[Boutique] marketing plan book essay

This article directory 1 marketing plan book essay 2 marketing plan book essay 3 marketing plan book essay 1st: marketing plan book essay

Marketing mix strategy

First, product strategy

Wang Laoji's products are positioned as a functional beverage. Wang Laoji's role is to “prevent the fire”, which avoids red Wang Laoji and carbonated beverages represented by Coca-Cola and Pepsi, and tea drinks and juice drinks represented by Master Kong and Uni-President. The direct competition of giant products forms a unique segment. In comparison, Red Wang Laoji’s “herbal ancestor” identity, mysterious Chinese herbal formula, and 175 years of history are clearly capable of occupying “preventing drinks”. Moreover, the direct competitors of Red Wang Laoji, such as chrysanthemum tea and herbal tea, are only low-priced infiltrating the market due to lack of brand promotion, and they do not occupy the position of “preventing the fire”.

Second, the brand strategy

Brand positioning - "preventing the drink of the fire", its unique value is - drink red Wang Laoji can prevent the fire, let consumers enjoy life without worry: fried, spicy food, barbecue, all-night watching football „„ Red Wang Laoji is responsive to existing consumers and does not conflict with it. “Opening a new category” is always the first choice for brand positioning. If a brand can position itself as a different choice from a strong competitor, its ads will only convey new categories of information, and the effect is often amazing. Red Wang Laoji was introduced to the market as the first drink to prevent the fire, so that people know and accept this new drink through it. In the end, Red Wang Laoji becomes the representative of the drink that prevents the fire. As the category grows, it naturally has the largest. The proceeds.

Third, the pricing strategy

After Wang Laoji's successful product positioning and brand positioning, the retail price of 3.5 yuan, because of the "function of preventing fire", is no longer "unreachable."

Fourth, the relationship strategy

1. Handle the relationship with Wang Laoji Pharmaceutical in the Mainland

Because the red Wang Laoji is positioned in the functional beverage, it is different from Wang Laoji's “drug” and “herbal tea”, so it can better promote the cooperation between the two companies to build the “Wang Lao Ji” brand. At present, the two companies have jointly funded a film series about the founder Wang Laoji practicing medicine - "Pharmaceutical King Lao Ji".

2, deal with the relationship with consumers

In the frequent promotional activities, the same attention was paid to the theme of “fear of getting angry and drinking Wang Laoji”. For example, in the latest promotion, Jiaduobao held a scratch card campaign for “Summer Summer Retreat Wang Laoji, Green Water Qingshan”. Consumers are scraping the words “Summer Summer Retreat Wang Laoji”. In Europe, you can get two tickets for local summer resorts and stay for 2 days at a local resort. This kind of promotion not only achieves the purpose of instant promotion, but also strongly supports the consolidation of the brand positioning of Red Wang Laoji's “preventing the drink”. 3. Dealing with the relationship with the middlemen At the same time, in the promotion activities for the middlemen, in addition to continuing to consolidate the traditional channels of “Jadobao Sales Elite Club”, Jiaduobao also fully considered how to strengthen the development of the catering channels. Control, implement the "hot pot shop city" and "cooperative hotel" plan, select the main hot pot restaurant, restaurant as "Wang Lao Ji sincere cooperation shop", invest funds with them to carry out holiday promotion activities. Due to the benefits provided to the merchants, Red Wang Laoji quickly entered the catering channel and became the main recommended beverage. At the same time, Jiaduobao can arrange a variety of practical and effective terminal materials according to the characteristics of the site. While increasing sales, the catering channel has become an important place for advertising.

