Leading old man in the fast food world

With the development of the times and the fast-paced lifestyle, we are increasingly demanding convenient food. The same fast-paced lifestyle has also given the rapid development of fast food. Today we will talk about the second in the world. The leader of the big fast food restaurant, Harland David Saunders, mentioned that Harland? David Sanders must be very strange, if I want to say that the KFC brand smile, white beard The old grandfather, no one may not know, he is Harland? David Sanders, also the founder of KFC, today we fried chicken in KFC, was invented by Sanders, why KFC is global The second biggest fast food, because the world's largest fast food is McDonald's. Some people may say that Susu, you are not eating out? Why do you want to say a foreign company, and it is still a company with negative news, as for KFC? Who is this gold signboard, this we will not say today, what we are mainly talking about today is that Harland? David Sanders, how to climb out from the poor, in On the road to entrepreneurship, Harland? David Sanders, how was the KFC founder, Harland? David Sanders, born September 9, 1890, was born in the United States. A farm near Henryville, Indiana, has a family condition. However, when he was 5 years old, his father died. Sandoz was at home, his father was gone, his mother was outside to earn money to support his family, and he had no time. Taking care of the children at home, Sandoz, when the mother was busy every day, she shouldered the responsibility of taking care of her younger siblings and worrying about her mother. During the day, the mother was not at home, and the hills had to cook for themselves. One year later, she learned to cook 20 dishes and became a famous culinary expert. In the twinkling of an eye, Sandoz was 12 years old. His mother was forced to remarriage because of her lack of livelihood. The relationship between Sandoz and his stepfather was not so good. Because of the family atmosphere, Sanders didn’t want to be in class. Now, he decided to go to work and change the environment. Sanders' first job was to go to a farm in Greenwood to work, and to help the farmer do some farm work every day. Although hard, he can maintain personal food and clothing. Later, Sanders changed a myriad of jobs, and he could say that he had tried everything, worked as a painter, firefighter, sold insurance, and worked as a soldier for a while. Later he had a correspondence law degree to make him Can be a magistrate for a while in Little Rock, Kansas. In the past few years of working, Sandoz also saved some money. In Kentucky, he opened a Kebin gas station. At this time, Sandoz was 40 years old, because there are many guests coming and going. I observed it carefully every day. He saw the hungry look of these long-distance people. Sandoz had a thought. Why didn’t I make some convenient foods to meet the requirements of these people? Moreover, my craftsmanship was good. Wives and children also often praise. When he thought of it, he made some daily meals in the small kitchen of the gas station to attract customers.

During this period, Sandoz launched his own specialty food, which is the prototype of the famous KFC fried chicken. Then, to what extent is Sanders' fried chicken, that is, some people are not coming to refuel, but It is to eat fried chicken at the Kebin gas station. We can all imagine that a large group of people lined up and the old man led the children to the gas station to eat fried chicken. It is a magnificent landscape.

At the beginning of this, Sandoz originally wanted to expand the business of the gas station, but instead made a name for the fried chicken. As the number of customers increased, the gas station could not accommodate it. Texa opened a Sandoz restaurant across the road, specializing in his fried chicken.

In order to ensure the quality, Sandoz personally copied and invested in the expansion of a large restaurant that can accommodate 142 people. At the same time, it also laid a primary fried chicken market. By 1935, Sandoz’s fried chicken was famous. In order to thank him for his special contribution to the state's diet, Kentucky Governor Lubi Lafon officially awarded him the Colonel of Kentucky, so people called him "Dear Colonel Sandoz" until now.

Although the business is good, Sandoz is not satisfied with the current achievements, he is ingenuity, and further, a motel is attached to the restaurant. So before the famous Howard and Jensen Motor Inn were built, Sandoz became the first corporate consortium to combine accommodation and fueling. In order to manage this enterprise, Sanders went to Cornell University in New York to study the hotel and hotel management course, which enabled him to solve the problem of hotel management in the future. After several years of efforts, Sanders’ total assets The value reached $164,000. When the Sanders business was doing the wind and water, two fatal blows brought him back to the original point. The first fatal blow was that it happened to catch up with the outbreak of World War II, and the gasoline distribution during the war made The business at the gas station was deserted. When Sandoz saw that his gas station was not refueling, then I wouldn’t open it. I closed it. After the gas station was closed, Sanders spent all my energy on concentration. Run your own restaurant above. However, changes in the outside world once again threatened his stable life. Because of the development of Kentucky at the time, the government decided to build a new interstate highway across Kentucky. At the time, the location of the Sandoz restaurant was located between two roads. Now, it is surrounded by this new highway. However, the location of the restaurant was remote, and the business was sluggish. Finally, he had to sell assets to pay off the debts, and the proceeds were only half of the total assets before the highway was opened. In order to pay off the debt, even his bank deposits were used up. These two blows also changed Sanders from a millionaire to a poor poor. At this time, Sandoz is 56 years old, and he can only rely on his own monthly relief of $105. If we change to us, will we still insist? I think most people will give up, why should they have buried half of the loess, but we must know that their generation is faithful, and They have always adhered to a concept, and Comrade Lenin said that the target of the warrior is the cemetery, and it should be like this. Sandek created a fast-food KFC empire. In order to get rid of the difficulties, Sanders pondered, suddenly, he remembered I used to sell fried chicken to a restaurant owner in Utah. The boss did a good job, so several hotel owners also bought Sandoz's fried chicken. They sell 1 chicken for each and pay Sanders 5 cents. Sandoz in the midst of difficulties, maybe there are people doing this, maybe this is a new starting point for the cause.

