[Boutique] corporate website planning book

Article 1: Corporate Website Planning

Foreword

The Internet is a position for enterprises to carry out image promotion, product display promotion, communication with customers, and information interaction. Establishing their own websites is conducive to enterprises to establish their own online brands. It has great long-term development, corporate culture and corporate brand building. Important significance, and according to the statistics of authoritative organizations: in 2003, there were more than 500 million Internet users worldwide. By 2019, it will reach 1.5 billion; China's direct Internet revenue in 2003 will be 800 million US dollars; half of the global business will reach online in 2019. The Internet is changing the economy and changing the way people access information. If companies don't get into the Internet economy early, they will be eliminated.

The main contents of the website include: enterprise introduction, project introduction, enterprise employees, corporate style, etc. The corporate website is mainly oriented to corporate image promotion, enterprise introduction, project introduction and so on. With the continuous deepening of the company's operations and the continuous expansion of its scale, the demand for enterprise wind stations is not only satisfied with the promotion of corporate image, how to provide more and better services to the company's prospective customers and customers through the corporate website. Realizing the interaction with customer information, how to let prospective customers know more quickly and comprehensive project information through the company website, will be the purpose of this website construction.

Chapter 1 Customer Needs Analysis

1.1 Customer Status

Our face-to-face communication. Only by fully understanding the needs of the company, the status in the industry, superior resources, superior products, sales status and some inadequacies, we can "tailor-made, tailor-made" for you, and build this window.

1.2 Customer's ideal corporate website

 Fully establish the corporate online image

 attract more prospective customers through the website

 Provide better service to existing customers

 Establish product display ordering system

 Establish dynamic release project information

 Maintain a leading market position;

 Establish a complete online service and tracking system

Chapter II Website Positioning and Content Planning

2.1 Enterprise Website Positioning

We will position the website to build: display corporate image, expand online marketing, and focus on website promotion.

The specific meaning of this positioning is:

1. Through the website to achieve the purpose of displaying the corporate image and comprehensive strength in an all-round way, vigorously create influence and make the website become a brand-new base for promoting corporate image;

2. Conduct online marketing in a comprehensive and timely manner through the same featured columns, and obtain some prospective customer information through the customer message board and customer feedback system.

2.2 Website Content Planning

The main content of the website under construction is as follows:

2.2.1, Homepage

The homepage of the website is the portal of the corporate website. The simplicity, generosity and fast loading speed are the key elements of the homepage of the website. The main contents of the website are:

Company News Store Information Latest News Commodity Translation Station

Corporate mailbox entrance

Full text search tool

Online survey

Corporate image flash

Friendly connection

Website traffic statistics analysis

2.2.2, company profile

The company profile is a column that focuses on the display of corporate image, with the same style and reflects the style of a big company. It mainly includes the following small columns

Company profile

 Business philosophy

 Development strategy

 Corporate style

2.2.3, news dynamic release system

The latest dynamic section is mainly used to publish corporate news, company news, news and more. Through the latest dynamic columns, customers can have a timely understanding of the company's latest developments, product information, human culture, and latest information. This section allows customers to manage online, publish news, delete news, change, etc.

Company Express

 Picture News

2.2.4, product real-time release system and online ordering system

 Product type, model classification, detailed content

 Combined with the member system, strongly launched online ordering system

 Product release real-time update

 Online investment, cooperation agent

2.2.5, corporate message system

Beautiful, generous, and integrated with the style of the website. No registration required, reply. Through direct communication with each other, you can find potential customers and some market information.

 Post a message

View message

2.2.6, service information

Through the background release, all the information of this service is presented in the “Service Information” section of the website.

Through keyword search, you can view service information at any time through product search.

2.2.7, Talent Center

At present, many companies use the company's website platform to post recruitment information, which not only makes full use of existing resources, but also has real-time and interactive advantages compared with traditional career service centers. The Careers section mainly sets the following:

 Staff style

 Online recruitment

 Self-recommended

2.2.8, contact us

The company's address, telephone, fax, website, etc., through careful arrangement, can show the style of a big company.