VII. Effect prediction and monitoring of marketing activities 1. Forecast of marketing effects

Through marketing activities, we can rapidly increase the sales volume of enterprise products, realize huge profits of the company, form a new image of the brand, and help to expand its own market in the country, and finally realize its own brand positioning. 2. Monitoring of marketing effects

In 2003, the sales of Red Wang Laoji increased nearly four times compared with the same period of last year, from 100 million yuan in 2002 to 600 million yuan, and quickly rushed out of Guangdong with lightning speed. In 2008, despite the continuous expansion of production capacity, the company was still in short supply, and orders were like snow flakes. The annual sales exceeded 10 billion yuan. At the same time, KFC, a company owned by PepsiCo, has identified Wong Lo Kat as a specialty product of China and has decided to sell its restaurant on-site drinks. This is the only Chinese brand in China that has entered the KFC chain.

In 2002, Wang Laoji’s annual sales volume was 180 million yuan. In 2003, Wang Laoji’s annual sales volume was 600 million yuan. In 2004, Wang Laoji’s annual sales volume was nearly 1.5 billion yuan. In 2005, 2.5 billion yuan was about 4 billion yuan in 2006, about 9 billion yuan in 2007. Yuan 2008 was about 12 billion yuan. . . . . .

This kind of fanfare and appeal is intuitive and clear, "I am afraid of getting angry, drinking Wang Laoji" advertising campaign, directly hit consumer demand, promptly and quickly promote sales; at the same time, with the promotion of brand, consumer awareness continues to strengthen, gradually become the brand Establish a unique and long-term positioning - truly build a brand.

Part 2: Marketing Planning essay

Wang Lao Ji herbal tea is the leading brand of Chinese herbal tea and is the representative of Guangdong herbal tea culture. Herbal tea is a kind of "medicine tea" made from Chinese herbal medicine in Guangdong and Guangxi, which has the functions of clearing heat and removing moisture. Among the many old-fashioned herbal teas, Wang Laoji is the most famous. Wang Laoji Herbal Tea was invented in the Qing Dynasty and has been known for 175 years. It is widely known as the ancestor of herbal tea and is known as the “medicine tea king”. In modern times, Wang Laoji herbal tea has spread all over the world along with the Chinese.

Market Analysis I. Marketing Environment Analysis, Beverage Market Overview 1. Market Size

The scale of the beverage market is constantly increasing. The number of beverages consumed by consumers has increased in the past two years. The capacity of the beverage market is constantly expanding, and the market prospects of the beverage industry are promising. According to relevant data, during the gold growth period of the beverage market from 1999 to 2002, the old bottled water and carbonated water beverages were in a weakening trend, which has been negative for two consecutive years; the new functional beverages and tea beverages have increased in the past two years. Stable, steady and rising; the most obvious increase is the number of juice drinks. 2. Market composition

The beverage market has four categories: carbonated drinks, bottled drinking water, tea drinks, and juice drinks. 3. Market hotspots

Functional beverages will be popular in the beverage market. With the continuous improvement of the living standards of urban residents in China, people's consumption demand for beverages has also undergone significant changes. Drinking beverages is no longer just for thirst, but hopes that beverages can provide additional health care functions such as reducing fire, beauty, supplementing trace elements necessary for the body and fitness. Beverages with specific functions will become another important market segment in the beverage industry in the future. Summary of marketing environment analysis 1. Disadvantages and threats

The biggest threats and challenges are mainly from the homogenization competition between the whales and the local beverage brands of multinational beverage brands. The homogenization competition is not only reflected in the homogenization of products, but also in the homogenization of advertising to shape the brand image. Effectively form brand personality and achieve market segmentation.

The white-hot competition of brand competition, the concentration of brand consumption and the lag of business philosophy have become the bottleneck restricting the development of enterprises.

