Summer Social Practice Report (Promotion)

Summer Social and Social Practice Report

This summer vacation is the first time the university has taken a holiday and has not returned home. I rented a house outside, and I am looking for a job and living alone. The job was found online. In Tianjin Jiu'an Medical Electronics Co., Ltd., my job position is a market guide. The specific job is to buy electronic blood pressure monitors in major supermarkets. My major is marketing, so this month's sales practice, although can not say how much gain, but I feel that I have a deeper understanding of my profession, and more specific feelings. What's more important is that I have got a good chance to exercise myself, really get in touch with the society, get in touch with the work in the formal company, and really go to work at work. I have a new understanding of my own abilities, strengths and weaknesses, and a clearer positioning of my current state. I also have a practical reference to my senior year's study and future development. Let me talk about the specific work of this company and my own work experience.

Jiu'an Medical Electronics Co., Ltd. is centered on medical device electronic products suitable for modern home use. It specializes in connecting thousands of households with modern medical care, realizing medical access to the family, and implementing monitoring, diagnosis, treatment, rehabilitation and health care in the patient's home under the condition of equipped with the latest scientific and technological medical equipment. Since its establishment in Tianjin Nankai New Technology Industrial Park in 1995, the company has successfully promoted physiological parameters including electronic sphygmomanometers, electronic thermometers, far-infrared thermometers, blood glucose measuring instruments, and low-frequency therapeutic devices, multi-channel low-frequency treatment. Health equipment such as instrument, far infrared heater, handheld massage instrument. Occupying a significant share of global hhce-related medical instruments, only one electronic sphygmomanometer has entered the world's top six. The company's products not only have established sales and after-sales service outlets in major cities in China, but also have four direct sales markets in Tianjin, Beijing, Shanghai and Guangzhou, and the products are mainly exported to the United Kingdom, the United States, Germany, Russia, Italy, the Netherlands, France. Poland, Belgium, Spain, Turkey, Greece, New Zealand, Canada, Finland, Colombia, Paraguay, Portugal, Venezuela, Hungary, Israel and other countries have become well-deserved pioneers of international family health care projects. The company is preparing for listing this year. It is said that it will be listed in Shanghai in October, so the development potential is still very large.

My job is the market guide for electronic sphygmomanometers. After five days of formal training, I will do activities in large supermarkets such as Wal-Mart, Carrefour, and RT-Mart. The specific job is to help customers measure blood pressure for free, and explain product functions and blood pressure during the measurement process. Knowledge, to achieve the purpose of promoting sphygmomanometers and promoting the dissemination of product information. Because the traditional benchtop mercury sphygmomanometer has a long time and is still in use in hospitals, the biggest problem in our work is that the electronic sphygmomanometer is not allowed. So our job is to give customers a personal experience, and some of our professional explanations make them realize that the measurement results of the electronic sphygmomanometer are accurate and more convenient than traditional sphygmomanometers. accurate.

Through this month's sales practice, I have my own experience and understanding of many problems in the sales process of products. I also constantly change my sales methods and improve my sales through my own thinking about the problems at work. The pattern has also been greatly improved.

I feel that the problem we are facing is not a market problem, because the electronic sphygmomanometer is now used by a small number of people in the country. The most basic problems we face are as follows. The first is the question of whether or not to accept it conceptually. Because the main users of sphygmomanometers are the elderly, and the elderly will always have some doubts or even resistance to the acceptance of new things, plus they have used desktop mercury for many years, so how to make them from the concept Accepted and definitely is the primary solution. Then there is the economic problem, because the price of the electronic sphygmomanometer is much higher than the price of the traditional sphygmomanometer. When the customer affirms the quality and accuracy of the product, then the consideration is whether or not to take out the money to buy, is it worth the flower? Money to buy, because the target customers are mostly elderly, so they have to spend two or three times more than traditional machines, they are often reluctant. So how to make customers feel that buying an electronic sphygmomanometer is worth the money is worthwhile and necessary to solve the second problem. The third question is whether they want to buy a machine of our brand after solving the first two questions of the customer. Because there are at least three types of electronic sphygmomanometers on the market in Tianjin, so the customer has a special liking for our production is the third basic problem to be solved.

For the three basic problems above, we have a set of solutions. First of all, for the first question, we mainly let customers do the free measurement, let the customer personally operate, personal experience, plus we explain some professional blood pressure knowledge and the development trend of electronic products, let them recognize the machine through their own experience. accuracy. The main solution to the second problem is to explain the role of the sphygmomanometer by explaining blood pressure knowledge, combining the dangers of hypertension, and the importance of monitoring and prevention. Mainly for the role of monitoring and prevention and treatment in patients with hypertension. Let them feel that the sphygmomanometer is valuable and healthy and priceless. Spending so much money to buy a machine has a far-reaching effect on the health of the body. The third issue mainly solves the problem of competition. We mainly make a fuss about this aspect of geographical advantage. Because these competitive companies in the market are all from other provinces and cities, so the product has less transportation costs, so the price advantage is revealed. One advantage is our after-sales service, because the manufacturer is in Tianjin, so After-sales service is at home. There is no reason why we will not choose our products.

The above is a basic problem, and there are still many problems encountered in the sales process, such as product explanations, product display and many other sales skills. Below is a summary of some of the important factors that influence consumers' purchases during the sales process.