Leading the industry giant's momentum.

2.2.9 Website technical standards

 The home page FLASH animation is strictly controlled within 100K, ensuring that the download can be completed in 56 seconds.

 The information provided by the website is accurate, and the typo rate is below 0.5%.

 The data of the construction database needs to be input into the database in time to ensure that the data can be correctly called;

 Search engine login is completed within three working days after the completion of the website construction

 The website server is completely stable, and the anti-hacking system is added to ensure that the website resists viruses and hackers and ensures that the webpage can be browsed normally. In addition to force majeure factors;

 Enterprise email system can send and receive normally

 page upload on time

Chapter III Website Design and Production Schedule

Web design production schedule

Project Description

The website design creative ordinary standard image page is the welcome page of the website, including the website name, corporate logo, image picture, publicity text, column navigation bar and other elements. It is an important page for formulating the overall style of the website and highlighting the corporate image, mainly through Flash. Animation show.

Beautiful and creative

Portal type

Static page production supports IE4.0 and Netscape4.0 and above.

LOGO is designed for corporate identity on the website

BANNER banner standard Gif type 468*60 pixels, 6 frames or less gif animation

Standard Flash type 468*60 pixels, less than 6 seconds Flash animation

Image processing 10 yuan / Zhang

JAVA dynamic effect regular effect selection

GIF animation within 6 frames, according to the customer's design requirements.

FLASH animation with interactive animation

Card-through animation FLASH animation additional fee

The feedback form accepts the opinions, intentions, etc. of the visitors.

Counters let you know the amount of traffic to your site

Enterprise forum BBS commissioned production, style and the entire website unified; support multi-user multi-topic mode; can display electronic signature file; Web-based management system.

The Chinese full-text search function of the website generally refers to the on-site retrieval of large websites. Users can search for any articles or homepages containing keywords by keyword.

The news update system can realize the module of updating the designated area of ​​the page by web, and is mainly used for updating the news of the website. The operation is simple, and the technical requirements for the daily maintenance personnel are reduced.

The message board system manages and deletes the message content online; the message content is searched; the message is automatically paged, and the number of page pages can be set; when a new message is added, the page owner can be notified by email.

Member registration system enterprise users can register on the website, select the category of the member, view the permission scope and become a reserve member, and submit it to the user management database. After the website is approved, it becomes a full member and enjoys the corresponding service provided by the website. .

Online survey customer survey is one of the important means for enterprises to implement marketing strategy. The system is stable, easy to operate, and the survey questions are not limited. More than two surveys can be conducted simultaneously on one website. Web-based questionnaire The system is built, it is easy to operate, and the style of the questionnaire can be designed according to the needs of the enterprise.

Product real-time publishing system

Online ordering system product type, model classification, detailed content, combined with member system, strong launch of online ordering system, product release real-time update, online investment, cooperation agent

Chapter IV Website Promotion and Promotion

The purpose of building a website is to attract potential customers!

According to research by CNNIC authorities, 80% of users learn about new websites through search engines.

We offer you:

Online promotion that pays for results, effectively attracts potential customers, and promotes sales

The threshold is low, the investment is small, and the account is in place once, saving your cost;

Guarantee your interests and let you get the most promotion with the least amount of money;

Brand advantage, full guidance, providing access statistics brought by website promotion.

Chapter V Project Investment Budget

Option 1: Dynamic Page Website

Price: 4,500 yuan

Implementation time: 15 days

Specific content: Adopt website management background, manual page design. Includes home FLASH animation.

Customers are free to manage the website. Space size, post office size

Option 2: Corporate Dynamic Website

Price: 8,000 yuan

Implementation time: 30 days

Specific content: Adopt website management background, manual page design. Includes home FLASH animation. E-commerce system, commodity website.

