Activity summary report format

Activity summary report format

Event Title/Theme: Purpose of the Event: Event Time: Venue:

Participants: Main participants and units

Body part: It should include pre-event preparation, basic activities, activity effects, problems and opinions, experience, achievements and shortcomings, experience and lessons.

Activity Funding: Signature and Date of Activity Summary:

If you want to distinguish the content, you can adjust the different document formats to some extent.

Fan Wen 1

First, the event background

In order to clarify us as freshmen, how can we make our university life more fulfilling? Under the guidance of the counselor's proposal to hold a class meeting with the theme of "My University Life", after nearly a week of careful planning and preparation. On the evening of November 12, 2009, in the A410 classroom in Building A, a class meeting was organized by the marketing department's freshman independent organization.

Second, the purpose of the event

In order to make the students clear, the time of college life is not used to squander, how should we spend our university life to be meaningful and the importance of university study in our life journey, and we should pay attention to it. Every minute, every time, arrange your own university time, make up your own life plan, and make yourself strive for the future life more exciting.

Third, preparation before the event

1. According to the teacher's request, the cadres of the class committee carefully planned the activities of the class and formed a written plan. At the same time, they called on all the students to actively participate in this activity, which provided a prerequisite for the successful development of the class;

2. Apply to the Academic Affairs Office in advance for the activity classroom, and arrange the venue before the event to prepare the necessary items for the event;

3. Inform all students in advance of the time and place of the event.

Fourth, the basic situation of the activity

The activity is divided into three links

1. The good life of childhood;

2. Rebellion in the middle school era;

3, the embarrassment of the university era.

The process of activity:

1. Solo sing "The Lost Beauty", the performance of street dance;

2, sketches, balloon pairs and fruit game

3, "My University Life" topic speech

Fifth, the effect of the event

The diversity of performance and performance has avoided the cold weather in the class activities. Objectively speaking, the theme of "My University Life" seems to be more boring. It seems that the freshmen who are enrolled in school seem to have more and better preaching tastes, but our classmates are still very active, in the program participation and games, etc. The parties have been more enthusiastic and have greatly cooperated with the host to carry out various activities. The class committees specially combined singing, sketches and games to avoid the regular forms of performance and greatly enriched the content of the program.

Expanded in a slideshow to make the theme look deep. The theme of the event "My University Life" has always been a main thread throughout. Although the three modules seem to be unconnected, they all tell us from different sides how we have gone through college life and how our university life should be spent in the future. Take the first part of the beautiful life of childhood as an example; tell us about the erosion of our childhood memories, and then interpret the best times that belong to us from different angles. While carrying out the activities, we used the dynamic and dynamic image of the slides to make the classic theme of childhood more perfect, which made the students more intuitive and brought the innocent age of childhood. What do I want to do? I want to go to college to continue my studies when I grow up. What kind of family do I want to have? „ Transcend the pursuit and yearning for the university in our childhood. Childhood is a beautiful past that is worth remembering. The ancients once said: "Time is like running water, and it will never return." We warn that we should cherish the university time and start from now, which leads us to grasp the time in university life and study hard, so we will list it as the first link. Therefore, in the important period of the university, which lays the foundation for future life, our class committee will definitely take the study work as the top priority and help our students to lay a solid foundation for learning.

Finally, the overall planning of university life was carried out. Li Chengcheng and Peng Sanmei expressed their views on my university life. They said in this speech: "It has been nearly a month since I entered the university. I was full of infinite imaginations about university life. Because the novel describes the life of the university as beautiful as a dream. But here comes a feeling of broken dreams. Maybe This is the reality. This is the real life. As a college student, I am small, but also full of vitality. Since we can't change the environment, let us welcome new life.” Let our university life no longer dim. Exudes the youthful brilliance of ours! Peng Sanmei’s classmates said in their speeches: “College life is a step in my life, a small station. The most important thing is that it is the turning point of my life, this is a life. The process." We believe that their enthusiastic speech is to make all the students present here move! Their eyes can tell you that "all the students of the marketing department level 09 have already prepared for the ideal seed." "Bao Jianfeng is grinding out." We long for the three years of hard work to make us happy.

These three parts are interlocking and connected to each other, showing our students a more foreign affairs university. The content of the event also has some circles and points. The theme of "My University Life" is actually very broad. For a freshman who has never left his parents to live independently, the big hat of college time for three years is easy to make it look like. Suddenly accompanied by boring, boring is always connected with Shen. To this end, the class committee also carried out a subtle division of the empty theme. For example, strengthen the interaction between classmates and exercise the ability of classmates to perform boldly. ···· The host has strengthened the communication, communication and contact between the students through the form of playing games. Then, the most distinctive part of our class is to arrange a teacher-student interaction, so that students and teachers can freely choose to partner. In the middle of the back of the two placed a balloon ready in advance, the participants carried a balloon around the classroom for two laps, and then blew the balloon on the back when the candle on the table was blown out within a prescribed time. After two rounds of competition, three groups will be selected for the finals. The group with the least time will be the final winner. The program of the teacher-student interactive program is designed to mobilize the enthusiasm of the students to participate in the event. This will allow you to get exercise, and you can make your classmates and teachers exchange feelings with each other.

Fourth, there are problems and suggestions

problem

1. The connection between programs is not ideal;

2. There is a situation in which students are absent;

3, the lack of understanding between the host and the lack of prior preparation and other shortcomings.

Suggest

1. Improve the details of the planning book and enhance the logical connection of the activities;

2. Encourage the participation of all students before the activities, and strengthen the education of the collective sense of honor of the students.

3. Before the event, the host should strengthen communication and prepare for dealing with emergencies.

In short, this theme class will further enhance the understanding of university life in all classes of our class, and also enhance the friendship between classmates. At the same time, we also deeply understand the beauty of university life. The students all expressed that they want to sow the ideal seeds here and strive to make achievements in the three years of university study and life.

