Summary of hospital publicity work
In the 200* year hospital publicity work, it was highly valued by the party committee and the administrative department of the hospital. Under the joint efforts of all departments and all the correspondents of the hospital, under the joint efforts of the general staff, the publicity department closely focused on maintaining the advanced members of the Communist Party throughout the year. The two major themes of sex education activities and hospital management year activities and the propaganda planning formulated at the beginning of the year, overcoming the difficulties of tasks and high requirements, long-term in-depth clinical front line, overtime work, satisfactorily completed the annual publicity tasks, for the hospital 's two The improvement of benefits has played a positive role in promoting.
For the hospital , the hospital image is the vitality of the hospital . Without a good image, it is impossible to have good economic benefits. A variety of media include television, newspapers, radio, websites, etc. The promotion of the overall image of the hospital is inseparable from the support and collaboration of the mass media. We have cooperated with TV stations to set up special columns, set up columns in the party newspapers, self-run newspapers, and record special programs. Open Internet sites, design unified signs and other forms to increase social propaganda, and combine the two themes of party members' advanced education and hospital management year, focusing on the characteristics of experts, technology, equipment, etc. It is a new initiative and new achievement such as expert expertise, medical technology, and scientific research achievements. It has enabled the society to understand the hospital and understand the hospital in many ways, which has reduced the blindness of the people seeking medical treatment, and effectively established the hospital as the patient. Efforts to meet the multi-level and diversified medical needs of patients have not only expanded the social benefits of hospitals , but also increased the economic benefits of hospitals . The XX-year publicity work of the hospital is summarized as follows:
1. Establish a variety of external media work networks, expand the field of publicity, and enhance the overall image of the hospital.
1. Promotion of TV media
Co-organize the "Friends of Health" section with the TV station. The purpose of the column is to convey health to a wide audience, to make the audience aware of health, to understand health and to have health. This column not only introduces medical experts from all majors in our hospital, but also promotes the quality of care, testing equipment, medical environment, and support for rural medical care, and achieves the overall publicity of the hospital's comprehensive strength. This section has been broadcasted for 35 periods. This year, 16 issues have been produced. The columns cover various professions of internal, external, women, and children. In the short shooting cycle, professionalism, and fewer production staff, many times to the ward. Interviews, visits to patients' homes, and the scope of shooting of the columns to the surrounding township hospitals continued to increase the ratings of the columns, which was highly praised by the society.
In Xiaogan TV's "Xiaogan News" column, the sub-section of "Xiaogan Medical News" was launched. This column mainly introduces the TV news reports on new business, new technology, administrative management, medical ethics, and has been broadcast 84 times. This year, 72 TV news has been released. "Xiaogan News" as the brand column of Xiaogan TV Station is a column that the municipal party committee and the municipal government and the people of the general public are very concerned about. The ratings are extremely high, so that a large number of news broadcasts in our school in Xiaogan News, so that the hospital has achieved Good social and economic benefits.
Actively communicate with the provincial TV station "News Time and Space" and "Science and Education News" news column, through mutual exchanges, broadcast 30 hospital news in the province, greatly improving the visibility of our hospital in the province. The TV news of "7.22 Medical Rescue for Major Poisoning Events" was broadcast on CCTV.
2. Newspaper and media promotion
In the "Xiaogan Daily" Science and Education Edition, the "Famous Doctors" column was opened. Each issue of the XX word communication manuscript, using the form of graphic and textual, one-quarter version of the propaganda, mainly introduces medical experts in various departments, has published 10 period.
In the Xiaogan Evening News, the "Health Guide" column was launched, mainly for hospital outpatient work introduction, specialties, convenience measures, and 999 first aid to improve the number of outpatient visits.
Cooperated with Xiaogan Radio and TV News, and introduced the "Friends of Health" column in Xiaogan Radio and TV News. Before the program was broadcast, the program content and the current guest experts were introduced to the general public and friends, and the TV program was greatly improved. The ratings are the brand columns for people to understand health knowledge.
Using the propaganda positions such as Xiaogan Daily and Evening News, a total of 121 articles and photo news were published, and 7 articles were published in the provincial newspaper. One news was published in the Health News.
Actively participate in the provincial health promotion and good selection of news works. Among them, 3 works won the first and second prizes of the provincial health news.
3. Improve and promote Xiaogan Health Network
Since taking over the production of the website, the first anniversary of the website has been established. The content of the website has been continuously enriched. At the same time, various media platforms have been used to promote the website of the hospital , to increase the number of visits to the website, and to organize the expansion of the "Health Network". According to statistics, the website ranks. It is a leap forward, especially the health forum is very popular. There are many suggestions and problems that have been recognized and recognized by the hospital leaders. In the past year, 490 news articles have been uploaded, 16748 articles have been posted, 732 registered members, and the hit rate was 126,125. The normal operation has created a network platform for information exchange for the hospital , which has become a window for the hospital leadership to communicate with the staff of the hospital.