Customers are free to manage the website. The size of the space, the size of the post office includes a network promotion service, 3721 network real name. After the website is built, a certain amount of traffic will be reached, which will be included in search engines such as google, baibu, and 3721.

Chapter VI Service and Technical Support

First, technical support

We provide long-term technical support to enable our customers to receive complete technical support to protect their website systems and application improvements. Responsible for technical guidance and support for users. Intermittently transfer relevant internal technical data and documents to solve technical problems raised by users. Provide timely technical assistance when the system is upgraded or retrofitted. When the user makes a corresponding request, provide corresponding technical support for the user's needs to improve efficiency and reduce costs.

Second, after sales service

1. For our customers, service is the first. We provide full service from technology to business. We are not only good at building websites, but we also pay more attention to after-sales service to get more customers.

2. Provide professional after-sales service for our customers. We pay attention to the development of network technology and e-commerce. We regularly invite our customers to discuss the application of the network, so that our customers can master the most cutting-edge technologies and ideas. .

3. Our professional after-sales service technicians will provide you with daily service work. Ensure the normal use of the customer's website.

4. We will provide customers with four free website modifications and adjustments. .

Extended reading of corporate website planning book essay - domestic enterprise online annual inspection work plan

In order to conscientiously implement the "Regulations on Annual Inspection of Enterprises" of the State Administration for Industry and Commerce, strengthen the registration and supervision of enterprises, improve the informationization, standardization, legalization and stylization of the annual inspection of domestic enterprises, promote the supervision functions in place, and provide efficient enterprises. The convenient and high-quality service will be deployed in accordance with the arrangements of the Shengzhou Bureau. The implementation plan for the annual inspection of the domestic enterprises of XX County is now formulated. All industrial and commercial establishments are required to implement them in strict accordance with the requirements of the program.

First, unified thinking

I want to strengthen leadership, fully understand the importance and necessity of online annual inspection work, and unswervingly implement the work deployment of the Shengzhou Bureau.

Online annual inspection is an important work of the company's annual inspection with basic and directionality. It is not only an important means to improve the annual inspection level, but also an important measure to promote the construction of the “four modernizations” of enterprise registration supervision. It is also an important measure. People's Heart Project. In order to further improve the efficiency and service level of online inspections of domestic enterprises, all industrial and commercial institutes must firmly establish a scientific development concept, conscientiously implement the "four unifications", actively promote the "four modernizations", and strive to achieve "three in place". The height of the "six good" work objectives fully understands the importance and necessity of conducting online annual inspections of domestic enterprises. Further unify our thinking, raise awareness, strengthen leadership, take effective measures, draw special personnel, clarify responsibilities, and unswervingly implement the work arrangements of the Shengzhou Bureau to ensure that the annual online inspection rate of domestic enterprises in our county reaches 90% of the work target. .

Second, the organization of leadership and work responsibilities

In order to strengthen the organization and leadership of the online annual inspection work of domestic enterprises in the county and ensure that all work objectives are fully implemented, the county bureau decided to set up an enterprise online inspection work leading group and, in accordance with the requirements of the state bureau, conduct annual online inspection of domestic enterprises. Work is included in this year's key work.

Part 2: Corporate Website Planning

A successful website planning solution is an important weight to win an order. How to write a website planning solution that makes customers feel hard needs to work hard. The "Web Design Plan Writing and Demonstration Standards" is divided into 7 parts and I hope to help you:

1. The value of the website planning program - the content focuses on what value the solution can bring to the customer, and how to use this method to achieve this value, thus helping the salesman to win the order; in addition, an excellent solution On the basis of fully excavating and analyzing the actual needs of customers, the professional website development language and format are used to effectively solve the problem of communication problems and data lining in the future development process.

2. Pre-planning data collection - The collection of planning information is a key point in the success of the website planning solution. It is related to whether it can accurately and fully help customers analyze and grasp the Internet application value points. Often, a planning plan fails to win the bid, which is closely related to the information collection method, collection scope, execution attitude, and implementation scale. Taiwei announced seven key collection criteria here.

