[Boutique] broadcast program planning book

Part 1: Radio Program Planning

First, the column concept:

It is very necessary for us to set up a life tourism humanities program. Life is the content that every one of us is carrying out, and the fun of life lies in sports. The audience targeted by this program is a group close to nature and loves to travel, college students. This youthful group is the guarantee of our listening rate. They generally have a good standard of living and culture. Therefore, while the tourist frequency provides tourism service information and leisure service programs to the audience, it should also give full play to the educational functions of the media. The columns include tourism information, ethnic customs, etc., so that the audience can obtain geography in a relaxed and natural broadcast program. Humanities and other knowledge, while cultivating a good awareness of the audience who love nature and protect the environment. The launch of this program will be a good example of the characteristics of educational music.

Second, the guiding ideology:

Advocate healthy living and focus on fresh counseling. How to guide students to have a healthy lifestyle, have a happy life mood, master the fresh fashion life tourism humanities information, provide a platform for students to exchange experience, information summary, become the main motivation and guiding ideology for us to create this column .

Third, the column name: "ears to travel"

Fourth, the type of program: life tourism humanities

Fifth, style positioning:

1. Style: Fresh and relaxed, between fashion and conservative, constantly creating new ideas, having proper participation and cultural inclusion; language: lively, humorous, not rigid;

2. Form: Casual, casual, and eclectic.

3. Provide the maximum consultation to the audience in the simplest and most vivid language. Each consultation is controlled within 2 minutes, so that even the audience who are rushing on the road will gain something.

Six, slogan:

We use a sincere voice to build a bridge of spiritual communication. We use pens to depict every wonderful scene in campus life. We carefully understand every hot feeling of the students. Every week we meet in the familiar wave, we will touch the emotions, sorrows, dreams, beliefs... into a kind of agile voice, let it float over the campus, drift into the hearts of every teacher and student, let this sound rush to the sky, reverberate In every corner of the campus.

Seven, total length: 30 minutes

Eight, program preparation:

The announcer carefully prepares and submits the propaganda department to review, organize, and screen the music.

9. Program content:

Beginning:

Z: Dear students, good afternoon everyone! I am very happy to meet you at the "Ear to Travel" program at 6 o'clock on Tuesday.

C: Advocate healthy living and pay attention to fresh counseling. We will provide the audience with maximum living consultation in the simplest and most vivid language, here

Z: You can follow us on the big foot to travel around the world.

C: You can enjoy exotic ethnic culture in our ethnic customs garden;

Z: You can taste the cuisine of different nationalities in our big mouth. Hello everyone, I am your friend, Lili.

C: I am Chen Yan.

Plate 1: Bigfoot to swim the world

Introduce tourism consultations that radiate to the whole country and the world with Duyun as the center.

The screening principle is: 1. Suitable for short trips, we will give some notes on the journey together; at the end of the semester, we will introduce some places that are far away and suitable for team travel.

2, choose to introduce the global "singular, show, dangerous" geographical landscape, so that students can travel with their ears.

Section 2: Ethnic Style Park

Make full use of the characteristics of a multi-ethnic family, introduce our unique ethnic customs, and promote our national culture while entertainment.

Section 3: Big mouth to eat square

The diets of all ethnic groups have their own characteristics, and they are the crystallization of their wisdom. All ethnic minorities are intelligent and diligent. This section is to highlight their traits with ethnic snacks.

Conclusion:

Z: We use a sincere voice to build a bridge of spiritual communication, and carefully understand every hot feeling of the students.

C: We meet in the familiar wave, and touch, move, and enthusiasm into a kind of agile voice, let it float over the campus, drift into the heart of every teacher and student, let this sound rush to the sky, reverberate In every corner of the campus.

Z: Dear students, happy time is always very short. Our program is coming to an end. Thanks to the students for sharing this issue of "Ear travel"! I am your friend Zhili.

C: I am Chen Yan.

Hehe: We will see you again at the same time next week.

Part 2: Radio Program Planning

1. Program Name: "Life Helps You"

2. Program category: live interactive talk show

According to the nature of the broadcast: service programs. According to the way the program is expressed: broadcast information service programs.