4. Organize participation in the radio hotline and love rescue program
Second, increase the propaganda of the hospital, build a publicity operation platform
1. "Xiaogan Medical News" highlights the cultural characteristics of the hospital
"Xiaogan Medical News" changed from "medical collaboration group" this year, in order to improve the "Xiaogan Medical News", improve a higher grade, highlight the hospital's cultural characteristics, this year's medical editors brainstormed and thought a lot Ways, and around the center to open the party members advanced, focus on the hospital management year, doctors forum, angel style, outpatient outposts and other columns, and received from the municipal rehabilitation hospital , Yingcheng People's Hospital , Yingcheng Hospital , Hanchuan, Guangshui More than 50 publicity papers, such as Anlu and Yunmeng, have been published in the 11th issue of the medical news, published more than 379 articles and 58 pictures, and have always publicized the guidelines and policies for the reform of medical institutions in the new era. To spread health knowledge, to bridge the message between doctors and patients, to protect the health of patients and life, and to build a bridge of friendship.
2, the courtyard curtain wall, sign design, production uniform specification
In order to create a clean and tidy environment for the majority of patients and employees, and to enhance the cultural connotation of the hospital , this year we follow the overall planning, overall layout, unified color, human design, and the principle of saving. The city, the advanced nature of party members, the hospital management year, infectious diseases hospitals, ward health education, various medical academic reports, patient selection doctors and other work have produced and designed more than 1300 various types of signs.
3. Carry out creative planning work
This year, we have planned party members' advanced education, hospitals to participate in the 7.22 mega-group poisoning incident rescue work, no holiday clinics, sub-health medical examinations, diabetes day missions and other propaganda work, and independently produced feature films, science and education films, and six slides. Good publicity effect.
4. Complete the work of drafting various types of publicity
There are 16 series of hospital party members' advanced education series reports, the city's outstanding Communist Party members Mu Guirong's advanced deeds report materials, Xiaogan Yearbook and other drafts.
5. Organize to participate in various cultural activities, such as the city's May 1st revolutionary song chorus, Yingqiyi literary evening, etc.
The publicity work in XX is spent in a busy life. Looking forward to next year, I think only by constantly opening up new areas of propaganda, improving the propaganda platform in the hospital, improving the construction of propaganda teams, and raising awareness of propaganda, can we make the propaganda work next year more On a new step.
For the hospital , the hospital image is the vitality of the hospital . Without a good image, it is impossible to have good economic benefits. A variety of media include television, newspapers, radio, websites, etc. The promotion of the overall image of the hospital is inseparable from the support and collaboration of the mass media. We have cooperated with TV stations to set up special columns, set up columns in the party newspapers, self-run newspapers, and record special programs. Open Internet sites, design unified signs and other forms to increase social propaganda, and combine the two themes of party members' advanced education and hospital management year, focusing on the characteristics of experts, technology, equipment, etc. It is a new initiative and new achievement such as expert expertise, medical technology, and scientific research achievements. It has enabled the society to understand the hospital and understand the hospital in many ways, which has reduced the blindness of the people seeking medical treatment, and effectively established the hospital as the patient. Efforts to meet the multi-level and diversified medical needs of patients have not only expanded the social benefits of hospitals , but also increased the economic benefits of hospitals . The XX-year publicity work of the hospital is summarized as follows:
1. Establish a variety of external media work networks, expand the field of publicity, and enhance the overall image of the hospital.
1. Promotion of TV media
Co-organize the "Friends of Health" section with the TV station. The purpose of the column is to convey health to a wide audience, to make the audience aware of health, to understand health and to have health. This column not only introduces medical experts from all majors in our hospital, but also promotes the quality of care, testing equipment, medical environment, and support for rural medical care, and achieves the overall publicity of the hospital's comprehensive strength. This section has been broadcasted for 35 periods. This year, 16 issues have been produced. The columns cover various professions of internal, external, women, and children. In the short shooting cycle, professionalism, and fewer production staff, many times to the ward. Interviews, visits to patients' homes, and the scope of shooting of the columns to the surrounding township hospitals continued to increase the ratings of the columns, which was highly praised by the society.
In Xiaogan TV's "Xiaogan News" column, the sub-section of "Xiaogan Medical News" was launched. This column mainly introduces the TV news reports on new business, new technology, administrative management, medical ethics, and has been broadcast 84 times. This year, 72 TV news has been released. "Xiaogan News" as the brand column of Xiaogan TV Station is a column that the municipal party committee and the municipal government and the people of the general public are very concerned about. The ratings are extremely high, so that a large number of news broadcasts in our school in Xiaogan News, so that the hospital has achieved Good social and economic benefits.
Actively communicate with the provincial TV station "News Time and Space" and "Science and Education News" news column, through mutual exchanges, broadcast 30 hospital news in the province, greatly improving the visibility of our hospital in the province. The TV news of "7.22 Medical Rescue for Major Poisoning Events" was broadcast on CCTV.
2. Newspaper and media promotion
In the "Xiaogan Daily" Science and Education Edition, the "Famous Doctors" column was opened. Each issue of the XX word communication manuscript, using the form of graphic and textual, one-quarter version of the propaganda, mainly introduces medical experts in various departments, has published 10 period.
In the Xiaogan Evening News, the "Health Guide" column was launched, mainly for hospital outpatient work introduction, specialties, convenience measures, and 999 first aid to improve the number of outpatient visits.
