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2019 tourism market marketing complete work plan

This year is a crucial year for the full restoration of the tourism market. After last year's vigorous publicity, at present, the image of the New Three Gorges tourism has begun to have a certain impact at home and abroad. The National Tourism Administration and the Provincial Tourism Bureau have taken the New Three Gorges tourism as the focus of external promotion, providing a good external environment for tourism promotion and promotion in the city. However, we must also see that tourism, especially inbound tourism, faces serious challenges. The impact of SARS and avian flu on the recovery of the inbound tourism market may exceed our expectations. To restore the historical level of the Three Gorges tourism, we need to further increase efforts to explore the international and domestic tourism market.
I. Market development work This year, the city's tourism market development should highlight key source markets. The international market should form a tourism promotion pattern based on Europe, the United States and Japan, consolidating Hong Kong, Macao and Taiwan, expanding Southeast Asia and opening up new markets. The domestic market should further consolidate the Huazhong market centered on Wuhan, broaden the North China market centered on Beijing, the East China market with Shanghai and Hangzhou as the focus, and the South China market with Guangzhou, Fuzhou and Xiamen as the focus, and strive to open up the Pearl River Delta region. Source market, cultivate and improve the holiday tourism market. Specific work includes:
1. Actively organize the participation in the Huazhong Tourism Expo held in Wuhan from April 2nd to 4th;
2. In August, the promotion of the “South China Tour” promotion of Yichang New Three Gorges Tourism;
3. In accordance with the unified requirements of the National Tourism Administration and the Provincial Tourism Administration, participate in the Hangzhou National Tourism Fair on June 5-6, and the Shanghai International Tourism Trade Fair on November 25-28.
4. Participate in the Provincial Tourism Bureau to organize promotion and promotion in Japan, South Korea, Europe, America, Southeast Asia, etc., to promote exchanges and cooperation between Yichang tourism and countries and regions around the world, and to explore the international tourism market;
5. Explore new modes of opening air links with Guilin, Huangshan and other places for joint promotion and customer interaction. Second, the product development work continues to introduce the Gaoxia Pinghu Three Gorges Essence Tour, the Ring Dam, the Double Gods Tour, the "Two Dams and One Gorge" Tour, the Qingjiang Style Tour, the Three Kingdoms Relics Tour, the Zhaojun Shennong Tour, and the Yichang City Tour. Focus on the three Gorges Pinghu Three Gorges Essence Tour, the Ring Dam, the Double Gods Tour, and the "Two Dams and One Gorge" tour. Market-oriented, research new routes, develop new products, broaden new markets, and give visitors a new experience. Vigorously develop high-end tourism products such as MICE tourism, official tourism, business tourism, and incentive tourism, and change the single product pattern of sightseeing, especially the Three Gorges of the Yangtze River, to form a multi-variety, multi-form, wide-area, composite product portfolio. Grasp the activities of the theme life of the people. The year of XX is the theme year of the Chinese people's life tour. Further increase the development of "farmhouse music" tourism products, strengthen the "farmhouse music" tourism cultivation work of the main traffic trunks and urban-rural joints, establish a typical, and promote comprehensive. We will vigorously develop tourism products that reflect the lives of the people and have their own characteristics, including residential, farming, food, clothing, entertainment, festivals and customs, and promote the standardized and healthy development of "farm music" tourism.
Third, the media propaganda work focused on media such as CCTV and vigorously promoted the image of urban tourism. According to the main leaders of the municipal party committee and the municipal government this year, we will further intensify efforts to publicize the image of the “Golden Three Gorges Silver Dam Green Yichang” city. Specific work includes:
1. Play the Yichang weather forecast in the cctv-1 news 30 points "Weather Forecast";
2. Co-organized a program of "Going Around China" with CCTV cctv-4;
3. In the "China Tourism News" to run a special edition of the city tourism image advertisement;
4. Co-organized a program of "Kyushu Deep Breathing" with Phoenix TV.
Fourth, the tourism festival work carefully organized the fifth China Yichang Three Gorges International Tourism Festival. The 5th China Yichang Three Gorges International Tourism Festival, the 4th China Netizen Tourism Festival, and the 4th Three Gorges Food Festival will be held as scheduled. Quxian Cultural Tourism Festival, Zhaojun Cultural Tourism Festival and Changyang Qingjiang Dragon Boat Tourism Culture will be held in various counties and cities. Festival, Dangyangguan Cultural Tourism Festival, Zhijiang Peach Blossom Art Festival, Three Gorges Chexi Lamei Festival, Qihuting Ancient Battlefield Three Kingdoms Cultural Tourism Festival, Wufeng Chaibuxi Grand Canyon Walking Tour and other festival activities, creating a city brand, driving the city as a whole Tourism publicity.
V. Tourism informationization work
1. Establish the Yichang Three Gorges Tourism Information Center, improve its functions, and build an Yichang tourism publicity network platform.
2. Give full play to the role of the China Tourism News Yichang reporter station and increase the propaganda of the New Three Gorges tourism. Establish a team of tourism industry correspondents, international travel agencies, high-star hotels, key tourist attractions and other tourism enterprises and institutions should arrange a special person responsible for propaganda and reporting work.

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