3. Broadcasting time of the program: Monday to Friday, 20:00-20:30

Four. Fragment notice: There are troubles here, life helps you. Welcome to the "Life is helping you" section.

Logo theme music: ````````````````

V. Program conception: "Life is helping you" column, as the name suggests, is to introduce some ways to solve problems in life. Introduce some common sense in life, help the broad masses of customers to understand more common sense of life, and help solve the problems encountered by the audience in life, so that the majority of listeners can make suggestions. In our daily life, we often encounter many trivial things, and many of these trivial things often make us sleepy, do not know how to solve it? For example: in what kind of occasions should we tie what style and match what kind of The tie is more suitable? The newborn child, what kind of name should be better and connotation? And so on, this is the original intention of our column creation. I hope that the message we give will bring convenience to everyone.

The slogan of our program is: Use common wisdom to help you live a better life.

6. The customer group positioning of the program: no age. People who have troubles in life and need help and people who want to know more about common sense of life are our customers.

Seven. Program features: The program takes the form of two anchors in turn, and can supervise each other without making mistakes. The content broadcast on the program is closely related to our daily life. It is familiar to everyone. Try to avoid letting the customers generate the idea that “the broadcast content has nothing to do with us”, that is, it will not make the program monotonous and boring. Therefore, the content of each issue will be combined with current events, anecdotes, etc. to introduce the common sense of life that everyone cares about and has a sense of interest to help the customer and grow their knowledge. In each episode, we will introduce new life knowledge to our customers, so that our customers can continue to grow their knowledge, learn the skills, and live a better and more harmonious life. The second half of the program is a live interactive interaction between the host and the audience. The content of interactive communication has two aspects: 1. The audience asks questions in their lives, and then the two hosts come to help. If there is a better solution for other listeners outside the window, it can be solved through the communication platform. 2. The audience will voluntarily share the skills they have accumulated in their lives to solve some problems. Let other listeners and moderators learn.

Due to the fixed length of the column, the first-stage program is impossible to answer all the questions of the audience. Therefore, the column also sets the mailbox so that the listeners who have not been able to get help during the broadcast period can send themselves in the form of e-mail. Send us the question. In the next episode, the moderator will answer the questions selectively. Of course, those who did not answer the questions in the next episode, the other staff members of the column will also make reasonable suggestions on their questions and reply by email.

At the end of the program, the audience will be broadcast to the weather in Quanzhou tomorrow.

Program style keywords: life, intimacy, warmth, interaction.

8. Time period analysis: The program broadcast time is from 8:00 to 8:30 every Monday to Friday night, which is just the time when many office workers and family members and ordinary people just have to rest after dinner and relax. Therefore, setting the program type as a light, warm and intimate interactive life broadcast will help people who have been busy for a day to help them solve the problems they encounter in the day. At the same time, they will master some useful common sense of life and learn the tips of life. Tomorrow's life and even future life are better and more convenient to prepare for the foundation. The relaxed and active tone of the anchor is also very close to the audience who are tired for a day.

IX. The general process of the program: find the content of the broadcast, familiar with the manuscript, call the station - the notice of the clip - the speaker speaks - the overall introduction of the content of the program - the inserted music - the first section of the two main broadcasts - Advertising - the second section of the main broadcast - weather overview in tomorrow's city - the conclusion.

Prelude to the head--Introduction to this issue--This issue is "How to Name" 20:00-20:03

The first part introduces "How to Name" 20:03-20:15

Transitional advertising time 20:15-20:16

The second part of life mutual help and mutual interaction 20:16-20:29

End statement day weather forecast in the city 20:29-20:30

X. Expected results of the program: Through the introduction of common sense and interactive links, we will help everyone to better live a better life every day, maximize the program appeal in the target audience, train and gradually expand the stable audience, and make Quanzhou broadcast night time. The listening rate has been further enhanced, and the popularity and reputation of the show host has been further improved, making the "Life to Help You" program become a famous brand in the broadcasting industry. On this basis, we will establish cooperation in resource reciprocity and advertising exchange with relevant publications, and cooperate with the publishing house to carry out post-development of the program.