Cooperated with Xiaogan Radio and TV News, and introduced the "Friends of Health" column in Xiaogan Radio and TV News. Before the program was broadcast, the program content and the current guest experts were introduced to the general public and friends, and the TV program was greatly improved. The ratings are the brand columns for people to understand health knowledge.
Using the propaganda positions such as Xiaogan Daily and Evening News, a total of 121 articles and photo news were published, and 7 articles were published in the provincial newspaper. One news was published in the Health News.
Actively participate in the provincial health promotion and good selection of news works. Among them, 3 works won the first and second prizes of the provincial health news.
3. Improve and promote Xiaogan Health Network
Since taking over the production of the website, the first anniversary of the website has been established. The content of the website has been continuously enriched. At the same time, various media platforms have been used to promote the website of the hospital , to increase the number of visits to the website, and to organize the expansion of the "Health Network". According to statistics, the website ranks. It is a leap forward, especially the health forum is very popular. There are many suggestions and problems that have been recognized and recognized by the hospital leaders. In the past year, 490 news articles have been uploaded, 16748 articles have been posted, 732 registered members, and the hit rate was 126,125. The normal operation has created a network platform for information exchange for the hospital , which has become a window for the hospital leadership to communicate with the staff of the hospital.
4. Organize participation in the radio hotline and love rescue program
Second, increase the propaganda of the hospital, build a publicity operation platform
1. "Xiaogan Medical News" highlights the cultural characteristics of the hospital
"Xiaogan Medical News" changed from "medical collaboration group" this year, in order to improve the "Xiaogan Medical News", improve a higher grade, highlight the hospital's cultural characteristics, this year's medical editors brainstormed and thought a lot Ways, and around the center to open the party members advanced, focus on the hospital management year, doctors forum, angel style, outpatient outposts and other columns, and received from the municipal rehabilitation hospital , Yingcheng People's Hospital , Yingcheng Hospital , Hanchuan, Guangshui More than 50 publicity papers, such as Anlu and Yunmeng, have been published in the 11th issue of the medical news, published more than 379 articles and 58 pictures, and have always publicized the guidelines and policies for the reform of medical institutions in the new era. To spread health knowledge, to bridge the message between doctors and patients, to protect the health of patients and life, and to build a bridge of friendship.
2, the courtyard curtain wall, sign design, production uniform specification
In order to create a clean and tidy environment for the majority of patients and employees, and to enhance the cultural connotation of the hospital , this year we follow the overall planning, overall layout, unified color, human design, and the principle of saving. The city, the advanced nature of party members, the hospital management year, infectious diseases hospitals, ward health education, various medical academic reports, patient selection doctors and other work have produced and designed more than 1300 various types of signs.
3. Carry out creative planning work
This year, we have planned party members' advanced education, hospitals to participate in the 7.22 mega-group poisoning incident rescue work, no holiday clinics, sub-health medical examinations, diabetes day missions and other propaganda work, and independently produced feature films, science and education films, and six slides. Good publicity effect.
4. Complete the work of drafting various types of publicity
There are 16 series of hospital party members' advanced education series reports, the city's outstanding Communist Party members Mu Guirong's advanced deeds report materials, Xiaogan Yearbook and other drafts.
5. Organize to participate in various cultural activities, such as the city's May 1st revolutionary song chorus, Yingqiyi literary evening, etc.
The publicity work in XX is spent in a busy life. Looking forward to next year, I think only by constantly opening up new areas of propaganda, improving the propaganda platform in the hospital, improving the construction of propaganda teams, and raising awareness of propaganda, can we make the propaganda work next year more On a new step.
recommended article
- ** Provincial ** hospital fire work summary
- Physician work summary 2
- Hospital infection department work summary
- Summary of cooperative medical work 2
- Hospital physician 2019 personal work summary
- Hospital 2019 annual work summary
- Summary of hospital work in 2019
- Summary of year-end work of hospital nurses
- Summary of the work of the drug inspection brigade
- Summary of the work of the Chinese Medicine Department in the hospital in 2019
- Hospital Infection Management Division Office Work Summary
- Summary of the work of the director of the hospital department
popular articles
- Motivate employees
- Encourage words 2019
- Parental love
- What I said to my father 2019
- Summary of the work of hospital medical insurance in 2019
- Good sentence excerpt 2019
- Non-mainstream sentence 2019
- Hyun dance family impression sentence
- 2014 motivational phrase
- Weibo's famous sayings
- Legal maxim
- Space mood phrase
- Not afraid of failure
- Summary of maternal and child health work in 2019
- Life motto
- Summary of the work of the medical department in 2019
- Grateful mother's words
- Respect the teacher's famous words
- 2014 hospital work summary
- Summary of hospital nursing work in 2019
- Year-end summary and work plan for nurses in 2019
- Philosophical words 2019
- Spring Festival blessing
- Summary of the work of the hospital in the first half of 2012
- Blessing phrase
- ×Hospital 2012 work summary
- Distressed sentence 2019
- Relieved words
- Year-end summary report of the hospital in 2019
- Summary of nursing work in 2019