Fan Wen 2

Product placement, display, color selection, specification customization, packaging uniformity, some defective products must be prepared in advance. In the special board, you should consider the different colors of the consumers to meet the needs of different age groups. When the specifications are not very concerned, you can use more modified boards. The first-class product on the packaging is an important factor for consumers to convince; the small A on the back is also a key step for our successful promotion; in addition, the product identification mark and the authority identification mark are also recognized by consumers. A good hard indicator.

The following is the technical selling point of the product. Many technical selling points can be enlarged at this time. Second, the promotion stage

The promotion stage is mainly the process of terminal interception, store guide shopping, on-site mobilization, and dynamic adjustment. Terminal interception:

Mainly for the temporary promoters, the market flow of people is affected by certain human factors. Terminal interception can strengthen the frequency of consumers entering the store to understand the product, and further increase the signing rate. As a key factor in the critical moment, the role of the promotion is greater than that of the non-speaking advertisement. The temporary promoter can make a fixed arrangement and always use a fixed Groups, avoiding complex situations. Reduce the cost of accumulated personnel training costs, time costs and other costs.

This event, there is no uniform clothing, and there is a casual shopping guide:

The most important point of the store guide is to control the entire product and price system. You must understand the minimum boundaries and always take the initiative.

In view of the overall communication considerations, promotional activities such as shopping guides and communities should focus on “********”. About the lacquer layer shopping guide site:

The on-site resurgence is not only for customers, but also for peers and the market. Appropriate momentum can be a benefit to shocking peers and winning proactive resources in the market.

Create a momentum in one fell swoop: At the scene of the event, three or five people, placards in the market, can play a role in alerting other potential customers in the market, the attention of other categories of market personnel, the attention of market personnel. Requirements, the placard personnel, can unify the clothing, full of spirit, correct attitude, neat formation, each team requires a leader, a slight adjustment to their team members, the leader's salary should also have a corresponding indication.

The event did not find a lot of part-time jobs, and the activities of placarding did not.

Build momentum 2 visual and auditory creation: electronic screens and corporate promotional commercials, electronic screens with appropriate corporate videos, can give consumers a different consumer environment. The electronic screen must be illuminated, not swimming. It is best to use two speakers outside the door, and the store is a moderate sound.

At the time of the event, there were no corporate videos, and these were an option to see the attitude of dealers around the event.

Create three potentials: knife flags, buntings, arches, balloons, banners, umbrellas, advertising shirts. These are weapons that are built on the sidelines. For promotions, you can use certain activities such as "Fan Longyan ****" on balloons, banners, and arches. This means telling consumers that the intensity of our activities will essentially attract consumers to this time. Attention to the event. The flag flag and bunting of this event were not made. The banner and the balloon were not thought of. The sunshade should be done too little. As for the arch, it can be used as a banner, but it is useless. Advertising shirts are mostly used internally. Did not play a big role.

The four potential activities of the momentum: Some activities need to communicate with the market in advance, but when the middleman is used for a long time, it is announced by the market broadcast. “A certain floor is limited to one hour of limited promotion. All the staff who enter the store can get a beautiful gift. Under the specified time, they will enjoy the ultra-low price...”, the purpose is to attract the attention of the consumers present. It is also a big blow to other peers. Note that each time you communicate in advance, you must "buy off". This event can only be done by one person. The event did not prepare for this aspect of the event, and other activities can be borrowed. Dynamic adjustment: Policy dynamics:

Dynamic adjustment should pay attention to a few points: early application for partial decision-making power, there is room for advance and retreat for some products. Prepare emergency plans and materials, and prepare corresponding materials for all possible changes. For example, if the price is not the lowest, then you can make appropriate changes in the price range such as x display stand, or directly use the blank page to inform the site. Adjust the movement of the scene.

During this event, other brands did not respond to a certain low price, indicating that many of the policy mechanisms have not been adjusted. Another case of failure is ****, as a highlight of this event, 1 yuan auction. But also because there is no policy adjustment, take the original plan of an antique ash to do activities, they said that the original price is ****, after the start of one yuan, the last up from the childcare to 280, no one goes up called. The reason is that many people see our special price is 298, and the board is not worse than them.

Another case is ****, they are on the display rack, the longan is *** yuan is significantly higher than our *** yuan, from the price point, customers should understand that our strength is greater. They also made a dynamic understanding of the market, but in addition to following the laying of floor samples, no other reactions were made, and feedback mechanisms and dynamic management were insufficient. Staff dynamics:

For some promotion, it is necessary to prepare more than twice the activities according to the activities on the spot, and recruit half of the soldiers after the training. In accordance with the situation on the spot, screening. For example, if you need 5 people at a time, then you need to recruit 12 people, for 12 people, determine 7 people, and leave two for spare. If there are few, you can notify the reinforcements in time, if more than the same day, notify them of the number of people, dynamic management staff.

The number of the promotion was only two, which was slightly insufficient. There was no such situation. The preliminary preparation was not in place. Material dynamics:

According to the performance of the site, some materials are worth noting the use of mirrors, and should be replenished in time. For those who have failed in their peers, remember not to make the same mistake. Every time, the scene of the event should be archived, leaving pictures for other areas to copy and borrow mirrors, providing a good way for future promotions. Third, the end stage

At the end of the stage, in addition to a timely summary of the event, as well as plans for the next event, it is best to master the advantages and disadvantages of the event after the event, each time consciously grasp the law of promotion gradually form their own style. Timely summary:

All participants are required to discuss the pros and cons of this event.

The event was summed up in time. I have not done this, and I have not done it as a dealer. This is not enough. Information editing: