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Summary of half-year work of real estate company

XX is about to pass, and in the blink of an eye, we have to enter a new year - XX years. The new year is a year full of challenges, opportunities and pressures. In the past year, I have worked hard and gained a little. The three-year real estate sales experience made me realize that life is not near the end of the year. I have been in the company for three years. Recall that when I first entered the company, it was as if it happened yesterday. In the past three years, many colleagues have come in and out. The familiar faces have been replaced with new faces. The company is constantly developing and growing, and I am different in one year and one year. I feel that it is necessary to summarize my work. The purpose is to learn from the lessons and improve myself so that the work is done better, and I have confidence and determination to do better next year's work. The following is my summary report on my work in XX

In October XX, another project of the company, Shengshi Lanting, was stationed as scheduled, and I was transferred to the Shengshi Lanting Project Department. After the baptism of these three projects, I have learned a lot from it, and all aspects have improved. New projects, new starting points, every job that I handed over to the company's leadership is a valuable opportunity for personal work experience. It is my only goal to successfully complete the task.

In the XX year, the sales of the project department were not satisfactory. In the first half of the year, the property market was booming and property prices continued to soar. However, in the second half of the year, due to the government's various policies and banks tightening lending requirements, the entire property market was drastically cooled, making sales difficult and the most since I was in the Bank. A severe period of time. The case is a strategically located and purely residential location, and it is also an investment-type housing. Under the impact of the giant financial policy, the sales performance in the same period has shrunk greatly.

In the past year, the sales work was mainly based on the housing of the project. Through the early understanding of the local real estate market, residents' consumption habits, and the acceptance of housing prices, and in combination with the project's own advantages, a set of suitable for this Feasibility marketing plan for the project. And through the joint efforts of all the staff of the company, from the official entry into the case until this month, the project is sold at the end of the day, while the sales are difficult, and will not be sold as much as the newly opened project, the customer visits too little, from The customer visit records recorded in the end of December this year have 400 sets of calls 20 total sales amount of 2,157,856 yuan to basically complete the company's scheduled indicators.

From the above sales performance, our work is not good, it can be said that sales are very failure. In the current market, there are too many competitive properties, and the geographical location and price are different, which puts certain pressure on the project department. There is still a long way to go before the company's expected sales target. Through the post-finishing analysis, the following aspects have caused the sales on the spot to be poor.

Some trivial matters before the project are also a major factor in the product's entry into the off-season. The unstable factors in the real estate market, the design of the apartment is too large or unreasonable, the price is high, and many people have taken a dark view. Each stage can play a facilitating role in on-site sales, but there is still a certain gap between the facts and the plan. The original plan to open a good water and electricity account within three months has been delayed for several months, so it is invisible. On-site sales have also caused certain impacts. Due to the influence of planning, there are still some gaps in the project compared with the same residential quarters, such as small floor space, no community environment, water pressure, water and electricity accounts, stairs, loans. and many more. In particular, the loan problem, under the same conditions, loan customers in the choice of our real estate than the purchase of other communities, the proportion of housing down payment is 10% higher, the deposit interest rate will also increase a lot. Therefore, in the invisible, it also increases the financial pressure on buyers.

However, due to the impact of the overall environment, the original company's predetermined price system has changed a lot compared with the current market conditions. At present, we seem to have certain advantages in terms of unit price alone, which is invisible for the sale of real estate. To the role of promotion.

There are no clear goals and detailed plans for the work to be improved. I have not developed a habit of writing work summaries and plans. The sales work is in a state of laissez-faire, so that there is no unified management and work for the sales work. There is no reasonable distribution of time, and the work situation is chaotic and other adverse consequences.

Responsibility for work and work planning are not strong, and business capabilities need to be improved.

In the peak season of sales, the turnover was lower than before, and it did not take the lead. It did not show its ability to sell in the sales dilemma. Some work situations did not report to the superiors in the first time, causing certain troubles.

Communication is not deep enough. In the process of communicating with our customers, we cannot directly convey the information of our real estate to our customers and understand the true ideas and intentions of our customers.

While objectively summarizing achievements and experience, I also clearly realized that there are still many problems and deficiencies in our work, mainly because the business level has not been improved and the implementation of various rules and regulations is insufficient.

We should be brave enough to discover problems. Summarizing problems can improve our overall quality. We can find problems in our work and can present our own opinions and suggestions so that our business capabilities can be upgraded to a new level.

Strengthen learning and apply it to practical work. In retrospect, sum up experience, find faults and enrich yourself.

During this period, I was very grateful to the company leaders for their understanding and teaching. After summing up the work in the past year, there are still many problems and deficiencies in my work. I need to learn from other colleagues in my work methods and skills, and learn from others. In the future work, I will correct it in time and get better results.

Three years of real estate sales experience made me realize a different life, especially in the Cuizhu Home Project Department. The strict and rigorous management of baptism has also created my steady and pragmatic work style. Looking back at the footprints of the past step, here I summed up the points to share with you.

1. "Persist in the end is victory" Perseverance, not easy to give up can be a step by step to success, although I do not know when it will succeed, but we can be sure that we are getting closer and closer to the goal. With a tenacious spirit, you get twice the result with half the effort. Continuous work will inevitably be exhausting. It is human nature to relax. In the most difficult time, it will pass after the past; in the same sales, the guests raise various objections and give up the opportunity to explain to the customer. The customer is lost; and then sticking to it and persuading it will be sold. Often the hope is to make one more call and communicate more. At the same time, we will continue to study the real estate professional knowledge and let our professional professionalism impress customers.

2. Learn to listen and grasp the opportunity. Do not pretend, treat each other with sincerity, and the customer's argument is true and false. Get the customer's trust, the customer listens to you, and vice versa, everything you say will have the opposite effect. understand customer's needs. The first time to understand what customers need, to do targeted explanations, otherwise, everything said is in vain. Recommend the property to be sure, understand all the houses, including its advantages and disadvantages, to have a reasonable explanation of all the problems of the customer, but for obvious injuries, do not be arrogant, anything is not perfect, to make customers understand If you see perfection, there must be lies.

3. The most basic of sales skills is to stay welcoming during the reception. Sales work is about dealing with people and requires professional communication skills, which makes sales a challenging job. Treat customers with equal treatment, can't be poor and love rich, and treat each customer seriously regardless of grade. Our warm reception makes him feel good about our real estate, then our purpose will be reached.

4. Don't talk to the customer when you communicate with the customer. A good salesperson must be a good listener. It is a necessary condition to understand the customer's needs through listening. It should also be a psychologist, through the words and deeds of the customer. Judging their inner thoughts is an important condition; it should be a negotiating expert. After combining various factors, it is necessary to look at the right time and get the most out of it. This is the key factor in the transaction.

5. Opportunities are reserved for those who are prepared: when receiving customers, our personal subjective judgments should not be too strong, such as "a customer who knows that she will not buy a house", "this customer is too embarrassed, not sincere" and other subjective consciousness Too strong, leading to the loss of some customers, the communication to some interested customers is not good enough, so that these customers go to other real estate transactions, the customer is not patient enough, the communication is not good enough, the customer does not track in time to lead to the loss of customers and so on. Still the old saying goes, the opportunity is only reserved for those who are prepared.

6. Do a good job in customer registration and follow-up visits. Remember the customer's name. There may be more customers, and you may not be able to remember all the customer names. However, if your customer can report his name immediately when he comes to the site for the second time, the customer will feel that you value him and can also perform. Out of your professional attitude. Let's strengthen the memory. In fact, I think about the reception process after receiving the customer every time, plus the usual return visit work, you can remember, at least his last name!

7. Regular customers come to see the room and learn about our real estate. For the customer's requirements, choose several room types for the customer, so that the customer's selectivity is greater. Think more about the problem from the customer's point of view, so that it can be targeted and resolved, to provide customers with the most suitable house for him, so that customers feel that you are really thinking about him, you can rest assured to buy a house.

