Summary of work > Summary of half-year work

Summary of the half-year work of the hospital development department


"Service" is one of the most important products of the hospital. As a product, medical service will succeed or fail in the management of its design, production, sales and after-sales service. It will determine the rise and fall of a hospital, the medical and health management system and The profound changes in the operation mechanism, the constant changes in the needs of medical customers, and the gradual improvement of the management capabilities of hospitals at all levels have made the competition among hospitals more manifested in the competition for innovation capabilities. Therefore, innovative management ideas, It is vital to the continued development of the hospital. Operating and managing hospitals through marketing, and making patients satisfied with our services and moving has become the main goal of future medical services or medical marketing.
In the first half of 20nn, the Ministry of Development was based on the overall work of 1234, that is, a center: all work is customer-centered; two main lines: one is to build a brand department with the master of packaging and medicine, and the other is to cultivate loyal customers. Objective: To continue to promote and deepen service innovation; three objectives: First, the medical income target of the medical examination center is 1.6 million yuan, second, the physical examination workload target is 7,000 person times; third, the customer's comprehensive satisfaction rate is over 90%; four major projects: standardization Management engineering, hospital internal publicity and environmental renovation engineering projects, cultural construction projects and hospital outsourcing projects. Do a lot of meticulous work.
1. Establish a communication linkage mechanism with Hechuan TV Station and radio station, so that the general public can often hear the sound of hospital development and construction, and see the hospital's "every patient-centered" and continuous improvement of service quality. Timely publicity and report on many work activities of the hospital. In the first half of the year, Hechuan TV station and radio station sent reporters to follow and report to our hospital 8 times. Hechuan TV station broadcasted 10 news of our hospital. The People's Hospital of the District actively assisted the high-risk patients Dai Shunrong; the District People's Hospital carried out special treatment activities for children with congenital diseases and poor cataract patients to gospel; scientific development concept mobilization meeting; invited party school Tang teacher lectures - on scientific development concept; hospital The news of hundreds of hospitals going to the village to enter the household has an unprecedented impact. 2. Make full use of the "joint office" platform established by Hechuan Newspaper Co., Ltd. In the first half of XX, a total of 32 articles were issued, exceeding the work requirements of the "Joint Agreement". Among them, love and voluptuous rehabilitation road-- District People's Hospital actively rescued the high-risk patient Dai Shunrong; wire positioning in the palpation-negative breast mass excision; application of health to the heart of rural patients - District People's Hospital "100 doctors into Village households "activity small note; secondary prevention strategy for cardiovascular disease; three articles on the development of ruler theory have far-reaching implications. 3. Organize and write a manuscript in time, and Hechuan Health and Health published five articles in the first half of the year.
4. Produce "Hospital Business Card" and District Propaganda Department, Science Association, District Health Education Institute to carry out health knowledge into the family into the community activities, the backbone of each business on the common diseases, frequently-occurring disease in the old cadre activity center, square, hospital health education The center conducted 14 free science knowledge lectures.
5, packaging to build a famous doctor's hospital, and the Department of Medical and other departments to connect, there are plans to launch a special section of the emergency center specialty doctors and famous doctors in the Hechuan report.
6. Strengthen the role of publicity panels in outpatient clinics. Replaced the 13th version of the existing fixed publicity panels outside the clinic, focusing on the general situation of the hospital, the members of the expert group, the brief introduction of the staff of the clinical deputy high; the main advanced equipment display of the hospital; the main honor of the hospital; the public health education; the health reform and related health laws Regulations; the development of new hospital new technologies; key disciplines and specialty specialists.
