[Boutique] Marketing Planning Book

This article directory 1 marketing marketing plan 2 marketing planning book 3 marketing planning book 1: marketing planning book

1 Introduction

Also known as the introduction, it is the beginning of the plan. Its contents include: planning topics, guiding ideology and key points, difficulties and key points

2. Text

The text is the main body of the planning case, and its main contents are:

1 start and end time. Explain that the program will start to be implemented from what year and month, and to what year, month, and end. The time arrangement must be scientifically calculated, which can leave room for work and work efficiency.

2 location environment. Explain the operation area, scope and internal and external environment of this program. And analyze and explain. 3 content objects. Identify the topic development project, specific tasks, main ideas and operational points, and make relevant requirements. 4 method means. Clarify the methods and methods of the operation of this topic, select the scientific means of operation, and implement specific measures for implementation. The choice of method and method should be based on the content and object of the plan, and it should be adapted to the situation and strive to be scientific and effective.

5 program steps. Arrange the topic planning process, divide the operation stage, and indicate the start and end time, specific tasks and main objectives of each stage to ensure that the planning case can be implemented in an orderly manner. 6 statistical analysis. Analyze the basic conditions of manpower, material resources and financial resources required during the implementation of the planning process, and calculate the standard dosage, and try to be diligent and economical, carefully budgeted, fully utilized, and less efficient.

7 personnel responsibility arrangements. The organizers, commanders, participants, responsible persons, etc. at various stages of the implementation of this thematic plan will be specifically arranged to clarify their rights and responsibilities and implement them to the head. Program steps, statistical analysis, and staffing can be displayed in a list.

End of 3.

The end is a summary, prediction and suggestion of the plan. The main contents are as follows: 1 Briefly summarize the full text of the planning case;

2 Predict the problems and final effects that may occur during the implementation of the plan, and propose measures to deal with them; 3 Provide opinions and suggestions on the relevant matters and operations of the plan. 1 Introduction

The role of the preface is to attract the attention and interest of the reader. The text of the preface should not be too long. Generally, it should not exceed one page. The number of words should be controlled within 1000 words. Its content can be concentrated in the following aspects:

First of all, you can simply mention the circumstances of accepting marketing planning commissions. For example, XX Company accepts the entrustment of XX Company and conducts specific planning for the XX annual business promotion plan.

The next step is to focus on why such a plan is to be made, that is, to express the importance and necessity of this plan, so that readers can be further read to read the text. If this goal is achieved, then the role of the preface is fully exploited. The final part can be briefly explained in terms of the outline of the plan, the planning process, and the ideal state to be achieved after the plan is implemented.

2, the directory

The role of the catalogue is to make the structure of the marketing plan clear at a glance, and also to enable readers to easily search the contents of the marketing plan. Therefore, the catalogue in the planning book should not be omitted. If the content of the marketing plan is not a lot, the catalog can be listed on the same page as the preface. Note that when listing the directory, the page number marked in the directory cannot be different from the page number of the body text, otherwise it will increase the trouble of the reader.

Therefore, although the catalogue is at the forefront of the plan book, the actual operation is often to write the catalogue according to the contents and page number of the plan book after the plan book is completed.

3, summary tips

In order to make the reader have a very clear concept of marketing planning content, the reader immediately understands the planner's intentions and opinions, and it is essential as a summary summary. In other words, the reader can roughly understand the main points of the planning content through the summary tips.

The writing of the summary tips also requires conciseness and length, and the length cannot be too long, and can be controlled on one page. In addition, the summary reminder is not simply to list the planning content, but to be a separate system. Therefore, it is necessary to carefully consider the words and sentences, and to achieve the effect of seeing the sea. There are generally two ways to write a summary prompt, which is determined in advance of the production of the marketing plan and after the text of the marketing plan is finalized. These two methods have their own advantages and disadvantages. Generally speaking, the former can make the text writing of the planning content proceed in an orderly manner, thus effectively preventing the digression or non-centralization of the text writing; the latter is simple and easy, as long as the contents of the planning book are summarized and refined. Just fine. Which method is adopted can be determined by the author according to his or her own situation.