, brand concentration: the highest mixed juice, the lowest water / tea drinks;

Most of China's domestic beverage companies have implemented decentralized operations, and the scale is generally small. There are many regional beverage brands, and there are only a handful of famous brand products that have an impact on the national beverage market. 2. Advantages and opportunities

The development of local beverage companies has taken shape and won the favor of consumers with its well-known brands. Diversified consumer demand provides a broad market space for the development of new beverage products. With the progress of society and the continuous improvement of living standards, consumers are beginning to Focus on self-development, mainly on the nutritional content of beverage products and whether it is a higher level of psychological needs such as natural health, green environmental protection and fashion taste. And increasingly segmented consumer groups provide opportunities for beverage companies to target marketing

Different beverage groups have different beverage consumption needs. These differences are reflected in the areas of taste, brand, price, packaging, promotion and advertising style that all consumers are exposed to products and information. The highly segmented market provides market expansion for beverage companies. Unlimited space. 3. Key issues

Reflecting the unique value of Red Wang Laoji, establishing an advanced brand management concept and a standardized operation mode

Second, consumer analysis

1. Consumer's overall consumption situation

2

A quarter of consumers said that the number of drinks in the last two years has remained basically unchanged. Only a small number of consumers have reduced the number of drinks in the last two years, indicating that nearly one-half of consumers drink beverages. As the beverage market capacity continues to expand, the overall beverage industry market prospects are promising.

According to market research and analysis, consumers who drink functional beverages are more and more, while consumers who drink carbonated beverages and water beverages will gradually decrease. 2, consumer behavior analysis

Among the many factors affecting the purchase of beverages, “good taste” ranks highest, with a ratio of more than 50%. It can be seen that taste is the most important factor affecting the purchase of consumer groups. Second, the impact of prices can not be ignored, and is listed as the second biggest factor affecting purchases. At the same time, brand awareness, shelf life, and ease of purchase have become the heaviest factors that people generally consider when purchasing. In addition, the impact of advertising is also very important. The US Department of Health, packaging also has a certain appeal to purchase. Third, product analysis

1. Analysis of existing beverage products for existing beverage products:

The survey shows that the shortage of existing beverage products mainly includes: 1. too many products, no distinction between good and bad; 2. too common, project planning, too few personality; 3 brand mess; 4. lack of nutrients; 5. carbonated drinks Too much; 6. Very few drinks to replenish physical strength; 7. Single function.

2, product life cycle analysis

Different types of beverages are at different stages of the market, and market space and expansion strategies also vary widely. Carbonated beverages have entered the mature stage of the product, and the brand concentration is very high. Enterprises can achieve profit growth by expanding distribution channels and market coverage; juice drinks and tea beverages are still in the product growth period, and the market space is still large. The consumption of tea beverages in many places is still in the cultivation period, and the market prospect is very broad. At the same time, some emerging beverage types such as health care and sports functional beverages are also expected to become the next economic growth point of the beverage industry. Currently, there are no major products in this market, and consumer demand has also shown a significant growth trend. 3. Brand analysis of products The brand structure is increasingly diversified. The foreign brands are mainly Coca-Cola and Pepsi-Cola. The domestic brands are mainly Wahaha, Master Kong and Uni-President. Taking tea beverages as an example, after Master Kong and reunification, Wahaha and many second-tier brands still benefited from the mainstream tide. Brand concentration is highest in carbonated and blended juices, while water/tea beverages are the lowest. Fourth, the analysis of enterprise competition status 1, the status of enterprises in the competition

Jiaduobao Group is a large-scale professional beverage manufacturer based in Hong Kong. In 1995, it launched the first can of red canned “Wang Lao Ji”. In 1999, it set up a production base in Changan Town, Dongguan City, Guangdong Province, China. After obtaining the brand management right of “Wang Lao Ji”, the sales performance of its red Wang Lao Ji beverage has been in a state of tepid state for six or seven consecutive years.

2, the company's competitors

Domestic competitors: Wahaha, Master Kong, Uniform, Huang Zhenlong Herbal Tea and other foreign competitors: Coca-Cola Pepsi, etc. 3. Comparison opportunities and threats between enterprises and competitors