8. Improve your business level, strengthen real estate related knowledge and the latest developments. In the face of customer problems can be more than enough, to establish their own professionalism, but also let customers trust themselves more, so that we have more confidence in our real estate. When the customer asks you about the characteristics of the real estate, the size of the house, the price, etc., if you don't know, the customer will not buy the property you recommend.

9. Use sales techniques. He treats the intended customers, he hesitates, so that colleagues can create a buying atmosphere with each other, and force the customer to decide as soon as possible. Everything is urgent, people are not eager to fight, maybe the customer will be dealt with, but for some small reason, he will be slow to sign the contract. At this time, you must not worry, because you show the more impetuous attitude, the customer The more doubts. You can kindly ask the customer what else needs to be solved, and then carefully communicate with him until the final signing. Of course, at the time of explanation, the attitude to be expressed is calm, calm, and not too much expecting customers to be able to make a deal.

10. Maintain a good relationship. It is also a sales skill for the customer to think about it. In this way, you can become friends, and his friends and relatives may be your next customer. Let customers feel that you are their friend, their homebuyer consultant, and the person they are most willing to talk to. Customers tend to like what you introduce because they like you. The most important condition for success in sales is confidence. To build self-confidence, we must grasp the following key issues: First, rich real estate expertise, familiar with the real estate sales, and memorize it; second, repeated drills, only to make the customer's sales presentation impeccable, What should be said, what should not be said, some words say what is measured, which should be introduced, and which should be introduced in general, this must be prepared in advance; third is the sales experience, only after long-lasting and unremitting efforts, sincere Dedication, good at summing up and summarizing in practice, thinking more than others, in order to get the skills necessary for success

11. If you didn't succeed this time, immediately agree on the date of your next meeting. Our sales are not able to do everything, and every time a new customer comes over, they can make a deal. After all, the current economic situation will not have such a good ending. Assuming that the site has not been successfully settled on the spot, then when the customer wants to leave, try to agree with him on the date of the next visit, so that you can better understand the customer's needs and help you determine the customer's intention.

12. Commitment can't be done on time. There is a saying in the marketing industry: "80% of customers are based on 20% of old customers." The same is true for real estate sales. As a commercial housing product, the promotion of old customers cannot be ignored. In order to enable old customers to drive sales, in addition to the quality of the products themselves to attract customers, it also needs a good word of mouth publicity and the image of the entire development company in the eyes of ordinary people.

13. Maintain a good attitude. When everyone has a bad state, the active and optimistic salesperson will attribute this to poor personal ability, unorganized and inexperienced experience, and they will be tempered in this process. The direction of improvement and development, while the negative, pessimistic salesperson blames the opportunity and fortune, always complains, waits and gives up! The fable of the tortoise and the hare race constantly appears in real life, the rabbit tends to opportunistic, the turtle Always adhere to core competitiveness. In real life, like the ending of the tortoise and the hare, people who constantly accumulate core competencies will eventually win the opportunity to chase opportunities. Sometimes life is like climbing a mountain. When you are young and strong, you always live like a rabbit. When you have a chance, you want to change jobs and copy shortcuts. If you have setbacks, you want to give up and want to rest. Life is a need to accumulate. Experienced people, like tortoises, understand the principle of moving at a constant speed. I firmly believe that as long as the direction is correct, the method is correct, and one step at a time, each step is firmly on the way forward, instead You can reach the end early. If the lead depends on the opportunity, luck is always a useful day. Therefore, I have always insisted on doing what I can do well, and step by step, step by step, and steadfastly toward my goal.

14. Sales staff must have the right judgment and be able to find out which customers you want to serve. It is common practice to evaluate customers to make sure they are the ones who can make purchasing decisions.

15. It is vital that the salesperson gives the customer a first impression, so it is not surprising that Taiwanese real estate sales company owners allow their sales staff to go to the barber shop during business hours. The real professional sales staff is extremely accurate in what they say and can attract customers to listen. It is the customer who feels that you are very sincere, not arrogant. If you can do this, you will be half successful. Therefore, as a salesperson, you must develop this skill and successfully sell yourself.

16. At present, many commercial houses are delayed in delivery, and complaints about construction quality are increasing. If your developer is strong and trustworthy, this aspect is better, then you are proud to sell your developers to customers. It can make customers feel more at ease, more reliable, more practical, and also make the company's image firmly in his mind.

17. Sales staff should be eager to sell with enthusiasm and passion, because sincerity and enthusiasm are very easy to infect people, don't let customers think that you are talking about it. You can at least find a good reason and persuade him to consider buying. You can say "this is the opening price, the price will increase in two days" and "only 10 sets of discounts". The words should be concise and usefully. Don't let the customer think that you are letting him drill in the next set. Otherwise, the potential customers will not seriously consider what you said. If the customer can consider it, you can take him to the model house or the on-site introduction.

18. Smart sales staff will make an opening statement, explain it briefly, and then formally introduce it. When customers feel that they can learn fresh and interesting information, they will be willing to take the time to listen, give customers detailed information, highlight the advantages and uniqueness of the real estate, be a good actor, make good lines, design your every move, Including what the customer said when he entered the sales office, what to say on the way to the model house, what to say on the spot, and so on. Every effort is only one goal: to sell your property to customers.

19. The customer buys a house not only to meet the needs of the basic living function, but also because he also sees the high added value attached to it. When you introduce your property to the customer, you should clearly tell the customer that the real value of the property is super, so you have to master the concept of value or value into your real estate introduction.

20. In order for customers to purchase your property now, they must skillfully use sales techniques – creating a sense of urgency. The sense of urgency comes from two factors: the reason for buying now and the return on investment. To create a sense of urgency, you should first let the customer want your things, otherwise there will be no sense of urgency.

21. You can't successfully sell your products to everyone, but you can and should be able to make everyone's sales advice clear. At this time, you should re-state the advantages of the property, high value-added and preferential conditions. In addition, it is necessary to talk about how reliable and stable the developer is, and the corresponding strength, show your skills, talents and knowledge, and succinctly explain the purchase program and matters related to the terms of the transaction.

22. The transaction is the inevitable result of your careful planning, careful arrangement, professional marketing and hard work. When a customer has seen it several times, enough to allow him to make informed purchase decisions, he may make a deal at any time. At this moment, it is time to decide whether to "buy" or "do not buy." If you convince the customer and successfully use the above factors, the probability of the transaction is 80%.

In short, the acidity, sweetness, bitterness and spicyness I experienced at work will also be a valuable experience in my future work. It should be said that I have paid a lot in this year and I have gained a lot. I feel that I have grown up and matured. I dare not say that my work is perfect, but I think: The road ahead, whether it is a horse or a river, is difficult and difficult, as long as you walk stubbornly, you will gain valuable experience. It is precisely because of this that I continue to explore, summarize, and draw experience in practice, and believe that these experiences will eventually become a valuable asset in my life.

XX year work prospect

Strengthen business capabilities and improve water business levels, replenish energy, and prepare for the next challenge. There is a mistake, but no one is crowned. Looking forward to XX, I will work harder to enrich myself according to the company's development requirements, and actively cooperate with the work of superiors to strive for a new level.

Finally, I wish the company more brilliant tomorrow.

Summary of the team's half-year work

Looking back on the work of the past year, I feel a lot and gain a lot. This includes the training and education of leaders at all levels, the help and care of my comrades, and the bitterness of my hard work and unremitting efforts. In the past year, I have always insisted on being honest and honest, and I am actually doing the purpose of doing things. I am not greedy in doing things, I am not counting on small things, and earnestly fulfilling my own work. Here, talk about a few personal experiences and gains. In the past year, under the care of the party branch, with the support and help of the comrades-in-arms, they have focused on political learning, strengthened the transformation of the world outlook, strengthened business learning, continuously improved their business capabilities, and strictly implemented various rules and regulations. The results have basically completed the tasks assigned by the superiors. The following is a summary of the thinking, study, work and life in the past year:

In terms of thinking: recognize the situation, keep pace with the times, and strive to maintain a high degree of consistency with the Party Central Committee in terms of ideology and action. Constantly strengthen the study of political theory and improve political sensitivity. Adhere to starting from oneself, strictly demanding ourselves, starting from the understanding of correct thinking, and correctly handling the relationship between learning and work. Actively participate in organizing various studies, carefully study, carefully remember, write experiences, talk about feelings, and express ideas. From the depths of thought, realize the importance of learning, and the ideals and beliefs have been further strengthened.

Learning: Keep up with the times and study hard to "charge". In the face of the ever-changing new situation and ever-changing new situations and new theories, only strengthening learning will enrich and enrich ourselves, and learning as an important way to increase knowledge and talents, keep pace with the times, and strive to be a good cadre of learning style. Better qualified for your own job. Persevere in learning and use, and constantly improve the level of work. Use a certain amount of time to strengthen learning, constantly enrich and improve yourself, and strive to make yourself a clear person in your work. As the situation develops, it is necessary to continuously strengthen learning and constantly enrich and improve itself. I deeply feel that the problem of learning is a problem that is old and old. There is no end to learning. Only by constantly learning, adapting to changes in the situation, courage to face problems, and courage to explore, can we adapt ourselves to work needs. Seriously study the important expositions of the three generations of leadership leaders Mao Zedong, Deng Xiaoping, and Jiang Zemin on teaching, politics, and righteousness. Through reading and studying, watching video tutorials, discussion and exchange experience, deepen the understanding of the importance and necessity of military values ​​education with the main content of "contemporary military core values".

Work: Strengthening the sense of responsibility and completing various tasks. The major work of rectification of militia organizations, military training, comprehensive management of militia weapons and equipment warehouses, and military training for students was completed at the beginning of the year, and certain achievements were made.

Organizational discipline: self-discipline is strong, and strive to be a qualified soldier. Seriously implement the "Regulations", "Orders" and the rules and regulations of the Ministry. When there is a contradiction between collective interests and personal interests, we must focus on collective interests. In the interaction with local personnel, strictly observe the military discipline and maintain the image of the military. In the unity of comrades, we talk about democracy and unite. When there are contradictions or misunderstandings with others, do not talk privately about others, seriously carry out criticism and self-criticism, open up your mind, talk freely with each other, and achieve better unity with your comrades.

Looking back on the work in the past year, although some achievements have been made, there are still some problems and weak links, which are mainly reflected in the following aspects:

First, the enthusiasm for learning is not enough, it is satisfied with the existing theoretical level, and there is a lack of awareness of theoretical exploration. The sense of professionalism and responsibility needs to be further cultivated and strengthened.

Second, the work standards are not high enough. They are accustomed to the existing experience, familiar routines, and generalized work. They only want to go through and not seek hard.

The next step is to work:

Strengthen learning, strive to improve their own quality; pay attention to unity and cooperation, strictly demand themselves, always adhere to the high standards of work; adhere to and carry forward a good work style, and strive to cultivate a time concept and a fast, accurate, detailed, strict and practical work style; Seek truth from facts and do your own job in a down-to-earth manner.

Procuratorate's half-year work summary

Over the past year, I have guided the important thinking of the "Three Represents", adhered to fair law enforcement, and earnestly performed my duties. In accordance with the requirements of the party group of the hospital, based on the post, conscientious, practical work, better completed his job. The work situation in the past year is now reported as follows:

First, strengthen learning and continuously improve political, professional quality and law enforcement