3. Website planning ideas finishing - on the basis of fully collecting customer data, it is necessary to analyze and organize the data, and it is necessary for customers, salesmen, planners, designers, software engineers, and editors to participate in the orientation. Analysis, negotiation, integration, terminology. Taiwei focused on the consolidation of standards in seven areas.

4. Website planning scheme writing - This part is the core of the whole standard. From the standard scheme, the professional website planning scheme should include 8 aspects, but according to the actual situation, the content of these aspects can be worn poorly.

5. Packaging and submission of website planning solutions - A professional website planning solution needs to be strictly packaged before being submitted to customers. The details of the packaging methods, techniques, and submissions are detailed.

6. The explanation and demonstration of the website planning program - the demonstration and explanation of the program is the success or failure of the order. For this reason, Taiwei made clear regulations on each of the explanations, steps, dressing, and manners. .

7. Archiving/recording of website planning schemes - Archiving/recording of website planning schemes can be based on different rules of the company's knowledge base, and different standards are formulated. The content of Ettawing has made detailed provisions on the collation of knowledge bases. Sorting methods.

2 The value of the website planning program

2.1 Value to customers

The degree of customer understanding of the Internet, the value of the website is limited, after all, the introduction of the salesman is still insufficient, for the customer, it is still a fog. The website planning solution is like a cleaning agent, which clears the customer's sight, washes out the customer's concerns, and gives the customer a deep understanding of the value of their use of the Internet, and understands which solution we use to represent the value; in addition, the customer It is also clearer how much money is needed to cut into the Internet domain. How long does it usually take to recover the investment cost? What is the ratio of investment to income? Take a customer of EVA as an example:

Company situation: The company is an international trading company, mainly engaged in canning trade, looking for buyers through foreign countries, and the goods are produced domestically;

Staff situation: Fluent in English, with international trade experience, universal use of new technologies, and awareness and quality of business activities through the Internet.

Characteristics of the transaction: Looking for foreign buyers through the Internet, viewing the can samples for the customers, confirming the cans and styles, and further finalizing the cooperation details. At the same time, the company is looking for manufacturers in China, and the three parties determine cooperation and trading. success.

Value points suitable for internet application: During the transaction process, the sample display directly determines the key factors for the cooperation between the two parties. The traditional mode is usually given to customers through EMS. The time is usually about 4 days, but through the establishment of an Internet website, a dedicated product library is established. First, the customer understands that the company's product range is more abundant. Second, the customer directly browses. The time of the sample only takes 10 seconds, which is convenient and quick. Thirdly, the interaction is strong. If the customer is interested in a certain product, they can directly enquire on the Internet and request samples, which effectively increases the probability of the transaction. In addition, through the promotion of the website, the company has turned itself into a foreign buyer and turned into a buyer to find a company, effectively increasing business opportunities.

The website planning solution is the best carrier to help customers understand the value of these Internet networks. The solution clearly helps customers find the value points of applying the Internet and express the value of the Internet in various expressions and functions. To help customers decide to purchase our services.

2.2 Value to sales

The excellent website planning solution gives the sales staff a third mouth. The sales staff needs to deeply understand the value of the website planning solution, express the Internet in a vivid language, explain and demonstrate the program, and analyze the value of the Internet from the perspective of the customer; From a point of view, an excellent website planning solution can establish the professional image of the company in the eyes of customers. High professionalism + vivid explanation + tangible benefits directly open the distance between the company and its competitors and help customers make decisions.

2.3 Value to the company

Writing a website planning plan as a necessary process for negotiating a business can help establish a scientific business negotiation process and is a professional performance of the company. In addition, accumulating a website planning plan for customers can enrich the company knowledge base and help employees to provide quality. , training professional sales team.

2.4 Value for project development

Professional website planning solutions are like ties, transforming customer needs into professional documents required for project development. Developers can quickly convert customer needs and avoid errors in critical development requirements. At the same time, developers can follow the solution. Write a project development document.