4. Environmental analysis

This is the basis and basis for marketing planning. All marketing planning is based on environmental analysis. Environmental analysis should generally focus on the external environment and the internal environment, depicting the trajectory of environmental changes and forming a convincing basis. The key points of environmental analysis are clarity and accuracy. The so-called clearness means that the listed data and facts should be organized so that people can grasp the key points. When doing environmental analysis, it is often necessary to collect a large amount of information, but the collected information does not have to be placed in the environmental analysis of the planning book, because too large and complex data tends to weaken the reader's reading interest. If you need to list a large amount of information, you can use the "reference material" in the final appendix. Therefore, understanding the clarity of the analysis is a principle that planners must keep in mind. The so-called accuracy means that the analysis must conform to the objective reality, and there should not be too many subjective assumptions. Any conclusive statement or opinion must be based on objective facts, which is one of the criteria for measuring the level of planners.

5. Opportunity analysis

This part can be considered as a whole with the previous environmental analysis. In fact, on many occasions, some marketing plans are indeed treated like this.

Here, we should summarize the opportunities and threats, advantages and disadvantages of the company from the above environmental analysis, and then find out the real problems and potentials of the company, and lay the foundation for the subsequent plan. The opportunities and threats of enterprises are generally grasped through the analysis of the external environment; the advantages and disadvantages of enterprises are generally grasped through the analysis of the internal environment. After identifying the opportunities and threats, strengths and weaknesses, and based on the prediction of the market movement trajectory, you can roughly find the enterprise problem.

6. Strategy and action plan

This is the most important part of the planning book. When writing this part of the content, marketing objectives, marketing strategies and specific action plans must be clearly stated. Here, an example of a doctor's diagnosis for a patient can be used. After asking the patient's condition, checking the face, taking the pulse, and various routine examinations, the doctor must propose a treatment plan for the patient. The doctor should set the ideal health goals according to the patient's specific conditions and formulate specific treatment plans according to the health goals. Therefore, "the right medicine" and "suitable for people" are the basic principles of treatment. The so-called "adapted to others" means that the medicine should be taken according to the patient's health condition, that is, the medicine is too strong, and the patient can't bear it, which is counterproductive. In the development of marketing strategies and action plans, the two basic principles mentioned above must also be followed. As the saying goes: "The speed is not up." The special thing to pay attention here is to avoid artificially raising the marketing goal and formulating a plan of action that is difficult to implement. Operability is the main criterion for measuring this part of the content.

At the same time as the marketing plan is developed, a timetable must be developed to complement the action plan to make the action plan more operational. This will also increase the credibility of the plan.

7, marketing costs

The calculation of marketing expenses can not be sloppy, and there must be a basis. It is best to list specific price lists, such as radio advertisements and newspaper advertisements, to show accuracy. If the price list is too detailed, it can be listed as an appendix at the end. When listing costs, it is necessary to distinguish between different project costs, neither too thick nor too fine. The use of a list method to mark marketing expenses is also often used, and its advantages are conspicuous.

8. Action plan control

The content of this part does not need to be written in too detailed, as long as the management methods and measures for the implementation process of the program are clearly written. In addition, whoever implements it should also make comments here. In short, the design of action plan control should be conducive to the organization and implementation of decision-making.

9, the conclusion

The concluding remarks mainly play a role in echoing the preface, so that the planning book has a satisfactory end without making people feel too suddenly. It is common to repeat the main points and highlight the main points in the concluding remarks.

Part 2: Marketing Planning

Planning time: June 28, 2019, planner: Jin Shijun

Planning target: Meibao 驭 Auto Wisdom Technology Co., Ltd. Planning method: pre-market planning of new products

Goal: Pre-packaging, channel entry, profit acquisition, team formation planning catalogue of new products entering the market: 1. Preface 2. Industry analysis

3. Preparation for new products before the market 4. Price positioning and advertising plan 5. Channel development

6. The local regular marketing model has been transformed into a national promotion standard model. 7. Establish an efficient marketing team. 1. Foreword:

Market marketing has continued to expand and expand with the development of the market economy. In the new methods and trends of marketing development, planning marketing has appeared. Compared with general marketing, it is a higher level art. Its practicality is more powerful. With the increasingly fierce competition in the market, good marketing ideas have become the absolute victory of the company's brand against the market, enabling enterprises to obtain a broad market share, rich profit margins and total sales. In particular, the planning of a new product before listing is very important. Throughout the successful companies, they all have a very well-established marketing network and a strong marketing team. Using scientific marketing concepts and scientific management methods will produce a successful enterprise. Second, industry analysis:

Automotive electronics is a very important part of the composition of automotive products. At present, in the cost of automobiles, the proportion of automotive electronic products and components is increasing. The global automotive electronics market will be close to $200 billion in 2019 and more than $200 billion in 2019, with an annual growth rate of around 6%.