In this way, Colonel Sanders started his second venture. He drove his old Ford on the road with a pressure cooker and a 50-pound bucket.

In a white suit, wearing a black bow, a white-haired colonel dressed as a southern gentleman stopped at the door of every hotel, from Kentucky to Ohio, selling fried chicken recipes, asking the boss and the clerk to perform fried chicken. If they like fried chicken, they sell them a concession, provide ingredients, and teach them how to fry. At the beginning, no one believed him. The hotel owner even felt that the old man was sick. Listening to this strange old man Hu Weizhou was a waste of time. Sandoz’s propaganda work was very difficult. For the whole two years, he was rejected 1009 times. This is even worse than Stallone’s script. Finally, when he walked into a restaurant in 1010, he finally got the boss. The consent, slowly under the insistence of Sandoz, his ideas have finally been accepted by more and more people. In 1952, the first KFC restaurant authorized to operate in Salt Lake City was established, which is the beginning of the catering franchise in the world. Then, to the surprise of more people, Sandoz’s business is rolling like a snowball. In just 5 years, he has developed 400 chain stores in the US and Canada. In 1955, KFC’s KFC Co., Ltd. was formally established. At the same time, he accepted an invitation to a TV show in Colorado. As he was busy with his work all day, he only found the only clean suit, the white palm suit, and put on his own black-rimmed glasses for many years. The image of the old-fashioned Southern Colonel cooking fried chicken quickly attracted many journalists and TV presenters. The 70-year-old Sanders was surrounded by people who wanted to cooperate with him. The representatives of the restaurants that wanted to buy concessions were still flocking. And to. To this end, he built a school and let these restaurant owners go to KFC to learn how to operate a licensed chicken restaurant.

In 1964, an investment group consisting of a 29-year-old young lawyer, John Brown, and a 60-year-old capitalist, Jack Messer, was deeply impressed by Sanderson’s career. They wanted to buy the item for $2 million. The cause, at the time, was a small amount. Although I was extremely saddened, but considering that I was 74 years old, Sanders agreed, and gave the next career to the next generation, although he sold it. All exclusive rights, but given his great reputation, these new owners paid Sanders a lifetime salary and asked him to continue to serve as a spokesperson for KFC fried chicken, widely publicized.

With the joining of new and enterprising management personnel, KFC fried chicken developed at an alarming rate in the rapidly developing environment of the US fast food industry. In the next five years, sales increased by an average of 96% per year, reaching $200 million in March 1971. In the same year, nearly 1,000 new stores were opened, the vast majority of which were franchise. In 1971, with the consent of the colonel, Brown and Messi sold this endless business to Huberian. At this time, KFC’s annual turnover has exceeded 200 million US dollars. Sanders’s life is a typical American legend. He has done all kinds of work, but at the age of 40 he found the starting point of his career in the restaurant industry, and then after setbacks, he made another comeback at the age of 66. Re-create another glory, with his "franchise", today's KFC will be the world's largest fried chicken chain. In 1980, Sandoz died of unfortunate death at the age of 90. His body was once placed in the state legislature to be respected. Although he left, the fried chicken business he founded gave Kentucky a timeless charm. People don't know the Kentucky state of the United States, but they can't help but know the name of KFC. He used a chicken to change the world of people's diet. Through Sanderson’s life, I also told our young people that there is an unforgettable journey behind the success of every entrepreneur. In today’s society, we have a success rate of only 3%. We are on the road to entrepreneurship. Every step of the way, we should be cautious and careful. If one day we fail in a small detail, no one will pity us, even the opportunity to cry will not give us, but at the beginning of our business, it should be I want to understand what we are good at, whether we really have the determination and perseverance like Sandoz, and we can get up after repeated failures and make a comeback.