Opportunity: In the study of consumers' perceptions of competitors, it was found that the direct competitors of Red Wang Laoji, such as chrysanthemum tea and herbal tea, were only low-priced infiltrated by the market due to lack of brand promotion, and did not occupy the “preventing fire” beverage. Positioning. Cola, tea drinks, fruit drinks, water, etc. obviously do not have the function of "preventing fire", but only indirect competitors. Threat: Outside of Guangdong and Guangxi, people do not have the concept of herbal tea. Moreover, the demand for “fire reduction” by consumers in the Mainland has been filled, mostly by taking drugs such as Niuhuangjiedu tablets. It is difficult to make herbal tea, and it is equally dangerous to make a drink. If you look at the entire beverage industry, carbonated beverages represented by Coca-Cola and Pepsi, tea drinks and juice drinks represented by Master Kong and Unification are in a difficult market position. Advantages and disadvantages

Advantages: Among many old-fashioned herbal teas, Wang Laoji is the most famous. Wang Laoji Herbal Tea was invented in the Qing Dynasty and has been known for 175 years. It is widely recognized as the ancestor of herbal tea and is known as the “medicine tea king”, India. In modern times, Wang Laoji herbal tea has spread all over the world along with the Chinese. Disadvantages: Red Wang Laoji is tired of the brand name, and can not smoothly let the Cantonese accept it as a drink that can be used regularly. In another major sales area in southern Zhejiang, consumers compare “Red Wang Laoji” with beverages such as Master Kong tea and Wangzi milk. As the best-selling products in the region, the company is worried that the red Wang Laoji may become a fashion that is coming and going. Main problem point

The core problem of Wang Laoji is that there is no brand positioning. Problem diagnosis and target market selection

First, the diagnosis of enterprise problems

1. Analysis and evaluation of the original market views of enterprises

After Guangdong Jiaduobao Beverage Co., Ltd. obtained the brand management right of “Wang Lao Ji”, its sales performance of Red Wang Lao Ji Beverage was in a state of tepid state for six or seven consecutive years. Companies want to change the status quo by advertising to promote sales. For this situation, this practice of enterprises is a short-sighted strategy. 2. The main problems in corporate marketing

Existing consumers have cognitive confusion about their existence;

It is impossible to get out of Guangdong and southern Zhejiang. Consumers in other places have difficulty in understanding herbal tea; and the concept of corporate propaganda is vague. 3. The key reason for the problem is that the company does not have a clear brand positioning.

Second, marketing objectives 1, strategic objectives

Red Wang Laoji is used as a “functional drink”. The real motivation for buying Red Wang Laoji is to “prevent the fire”; brand positioning – “preventing the drink”, its unique value lies in drinking red Wang Laoji can prevent it from getting angry. Let consumers enjoy life without worry. 2, marketing objectives

Red Wang Laoji is competing in the “beverage” industry, and its competitors should be other beverages; five scenes that consumers think are the most vulnerable to everyday life: eating hot pot, watching the game overnight, eating fried food fries, Barbecue and summer sun baths, publicity and sales, special development of dining venues, creating a flagship store image in a group of restaurants. 3. Financial goals

Expand consumer demand and quickly drive sales of products.

Third, the target market strategy 1, the market segmentation

Carbonated drinks: represented by Coca-Cola and Pepsi;

Tea drinks, juice drinks: represented by Master Kong, Uniform, Huiyuan; Functional beverages: represented by chrysanthemum tea, herbal tea, etc.; 2. Target market selection

The company's products belong to the beverage industry, and its direct competitive industry is “functional beverages”. I. Market positioning strategy 1. Market creativity and positioning

The brand is repositioned as “preventing the hot drink”. Its competitors are other beverages. The products should compete in the “beverage” industry. Its unique value lies in the fact that drinking red Wang Laoji can prevent the fire and prevent consumers from Worry and enjoy life 4

Live 2, market positioning strategy

Out of Guangdong and southern Zhejiang. Since "getting angry" is a universal Chinese medicine concept, and is no longer confined to the Guangdong and Guangxi regions like "herbal tea", this will completely remove the obstacles for the red Wang Laoji to go to the country.

Form a unique separation. The accuracy and novelty of the brand positioning of “Preventing the Fired Drinks” has brought the product's contradictory dual identity to a completely organic combination. Make products and competitors effectively distinguishable. KFC has identified Wong Lo Kat as a specialty product in China and has decided to sell its drinks on-site at its restaurant.

Turn the disadvantages of the product into advantages. 1. The faint taste of traditional Chinese medicine has been successfully transformed into a strong support for “preventing fire”; the retail price of 2, 3.5 yuan, because “the function of preventing fire” is no longer “unreachable”; 3. “Wang Laoji” The brand name and long history have become the best proof of preventing the "authentic" of getting angry. Conducive to the cooperation between Jiaduobao and domestic Wang Laoji Pharmaceutical. Second, the market creative strategy 1, creative composition and points

TV commercials use five scenes that consumers think are the most easy to get angry in daily life: eating hot pot, watching the ball all night, eating fried food fries, barbecue and summer sun bath. People are enjoying the above activities while enjoying the above activities. Have a drink of red Wang Laoji.

Combine the fashionable and dynamic advertising songs to sing "No need to be afraid of anything, enjoy life, fear of getting angry, drink Wang Laoji", and urge consumers to think of red Wang Laoji when eating hot pot and barbecue, which leads to purchase. The propaganda mainly highlights Wang Laoji as a “beverage to prevent fire”. Its unique value lies in the fact that drinking red Wang Laoji can prevent the fire and allow consumers to enjoy life without worry. 2, creative application and description mainly use advertising communication, which includes CCTV and local strong media, but also focus on the development of a variety of promotional channels. It is true that the brand should occupy a position in the mind of the consumer. The next important task is to promote the brand and let it truly enter the hearts of the people, so that everyone knows the positioning of the brand, thus lasting and powerfully affecting consumers' purchasing decisions. From the very beginning, the TV media of Red Wang Laoji chose to lock the CCTV that covers the whole country, and combined with the strong local media in the original sales area, in just a few months in 2003, it invested more than 40 million yuan and the sales volume increased rapidly. In November of the same year, the company pursued the victory and then spent huge sums of money to purchase the CCTV 2004 gold advertising period. It is this kind of stormy rain mode that guarantees that the red Wang Laoji quickly enters people's minds in a short period of time, giving people a deep impression and quickly reddening the country's north and south.

Part 3: Marketing Planning essay

I. Introduction

With the rapid development of computer network technology, e-commerce as an important part of network technology is an indisputable fact that sweeps every industry in every corner of the world. The rise of e-commerce has changed the traditional business model of many companies, and has also promoted many business models and new types of enterprises. Its development has become a historical trend that is generally unstoppable, and how to increase the number of merchants on the online mall platform has gradually entered people's minds.

At present, the company's marketing model is mainly in the original traditional marketing method, that is, existing products are looking for customers. And the efficiency is low, and the promotion of online marketing is a way to make up for this shortcoming. It provides a big platform for buyers and sellers to understand each other, which is conducive to the exchanges between the two parties. Improve work efficiency, reduce costs, expand the market, and bring social and economic benefits to enterprises. Compared with traditional marketing, online marketing has become internationalized, informatized and paperless, and has become a trend in the development of marketing in various countries. Therefore, we can make full use of online marketing to quickly promote our products and brands. Second, the network market situation analysis 1. Market conditions

China is the country of origin and the largest producer and consumer of tea. It has a history of tea drinking for thousands of years, and tea has been integrated into people's lives. The current domestic tea market seems to be turbulent, but in fact it is undercurrent, and many tea companies are waiting to break through. However, the current multi-disorder, chaotic and weak characteristics of the tea industry have led to disorderly competition and low-level competition in the entire industry. Consumers lack a basis and direction for purchase. It can be said that the domestic tea industry is "a famous tea, no name brand". Therefore, it is very important to quickly promote our tea brands through online marketing. 2. Product status