XI. Budget: Official staff salaries, performance, and part-time staff labor costs. Because it is a live broadcast at night, you need to consider the night meal fee, night shift subsidy, transportation fee and guest fee for the broadcaster.

Twelve. Production team and introduction: one supervisor, one host, three editors, three directors, and two editors.

The daily program selection plan is proposed by the program editor, providing corresponding materials and outlines, and presenting relevant songs and music information lists to the editorial affairs. After the program has been reviewed and approved by the program, the editors will form a copy of the program with the host of the program, and complete the pre-program interview or communication with the guests. The host in the live broadcast dominated the program planning with the on-site guidance of the pilot.

IX. Staff:

Anchor: Che Furong turtle loves fish

Part 3: Radio Program Plan

Program Name: "I will be employed tomorrow"

Broadcast time: 7:00 to 8:00 Weekly Monday and Friday

Duration: one hour

Form: Live

Category: Service Interview

Program style: fresh, bright, lively and rigorous

Fragment notice:

My finger clicks on your story, your ear listens to my voice, keeps pace with the opportunity, and the call of the workplace

Feel the freshest employment information, the most experienced employment perspective, the most rational self-analysis. I will be employed tomorrow, so that you will graduate differently.

Program format: one host interviewed by three guests

Column targeting:

1. Build a platform to understand employment counseling

2. Master the needs of the employer

3. Make the audience aware of themselves, work together to estimate, and plan a career path that suits them.

Plate design: Note: Each program has on-the-spot recruitment, and the recruiter information will be announced in the previous program. Please register the audience and screen the three to enter the program in the third section, and participate in the scene.

Plate One "You and Me"

The guests and the host on the scene said some fresh stories and policies of employment in the form of casual chat, and brought out some recruitment information. The off-site audience participated in the on-site discussion with the newsletter situation.

Section 2 "Tomorrow"

Listeners can participate in the program by SMS, online message or telephone, and raise their own employment confusion. The live host and the guests discussed together and spoke freely. The successful people said that they wanted to make their own valuations and self-awareness. Provide some ways to think.

Section 3 "Employment"

Each show will have three audiences on-site recruitment interviews, and finally expert analysis.

Copywriter:

Some people say that graduation is equal to unemployment. The employment problem has become the focus of today's society. Many graduates will lock their eyebrows when they mention employment issues. What kind of mentality should we deal with this war without smoke? What preparations should we make? Learn more about employment counseling? Where are the senior experts for me to comment? Where are the employment stories to share with me? Just here, I will be employed tomorrow!

Tomorrow, my employment is a college-based interview service program, which aims to provide more employment information for college students, solve employment confusion, adjust employment psychology, analyze and explain employment situation by senior experts, share employment stories, and employment consultation platform.

As for the current employment situation, the employment rate of XX fresh graduates is only 35%, and it is difficult to graduate for sixteen years. And some companies that urgently need talents are also facing college graduates, which is the dilemma of the people I am looking for. The reason why such an embarrassing social status quo is that students are ignorant of the employment situation, and the company has failed to promote the company's target. The employer and the donor have not reached a clear consensus on the goal. It can be said that both sides are in an uproar. This makes the cultivated talents out of touch with the social needs, and the real talents are not aware of the situation because of their misunderstanding of the situation. Comprehensive and missed work. Under such a background, college students who are about to face need a platform to help them make the most of the difference, that is, through expert advice and analysis to find out the problem of their failure to find employment, correctly value themselves, and find through strong employment information. More job opportunities. Our program came into being!

Every year, hundreds of thousands of graduates face employment choices, so they can be guaranteed. At the same time, many parents and relatives who have graduates will join our audience. They care about their children and care about employment. Some experts and scholars who are concerned about employment can also get inspiration from our programs.

Employment is a social issue and an important issue of people's livelihood. Now, the media has made little progress in helping all college students face this problem. Our show has the meaning of a pioneer.

Student employment, which is related to the stability and unity of the entire country, is in line with the trend of the times.

This shows that our program is imperative.