Over the past year, I have always adhered to my high standards and strict requirements, earnestly strengthened my moral cultivation and party spirit, strengthened political acumen and discernment, and consciously studied the spirit of the 16th Party Congress and the important thinking of the "Three Represents" and actively participated. Party members' advanced nature education. In the procuratorial work, we must resolutely implement the party's line, principles, and policies, abide by the procurator's professional ethics, and ask the police to do it. We must do it first, ask the police to do it, and do not do it by ourselves. The standard regulates its own words and deeds. In combination with the activities of “strengthening legal supervision and safeguarding fairness and justice” currently carried out in the procuratorial system, we have strengthened our study and firmly established the idea of ​​fair law enforcement, civilized case handling, and serving the people wholeheartedly. While studying political theory, I also firmly grasped the business theory study, combined with the actual needs of the work of the Department of Health Inspection, I studied the cases of dereliction of duty and related judicial interpretations of the staff of the National Institute of Higher Education and High Law. In my attention, I always adhere to the excellent academic style of theory and practice. Pay attention to theoretical study and focus on solving practical problems. Pay attention to the problems encountered in practical work and contact the theory of learning, and try to avoid mistakes. While learning the theory, I also pay attention to learning from practice, learning from everyone around me, learning from everything around me. During the year, leaders and comrades taught me a lot of things to do things, and learned a lot of things that I couldn't learn in books.

Second, clean and honest inspection, do a good job of party style and clean government construction

I deeply understand that prosecutors shoulder the responsibility of legal supervision and are at the forefront of combating corruption and promoting honesty. It is especially important to do a good job in building a clean and honest government. Over the past year, I have earnestly fulfilled the "Responsibility Letter of Party Style and Clean Government Construction" signed with the hospital, earnestly strengthened my own integrity and discipline, and established a model for myself. In handling cases and performing duties, I can earnestly follow the responsibility of clean government. The requirements of the situation, obey the disciplinary measures of the procuratorate and the relevant bans of the Political and Legal Committee, consciously suppress the invasion of unhealthy practices and corruption, do not handle the case, do not accept the food and drink of the parties, and do justice, law and integrity, Maintain the dignity of the law. The education police consciously use the party discipline regulations to strictly regulate and regulate themselves, restrict themselves, make their words and deeds consistent with the requirements of the relevant clean government standards, and conform to the requirements of the business they are engaged in, so as to raise the awareness of clean government.

Third, do your best, work hard, and work hard to complete various business tasks.

In the work, I follow the overall goal and work ideas of the procuratorial work in the hospital, and find out where I am, as a good assistant and staff. Assist the section chief to do a good job in the various inspections within the department. As long as the decision of the party group is determined, it must be resolutely enforced, so that the order is forbidden, always remember that it is a people's prosecutor, take the lead in obeying the rules and regulations of the hospital, play a leading role, and educate the comrades to enhance the collective honor. The sense of comrades makes the comrades in the ideology and action consistent with the party group. Under the leadership of the section chief, the whole department is twisted into a rope to form a joint force. In the work, taking the lead, taking the lead in the general, knowing the general, taking care of the overall situation, full of work, full of points, and working together with comrades have never complained. In handling cases, we always adhere to handling cases according to law, conscientiously implement various handling rules, and issue two notices in a timely manner. While assisting the section chief to complete the work within the department, he actively sought out the source of the case and worked hard to handle the case. Every clue to the investigation is responsible and serious, and the inspection work has great interference, great resistance and high risk, which is different from anti-corruption. Just after the Spring Festival, I went to the intense work with the comrades of Corey to investigate the clues of the case. In investigating the clues of suspected abuse of authority by a person in charge of the Housing Authority, in order not to affect the unit, we used the public holidays on Saturday and Sunday to check nearly 1,000 housing files in the archives, and then inquired about the bank. The files of the demolition office and other related units, after everyone's efforts, finally filed a case of three people, and achieved a good start, and was praised by the city court. Up to now, our department has filed 2 pieces of 5 people, and has completed the annual handling indicators for the whole year.

In general, I have had a clear conscience for a year. Because I feel that I have been very fulfilled, I did what I should do. But this is only the beginning of my own, and the road ahead will be longer and more difficult. No matter what difficulties I encounter in the future, I will try my best to overcome it and continue to carry forward the spirit of hard work and hard work, make due contributions to the procuratorial cause, and contribute to the development of Tianjin.

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