontoons and swaying bamboo cages. It greatly tests the physical strength and will of the participants. The participants must step by step, be down-to-earth and unswerving to pass.

Gulangyu-Pingan Bridge: The project is undulating and continuous, and the steel is more resilient. There are both ups and downs and laughter, letting you experience the joy of participation in laughter!

Bridge over the river: This project is more difficult. The normal pace of people has been disrupted, and the team members are required to have the courageous ability to move forward and the spirit of courage to complete the expansion training of this project.

Swinging platform: The participating team members must use the long ropes in the air to sway to the two 1-square-meter platforms on the water surface. After one platform is full, they can be transferred to another platform. Out.

16:10 -- 16:40 free to experience "the cool zone"

This project is one of the most difficult and challenging projects in our base. It consists of 10 levels. Let the team members experience the joy of success in challenging themselves and surpassing themselves.

Self-funded projects: Water warships: exciting, nostalgia!

16:40 -- 17:00 activity summary, return!

Part 3: Corporate Activity Planning Book

Conceptual explanation

A business promotion promotion plan is a planning document for the overall operation and arrangement of a promotion for a certain time.

Writing points

Business promotion promotion plan is usually composed of promotion target, promotion target, advertising performance, basic content and budget allocation.

model essay

x home appliance company on-site promotion activity planning book

First, the term

From x years x x days to x years x months x days, for a period of 3 months.

Second, the goal

Grasp the climax of shopping, hold "supermarket relay big move", promote x company products, assist dealers to clear inventory, improve the company's business objectives.

Third, the purpose

Grasp the shopping tide of Christmas, New Year's Day and wedding honeymoon period, attract consumers' interest in the “Remote Move” campaign, and guide the purchase of x products to achieve the promotion effect.

The “Response to the Big Move” event was held in a, b, and c. This activity will lead x to import home appliances and focus on the x-market.

Fourth, the object

For the consumers who are preparing to purchase home appliances, the main reason for the excellent performance of the f14 products is to guide the purchase of x-home appliances, and to use the “relay to move” campaign to encourage consumers to seize the opportunity and buy immediately.

The focus of the appeal:

1. Performance appeal:

The real world first!

x home appliances!

2.sp appeal:

Buy x products, buy now!

Catch up with the New Year's goods relay to move!

Fifth, advertising performance

In line with the annual development of the company's "x home appliances" international market, the use of publicity media, and gradually pay attention to cross-cultural color, local newspapers, radio media, TV program selection, and also based on the analysis of the ratings.

Taking the excellent performance of the x company's products as the main incentive, the relay moved to sp activity as a means of sales, following this principle, the importance of the subject and guest status of newspaper advertising performance should be paid attention to.

Tv advertising, in order to win international consumers, promotion and appreciation angles are equally important, it is intended to provide a 30-minute live move, try to move the live broadcast program for the relay, and at the same time draw a 15 〃 advertisement for cf, as a TV show. Strive for a taste of elegance and common taste, causing strong demand from consumers.

Pop: cloth flag, poster, leaflet, lottery ticket.

Sixth, hold a "dealer briefing session"

In order to cope with the international market development strategy and increase the promotion effect of the event, it is planned to cooperate with the company and branch business units to jointly organize the “Annual Announcement Meeting of the Year-end Promotion Activities” to share the meaning, content and practical assistance of the dealers. Benefit to do on-site explanations in order to obtain full assistance.

Seven, advertising content

Activity schedule

Note: The date of "relaying big move" is scheduled around Christmas, for two reasons:

1. Before and after Christmas, it is the peak period of purchase, which should be grasped.

2. Around Christmas, it is a very busy time for customers in the target market; traffic is bound to be crowded, and traffic problems are not easy to handle properly.

Activity area

In the three countries a, b, c, each department has a large department store with a supermarket.

Activity award

1. "Big Relay" lucky prize

200 in a place, 150 in b, 150 in c, as shown in the following table:

Table 5-4 Geographical Distribution of the Lucky Relay Award

Difference

a land b

First lottery 100 70 70

Second draw 100, 80, 80

A total of 200 150 people 150

For households, each household is the same for 10 minutes.

Each household is 10 minutes and is carried out by relay.

2. "Guess the guess" activity prize

Completely guess the right one, the same amount of prizes as the highest amount of money, and guess the middle, equally.

5 prizes, the closest to the highest amount of money, each set of x brand home theater, super lottery decision.

Activity description

1. During the receiving period: From x years x x days to x years x months x days, trials were held in a, b, c three places, except for the selected department store itself, which was widely publicized, and the video was made. The program will be broadcast at 8 o'clock on x-day x, in order to publicize the audience to understand the connotation of the event, and at the same time cut 15 cf "try to move" situation, do TV insertion, widely publicize, stimulate sales, increase the number of recycling.