Our company is a large-scale tea sales company, which mainly sells authentic Anxi Tieguanyin, Anxi Yufu Tea Factory, which has its own high-altitude original ecological tea garden. Professionally produced authentic Anxi Tieguanyin, focusing on the production of authentic Anxi Tieguanyin. Anxi Tieguanyin belongs to oolong tea and is representative of one of China's top ten famous teas. Between green tea and black tea, it belongs to semi-fermented tea. Tieguanyin has a unique “Kuanyin rhyme”, and it has a delicate fragrance. “Seven-bubble Yuxiangxi Yuelu is full of joy and joyful Yuntao”. In addition to the health functions of ordinary tea, it also has anti-aging, anti-cancer, anti-arteriosclerosis, prevention and treatment of diabetes, weight loss bodybuilding, prevention and treatment of dental caries, heat and fire reduction, enemy smoke and so on.

3. Policy support

In recent years, governments at all levels have attached great importance to the tea industry, increased investment in the tea industry, and promoted the development of China's tea industry through technological innovation, structural adjustment, and vigorous expansion of domestic and foreign markets. Under the support of policies and funds such as the development of the western region, poverty alleviation policies, and returning farmland to forests, a number of new tea gardens have been developed in major tea producing provinces. Under the promotion of good economic benefits of tea, tea farmers have been continually increasing their production enthusiasm, and have intensified the transformation of old tea gardens and eliminated some tea gardens with low production efficiency. The area of ​​tea gardens in China increased from 1.089 million hectares in 2000 to 1.3 million hectares in 2005, an increase of 19.4%. In recent years, the newly developed tea gardens have been basically constructed in accordance with the requirements of standardization, with high production capacity and large investment in tea gardens, which has enabled China's tea production to maintain a relatively rapid growth. 4. Competition status:

Judging from the current main line of the Yufu tea industry, it is in line with the current demand for online tea by most online shopping consumers. Because Tieguanyin has a certain reputation, although not more than Dahongpao, but it is suitable for more consumers, and the price is relatively affordable. The number of competitors is relatively large, and the price competition is very fierce. Unless you are local, you can get a more favorable purchase price than other places, lower the selling price, and earn profits by quantity.

Third, the network market segmentation and target market positioning 1. Consumer analysis

A. From the recent sale of the goods, the main price of the main hot-selling tea is mainly below 300, rarely more than 400, and is highly praised, so I think the store can enrich some of this price. The type of tea on the high quality tea. The quality and price of tea are the two main concerns of consumers, so we start with these two aspects to make tea. This will help improve the business of online stores.

B. From the point of view of the products sold, some of the tea is used as a gift. Therefore, the packaging of tea is also very important, and shops can start from this aspect. The tea packaging design has an advertising effect and is elegant, highlighting the quality of the product and being suitable as a gift. You can also do some work on the logo, so that consumers can have an impression at a glance, while at the same time highlight the characteristics of the product.

C. Due to the different habits and ways of tea of ​​different ages, the teas needed may be different, so different teas can be used according to different ages to meet the needs of consumers, and more can be given to them. s Choice. D. The tea is always inseparable from the tea set. The shop can be combined with some selling tea sets to get a popular group of online shoppers to become a group. For example, you can link to the well-recognized tea shop through friendship, so that when you promote it to others, the other party may also promote each other as a reward, which plays the role of mutual advertising, which is conducive to the promotion and sales of the store, forming a Complete set of services.

F. The tea displayed on the homepage is as hot as possible, which is more conducive to attracting consumers. Of course, we can also put on some new products for a period of time, which is conducive to improving the number of visits to the store and attracting consumers' attention. G. Want Want is often online, convenient for buyers and your contact. 2. Competitor analysis

Tea is one of the world's three major beverages, and China is the world's largest tea producer and the second largest tea exporter. From the domestic point of view, drinking tea has become a living habit of most Chinese people. Tea has become an indispensable health drink and spiritual drink in social life. Moreover, with the popularization of people's health consumption concept, tea is being more and more. People accept, love and pursue. From the perspective of international demand, Chinese tea exports have maintained a steady growth trend. Therefore, there are more and more people selling tea in online stores. Then the competition between the industries is getting more and more intense. In the face of competition, how to make your online store survive without being eliminated will require a lot of skills. The same tea shop, only understand the difference between the peers, the advantages of the competitors, take the essence of its dross, see the inadequacy of their own online store operations, so that they can have the advantage to have the capital to compete. Not to be eliminated. 3. Market positioning

