Inspirational story: eating small losses account for big profits

Inspirational story: Eat small losses account for a big bargain <br /> It is said that there is a sandstone boss, no culture, and absolutely no background, but the business is surprisingly good, and after many years, the longevity. Speaking of his secrets is also very simple, that is, when sharing with each collaborator, he only takes the small head and gives the big head to the other party.
In this way, anyone who has worked with him once will be willing to continue to cooperate with him, and will also introduce some friends, and then expand to friends of friends, but also become his customers. Everyone said that he is good, because he only takes the small head, but the small head of all people is concentrated, it becomes the biggest big head, he is the real winner.
It is a blessing to lose money, because people have a profitable nature. If you eat a little and let others benefit, you can maximize the enthusiasm of others and make your career flourish.
But in real life, there are too few people who can take the initiative to lose money. This is not just because of the weakness of human nature. It is difficult to refuse the one that you should have in front of you, not just because most people lack a forward-looking strategy. Vision, can not give up the small profits and strive for long-term profit. Can you take the initiative to suffer losses, it is also related to strength, because after the loss, the profit is less, and the expenses still exist, it is likely to have a deficit, if the loss you eat can be quickly repaid, it is quite good, and vice versa. It is equal to bloodletting, which may be fatal to people who are sick and sick.
Beijing and Germany Group, which once reorganized Guojia Industry to achieve backdoor listing, was a traditional import and export company before the shell. Since 1994, in just three or four years, the assets have grown from 300 million to 3 billion, mainly relying on fishmeal. Export business. In the heyday of the year, Hede is the world's largest import and export fishmeal company, with a domestic market share of 85%.
Why can it have such a scale? Price is the key! The price of Hede is always the lowest in the industry. The selling price of fishmeal sold per ton is about 100 yuan lower than the purchase price.

Isn't this kind of business getting more and more lost? actually not. On the one hand, Hede requires all buyers to pay 40% to 50% of the deposit in advance while signing the purchase contract. The contract is generally a forward contract of more than three months. In this way, 50% of the purchase price will enter the German account at least 90 days in advance. Then pay another 50% of the purchase price after the foreign exporter issues the shipping notice. During the nearly 30-day sailing time, Hede can take up a lot of money in vain. On the other hand, due to the absolute monopoly of Hede in the industry, it has a high credit in the bank, and can obtain a 180-day letter of credit without any mortgage. Adding the two together, and Germany has at least half a year in a year to have a large amount of funds from buyers and sellers.
If you have money, you can do it. You only use this part of the funds to subscribe for new shares in the primary market. A 20% or higher investment yield can completely compensate for the loss in the fishmeal trade. As for the tax that has been saved by the loss on the books, there is still a large amount of trade in goods that makes it an advantage for negotiating with insurance companies, banks, terminals, etc., which is even more difficult for outsiders.
Bi Fujun, the chairman of Hede, was defeated by blindly entering high technology. However, he was a hero in the import and export of feed. In his words: "Business is actually very simple, that is, three words - sell! Sell! Sell!"
A lot of sales can guarantee a lot of cash flow, and the secret of mass sales is to make profits.
The strong is strong, many times because the strong have the cost of losing; and the weak, even if you want to lose, can not afford to eat, so the survival of the weak is really more difficult.
It is a blessing to eat a loss, and a small loss is a big deal. However, it is also skillful to suffer, and those who suffer will lose money in the clear place, and it will be cheaper in the dark. It is also grateful to let you be cheap. This is also the wisdom of doing business.