Work Report > Social Practice Report

Who are the online buyers?


Overall age 33, male 65%, female 35%

Annual income of 10,000 or less 3%, 1 to 30,000 12%, 3 to 40, 10%, 50,000 to 44%, and other 31%
85% in the US, 7% in Europe, 4% in Canada, 4% in other countries
Internet habits 93% use the browser more than once a day, 56% use the browser more than 4 times a day, 36% use the browser 1 to 4 times a day, 7% use the browser less than 1 time per day

People spend 10% of online shopping never, 45% less than once a month, 28% once a month, 4% once a week in the past year, people spend 17% less than 100 dollars, 8% 100 to 200 USD, 33% 200 to 1000 USD, 38% 1000 USD or more

45% of the Internet has never been to the newsgroup, 20% see the newsgroup once a week, 20% see the newsgroup every day, 40% check the relevant information every week, 30% check the relevant information every day, more than 45% never Joined the discussion group, 7% chat online every day

75% personal information for primary purposes, 65% for work, 60% for education, 60% for entertainment, 50% for shopping

How do netizens access your web pages? 90% through the links between the various pages, 85% through the search engine, 64% through newspapers and magazines, 65% through friends, 57% through the catalog, 37% through the signature file

Browser bookmarks 30% have 11 to 50, 34% have more than 100, 2% never use or don't know how to use

Marital status is 46% married, 31% single, 10% cohabitation, 9% divorced or separated, 4% other

30% education, 28% computer industry, 23% other, 19% professional and management

Main browser 31% Microsoft, 19% Navigator, 45% Communicator

Basic information More than 55% of users connect to the Internet from home, pay for themselves, more than 25% access the Internet from the workplace, 57% have more than one university degree, 90% use English as the first language, 87% Caucasian, 25 More than % of family business

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