3 preliminary demand collection

3.1 Website Business Objectives

Everything has its origin, the Internet is the same, what do customers expect to achieve through the use of the Internet? Is it expected to increase sales, or to expand the domestic and international markets, or to improve customer service, or to promote new Products, the Internet as part of its strategy? Only by grasping the customer's business goals, planning solutions can only be written, in order to have room to play, in order to firmly grasp the needs of customers, therefore, website planners need to Sales people, even directly contact customers to understand their business goals.

3.2 Status of website resources

How many resources can be done, the status quo of the resources has an important impact on website positioning, website construction scale, website investment and return planning, website operation, resources determine the size of the Internet, and the enterprise Internet. When applying consulting work, we need to collect the following resources:

3.3 Website positioning

Through the understanding of the current situation of customers, you can start website positioning analysis. Website positioning is the navigation light of the website. According to the direction of website positioning, the website conducts column planning, function development, formulating stage plans, determining design drawings, and coordinating project arrangements. Website positioning is mainly to make specific positioning of the website business model:

The website business model mainly refers to the business model through which the website operates to achieve the business objectives of the customers. Before analyzing this model in general, you need to have a good understanding of the resources of the above parties, and then analyze the business model with the customer. The business model has the following characteristics:

a), according to the status quo of the customer, the business model that can achieve the intended purpose;

b) The business model is in line with the current state of the industry ecosystem and is in no way contrary to it;

c), business model After system planning, the phased business model route can be implemented in phases, and can be interoperable and expanded.

4 website planning ideas

Through a series of data collection, planners have mastered the situation of applying the Internet to the enterprise. Next, we need to systematically analyze and deepen the data to lay the foundation for planning and writing:

4.1 Website Positioning and Target Group Analysis

This part mainly systematically locates all the data collected in the previous period: mainly based on the current status of the website data, the current status of the website ecosystem, the status of the website resources, and the business objectives of the website. The data is combined to find the website positioning and target group group positioning. The analysis method is as follows:

4.1.1 Basic analysis of positioning analysis

Positioning is like finding coordinates. We need to list the various dimension points describing the coordinates and related parameters to coordinate the positioning of the website. details as follows:

Evaluating dimension point parameter values

Website resource status standards: extremely low, low, low, medium, high, high

Website ecosystem status: very poor, poor, poor, average, good, good, very good

Website business objectives: filial piety, large, large, very large

Website investment scale: filial piety, large, large, very large

Potential market capacity: filial piety, large, large, very large

Competitor strength: extremely weak, weak, weak, general, strong, strong, absolute

4.1.2 Relationship between various dimensional points

a) The current status of website resources is the basis for enterprises to apply the Internet. Resources limit the development space. This is an important parameter.

b) The status quo of the website ecosystem is the biggest change parameter of the Internet. The ecological circle is good, which can help the website to develop. It will directly improve the current status of the website's existing resources and help the company achieve its business goals at an early date. Otherwise, It will directly affect the market environment, the market capacity environment, and even lead to the demise of the website.

c) The potential market capacity of the website is far and near. From the perspective of long-term interests, the scale of the potential market capacity will take several years to reach this ideal scale; from the recent reality, the existing potential How big is the market capacity? How long does it take to develop or what kind of policy or event will catalyze or destroy it? What is the probability?

d), the strength of the competitor directly verified the market capacity and the ecological situation. Based on the current resources of the website, do we have enough strength to compete with the competitors?

e) The scale of the website investment and business objectives are affected by the above points, which are directly affected by the above points. Enterprises can be determined according to the situation: in the case of large market capacity, good ecological environment, and more competitors, enterprises need to conduct key research on resource status;

In the case of small market capacity, good ecological environment and many competitors, enterprises need to have integrated resource advantages;

In the case of large market capacity, poor ecological status, and reduced competitors, companies need to tailor their products, plan for the long term, and invest prudently;