The rapid development of China's auto market and the rapid increase in the value of auto electronics, China's auto electronics industry will form a huge economic scale effect, the cost of automotive electronics products will further increase, the proportion of automotive electronics in cars will reach 30% -40 %, the proportion of trucks is 10%-20%. Therefore, the demand for automotive electronics in 2019 will continue to grow at an average annual rate of 25%, and the industry scale will reach more than 400 billion yuan. It is estimated that China's automobile demand will reach 10 million in 2019, the automobile market sales will reach 200 billion yuan, the value of its electronic products will be calculated from 25% to 30%, and the market size of automotive electronic products will reach 500 billion to 600 billion. yuan.

At present, Chinese consumers' demand for vehicles, the rapid development of electronic vehicles in vehicles, the increase in safety requirements, the conversion between mechanical systems and electronic systems, and the improvement in powertrain performance have further promoted China's automotive electronics. Market development.

Compared with similar foreign products, China's automotive electronic products are relatively competitive industries with similar performance. There are many automotive electronics manufacturers in China, with small scale and complicated varieties. The electronic products with automotive active safety system are still blank. Therefore, our company's new products belong to the market blank products, coupled with a set of advanced marketing methods, which will quickly and forcefully bring the products to the market. This is our ultimate goal. Third, the preparation of new products before the market:

At present, there are several types of domestic automotive electronic product business models: A. Entering the auto parts market to get together. B. Agency management, an agent development channel in the region. C, guerrilla development customers waiting for customers to come. The auto parts trading market is still the most important sales channel for automotive electronic products. 60% of auto repair and maintenance parts come from the auto parts market. Incomplete statistics, the country's auto parts manufacturers are about 250,000, distributed across the country. More than 350 auto parts market. Among them, there are 100,000 retail auto parts dealerships located in towns and towns and major transportation roads.

As far as the current status of the company is concerned, our products should be prepared before entering the market:

1. Positioning of the company: Before the company's new products are put on the market, first of all, do a good job in positioning the company's image packaging and organizational structure. The name of the company combines the characteristics of the product with the product name so that the customer can generate such a concept - a specific and professional electronic product production enterprise image. The products we produce are active safety systems that fill the gaps at home and abroad, so it should be reflected in similar products. The advantages of products produced by our company are different from those of other companies, that is, the “first strategy” and “unique strategy” in the four strategies of market positioning. The selling points should focus on “special” and “best in the industry”. . Company image packaging: a. With the popularity of larger automobile manufacturers, such as “FAW designated products or producers”. b. The company's registered capital is a demonstration of the company's strength. c. All kinds of certificates, certificates, licenses, award certificates, etc. d. Try to put the enterprise packaging into the market after everyone shows up.

2, product packaging ideas: our product packaging must clearly reflect the function of the active security system, will be a valuable embodiment, the product's outer packaging should be creative, many products in the market to sell mainly depends on the product itself The image is packaged on the product and the product's performance package is advertised. A, we must have a complete package to create a product image, b, design POP information, company business cards to promote product performance. C. Design X display rack to promote the selling point and technical content of the product.

3. Network marketing construction: As a brand-new marketing method, online marketing has the characteristics of faster transmission speed, no time and geographical restrictions, detailed content, vivid image, two-way communication and fast feedback speed. Network construction has set up a green channel for enterprises to enter the market. On the Internet, no enterprise will be absolutely restricted by its own scale, can obtain information from all over the world and show itself equally, creating for small and medium-sized enterprises. A good development space is conducive to saving consumers' time and transaction costs, fully pushing enterprises to informationization and making their popularity increase rapidly, and better constructing enterprise information management mode. The effect of network construction is manifested in many aspects, such as enhancing corporate brand value and strengthening communication with customers. As a tool for publishing information, online marketing may not be able to quickly achieve online direct sales, but it is likely to be beneficial. To increase total sales. The promotion of online marketing is not just sales, but often requires many traditional methods such as traditional media advertising, publishing news, and printing brochures. To save sales costs for enterprises, the network can be used to effectively monitor the salesman's management and obtain effective feedback information. Therefore, the construction of modern enterprise websites is necessary and inevitable. Construction of the company's website: A, prepare the product details and pictures, company information and other information that needs to be publicized. B. Find a computer software development company to make and rent space, and you must have a professional artist to design the overall structure of the web page, and then the technician will make a picture animation. Fourth, price positioning and advertising plans:

1. For each new product to be listed, first set a reasonable, feasible and effective price for the product. As the price of the product itself is not the main factor determining its sales volume, the key depends on the company's own product positioning is high-end, Whether the mid-range or low-end products are technological products. As far as our automotive electronic active safety system is concerned, we should position our products in the middle and high-end products. Our marketing methods must also be transformed from being a product to a market. All of them must first consider price positioning. Our products are high-tech new products in domestic and international blanks, and all of them should be larger in terms of profit acquisition. When each product is newly listed, his profit margin is relatively large. Once the product maturity is achieved, it is a low-profit era. As far as the current automotive electronics products are more traditional products, our advantage is that in terms of technology content and performance, we should use this technology and performance advantages to obtain high profit margins. First, we should consider the costs incurred in product promotion. It is also a kind of cost. Intellectual property rights are also a kind of cost, including information, technology, channel development, etc., which are the high costs faced by new products. It cannot be compared with mature and standardized product markets. Before entering the market, our products should first generate 100% gross profit on the basis of cost, and finally reduce sales expenses, advertising investment, channel expenses, employee salary, business commission and other product costs as cost, then cost + gross profit. = product price.

2, advertising: In terms of automotive electronics and the company's strength is not suitable for large-scale advertising spending money, we can take the following ways: a, web promotion, the establishment of corporate websites, play a publicity and image and information For the purpose of publishing, customers can better understand the company and products through the corporate website, which is an advertisement for corporate promotion and products. B. Newspaper advertisements, the effect we need to achieve is to promote the speciality and technology of the products. Then, the use of newspapers and periodicals to achieve promotion and wide-ranging purposes can be the main effect of attracting investment. C. Advertising for professional publications, such as advertising in business circles, car clubs and other advertising color pages. D. Radio: Anyone who has a car likes to listen to the radio station information. The object of our products is car owners. E, exhibition investment, must participate in some large-scale auto parts exhibition, the promotion and promotion of products in the exhibition is the most effective way. F. Color page placement: The production of color pages of enterprise products is relatively important. The main targets are car dealers, auto parts dealers, auto repair shops, gas stations, car washes, etc. There are car owners and places of concern. There must be professional placement in the delivery of advertisements. Automotive electronics and other commodities are different. The most important thing to enter is the professional market and professional groups. It is a specific commodity, and the final consumer does not necessarily go. Understand the performance and parameters of the product. But how to let dealers promote products, all of our terminal service objects and business development targets are not terminal consumers of cars, but to develop product distribution channels such as car dealers, auto parts distributors, trading companies, and repair shops. V. Channel development

Channel development is the key to the entire marketing process: what kind of products do what channels determine the survival of the company. The sales channels of automotive electronics and other products are similar, and traditional big customers and terminal distributors are the main channel groups. However, its product characteristics are completely different from other products. The final promotion of the product is not based on the manufacturer but on the integrity of the terminal dealer to win the purchase of the consumer. Because of its strong professionalism, the seller said that the product is good, so our channel mainly focuses on the following ways:

1. Join the domestic automobile group collective procurement system channel: This is the most realistic choice for most automotive electronic products and spare parts enterprises in China. Many auto assembly manufacturers have changed the decentralized procurement model to form the Group Purchasing Department, which will focus on purchasing. Domestically, the accessories are already the supporting manufacturers of domestic automakers, and they must keep up with the pace of the whole vehicle enterprises to avoid being eliminated. Joining their procurement system naturally lays a solid foundation for the products to enter the after-sales service market and the terminal market. Together with the advantages of our products, entering this market should not be difficult. The key is to make the quality and reliability of the products. This kind of bundling is the most efficient way to sell and reduces the amount of sales and advertising costs.

2, into the automotive after-sales service system: This system is essentially our true guide and promoters, each car owner in the purchase of auto parts and consumables, the repair shop said what it is good what. With the purchase and use of new cars, the scale of maintenance and maintenance has increased, and the demand for auto parts in the automotive after-sales service market has been increasing, and the credibility of consumers has continuously increased. In this type of channel, we must be the only way in business development.