7. Cooperate with the website of the Health Bureau. The hospital development department and the district health bureau negotiated the partial permission of the health information network to the People's Hospital. The important news information and photo manuscripts of the hospital can be released on the website in time. The news information and photo manuscripts posted on the website will be reviewed by the hospital's contribution department, and will be sent to the development department for review and network. Use the website to make in-depth publicity reports on the hospital's recent new technologies, new hospital conditions, and famous doctors' subjects, and analyze and explain complex problems. To show results, publish messages, disseminate humanities, evangelism standards; provide knowledge; expand brands. 8. Strengthen cooperation with trade unions, use the role of unions as bridges, and carry out two activities that are rich, healthy, and entertaining, and improve the team building level of hospitals and the cultural connotation of hospitals. 9. Conduct networking activities and use various holidays to conduct networking activities with relevant units outside the hospital. For example, Hehe Rui Transportation Co., Ltd.: Chongqing Long-distance Transportation Company: Xianghe Transportation Company Ping An Insurance Company China Life Insurance Company Hechuan District Traffic Police Brigade, Hechuan Education Committee, Wusheng Labor Bureau, Guang'an Municipal Personnel Bureau, etc. Strive to create a positive external environment conducive to the development of the hospital.
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10. Strengthening the publicity of the medical examination center, completing the internal process of the medical examination center, guiding and labeling each house, making a fixed and movable publicity exhibition board, printing a color promotion contact book, and adding a TV set in the medical examination waiting room.
11. Completed the smooth relocation of the medical examination center.
12. Completed the “Dai Shunrong Planning Case for High-risk Patients with Rescue Difficulties”; “Strengthening the Case of the Construction of the Emergency Center Platform”; “The Spring Festival Friendship Activity Plan”; “Elevator Interior Planning”; “Hechuan District People’s Hospital Co-organized Hechuan District Health Information” Network Planning"; "People's Hospital Hospitalization Program"; "Hechuan District People's Hospital "Hechuan Medical Court" internal publication feasibility plan"; "Hechuan District People's Hospital co-organized Hechuan Radio and TV, Hechuan Daily News Planning"; "Co-organized Hospital Area Network Road Planning"; "Public Information Planning and Production Planning", "Implementation of the Scientific Outlook on Development, Women's Breast Syndrome Planning", "Gospel Planning for Children with Congenital Diseases and Poverty Cataracts", "Learn and Practice the Scientific Development Concept Propaganda Plan"; "Publicity Planning"; "Medical Promotion Plan"; "Policy Image Promotion Plan"; "Practicing Scientific Development View; Sending Health to Safety into Mine Planning"
13. Completed the “Practicing the Scientific Outlook on Development; Investigating the Report of the Hospital of the Dimethyl Hospital” 14. The physical examination center achieved more than half of the time, and the task was more than half.
However, although we believe that "development is the last word, hard development is unreasonable, and development without regard to security is even more unreasonable." We also believe that the development department can achieve "top-up, help, and management" at critical moments. ". At the same time, we also abide by the principle that "eyes determine the realm, ideas determine the status, concept determines the road, character determines fate, details determine success or failure, and the head determines the pocket." We also hope to establish a concept--regulation is the center and standard of the market economy. The staff of the development department also worked together to write the 20nn work plan, and made a more serious idea of ​​the hard function, and also made a soft responsibility. Sincerely suggest that we hope to organize and implement it after the approval. But after all, the development department is the newly established functional department of the hospital. In addition, the recent work of the hospital is complicated. The hospital has different understandings and positioning of the development department. So far, the functional responsibilities are still unclear, and the scope of work has yet to be delineated. The implementation has not satisfied the leaders in theory or in practice, and it has not made us happy. In view of this we hope:
1. Make a formal orientation to the development department and clarify the functional responsibilities. In order to perform due diligence, regulate the operation, there are rules to follow, and there are systems to follow.
2. Standardize the internal and external publicity of the hospital - including management, methods, and departments. The definition of unity, coordination, and operability. Avoid offside and take off. Strive to do a good job of the normative form of propaganda and "five unification."
3, the packaging of the hospital image, the publicity of the hospital spirit. The cultivation of hospital culture, the casting of hospital brands, and the promotion of hospital famous doctors are a long-term and continuous comprehensive project. The hospital should budget for the expansion of publicity expenses as a long-term investment, and ensure that the funds are in place as much as possible. This is a common strategy; it is also a long-term rule.
4, hope to be able to review the 09 work plan as soon as possible, in order to organize implementation according to the scope of consent.
Development Department
20nn-7-6

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