In the case of small market capacity, poor ecological status, and fewer competitors, companies need to have a strategic vision and the ability to generate market opportunities;

4.2 Thinking about the long-term construction / operation plan of the website

Many companies invest in the Internet and apply for the Internet. They do not take into account the long-term operation plans and changes of the website. As a professional Internet consultant, we need to lead by example and help customers think about the long-term construction/operation plan of the website:

a) Time planning: According to the current immature network environment, it is best to recommend that enterprises take 1~2 years for long-term planning;

b), stage tasks: It is recommended that the company set the annual task with one year as the annual target; use the first quarter as the short-term plan, continuously summarize and adjust, and find measures suitable for the operation of the website.

c), investment budget: If you only try to enter the Internet, you can recommend that the company first make the first investment, look at the actual rate of return and then make a long-term budget plan; if entering the Internet is an important strategy of the company The plan requires a detailed annual investment budget and return projection based on its strategic goals, so that the company is targeted.

4.3 Thinking about the first phase of the website construction detailed plan

The quality of the implementation of the first phase of the investment website platform and network marketing promotion work has a key role in the future development of the general corporate website. The result is a blow to confidence and the prospect of the website. The result is excellent and the website is promising. As a professional planning consultant, we need to give careful guidance to this, and strive to let customers treat it rationally:

a). Short-term goal setting of the website: The short-term goal is the first step for the company to take the Internet marketing. We need to ensure its success as much as possible. Therefore, the short-term goal is formulated to achieve the goal, and we can strive for a good start.

b), website platform planning and development: according to its short-term goals and resources, propose website platform planning and development recommendations, focus on creating a basic marketing platform that can obtain brand reputation or investment reputation for the company.

c), website brand promotion: help customers according to their website positioning, the first phase of the target, the amount of pre-investment, etc., put forward targeted promotion channels, cost budget, time control and other aspects of promotion recommendations!

d), the first phase of investment and return budget: Practice has proved that the website from the establishment to the promotion, the return period, generally in the first phase of the promotion after the end of 1 to 3 months, so that the company has a certain patience; if you are For individual corporate websites, it can be effective immediately, but it still takes 3 months as an evaluation point.

5 website planning plan writing

After analyzing this detailed idea, at this time, the planners have a very clear idea in mind, and then they can write with ease:

5.1 Customer Demand Analysis

According to your preliminary analysis of customers, what are their needs, please summarize them in the form of a list, please note: to ensure that these requirements are the real needs of customers, and these requirements have been confirmed by the customer, because which one is wrong It will directly affect the persuasiveness of the following planning schemes.

5.2 Website Positioning Analysis

In one sentence, the core positioning of the website is explained; in one sentence, the website's goal of website construction is explained; in one sentence, the role of the website platform is explained. These three sentences need to be accurately summarized. These three sentences show the implementation party's most accurate understanding of the customer's website. Once the brand-oriented website is made into an industry portal, everything is wrong, and the customer is naturally taken away by competitors. Therefore, we remind you once again that the grasp of customer needs is critical; analyzing requirements and transforming them into accurate site positioning is even more critical. The correct case is as follows:

Based on the above demand characteristics, based on the past experience of Taiwei, we believe that:

a. The positioning of the website: a foreign trade type of online trade integration platform.

b. Website business objectives: Take the successful website platform management as the leader, assist you in international trade matching, and collect trade commission or earn trade price difference.

c. The role of the website platform: effectively absorb the rich network resources of the Internet; integrate the global information resources of suppliers and purchasers; provide business sources for you.

Part 3: Corporate Website Planning

I. Introduction

The Internet has experienced climaxes and troughs. When people who lose patience start to scream that the Internet is a bubble, when people don't get stuck, the Chinese Internet is still going its own way, taking the road that they should go. Experts' predictions that Internet companies will have 90% closing are now unsuccessful. These ups and downs have made many people who really understand the Internet finally understand: Internet itself does not create value, it is a service industry.