3. Sales channels entering the auto parts market: There are more than 300 large-scale auto parts market in the country, which basically covers cities above the prefecture level in the country. Ultimately, auto parts, especially middle and low-end auto parts buyers, are more likely to choose such places. This is also the top priority of our channel development, the most important pre-channel must be placed on this point. Because Auto Parts City is not only the ultimate sales retail channel, it is also a wholesaler and a distributor channel. With the sales network of these groups, the products have entered the market with 60% success.

4. Exploit e-commerce sales channels: Because the specificity of products is different, the purpose of e-commerce is to play the role of propaganda and contact, then modern enterprises must conduct business development and online orders through e-commerce. The above four points are the more traditional and the only channel development method in the automotive electronics industry.

So how do we enter the development process in the channel development process? The following marketing methods: (1), network resources: the corporate website provides a platform for the company's external contacts and product display, and ultimately will rely on the business department. Completion of the transaction, it is one of the indispensable ways of channel development for modern enterprises, and has played a significant role in the promotion of the sales department. (2) Participate in various types of automobile industrial parts exhibitions and automobile exhibitions: exhibition investment is also an effective way to launch products. Traditional products do not necessarily participate in trade fairs, because the functions, performance and prices of the products are already known. The new product is the opposite, and the characteristics of the new product and the point of selling demand are fully reflected in the exhibition. The order rate of new products in many exhibitions is very high, and it is also one of the ways to launch products. Auto parts fairs are generally attracting large auto parts dealers across the country, so attending the exhibition is inevitable. (3) Development of agents: Recruiting agents from all over the world through effective publicity. In the case that our own sales network has not yet been completed, the company has developed through the form of agent dealers. Such profits are relatively small, but Products entering the market have great effectiveness. There are a lot of trading companies that are always looking for regional-level total distribution of some new products. As long as the products are blank or special in the market, their trade investment vision is relatively sharp, and companies can use the original channels of trading companies. Put new products into the market. After various products are introduced into the market through various channels, the management faces a series of problems such as management, logistics and distribution, capital withdrawal, and market information collection. How to solve these problems is crucial for marketing. Sixth, the local regular marketing model changed to the national promotion standard model

1. Entering the test market stage, it is impossible for a new product to go on the market in a large-scale manner. It is necessary to make a feasible test marketing for entering the market in the early stage, and to select the target market after market segmentation.

2, after clear product positioning, the following is to put the product into the market for sales inspection, for each product, the market is always a step, then we choose a small range of markets to test, the test market is not only Test products, marketing programs, and more importantly, find an effective model for the next step in the test. We are doing early testing in Guangzhou or Dongguan. Then realize national promotion. After successful product testing, after stabilizing in a small-scale market, the next step is to promote to a larger or national market.

3. Establish local offices as logistics transfer stations: After each product enters the market, what is faced is how to do its best to occupy the end customers. When we have mastered the terminal dealers, the previous big customers are agents. Channels will be replaced. If product sales increase and profit margins increase, then it is essential to establish offices in various regions. We call the “two-step warehouse distribution” model, that is, the manufacturer---- "channel. This model is absolutely inseparable from the internal monitoring and management. Each regional office is directly controlled by the headquarters marketing center. In addition to the distribution of goods, it also needs product market information feedback, fund withdrawal, business development, customer file preparation return, and work plan summary daily report. Marketing center. The number of national network construction and business, and the number of regional expansions are shown in the attached table. 7. Establish an efficient marketing team:

1. The construction of a good marketing team is very important. It is not only a marketing tool, but also a representative of a strong team and corporate image. With this team, we have mastered the channel resources. No matter what products the company produces today, only the channels are smooth, and the products have the opportunity to enter the market quickly. They hold resources such as sales network channels, distribution, payment back, market information and other resources in the market. However, the premise of the establishment of this marketing team is to have sufficient market business development capabilities, which is also based on the test market. Their role determines that companies must take the “going out to help” approach with our downstream customers to bring products to market and generate profits. “Going out and helping” will greatly reduce the possibility of some large distributors trying to monopolize the market in a certain region; enhance the market control of manufacturers; reduce intermediate links; cause the profit of middlemen to be redistributed; Retailers; and then pull away from the brand manufacturers, as much as possible to understand product and market information.