Tea is a heritage of food culture in China. Especially in Fujian, whether at home or at work, it is inseparable from tea. There are many varieties of tea, and the price varies greatly depending on various factors such as the place of origin, the season, and the time of tea picking. According to various factors, “Zhufu Tea Industry” will target the main market in the middle and lower consumer groups. The sale of Tsingfu Tea is Tieguanyin, which can satisfy the consumption view of the middle and lower consumer groups. Fourth, online marketing strategy 1. Email promotion

Email is one of the most effective methods of network licensing marketing. Divided into: advertising mail, electronic magazines. The former obtains the first attention by widely publishing the mail information; the latter obtains the effect of regular and targeted publicity through the user's permission, and has the effect of doing more with less; sending email communication to the website registrant every week. The newsletter provides industry news and some tips and links back to the company website. Make e-magazines every month, send them to members' e-mails for free, and put down all kinds of e-magazine websites for free downloading and reading. Remember, the quality of the content of an e-magazine is key, otherwise it will be treated as spam. E-book promotion: Organize related documents, create e-books on related topics of the website, and then integrate the promotion advertisements into e-books. Then put the e-book on thousands of download sites for free download.

2. Search engine raises

Statistics show that more than 50% of the spontaneous traffic comes from the search engine; effective filling of the search engine is one of the necessary means to promote attention; the search engine should pay attention to wording and choose this good engine, but also pay attention to regular tracking plus Note the effect, and make reasonable corrections or supplements; submit websites to well-known search engines and directory websites such as Google, Yahoo and MSN, Sohu, Sina, Baidu, etc., and the website can appear in the search result list list by the submitted keywords. . These inclusions often take some time.

3. Network Alliance Strategy

First of all, to achieve the same kind of website interoperability, establish alliances, and to achieve the only goal of the horse; secondly, establish the same type of website alliance in the same industry, to achieve mutual promotion, mutual promotion; join the forum alliance network to pick the alliance map alliance. Special recommendation is given to the Qihoo Forum Alliance, the Chinese BBS Forum Alliance, the No. 5 Map Digest, the Net Digest China, the World Map Extract, China, etc. According to relevant data, each website can bring an average of 100-1000 traffic per day. The traffic of the Qihoo Forum Alliance is the most.

4. Join the Friendship Link Alliance

One of the biggest benefits of joining the Friendship Link Alliance is that it not only improves the exposure of the site on the Internet, but also increases the number of reverse links and pr values ​​of the site, and also because the registered friendship link alliance left the information of the site and generated for itself. A self-help friendship link system, so that others can add my friendship link without notifying me, making friendship links easier.

5 soft text promotion

Soft texts stand from the user's point of view, stand to the industry perspective, stand to the media perspective to plan the writing and release promotion, so that each soft text can be transferred to various websites to achieve the best results. The soft text has to be written to let the user see the harvest, the title should be written to attract the website editor, in order to achieve the best publicity effect.

6. Word of mouth promotion

Through free services, or planned new carriers, follow the usual routines of word-of-mouth promotion to encourage users to promote word-of-mouth. Eleventh: Join Want Want Group

There are many advantages to joining the Want Want Group. The most direct thing is to improve our popularity. We often talk in the group and you are familiar with it. Naturally, you will occasionally go to your store to see it. When you want to buy it, you will naturally I want to play your store, and I might also introduce you to the buyer! But the group should also be selectively added, some groups are like a dead group, no one has ever spoken, and such a group is not interesting. It is. Therefore, the group should choose an active group plus, mixed in the group, and occasionally send advertisements when chatting with everyone is not bad. But if you advertise in a group, it is easy to cause others to resent.