Looking at the essence through the bubble can make us understand a lot. The Internet is not a myth, but a real media, a tool, and a way. Recognizing this, we found out that the original Internet is really useful, if you know how to use it. The marriage of traditional enterprises to the Internet, the use of the Internet to display corporate image, release product information, and customer service have become the consensus of the industry and become an indispensable step in the development of modern enterprises; the Internet serves the enterprise, infiltrating Going to the production, sales and management of enterprises, this has become one of the important modes of Internet development.

Let us imagine the beauty of the company's use of the Internet: the company occupied the fourth media propaganda position of the Internet, using it to show the company's image, brand, culture and products to the world;

Internet is not only a website, but also an efficient and high-tech management method and means. Enterprises introduce management technology and concepts through the use of the Internet, enrich management tools, advocate interactive communication and transparent management, and improve enterprise management efficiency and quality;

Enterprises seek new sales channels for products through the Internet and seek more business opportunities. For these, we believe that if you can make good use of the Internet, the Internet will help the company.

Second, why do you need a new xx corporate website?

2.1, good horse with a good saddle, famous enterprises with a good station

China xx enterprise is one of the largest production and sales companies in China's low-voltage electrical industry. A famous brand company can definitely find its trace on the Internet, and xx is no exception. However, looking at the existing xx corporate website, we always feel that it can and should do better.

A number of famous brand websites in the same industry:

The above is the technical parameters of the xx enterprises and other large group websites. It can be seen from the above that the existing xx enterprise websites also need to perform their functions better. An ideal xx corporate website should be based on well-known corporate websites, which is in line with the corporate image and can add a strong stroke to the corporate publicity strategy.

2.2, xx corporate website should be like this

Compliance: xx corporate website should meet the corporate image standards, fully demonstrate the spirit of enterprise and corporate culture, and be able to showcase the xx people's style;

Hyundai: The website of xx enterprise enterprise should be a website with youthful vitality and beautiful appearance. It can keep up with the trend of corporate website design and use popular elements to make the website and the enterprise as full of modern atmosphere;

Practical: xx corporate website should allow visitors to find what they need to know at the earliest, at a glance, at ease; at the same time, managers can easily update and maintain the content of the website. Practical and easy to use can make xx corporate websites go to a virtuous cycle;

Interaction: Visitors are a mirror. xx corporate websites should get feedback from the visitors from the website, capture the needs of the customers, communicate in both directions, and enable the customers to be on the website.

Fully express your opinions and absorb them;

Expansion: The xx enterprise website should be an extensible website that can be fully applied according to the development of technology. It can combine the external window of the enterprise with the internal management mechanism of the enterprise, and can provide data statistics and analysis for management decision-making;

The xx corporate website should be built on high-rise, precautionary, and the company can use the Internet to reach the extreme xx corporate website with the above five characteristics.

Third, website design needs

3.1. Establish a complete product information display system Product display is an important function of the corporate website. Establish a complete product information display system with reasonable classification, quick access, convenient addition and scientific management. Such a product information display system enables customers to quickly understand product information and find what they need, or to issue an inquiry intention, or give feedback. The company can quickly understand the changing market through product display and feedback. Demand, grasp business opportunities, and strategize.

3.2. Establishing a corporate image of integrity management Integrity is the foundation of the company. The xx enterprise is operated by integrity, and the quality first has won the favor of customers and the market. In the construction of the xx corporate website, we must also display the corporate integrity image and spread the corporate spirit and corporate culture of xx through the Internet.

3.3, maintain the leading position of the market

3.4, attract more customers

3.5. Provide more effective services to existing customers

3.6. Develop new business opportunities

3.7. Establish a complete online service system

3.8 Improve management efficiency

Fourth, the website design style

Website Language: Simplified Chinese Traditional Chinese

Xx enterprise has a wide customer base, and its products are exported to all parts of the country and overseas markets. It is the unshirkable duty of xx people to serve all users. Therefore, designing different language interfaces will make xx users who speak different languages ​​in different regions feel more intimate and warm.