2. All business personnel are formed in the form of recruitment, with a college degree or above. First, we will conduct a business training of about 10 years, so that everyone is familiar with the company's products, channel development and other business etiquette training. A qualified business person is trained by the company and will not do business well. After our test market is developed to the goal, we will fully develop the marketing network nationwide, thereby increasing personnel. Establish offices in some areas according to the entire marketing model derived from the test market. How to manage the salesman and the return of money has become a big problem for the company. First of all, we must put the interests of the salesmen first, and the interests will drive their potential to be fully utilized. Need to develop a complete management plan and monitoring measures, all enterprise information management is indispensable, but also can learn and communicate together through the information platform, only one of the three salesmen asks for "money, good mood, learning", then If you get 2, you can achieve 90% satisfaction, which reduces the job-hopping rate.

Part 3: Marketing Planning

1. Marketing marketing plan executive summary and essentials

Trademark / Pricing / Important Promotional Means / Target Markets, etc.

2. Current marketing status: I! n1 m+ A/ x: y Q Market conditions: current product market/scale/advertising/market price/profit margin. # Y+ Y2 [! N. t/ a! x! K3 ]/ _

Product Status: Current variety/features/price/packaging on the market. 3 b+ B4 Q8 M3 z' `/ ~% {8 R; |8 x6 G# \

7 L3 w7 e9 U* M

Competition: The main competitors and basic conditions in the market. ; i2 n- [6 k/ j$ q: j- C* z. U

$ Y& Z- q$ W Distribution status: sales channels, etc. 2 z/ O6 P$ M; ~5 s+ u6 n

Juguan environmental conditions: consumer groups and demand conditions.

3. SWOT problem analysis, i" M/ y. U0 a& y* [- z2 o7 b

Advantages: Advantages in sales, economy, technology, management, and policy. 3 W% d and other inferior forces. 7 {3 Z! |0 r }; x! N% z" ?4 u2 i9 n

) h" v F) J! U8 }# @

Probability: Market probability and grasp of the situation. 9 A# J1 W+ R. h" N

1 @ f9 B

Threat: The biggest threat and risk factor in market competition. 3 \, [& c. R0 u; p/ f9 N+ o& U

3 w/ _' n, Y: m+ Y:

Marketing target: What is the gross profit margin of sales cost? / [) G! i) ~2 ?.

Sales force: formation and incentive mechanism.

Service: After-sales customer service.

Advertising: The form of advertising.

Promotion: Promotional method. , j9 w S- `& R" {- x9 M

R&D: Product improvement and new product development initiatives. },,3 U. c# O: Y D5 F) `& i0 t& f2 A

6. Action Plan M) A0 Q; |9 {

Marketing activities arrangements. ' X7 x+ t$ `9

7. Estimated income statement and other important financial planning tables: -7 N' Y# o: M: , J9 v- U0 X# A

8. Control: Check, Correct / P2 m& t4 f2 ^1 h) }6 y

9 E+ i

2. Current marketing status

Market conditions: current product market/scale/advertising/market price/profit margin. Product Status: Current variety/features/price/packaging on the market. 3 g+ d) C$ M: C& }2 P

Competition: The main competitors and basic conditions in the market. Distribution status: sales channels, etc.

Juguan environmental conditions: consumer groups and demand conditions.

3. SWOT problem analysis * F / ?7 F0 {* O4 W

Advantages: Advantages in sales, economy, technology, management, and policy.

Disadvantages: Inferior forces in sales, economy, technology, management, and policy. Probability: Market probability and grasp of the situation.

Threat: The biggest threat and risk factor in market competition.

To sum up: how to develop strengths and avoid weaknesses, give play to their own strengths, and avoid disadvantages and risks. , G9 |; M# n5 _& v2 ~1 y8 V3 c+ {

4. Target) u+ J0 U7 A1 U) y) _) N' }8 ~

Financial goals:

The company's sales revenue forecast for the next 3 or 5 years:

Year 1st year 2nd year 3rd year 4th year 5th year sales income 4 z. ' o) u7 Y) T5 W

Sales force: formation and incentive mechanism. Service: After-sales customer service. Y. {% j1 x' |' S

Promotion: Promotional method.

R&;D: Product improvement and new product development initiatives. 9 Y3 ?6 L- E5 U3 ? Market research: major market research tools and initiatives. / g1 b0 m3 f; L, H) b. K7 P

! [' @; HN" `

6. Action plan: marketing activities arrangements. 7. Estimated income statement and other important financial planning forms - N" D5 b: V$ f" p# o

8. Risk Control: Sources of Risk and Control Methods.