Website style

Based on xx enterprise ci

Website Properties: Vertical Website

Chinese style

Pure European style

Based on the xx enterprise ci, we design a first-class professional website according to the browsing habits of different regional customers, attracting visitors from all walks of life to have a strong interest in the xx corporate website, and cultivate customer loyalty to the xx corporate website.

Fifth, the website erection steps

5.1, Chinese version of the website layout

Main column description

Group introduction

President's speech

Company History

Organizational structure

Honor

News Center

group News

Industry news

product information

Product Categories

New product introduction

Manual download

Product honor

Online communication

Friendly link

Customer Service

Sales outlet

Online repair

Service purposes

Human Resources

Talent Strategy

Job application

5.1, English version of the website layout

Main column

Group introduction

News Center

Product center

Business center

Customer Service

5.3, website function module description

Website news release system

It is to centrally manage some information on the webpage that needs to be changed frequently, such as news, new product release and industry news, and classify it through certain commonalities of information, and finally systematically and standardizes a website posted on the website. application. The website information enters the database through a simple interface, and then is posted to the website through the existing web template format and review process.

Its appearance has greatly reduced the workload of website update and maintenance. Through the reference of the network database, the update and maintenance work of the website is simplified to just input text and upload pictures, so that the update speed of the website is greatly shortened. Online news sites, such as Sina's news center, etc., the news update speed has been shortened to five minutes and one update, which greatly speeds up the dissemination of information, and also attracts more long-term user groups, keeping the website from time to time. Activity and influence.

Total station search system

Provides the ability to search for information across the station. The on-site search system provides support for multiple types of information retrieval and provides a search function for the main information of the website. Since there are two ways to store system information, the static html of the file system and the information of the database, the system uses two search engines, one is the full-text search function for the file system, and the other is the full-text search for the database system. Features.

Product information release system

Product display: The online product catalogue can be provided online to display all products. If updated regularly, customers will get the latest catalog.

Update and add new product information: Full control over the site and make changes or additions at any time without having to rely on web production companies or programmers.

Detailed product description: Provide a comprehensive product description, customers can fully understand all products, and flexibly choose from your product line, and can put forward the product's view in the feedback form or online survey form.

Search engine capabilities: Customers can search for products to quickly and accurately find the products they need. This prevents customers from browsing the pages of the page unnecessarily to find the right product.

Website traffic analysis system

The website traffic analysis system can provide page visit counting, ranking and access analysis services to commercial websites. The website traffic analysis system can analyze website traffic, analyze data of access traffic of the entire site and even any page, and analyze complete statistics of the website. Reports, you can always know the traffic trends and popularity of the website and any page, and make relevant adjustment strategies.

Technical support and training

6.1. Technical support is responsible for the lifetime maintenance of the xx enterprise website, and is responsible for the daily management personnel and information release personnel of the xx enterprise training website. If you need to know more about the situation or have any ambiguity about this proposal, please feel free to contact us. We will provide technical support to your company at any time by online or by telephone.

6.2, training

Use of website management system

Use of information dissemination system

Use of website interface style control system

Construction and maintenance of the use of the background management system

6.3, curriculum arrangement

Note: The specific training content can be agreed with the customer.

Seven, website promotion

Search engine promotion: cooperate with Sina and Sohu search engine companies to conduct website promotion website login; cooperate with Baidu auction search engine to make xx enterprises rank among the top in the industry search of hundreds of portal websites.

Business Information Platform Release: Cooperate with Alibaba, Global Sources, Wenzhou Business and other business platforms to make xx corporate websites and their new products appear in front of customers in a timely and effective manner.

Industry Link: Extensively seek peer-to-peer alliances for industry links

Business software promotion: Using online marketing business software, xx enterprise website information and product information will be released to major industry supply and demand platforms.